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市场调查报告书
商品编码
1848392
植物基和替代蛋白市场预测至2032年:按产品类型、蛋白质类型、形态、分销管道和地区分類的全球分析Plant-Based and Alternative Protein Market Forecasts to 2032 - Global Analysis By Product Type, Protein Type, Form, Distribution Channel, and By Geography |
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根据 Stratistics MRC 的数据,预计到 2025 年,全球植物基和替代蛋白市场规模将达到 999 亿美元,到 2032 年将达到 1997 亿美元,预测期内复合年增长率为 10.4%。
植物基和替代蛋白包括植物肉、乳製品替代品、培养蛋白以及能够复製动物基产品质地和营养价值的新型配料体系。环境问题、健康偏好、动物福利以及配方和加工技术的进步正在推动其成长。零售通路的拓展、餐饮服务业的应用以及感官品质的提升正在推动消费者接受度的提升。
根据联合国人口预测市场分析报告中引用的数据,预计到 2030 年,世界人口将激增至 85 亿。
注重健康的
由于人们普遍认为植物性食品与降低心臟病、糖尿病以及某些与大量食用红肉相关的癌症风险有关,因此消费者越来越倾向于选择植物来源食品。此外,人们普遍认为植物性食品饱和脂肪含量低且不含胆固醇。这种以健康主导的转变不仅是一种潮流,更是饮食选择的根本性改变,迫使食品生产商不断创新,以满足这一注重健康的消费群体的需求,从而直接促进市场扩张。
口感和质地方面的挑战
该行业面临的一大障碍是,部分产品无法忠实复製动物肉的感官体验。儘管取得了一些进展,但许多消费者反映,植物性替代品口感或余味欠佳,或缺乏理想的多汁性。这种感官上的满足感差距会降低消费者的再购率,并限制主流消费者和弹性素食者(他们并非完全致力于植物性饮食)的接受度。由于口味是大多数消费者最终的决定因素,因此克服这一障碍对于长期发展至关重要。
产品多元化
企业正从基本的汉堡和香肠等产品拓展到海鲜、鸡肉和已调理食品等多元化类别。此外,利用扁豆、鹰嘴豆和菌类等新型蛋白质来源,满足消费者多样化的营养需求和饮食偏好,也带来了庞大的商机。这种策略不仅能吸引更广泛的消费群体,还能在竞争日益激烈的市场中脱颖而出,开闢新的收入来源,并提高市场渗透率。
限量发行
儘管零售通路日益增多,但许多地区主流餐饮通路和小型零售商提供的替代蛋白产品数量有限,这构成了一大威胁。这种分销管道的不均衡造成了可近性问题,阻碍了好奇消费者的衝动购买和尝试。此外,价格公平性仍然是一个挑战,因为许多替代蛋白产品的定价高于动物基替代品。这种在物质和经济上的可及性障碍可能会阻碍该品类充分触及潜在消费者,并抑制市场成长。
疫情初期扰乱了供应链,导致生产暂时停滞和供不应求。然而,最终却成为市场发展的重要加速器。人们对食品安全、肉类加工的脆弱性以及通用感染疾病的普遍担忧,促使许多消费者重新评估他们的蛋白质来源。这导致植物来源产品作为一种更安全、更具韧性的替代品,被大量尝试和采用。消费者观念的转变为该行业提供了持续的推动力,巩固了其在后疫情时代市场格局中的地位。
预计在预测期内,植物肉类替代品细分市场将达到最大。
由于植物肉替代品供应广泛,且成功渗透到主流零售和餐饮服务管道,预计在预测期内,植物肉替代品市场将占据最大的市场份额。汉堡、香肠和肉末替代品等产品已成为家庭必备品,直接吸引了那些希望减少而非完全停止肉类消费的弹性素食者。此外,知名品牌在行销和推广方面的巨额投入,也提升了消费者的认知度和信任度。凭藉其便捷的烹饪体验,该细分市场预计将继续保持市场领先地位。
预计在预测期内,培养肉/细胞培养蛋白细分市场将以最高的复合年增长率成长。
由于其在不影响肉类真实口感的前提下,有望解决伦理和环境问题,预计在预测期内,培养肉/细胞蛋白领域将呈现最高的增长率。近期,美国和新加坡等主要市场的监管核准为商业性上市铺平了道路,引发了消费者的浓厚兴趣和投资热情。此外,随着生产技术的规模化和成本的下降,细胞蛋白有望变得更加普及,使其成为蛋白质产业长期转型发展中的高成长前沿领域。
在预测期内,北美预计将占据最大的市场份额,这主要得益于消费者较高的认知度、强大的购买力以及完善的零售基础设施,这些优势能够轻鬆支持新产品的上市。该地区拥有众多行业先驱,他们积极的行销和持续的创新打造了一个成熟且接受度高的消费群体。此外,美国和加拿大拥有庞大的弹性素食人口,加上对食品科技领域的强劲投资,将持续推动北美在营收的领先地位。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这主要得益于其庞大的人口基数、不断壮大的中等收入阶层以及根深蒂固的饮食文化(其中已包含豆腐和Tempeh等植物性食品)。人们健康和环保意识的不断增强,尤其是在中国和印度等人口稠密的国家,为市场扩张创造了肥沃的土壤。此外,本土新兴企业和国际巨头都在积极开发符合区域偏好的产品,这对于赢得消费者青睐和预测该地区的显着成长率至关重要。
According to Stratistics MRC, the Global Plant-Based and Alternative Protein Market is accounted for $99.9 billion in 2025 and is expected to reach $199.7 billion by 2032 growing at a CAGR of 10.4% during the forecast period. Plant-based and alternative protein includes plant-based meats, dairy alternatives, cultured proteins, and novel ingredient systems that replicate animal product texture and nutrition. Growth is propelled by environmental concerns, health preferences, animal welfare considerations, and technical advances in formulation and processing. Wider retail distribution, foodservice adoption, and improved sensory quality increase consumer acceptance.
According to data cited from the United Nations (UN) population projections in a market analysis report, the anticipated global population surge to 8.5 billion by 2030.
Health Consciousness
Consumers are increasingly drawn to plant-based options due to their association with reduced risks of heart disease, diabetes, and certain cancers linked to high red meat consumption. Furthermore, these products are often perceived as containing fewer saturated fats and zero cholesterol. This health-driven shift is not just a trend but a fundamental change in dietary choices, compelling food manufacturers to innovate and capture this health-conscious consumer segment, thereby directly fueling market expansion.
Taste and Texture Challenges
A significant hurdle for the industry remains the inability of some products to authentically replicate the sensory experience of animal meat. Despite advancements, many consumers report that plant-based alternatives can have an unconvincing mouthfeel, aftertaste, or lack the desired juiciness. This gap in sensory satisfaction can deter repeat purchases and limit adoption among more mainstream, flexitarian consumers who are not fully committed to a plant-based diet. Overcoming this barrier is critical for long-term growth, as taste remains the ultimate deciding factor for the majority of consumers.
Product Diversification
Companies are moving beyond basic burgers and sausages into diverse categories like seafood, poultry, and ready-to-eat meals. Additionally, there is a burgeoning opportunity in leveraging novel protein sources such as lentils, chickpeas, and fungi to cater to varied nutritional needs and culinary preferences. This strategy not only attracts a broader consumer base but also helps brands differentiate themselves in an increasingly competitive landscape, unlocking new revenue streams and driving market penetration.
Limited Availability
Despite growing retail presence, the limited availability of alternative protein products in mainstream foodservice channels and smaller retail outlets in many regions acts as a major threat. This inconsistent distribution creates accessibility issues, hindering impulse buys and trial from curious consumers. Moreover, price parity remains elusive, with many products priced at a premium compared to their animal-based counterparts. This combination of physical and economic inaccessibility can stifle market growth by preventing the category from reaching its full potential audience.
The pandemic initially disrupted supply chains, causing temporary production halts and shortages. However, it ultimately acted as a significant accelerator for the market. Widespread concerns over food safety, meat processing vulnerabilities, and zoonotic diseases prompted many consumers to reconsider their protein sources. This led to a surge in trial and adoption of plant-based products as perceived safer and more resilient alternatives. The resultant shift in consumer mindset has provided a lasting boost to the sector, solidifying its position in the post-pandemic market landscape.
The plant-based meat alternatives segment is expected to be the largest during the forecast period
The plant-based meat alternatives segment is expected to account for the largest market share during the forecast period driven by its widespread availability and successful penetration into mainstream retail and foodservice. Products like burgers, sausages, and ground meat analogs have become household items, appealing directly to flexitarians seeking to reduce, not eliminate, meat consumption. Furthermore, massive investments in marketing and product development by established brands have created strong consumer recognition and trust. This segment's ability to offer a familiar and convenient cooking experience ensures its continued leadership in the market.
The cultured meat / cell-based protein segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cultured meat / cell-based protein segment is predicted to witness the highest growth rate due to its potential to address ethical and environmental concerns without compromising on the authentic taste of meat. Recent regulatory approvals in key markets like the U.S. and Singapore have paved the way for commercial launch, generating significant consumer curiosity and investment. Moreover, as production technologies scale and costs decrease, cell-based protein is expected to become more accessible, positioning it as the high-growth frontier for the long-term transformation of the protein industry.
During the forecast period, the North America region is expected to hold the largest market share owing to high consumer awareness, strong purchasing power, and a well-established retail infrastructure that readily supports new product launches. The region is home to several industry pioneers whose aggressive marketing and continuous innovation have cultivated a mature and receptive consumer base. Additionally, the high density of flexitarian populations in the U.S. and Canada, coupled with robust investment in food tech, ensures that North America remains the dominant revenue-generating region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by a massive population, rising middle-class incomes, and deep-rooted culinary traditions that already include plant-based foods like tofu and tempeh. Growing health consciousness and environmental awareness, particularly in densely populated countries like China and India, are creating a fertile ground for market expansion. Furthermore, local startups and international giants are actively developing products tailored to regional tastes, which is crucial for winning over consumers and driving the remarkable growth rate predicted for this region.
Key players in the market
Some of the key players in Plant-Based and Alternative Protein Market include Archer Daniels Midland Company, Cargill, Incorporated, Kerry Group, DSM-Firmenich, Roquette Freres, Ingredion Incorporated, Glanbia PLC, Wilmar International Ltd., Tate & Lyle PLC, International Flavors & Fragrances Inc., Nestle S.A., Beyond Meat, Inc., Impossible Foods Inc., The Not Company (NotCo), Planted Foods, Banza, Nature's Fynd, Revo Foods, Mosa Meat, and Upside Foods.
In June 2025, Roquette has expanded its Nutralys portfolio with two new solutions, a textured wheat protein and a textured pea protein. Roquette has expanded its Nutralys portfolio with two new solutions, a textured wheat protein and a textured pea protein. Nutralys T Wheat 600L, the group's first-ever textured wheat protein, has been developed in response to evolving consumer preferences for fibrous, chicken-style meat alternatives.
In February 2024, Cargill and food tech leader ENOUGH, which produces fermented protein sustainably, are expanding their current partnership to further innovate nutritious and sustainable alternative meat and dairy solutions consumers crave. Cargill is investing in ENOUGH's most recent (Series C) growth funding campaign and has signed a commercial agreement to use and market its fermented protein.
In February 2020, Retail food and foodservice businesses can now capture their share of the growing plant-based protein market under their own brands thanks to Cargill. The global food and agriculture company on Monday announced its new private label plant-based patties and ground products will hit retailers and restaurants in early April. The new offerings are part of Cargill's inclusive approach to the future of protein - advancing both animal and alternative protein products to meet the expected 70% growth in global demand for protein over the next 30 years.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.