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北美烧烤炉市场规模和预测、国家份额、趋势和成长机会分析报告范围:按燃料类型、配销通路和国家/地区North America Barbeque Grills Market Size and Forecast, Country Share, Trend, and Growth Opportunity Analysis Report Coverage: By Fuel Type, Distribution Channel, and Country |
北美烧烤炉市场规模预计将从 2023 年的 34.9 亿美元增至 2031 年的 60.1 亿美元。
社群媒体在广告和推广不同类型的烧烤炉方面发挥关键作用。製造商大量使用社交媒体网站和其他媒体平台来提高人们对烧烤炉等户外厨房用具的认识。此外,COVID-19 大流行是改变北美消费者线上购物行为的转捩点。因此,消费者越来越倾向于透过电商平台购买烧烤炉。 BBQGuys.com 是一家重要的高端烤架、烧烤配件和户外厨房用具线上零售商。
此外,北美优质厨房用具的购买量正在增加。具有智慧功能的技术先进的烧烤炉被认为是优质产品。随着高端化程度的不断提高,消费者对智慧烧烤炉的偏好不断增加。北美买家准备花更多钱购买优质产品。此外,由于消费者关注环境和碳排放,对太阳能和节能烧烤炉的偏好也增加。
在美国,週末、暑假、国定假日和假日烧烤日益流行,推动了烧烤炉的需求。该国人们正在增加对烧烤产品的投资,因为这使他们能够在家中创造外出用餐的体验并享受他们的时光。根据壁炉、露臺和烧烤协会的最新研究《2023 年烧烤产业状况》,美国 80% 的房主和 70% 的家庭至少拥有一个烤架或烟熏器。这是该研究历史上的最高比例,比 2019 年的 64% 的家庭拥有率有所增加。此外,在该国经营的烧烤炉製造商专注于添加新技术功能,以满足消费者不断变化的需求。预计这将进一步推动该国市场的成长。
北美的製造商正在大力投资科技来建立互联烧烤平台,以满足消费者日益增长的需求。例如,2021 年,Weber 扩大了其连网烧烤炉系列,涵盖了其流行的燃气型号。该公司的入门级 Spirit 系列提供用于追踪温度的蓝牙和 Wi-Fi 连接以及整合数位显示器。此外,2022 年,Nexgrill 推出了 Neevo 智慧烧烤炉系列,推出了户外烧烤的新发展——首款带有气炸锅的户外智慧燃气烧烤炉。支援 NEX-fi 的烤架连接到 Nexgrill 应用程式。此外,它还透过使用 SureTemp 控制器、内建温度探头和无旋钮数位 LED 控制面板(根据精细调整的演算法运行,以保持一致的烹饪温度)消除了烧烤时的猜测。因此,将智慧功能等创新技术融入烧烤炉可能会在未来几年为北美烧烤炉市场带来新趋势。
根据燃料类型,烧烤炉市场分为燃气、木炭、木材、电力。到 2023 年,燃气细分市场将占据重要的市场份额。瓦斯烧烤炉通常使用天然气或液化石油气作为烹调食物的燃料来源。它们也很容易获得且效率很高。瓦斯烧烤炉的显着优点之一是,与其他烹饪方法相比,它们提供更健康的食物选择,脂肪或热量更低。此外,在瓦斯烧烤炉中烹调的蔬菜和其他食材保留了更多的天然营养。因此,所有这些健康益处推动了对燃气烧烤炉的需求。
The Coleman Co. Inc.、Char-Broil LLC、Transform SR Brands LLC、Traeger Inc.、Landmann USA Inc.、Broilmaster、Weber Inc.、Wolf Steel Ltd、GMG Products LLC 和 Premier Specialty Brands LLC 是主要参与者经营北美烧烤炉市场。
北美烧烤炉市场的总体规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的次要研究,以获得与市场相关的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的更多分析见解。这个过程的参与者包括VP等行业专家;业务发展经理;市场情报经理;全国销售经理;以及专门研究北美烧烤炉市场的外部顾问,包括估值专家、研究分析师和关键意见领袖。
The North America barbeque grills market size is projected to reach US$ 6.01 billion by 2031 from US$ 3.49 billion in 2023. The market is expected to register a CAGR of 6.2% during 2023-2031.
Social media plays a key role in advertising and promoting different types of barbeque grills. Manufacturers are significantly using social media sites and other media platforms to create awareness about outdoor kitchen appliances such as barbeque grills. Additionally, the COVID-19 pandemic was a turning point for changing consumer behavior toward online shopping in North America. As a result, consumers are increasingly preferring e-commerce platforms to buy barbeque grills. BBQGuys.com is a significant online retailer of higher-end grills, grilling accessories, and outdoor kitchen appliances.
Moreover, the purchase of premium kitchen appliances is increasing in North America. Technologically advanced barbeque grills with smart features are considered premium products. With increasing premiumization, consumer's preference for smart barbeque grills is increasing. Buyers in North America are ready to spend more on premium products. Additionally, preference for solar-powered and energy-saving barbeque grills is increasing as consumers are concerned about the environment and carbon emissions.
In the US, the growing popularity of barbeque on weekends, summer vacations, national holidays, and festive holidays is boosting the demand for barbeque grills. People in the country are investing more in barbeque products as it allows them to create the eat-out experience at home and enjoy their time. According to the Hearth, Patio & Barbeque Association's most recent research, "2023 State of the Barbecue Industry," 80% of all homeowners and 70% of all households in the US own at least a grill or smoker. This is the highest percentage in the study's history, an increase from 64% household ownership in 2019. Thus, the presence of a large customer base in the country drives the market. Further, manufacturers of barbeque grills operating in the country focus on adding new technological features to cater to the consumers' changing needs. This is further expected to boost the market growth in the country.
Manufacturers in North America are heavily investing in technology to build a connected-grilling platform to cater to the increasing demand of consumers. For instance, in 2021, Weber expanded its line of internet-connected barbeque grills to encompass its popular gas models. The company's entry-level Spirit lineup offers Bluetooth and Wi-Fi connectivity for tracking temperature and an integrated digital display. Further, in 2022, Nexgrill introduced a new evolution in outdoor grilling with its line of Neevo smart grills-the first outdoor smart gas grill with an air fryer. The NEX-fi-enabled grill connects to the Nexgrill app. Also, it removes the guesswork from grilling by using the SureTemp Controller, built-in temperature probes, and a knobless digital LED control panel that operates on a finely tuned algorithm to maintain consistent cooking temperatures. Thus, the incorporation of innovative technologies such as smart features into barbeque grills is likely to bring new trends in the North America Barbeque grills market in the coming years.
Based on fuel type, the barbeque grills market is segmented into gas, charcoal, wood, electric. The gas segment holds significant market share in 2023. The demand for barbeque grills operating on gas is on the rise due to the easy accessibility of gas fuel for barbeque grills. A gas barbeque grill typically uses natural gas or liquefied petroleum gas as a fuel source for cooking food. They are also readily available and highly efficient. One of the significant benefits of gas barbeque grills is that they offer a healthier food option with lower fat or calories as compared to other cooking methods. Also, vegetables and other ingredients cooked in a gas barbeque grill retain more of their natural nutrition. Thus, all these health benefits drive the demand for gas barbeque grills.
The Coleman Co. Inc., Char-Broil LLC, Transform SR Brands LLC, Traeger Inc., Landmann USA Inc., Broilmaster, Weber Inc., Wolf Steel Ltd, GMG Products LLC, and Premier Specialty Brands LLC are among the key players operating in the North America barbeque grills market.
The overall North America barbeque grills market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the North America Barbeque grills market.