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市场调查报告书
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1615115

体验型零售市场:现状分析与未来预测 (2024年～2032年)

Experiential Retail Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 150 Pages | 商品交期: 最快1-2个工作天内

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简介目录

全球体验式零售市场预计将以 14.02% 的复合年增长率成长。这是由于零售需求的不断增长以及购物设施中新技术的引入。透过数位世界和实体世界的融合提供精心策划的购物体验，体验式零售业正在经历健康成长。目前的理论方法可以为主要零售公司如何利用体验式零售解决方案作为相对于电子商务竞争对手的竞争优势提供重要见解。例如，耐吉在首尔开设了一家新的 House of Innovation 商店，该商店应用多种新的人工智慧和 AR 技术来提供个人化的购物体验。该商店拥有各种设施，包括互动式虚拟试衣和客製化站，创造了未来的零售体验。因此，该公司的客户吸引力增加了 25%，超过 40% 的客户在配备 AE 组件的商店进行购买，是使用传统饰面的两倍。此外，客户亲密度和保留度已成为推动体验式经济的关键成长重点，进一步增加了对体验式零售解决方案的需求。零售业关于融入体验元素的商店的报告显示，与传统商店相比，顾客在商店的停留时间平均增加 40%，销售额增加 30%。

依体验类型，市场分为店内技术、多感官体验、快闪/沉浸式装置、现场活动/演示等。由于货架空间扩大采用 AR、VR 和 AI 解决方案，店内技术领域将在 2023 年占据最大的市场占有率。此类技术可协助零售商开发令人惊嘆的个人化购物体验。例如，印度塔塔集团可能会在 2022 年开设至少 20 家 "美容科技" 商店，其中将使用虚拟化妆柜檯和数位皮肤诊断。使用人工智慧实现个人化现已成为标准，优衣库等公司在其实体店中使用智慧造型工具，将跨品类销售额提高了 28%。

依零售业态划分，市场分为百货、专卖店、快闪店、旗舰店等。预计旗舰店将在 2023 年主导市场，并在预测期内保持领先地位。旗舰店或多或少充当了品牌的陈列室。例如，苹果于 2023 年 3 月在印度孟买开设了一家大型商店。该商店将设有 "Today at Apple" 等区域和会议、多产品装置和品牌体验，以增强新兴国家的体验式零售。据该店称，开业第一个月就有超过10万人到店。同样，阿迪达斯在设计其新的伦敦旗舰店时，专注于数位化、永续发展和互动空间，与传统商店相比，客户互动增加了 60%。与快闪店类似，其他传统零售业态也经历了显着成长，Louis Vuitton 和 Gucci 等奢侈品牌利用临时店来提高知名度并测试新市场，快闪店销售额平均成长 35%。

市场按行业细分为服装/时尚、美容/个人护理、家用电器、奢侈品、食品/饮料、家居装饰等。服装和时尚产业在2023年占据最大的市场占有率，因为它最先采用体验式零售和为客户增加价值等新策略。领先的时尚零售商正在进行积极的活动来实施独特的接触点创新。例如，2024年2月，H&M在重点区域开设了 "Style Studio" 概念，利用智慧镜子、虚拟造型师和购物体验，将顾客满意度指数提高了40%。美容和个人护理领域也在迅速扩张。公司喜欢郁郁葱葱的设计、独特的商店体验以及产品和香水样品。例如，MAC Cosmetics 的新概念店透过整合虚拟试妆和个人化咨询，将转换率提高了 50%。

为了更了解体验式零售的市场采用情况，我们将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（中国） 、日本、印度、亚太其他地区）及世界其他国家。 2023年，北美将占据大部分市场占有率。推动市场成长的主要因素是时尚服装、消费性电子产品、奢侈品、食品和饮料以及家居装饰等行业大型零售商的强势存在。这些行业对店内技术的采用率很高，以拥抱新的零售体验。市场主要参与者正大力投资升级其零售店，最终扩大体验式零售市场的规模。例如，2022年3月，塔吉特公司宣布计画投资至多50亿美元，以便在2022年继续扩大业务。塔吉特将投资其实体店、数位体验、履行能力和供应链能力，以进一步使其零售产品脱颖而出并推动持续成长。此外，该地区是一些最大的技术驱动型公司的所在地，这些公司近年来取得了显着的成长，其中包括具有人工智慧支援的个人化和智慧试衣间的亚马逊风格商店。因此，2023年北美将占据很大的市场占有率。

市场的主要参与者包括 Mood Media、Frank Mayer & Associates、UNIBAIL-RODAMCO-WESTFIELD、Selfridges &Co.、RetailNext, Inc.、Snap Inc.、Adobe、Salesforce, Inc.、NCR Voyix Corporation 和 Toshiba世界商务解决方案。

目录

第1章 市场概要

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 分析方法或前提条件

  • 分析流程
  • 分析方法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 企业合併·收购 (M&A)
    • 投资Scenario
    • 产业考察：主要新创公司及其独特策略

第5章 价格分析

  • 价格分析:各地区
  • 价格的影响因素

第6章 全球体验型零售的市场收益 (2022～2032年)

第7章 市场分析:经验的各类型

  • 店内科技（AR、VR、AI）
  • 多感官体验（嗅觉、听觉、视觉）
  • 弹出式/沉浸式安装
  • 现场活动/演示
  • 其他

第8章 市场分析:不同零售型态

  • 百货商店
  • 专卖店
  • 快闪店
  • 旗舰店
  • 其他

第9章 市场分析:各产业

  • 服装·流行
  • 美容·个人保养品
  • 家电
  • 高级品(奢侈品)
  • 食品·饮料
  • 家庭装饰品
  • 其他

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 企业的市场定位分析
  • 波特的五力分析

第13章 企业简介

  • Mood Media
    • 企业概要
    • 主要的财务指标
    • SWOT分析
    • 产品系列
    • 近几年趋势
  • Frank Mayer and Associates, Inc.
  • UNIBAIL-RODAMCO-WESTFIELD
  • Selfridges & Co.
  • RetailNext, Inc.
  • Snap Inc.
  • Adobe
  • Salesforce, Inc.
  • NCR Voyix Corporation
  • Toshiba Global Commerce Solutions

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMCG213081

The Global Experiential Retail Market is projected to have 14.02% CAGR growth due to the rising need for retail quest and incorporating new technologies into shopping facilities. The experiential retail industry has shown healthy growth by providing curated shopping experiences through a convergence of digital and physical worlds. Current theoretical approaches can provide significant insights into how major retailers are using experiential retail solutions as a competitive advantage against e-commerce rivals. For example, Nike opened a new House of Innovation store in Seoul that will apply some new AI and AR technologies to provide personalized shopping experiences. The store has various installations such as interactive, virtual fitting and customization stations, which gives one a feeling of the future retail experience. Thus, the company increased customers' attraction by 25% and proved that over 40% of customers in stores containing the AE components made purchases, which is double the figure in relation to traditional veneer. Further, customer intimacy and retention have become key growth priorities to drive an experienced economy, creating even higher demand for experiential retail solutions. The retail industry report on the stores that have incorporated elements of experience shows an average of 40% increase in dwell time for the customers and sales were up by 30% more than in traditional stores.

Based on Type of Experience, the market is segmented into In-Store Technologies, Multi-Sensory Experiences, Pop-Ups & Immersive Installations, Live Events & Demonstrations, and Others. The In-Store Technologies segment held the largest market share in 2023, due to increasing implementation of AR, VR, and AI solutions in the shelf space. Such technologies assist retailers in developing great and personalistic shopping experiences. For example, in 2022, India's Tata Group is likely to open at least 20 "Beauty tech" stores it will use virtual makeup counter and digital skin test to attract young affluent customers to purchase high end cosmetic products. The use of AI for personalization has now become standard with companies such as Uniqlo using an intelligent styling tool in physical stores that boosted cross-category sales by 28%.

Based on Retail Format, the market is segmented into Department Stores, Specialty Stores, Pop-Up Stores, Flagship Stores, and Others. Flagship Stores dominated the market in 2023 and are expected to maintain their leadership position during the forecast period. The consolidated growth is credited largely to the large brand manufacturers, who have undertaken extensive efforts to develop flagship stores, which are more or less oriented to acting as brand showrooms. For instance, in March 2023, Apple had launched its enormous store in Mumbai, India, with zones and sessions such as Today at Apple, multiproduct installations, and brand experiences to enhance experiential retail in developing countries. According to the store, it had recorded more than one hundred thousand visitors in a single month of opening. For the same, Adidas has designed its new flagship store in London with digital, sustainability and interaction space features leading to 60% enhancement in customer interaction compared to traditional stores. Like pop-up stores, other traditional forms of retail have likewise seen tremendous growth with luxury brands such as Louis Vuitton and Gucci, which use temporary structures to build awareness and test new markets, experiencing average upticks in pop-up sales of 35%.

Based on Industry, the market is segmented into Apparel and Fashion, Beauty and Personal Care, Consumer Electronics, Luxury Goods, Food and Beverage, Home Decor, and Others. The Apparel and Fashion segment had the largest market share in 2023 because the sector has been quick to implement new strategies such as experiential retailing and value added to the customers. Large fashion retailers have been waging proactive campaigns in the implementation of unique, touch-point innovations. For example, in February 2024, H&M opened their "Style Studio" concept in key regions, using smart mirrors, virtual stylists and shopping experience, caused customer satisfaction index to rise by 40%. The Beauty and Personal Care segment has also demonstrated fast expansion; companies like lush design their unique in-store experience with product and fragrance sampling. For example, MAC Cosmetics' new concept stores incorporated virtual try-on, and personalized consultation resulted in a 50% increase in the conversion rates.

For a better understanding of the market adoption of experimental retail, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023. The major factors contributing to the growth of the market include the strong presence of major retailers of various industries such as fashion and apparel, consumer electronics, luxury goods, food and beverages, and home decor. These industries have a high adoption rate of in-store technologies to embrace new retail experiences. Major players in the market are investing heavy amounts in the upgradation of the retail stores, which ultimately scaling up the experiential retail market. For instance, in March 2022, Target Corporation announced its plan to invest up to USD 5 billion to continue scaling its operations in 2022. Target will invest in its physical stores, digital experiences, fulfillment capabilities and supply chain capacity that further differentiates its retail offering and drive continued growth. Additionally, the region is the home of some of the biggest technology-driven companies which have seen significant growth in the past couple of years, such as Amazon Style stores featuring AI-powered personalization and smart fitting rooms. Therefore, amongst areas, North America held a significant share of the market in the year 2023.

Some of the major players operating in the market include Mood Media, Frank Mayer and Associates, Inc., UNIBAIL-RODAMCO-WESTFIELD, Selfridges & Co., RetailNext, Inc., Snap Inc., Adobe, Salesforce, Inc., NCR Voyix Corporation, and Toshiba Global Commerce Solutions.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Experiential Retail Market
  • 2.2. Research Methodology of the Experiential Retail Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL EXPERIENTIAL RETAIL MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE OF EXPERIENCE

  • 7.1. In-Store Technologies (AR, VR, AI)
  • 7.2. Multi-Sensory Experiences (Scent, Sound, Visual)
  • 7.3. Pop-Ups & Immersive Installations
  • 7.4. Live Events & Demonstrations
  • 7.5. Others

8.MARKET INSIGHTS BY RETAIL FORMAT

  • 8.1. Department Stores
  • 8.2. Specialty Stores
  • 8.3. Pop-Up Stores
  • 8.4. Flagship Stores
  • 8.5. Others

9.MARKET INSIGHTS BY INDUSTRY

  • 9.1. Apparel and Fashion
  • 9.2. Beauty and Personal Care
  • 9.3. Consumer Electronics
  • 9.4. Luxury Goods
  • 9.5. Food and Beverage
  • 9.6. Home Decor
  • 9.7. Others

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Mood Media
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Frank Mayer and Associates, Inc.
  • 13.3. UNIBAIL-RODAMCO-WESTFIELD
  • 13.4. Selfridges & Co.
  • 13.5. RetailNext, Inc.
  • 13.6. Snap Inc.
  • 13.7. Adobe
  • 13.8. Salesforce, Inc.
  • 13.9. NCR Voyix Corporation
  • 13.10. Toshiba Global Commerce Solutions

14.ACRONYMS & ASSUMPTION

15.ANNEXURE