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市场调查报告书
商品编码
1848407
替代海鲜市场预测至2032年:按产品类型、产品形态、来源、物种、分销管道和地区分類的全球分析Alternative Seafood Market Forecasts to 2032 - Global Analysis By Product Type (Plant-Based Seafood, Cell-Cultured Seafood, Fermentation-Derived Seafood and Other Product Types), Product Form, Source, Species, Distribution Channel and By Geography |
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根据 Stratistics MRC 的数据,全球替代海鲜市场在预测期内将以 38.9% 的复合年增长率成长。
人造海鲜是利用植物性原料、发酵技术和细胞培养方法开发的,是传统海洋和淡水海鲜的永续替代品。这些产品旨在复製传统水产品的口感、质地和营养成分,同时最大限度地减少对环境的影响和过度捕捞。人造海鲜旨在满足消费者对符合伦理且环境友善的蛋白质来源日益增长的需求,从而支持生物多样性和粮食安全。作为向永续食品体系转型的一部分,人造海鲜正被零售、餐饮服务和机构等各个领域广泛采用。
过度捕捞和自然渔业资源枯竭
传统捕捞方式正面临日益严峻的环境法规和不断下降的渔获量压力,促使消费者和产业相关人员探索永续的替代方案。人们对生物多样性丧失和传统水产品捕捞对生态环境影响的认识不断提高,进一步推动了这一趋势。因此,植物来源基和细胞培养水产品作为能够提供稳定供应并减少环境影响的替代品,越来越受到关注。保护海洋生物的迫切需求正在推动替代海鲜价值链的创新。
养殖及发酵水产品
标籤检视和安全标准方面的监管不确定性也对市场准入和消费者接受度构成挑战。此外,透过发酵和细胞培养复製正宗水产品的质地和风味仍然十分复杂,是技术瓶颈所在。这些因素共同限制了这些领域在主流零售和餐饮通路与传统产品和植物来源替代品竞争的速度。这些技术需要复杂的生物反应器、严格的无菌条件和高额的资本投入,这限制了大规模生产和价格亲民。
与餐厅和快餐店建立合作关係
与快餐店和高级餐厅建立策略联盟,正为替代海鲜品牌释放新的成长途径。透过将植物性或养殖海鲜融入热门菜色,企业可以迅速提升消费者的接触度和品嚐量。此类合作也能带来联合品牌推广的机会,充分利用现有连锁餐厅的信誉和影响力。随着厨师们试验使用替代海鲜创作创新菜餚,这一领域也受益匪浅,不仅提升了菜餚的吸引力,也吸引了更广泛的消费群体。
人们对「实验室培育」或「合成」食品有负面看法
人们对食品安全性、营养价值和非自然加工方式的误解往往阻碍了主流消费者的接受度,尤其是在拥有深厚饮食传统的地区。媒体报导和社会舆论对「基因改造食品」的关注会加剧不信任感,影响品牌声誉和市场渗透率。此外,围绕生物技术和食品加工的伦理争议也会导致部分消费者群体产生抗拒。
新冠疫情的影响
新冠疫情重塑了整个水产品产业的消费行为和供应链动态,既为非传统海鲜生产商带来了挑战,也带来了机会。捕鱼活动暂停和渔获量减少导致野生鱼贝类短缺,促使消费者寻求保质期长的植物性替代品。同时,人们日益增强的健康意识和对增强免疫力饮食的关注也推动了对营养丰富的替代食品的需求。电子商务和直销通路的蓬勃发展,使小众品牌得以触及新的消费群。
预计在预测期内,植物基海鲜细分市场将成为最大的细分市场。
由于其扩充性、价格优势和消费者接受度不断提高,植物基海鲜市场预计将迎来蓬勃发展。製造商利用大豆、豌豆蛋白、海藻和蒟蒻等原料,生产出能模仿传统海鲜口感和质地的产品。该市场受益于其「清洁标籤」的定位,以及对素食者和过敏人群的适用性。零售商和餐饮服务商正越来越多地采购植物来源鱼贝类,以满足日益增长的永续蛋白质需求。
预计在预测期内,绞碎和加工环节的复合年增长率将最高。
由于其用途广泛且易于融入膳食,预计在预测期内,肉糜和加工食品领域将以最快的复合年增长率增长。这些产品形式使製造商能够遮罩质地上的不一致性并优化风味,使其成为大众市场的理想选择。挤压和乳化技术的创新正在提高传统海鲜风味的可复製性,从而提升消费者满意度。该领域在零售、快餐和机构餐饮方面的广泛适应性正在推动其强劲成长。
由于亚太地区拥有根深蒂固的水产品消费文化,且日益重视永续性发展,预计该地区将在预测期内占据最大的市场份额。在日本、韩国和新加坡等国,政府资金和技术培养箱的支持下,这些国家正在植物性和养殖水产品领域进行创新研发。该地区不断增长的人口密度和中产阶级正在推动对价格合理且营养丰富的蛋白质替代品的需求。对食品技术的策略性投资和完善的法规结构正在巩固亚太地区在该领域的领先地位。
预计在预测期内,北美将实现最高的复合年增长率,这主要得益于消费者对符合道德规范和环保食品药物管理局的浓厚兴趣。该地区拥有充满活力的生态系统,新兴企业、加速器和创业投资为替代蛋白创新提供支持。美国食品药物管理局 (FDA) 等机构推出的明确监管政策,正鼓励新型水产品产品进入市场。美国和加拿大的零售商和快餐连锁店正在扩大其植物性产品的供应,而养殖海鲜公司也在扩大其试点生产规模。
According to Stratistics MRC, the Global Alternative Seafood Market is growing at a CAGR of 38.9% during the forecast period. Alternative seafood is to sustainably produced substitutes for conventional marine and freshwater species, developed using plant-based ingredients, fermentation techniques, or cellular agriculture. These products aim to replicate the taste, texture, and nutritional profile of traditional seafood while minimizing environmental impact and overfishing. Designed to meet rising consumer demand for ethical and eco-friendly protein sources, alternative seafood supports biodiversity and food security. It is increasingly adopted across retail, foodservice, and institutional sectors as part of the broader shift toward sustainable food systems.
Overfishing and depletion of wild seafood stocks
Traditional fisheries are facing mounting pressure from environmental regulations and declining catch volumes, prompting consumers and industry stakeholders to explore sustainable substitutes. This trend is further reinforced by rising awareness of biodiversity loss and the ecological footprint of conventional seafood harvesting. As a result, plant-based and cell-cultured seafood options are gaining traction as viable replacements that offer consistent supply and reduced environmental impact. The urgency to preserve marine life is catalyzing innovation across the alternative seafood value chain.
Cultivated and fermentation-derived seafood
Regulatory ambiguity around labeling and safety standards also poses challenges for market entry and consumer acceptance. Moreover, the complexity of replicating authentic seafood textures and flavors through fermentation or cell culture remains a technical bottleneck. These factors collectively constrain the pace at which these segments can compete with traditional and plant-based alternatives in mainstream retail and foodservice channels. These technologies require sophisticated bioreactors, stringent sterile conditions, and high capital investment, which can limit mass production and affordability.
Collaborations with restaurants and QSRs
Strategic partnerships with quick-service restaurants (QSRs) and fine dining establishments are unlocking new growth avenues for alternative seafood brands. By integrating plant-based or cultivated seafood into popular menu items, companies can rapidly increase consumer exposure and trial. These collaborations also enable co-branding opportunities, leveraging the credibility and reach of established foodservice chains. As chefs experiment with innovative recipes using alternative seafood, the segment benefits from elevated culinary appeal and broader demographic engagement.
Negative perceptions around "lab-grown" or "synthetic" foods
Misconceptions about safety, nutritional value, and unnatural processing often deter mainstream acceptance, especially in regions with strong culinary traditions. Media narratives and social discourse around "Frankenfoods" can amplify distrust, impacting brand reputation and market penetration. Furthermore, ethical debates surrounding biotechnology and food manipulation contribute to resistance among certain consumer segments.
Covid-19 Impact
The COVID-19 pandemic reshaped consumer behavior and supply chain dynamics across the seafood industry, creating both disruptions and opportunities for alternative seafood producers. Lockdowns and reduced fishing activity led to shortages in wild-caught seafood, prompting consumers to seek shelf-stable and plant-based options. Simultaneously, heightened health consciousness and interest in immune-supportive diets boosted demand for nutrient-rich alternatives. E-commerce and direct-to-consumer channels gained prominence, allowing niche brands to reach new audiences.
The plant-based seafood segment is expected to be the largest during the forecast period
The plant-based seafood segment is estimated to have a lucrative growth, due to its scalability, affordability, and growing consumer acceptance. Leveraging ingredients such as soy, pea protein, seaweed, and konjac, manufacturers are creating products that mimic the taste and texture of conventional seafood. The segment benefits from clean-label positioning and compatibility with vegan and allergen-free diets. Retailers and foodservice providers are increasingly stocking plant-based seafood options to meet rising demand for sustainable protein.
The minced & processed segment is expected to have the highest CAGR during the forecast period
The minced & processed segment is anticipated to witness the fastest CAGR growth during the forecast period, due to their versatility and ease of integration into meals. These formats allow manufacturers to mask texture inconsistencies and optimize flavor delivery, making them ideal for mass-market adoption. Innovations in extrusion and emulsification technologies are enabling better replication of traditional seafood profiles, enhancing consumer satisfaction. The segment's adaptability across retail, QSRs, and institutional catering is driving its robust expansion.
Asia Pacific is projected to hold the highest market share during the forecast period driven by its deep-rooted seafood consumption culture and growing sustainability concerns. Countries like Japan, South Korea, and Singapore are pioneering innovations in plant-based and cultivated seafood, supported by government funding and tech incubators. The region's dense population and rising middle class are fueling demand for affordable, nutritious protein alternatives. Strategic investments in food tech and supportive regulatory frameworks are reinforcing Asia Pacific's leadership in this domain.
North America is projected to have the highest CAGR over the forecast period, propelled by strong consumer interest in ethical and environmentally friendly food choices. The region hosts a vibrant ecosystem of startups, accelerators, and venture capital backing alternative protein innovations. Regulatory clarity from agencies like the FDA is facilitating market entry for novel seafood formats. Retailers and QSRs across the U.S. and Canada are expanding their plant-based offerings, while cultivated seafood firms are scaling pilot production.
Key players in the market
Some of the key players profiled in the Alternative Seafood Market include 23andMe, DNAfit, Habit, GenoPalate, Nutrigenomix, Zoe, Viome, DayTwo, Noom, MyFitnessPal, Algama Foods, Current Foods, Gardein, Quorn, Novameat, Revo Foods, and Fysh Foods.
In October 2025, Habit Burger opened its first Jacksonville, FL location with VIP events. The launch is part of a broader expansion in Northeast Florida. Free food promotions were offered to CharClub and app members.
In October 2025, GenoPalate launched Diet Snapshot, a food frequency tool. It compares current diets to genetic recommendations and highlights nutrient gaps. Available to 180,000+ members for personalized nutrition.
In July 2025, TTAM Research Institute completed the acquisition of 23andMe's assets. The sale followed a court-supervised process after 23andMe filed for Chapter 11. Regeneron was initially the winning bidder but declined to raise its offer.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.