市场调查报告书
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欧洲有机麵粉市场预测至 2031 年 - 区域分析 - 按产品类型、类别和配销通路Europe Organic Flour Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023年欧洲有机麵粉市场价值为36.7399亿美元,预计到2031年将达到58.3525亿美元;预计2023年至2031年复合年增长率为6.0%。
关键参与者的策略性措施推动欧洲有机麵粉市场
各行业参与者采取了併购、合作、行销活动和产品发布等策略性倡议,以巩固自己的地位并利用新兴机会。併购是主要参与者为巩固市场占有率和扩大产品组合所采取的重要策略性措施。例如,2020年,ADM收购了英国有机麵粉加工公司Gleadell Agriculture Ltd剩余50%的股权。伙伴关係和合作是有机麵粉製造商利用互补优势和资源的另一个重要策略。透过与零售商、分销商或其他食品行业参与者合作,有机麵粉生产商可以增强其分销网络、提高品牌知名度并获得新的销售管道。旨在提高意识并教育消费者了解有机麵粉好处的活动也在推动市场成长方面发挥着至关重要的作用。主要参与者经常投资行销活动,强调有机麵粉的营养优势、环境永续性和品质标准。这些活动有助于创造需求,塑造消费者偏好,并将有机麵粉产品与传统替代品区分开来。这些活动包括数位广告、社群媒体促销和教育内容,以提高消费者对在烘焙和烹饪中使用有机麵粉的优势的认识。产品发布对于保持有机麵粉市场的竞争力和满足不断变化的消费者偏好至关重要。主要参与者不断创新并推出适合特定饮食需求、口味偏好和场合的新有机麵粉产品。例如,无麸质有机麵粉品种迎合了麸质不耐症或敏感的消费者,而杏仁粉或椰子粉等特殊麵粉则吸引了寻求替代烘焙原料的注重健康的消费者。此外,许多公司透过推出有机麵粉等产品进入有机市场。因此,关键参与者的併购、合作、活动启动和产品发布等策略性倡议使各个公司受益,并透过促进创新、扩大市场覆盖范围和提高消费者意识和满意度,为有机麵粉行业的整体发展和可持续发展做出贡献。
欧洲有机麵粉市场概况
欧洲各地的消费者越来越关注食品安全、环境永续性以及农业实践对公共卫生的影响。这导致人们越来越偏爱有机产品,包括麵粉。欧洲消费者积极寻求不含合成农药、除草剂或基因改造生物的有机麵粉,认为它比传统麵粉更安全、更环保。消费者生活方式和饮食偏好的变化也推动了向有机麵粉的转变,许多欧洲人选择更健康、更天然的食物。欧洲拥有大量专门从事有机麵粉生产的製造商和生产商。英国的 Shipton Mill、卢森堡的 Moulins de Kleinbettingen 和德国的 Bio Backhaus Spiegelhauer 等公司是以其高品质有机麵粉产品而闻名的欧洲製造商的几个例子。这些製造商通常强调使用当地采购的有机谷物和传统研磨技术,以满足重视手工和永续食品生产方法的欧洲消费者的偏好。该地区众多信誉良好的製造商的存在有助于提高有机麵粉选择的可及性和可用性,从而刺激了产品需求。此外,促进有机农业实践的政府支持和法规在推动欧洲有机麵粉市场方面发挥了重要作用。例如,根据绿色新政的「从农场到餐桌」策略,欧盟委员会设定了「到2030年至少25%的欧盟农业用地用于有机农业,并大幅增加有机水产养殖」的目标。委员会为欧盟制定了全面的有机行动计画。透过它,委员会的目标是实现欧洲绿色协议的目标,即到2030 年25% 的农业用地进行有机农业。者透明度和品质保证。此外,对有机农民的补贴和研发投资等措施也激励了有机农业方法的采用。欧洲有机麵粉市场的成长是由消费者对有机和永续食品的需求不断增长、成熟製造商的存在以及促进有机农业的政府支持政策所推动的。
欧洲有机麵粉市场收入及 2031 年预测(百万美元)
欧洲有机麵粉市场细分
欧洲有机麵粉市场分为产品类型、类别、配销通路和国家。
依产品类型,欧洲有机麵粉市场分为小麦粉、燕麦粉、玉米粉、米粉等。 2023 年,小麦麵粉领域占据最大的市场份额。
从类别来看,欧洲有机麵粉市场分为传统麵粉和无麸质麵粉。 2023 年,无麸质细分市场将占据更大的市场。
依配销通路划分,欧洲有机麵粉市场分为超市及大卖场、便利商店、网路零售等。 2023 年,超市和大卖场细分市场占据最大的市场份额。
依国家划分,欧洲有机麵粉市场分为德国、英国、法国、义大利、西班牙和欧洲其他地区。 2023 年,欧洲其他地区主导了欧洲有机麵粉市场份额。
KoRo、FWP Matthews Ltd、Shipton Mill Ltd、W&H Marriage & Sons Ltd 和 Gilchesters Organics 是欧洲有机麵粉市场上的一些领先公司。
The Europe organic flour market was valued at US$ 3,673.99 million in 2023 and is expected to reach US$ 5,835.25 million by 2031; it is estimated to register a CAGR of 6.0% from 2023 to 2031.
Strategic Initiatives by Key Players Driver Europe Organic Flour Market
Various industry players have undertaken strategic initiatives such as Mergers and acquisitions, partnerships, campaign launches, and product launches to strengthen their positions and capitalize on emerging opportunities. M&As are prominent strategic initiatives that key players adopt to consolidate market share and expand their product portfolios. For instance, in 2020, ADM acquired the remaining 50% stake in the UK-based organic flour milling company Gleadell Agriculture Ltd. This acquisition enabled ADM to expand its presence in the organic flour market and strengthen its supply chain capabilities. Partnerships and collaborations are another crucial strategy organic flour manufacturers employ to leverage complementary strengths and resources. By partnering with retailers, distributors, or other food industry players, organic flour producers can enhance their distribution networks, increase brand visibility, and access new sales channels. Campaign launches aimed at raising awareness and educating consumers about the benefits of organic flour also play a vital role in driving market growth. Key players often invest in marketing campaigns highlighting organic flour's nutritional advantages, environmental sustainability, and quality standards. These campaigns help create demand, shape consumer preferences, and differentiate organic flour products from conventional alternatives. These campaigns include digital advertising, social media promotions, and educational content to raise consumers' awareness about the advantages of using organic flour in their baking and cooking. Product launches are integral for maintaining competitiveness and meeting evolving consumer preferences in the organic flour market. Key players continuously innovate and introduce new organic flour products tailored to specific dietary needs, taste preferences, and occasions. For instance, gluten-free organic flour variants cater to consumers with gluten intolerance or sensitivity, while specialty flours such as almond flour or coconut flour appeal to health-conscious consumers seeking alternative baking ingredients. Also, many companies are entering the organic market by launching products such as organic flour. Thus, strategic initiatives such as M&As, partnerships, campaign launches, and product launches by key players benefit individual companies and contribute to the overall development and sustainability of the organic flour industry by fostering innovation, expanding market reach, and enhancing consumer awareness and satisfaction.
Europe Organic Flour Market Overview
Consumers across Europe are increasingly concerned about food safety, environmental sustainability, and the impact of agricultural practices on public health. This has led to a growing preference for organic products, including flour. Consumers in Europe actively seek organic flour produced without synthetic pesticides, herbicides, or GMOs, viewing it as a much safer and more environmentally friendly option than conventional flour. This shift toward organic flour is also driven by changing consumer lifestyles and dietary preferences, with many Europeans opting for healthier and more natural food choices. Europe has a strong presence of manufacturers and producers specializing in organic flour production. Companies such as Shipton Mill in the UK, Moulins de Kleinbettingen in Luxembourg, and Bio Backhaus Spiegelhauer in Germany are a few examples of European manufacturers known for their high-quality organic flour offerings. These manufacturers often emphasize using locally sourced organic grains and traditional milling techniques, catering to the preferences of European consumers who value artisanal and sustainable food production methods. The presence of numerous reputable manufacturers in the region contributes to the accessibility and availability of organic flour options, fueling the product demand. Further, government support and regulations promoting organic farming practices have played a major role in driving the organic flour market in Europe. For instance, under the Green Deal's Farm to Fork strategy, the European Commission has set a target of 'at least 25% of the EU's agricultural land under organic farming and a significant increase in organic aquaculture by 2030'. The Commission has set out a comprehensive organic action plan for the European Union. Through it, the Commission will aim to achieve the European Green Deal target of 25% of agricultural land under organic farming by 2030. The European Union's organic farming regulations, including the EU Organic Certification, provide standards and guidelines for organic food production, ensuring consumer transparency and quality assurance. Moreover, initiatives such as subsidies for organic farmers and investments in research and development incentivize the adoption of organic farming methods. The Europe organic flour market growth is driven by rising consumer demand for organic and sustainable food products, the presence of established manufacturers, and supportive government policies promoting organic agriculture.
Europe Organic Flour Market Revenue and Forecast to 2031 (US$ Million)
Europe Organic Flour Market Segmentation
The Europe organic flour market is categorized into product type, category, distribution channel, and country.
Based on product type, the Europe organic flour market is categorized into wheat flour, oat flour, corn flour, rice flour, and others. The wheat flour segment held the largest market share in 2023.
In terms of category, the Europe organic flour market is bifurcated into conventional and gluten-free. The gluten-free segment held a larger market share in 2023.
By distribution channel, the Europe organic flour market is segmented into supermarket & hypermarket, convenience stores, online retail, and others. The supermarket & hypermarket segment held the largest market share in 2023.
By country, the Europe organic flour market is segmented into Germany, the UK, France, Italy, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe organic flour market share in 2023.
KoRo, FWP Matthews Ltd, Shipton Mill Ltd, W&H Marriage & Sons Ltd, and Gilchesters Organics are some of the leading companies operating in the Europe organic flour market.