全球威士忌市场规模（按类型、包装类型、区域覆盖范围和预测）

威士忌市场规模及预测

预计威士忌市场规模到 2024 年将达到 681.1 亿美元，到 2032 年将达到 992.4 亿美元，2026 年至 2032 年的复合年增长率为 4.8%。

全球威士忌市场驱动因素

全球威士忌市场的驱动因素可能受到多种因素的影响。这些因素包括：

可支配所得水准不断提升：新兴市场和已开发市场的消费者购买力正在显着提升。高端威士忌品牌如今已触手可及，而此前这些品牌在经济上被认为遥不可及。

顶级烈酒文化的成长：在追求真实体验的年轻族群中，一种精緻的饮酒文化正在发展，他们更喜欢手工酿酒厂和陈年威士忌，而不是大规模生产的替代品。

鸡尾酒文化和调酒术潮流不断扩展：专业调酒技巧正受到家庭消费者和餐饮场所的青睐。威士忌鸡尾酒在餐厅菜单和社交场合中越来越受欢迎。

旅游业和酒店业的兴起：威士忌品鑑之旅和酿酒厂参观活动正在提升国际旅游体验。饭店、餐厅和娱乐场所正在扩大其顶级烈酒供应。旅游活动正在促进人们对当地威士忌品种的文化欣赏。

限制全球威士忌市场的因素

全球威士忌市场存在一些限制和挑战，包括：

严格的政府监管和课税：政府对酒精饮料征收高额消费税和进口税，并对生产、分销和零售业务提出复杂的许可要求。

健康与保健趋势：注重健康的消费者正在采取更清洁的生活方式并减少酒精消费量。人们越来越意识到经常饮酒对健康的负面影响。

生产和陈年成本高昂：威士忌生产设施和陈酿基础设施需要大量的资本投入。酿造高品质威士忌需要较长的陈酿期，这限制了短期回报。

仿冒品和品牌保护问题：假威士忌在各个市场流通，损害了品牌声誉。劣质仿製品正在损害消费者信心，各大企业正在投入大量资源打击假冒伪劣产品。

经济波动与景气衰退担忧：景气衰退时期，消费者在奢侈品上的支出下降。金融不确定性限制了消费者用于购买高檔烈酒的可支配收入。宏观经济不稳定导致市场需求波动。

宗教与文化限制：宗教信仰在某些地区禁止或不鼓励饮酒。保守的社会对酒精饮料持有文化禁忌。强烈的反酒精情绪限制了某些地区的市场渗透。

目录

第一章：威士忌市集简介

• 市场定义
• 市场区隔
• 调查时间表
• 先决条件
• 限制

第二章调查方法

• 资料探勘
• 二次调查
• 初步调查
• 专家建议
• 品质检查
• 最终审核
• 数据三角测量
• 自下而上的方法
• 自上而下的方法
• 调查流程
• 资料来源

第三章执行摘要

• 威士忌市场概况
• 威士忌市场估计和预测
• 威士忌市场的生态地图
• 竞争分析漏斗图
• 威士忌市场的绝对商机
• 威士忌市场吸引力的地区分析
• 按类型分析威士忌市场吸引力
• 威士忌市场最终用户吸引力分析
• 威士忌市场区域分析
• 威士忌市场：按类型
• 威士忌市场：按最终用户
• 各地区威士忌市场
• 未来市场机会

第四章：威士忌市场展望

• 威士忌市场的变化
• 威士忌市场展望
• 市场驱动因素
• 市场限制
• 市场趋势
• 市场机会
• 波特五力分析
  • 新进入者的威胁
  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 现有竞争对手之间的敌意
• 价值链分析
• 定价分析
• 宏观经济分析

第五章 威士忌市场（按类型）

• 概述
• 苏格兰威士忌
• 爱尔兰语
• 波本威士忌
• TPE
• 拉伊

第六章 威士忌市场（依包装类型）

• 概述
• 瓶子
• 能
• 桶
• 利乐

第七章 威士忌市集（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 其他拉丁美洲
• 中东和非洲
  • 阿拉伯聯合大公国
  • 沙乌地阿拉伯
  • 南非
  • 其他中东和非洲地区

第八章威士忌市场的竞争格局

• 概述
• 主要发展策略
• 公司的地理分布
• 王牌矩阵
  • 积极的
  • 前线
  • 新兴
  • 创新者

第九章威士忌市场公司概况

• 概述
• 威廉·格兰特父子公司
• 宾三得利
• 芝华士兄弟
• 桅杆猎枪手
• 保乐力加
• 杜瓦瓶
• 拉迪科·凯坦
• 龙舌兰酒
• 布朗福曼

Whiskey Market Size And Forecast

Whiskey Market size was valued at USD 68.11 Billion in 2024 and is projected to reach USD 99.24 Billion by 2032 growing at a CAGR of 4.8% during the forecast period 2026-2032.

Global Whiskey Market Drivers

The market drivers for the Global Whiskey market can be influenced by various factors. These may include:

Increasing Disposable Income Levels: A substantial rise in consumer purchasing power is being witnessed across emerging and developed markets. Premium whiskey brands are being increasingly afforded by middle-class consumers by whom such products were previously considered beyond their financial reach.

Growing Premium Spirits Culture: A sophisticated drinking culture is being cultivated among younger demographics by whom authentic experiences are being sought. Craft distilleries and aged whiskey variants are being preferred over mass-produced alternatives.

Expanding Cocktail Culture and Mixology Trends: Professional bartending techniques are being embraced by home consumers and hospitality establishments. Whiskey-based cocktails are being featured prominently in restaurant menus and social gatherings.

Rising Tourism and Hospitality Industry: International travel experiences are being enhanced through whiskey tasting tours and distillery visits. Premium spirits offerings are being expanded by hotels, restaurants, and entertainment venues. Cultural appreciation for regional whiskey varieties is being fostered through tourism activities.

Global Whiskey Market Restraints

Several factors can act as restraints or challenges for the Global Whiskey market. These may include:

Stringent Government Regulations and Taxation: Heavy excise duties and import tariffs are being imposed by various governments on alcoholic beverages. Complex licensing requirements are being mandated for production, distribution, and retail operations.

Health Consciousness and Wellness Trends: Alcohol consumption is being reduced by health-conscious consumers by whom cleaner lifestyles are being adopted. Negative health impacts associated with regular alcohol intake are being increasingly recognized.

High Production and Aging Costs: Substantial capital investments are being required for whiskey production facilities and aging infrastructure. Extended maturation periods are being demanded for quality whiskey development, by which immediate returns are being limited.

Counterfeit Products and Brand Protection Issues: Fake whiskey products are being circulated in various markets, through which brand reputation is being damaged. Consumer trust is being eroded through substandard imitation products. Significant resources are being allocated by companies to combat counterfeiting activities.

Economic Volatility and Recession Concerns: Consumer spending on luxury items is being reduced during economic downturns. Discretionary income allocation toward premium spirits is being limited by financial uncertainties. Market demand fluctuations are being experienced due to macroeconomic instabilities.

Religious and Cultural Restrictions: Alcohol consumption is being prohibited or discouraged in certain regions due to religious beliefs. Cultural taboos surrounding alcoholic beverages are being maintained in conservative societies. Market penetration is being limited in regions where strong anti-alcohol sentiments are being held.

Global Whiskey Market Segmentation Analysis

The Global Whiskey Market is segmented based on Type, Packaging Type, And Geography.

Global Whiskey Market, By Type

Scotch: The Scotch segment is projected to hold a major share in the market, as it is widely regarded for its heritage, strict production regulations, and global demand for premium aged whiskies.

Irish: The Irish whiskey segment is expected to witness the fastest growth, fueled by increasing international popularity, smoother flavor profiles, and significant investments in distillery expansions.

Bourbon: A strong market presence is anticipated for the Bourbon segment, owing to its distinct flavor characteristics and rising consumption trends across North America and emerging markets.

Rye: The Rye whiskey segment is forecast to experience steady growth, supported by growing consumer interest in craft spirits and the revival of classic cocktail culture.

Tennessee: Steady demand is anticipated for the Tennessee whiskey segment, as its unique charcoal mellowing process and strong brand recognition continue to attract loyal consumers worldwide.

Global Whiskey Market, By Packaging Type

Bottles: The Bottles segment is projected to dominate the market, as bottled whiskey is regarded as the standard packaging for both premium and mass-market products, enhancing product presentation and shelf appeal.

Cans: The Cans segment is expected to witness the fastest growth, spurred by the rising popularity of ready-to-drink (RTD) whiskey-based beverages and the growing trend of convenient, portable packaging.

Kegs: The Kegs segment is forecast to experience niche but stable demand, particularly in on-trade channels such as bars and restaurants seeking cost-effective serving solutions.

Tetra Pak: Limited but consistent demand is anticipated for the Tetra Pak segment, mainly driven by cost-conscious markets and regions where lightweight, eco-friendly packaging is favored.

Global Whiskey Market, By Geography

Europe: The market is projected to be dominated in this region, driven by strong production and export capabilities from countries like Scotland and Ireland, alongside sustained demand for premium aged whiskies across key markets.

North America: Strong growth is projected to be maintained, supported by high consumption of Bourbon and Rye whiskies, an evolving cocktail culture, and increasing interest in craft offerings.

Asia Pacific: Rapid growth is expected to be witnessed, fueled by rising disposable incomes, expanding urbanization, and increasing demand for premium imported whiskies across China, India, Japan, and South Korea.

Latin America: Moderate growth is being recorded, as whiskey gains traction among younger consumers and growing middle-class populations, supported by improved brand visibility and distribution.

Middle East & Africa: Emerging growth is projected to be seen, driven by expanding tourism, greater availability of premium brands, and rising demand among affluent consumers.

Key Players

The "Global Whiskey Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are William Grant and Sons, Beam Suntory, Chivas Brothers, MastJagermeister, Pernod Ricard, Dewar's, Radico Khaitan, Destilados de Tequila, and BrownForman.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF WHISKEY MARKET

• 1.1 MARKET DEFINITION
• 1.2 MARKET SEGMENTATION
• 1.3 RESEARCH TIMELINES
• 1.4 ASSUMPTIONS
• 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

• 2.1 DATA MINING
• 2.2 SECONDARY RESEARCH
• 2.3 PRIMARY RESEARCH
• 2.4 SUBJECT MATTER EXPERT ADVICE
• 2.5 QUALITY CHECK
• 2.6 FINAL REVIEW
• 2.7 DATA TRIANGULATION
• 2.8 BOTTOM-UP APPROACH
• 2.9 TOP-DOWN APPROACH
• 2.10 RESEARCH FLOW
• 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

• 3.1 WHISKEY MARKET OVERVIEW
• 3.2 WHISKEY MARKET ESTIMATES AND FORECAST (USD BILLION)
• 3.3 WHISKEY MARKET ECOLOGY MAPPING
• 3.4 COMPETITIVE ANALYSIS: FUNNEL DIAGRAM
• 3.5 WHISKEY MARKET ABSOLUTE MARKET OPPORTUNITY
• 3.6 WHISKEY MARKET ATTRACTIVENESS ANALYSIS, BY REGION
• 3.7 WHISKEY MARKET ATTRACTIVENESS ANALYSIS, BY TYPE
• 3.8 WHISKEY MARKET ATTRACTIVENESS ANALYSIS, BY END-USER
• 3.9 WHISKEY MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
• 3.10 WHISKEY MARKET, BY TYPE (USD BILLION)
• 3.11 WHISKEY MARKET, BY END-USER (USD BILLION)
• 3.12 WHISKEY MARKET, BY GEOGRAPHY (USD BILLION)
• 3.13 FUTURE MARKET OPPORTUNITIES

4 WHISKEY MARKET OUTLOOK

• 4.1 WHISKEY MARKET EVOLUTION
• 4.2 WHISKEY MARKET OUTLOOK
• 4.3 MARKET DRIVERS
• 4.4 MARKET RESTRAINTS
• 4.5 MARKET TRENDS
• 4.6 MARKET OPPORTUNITY
• 4.7 PORTER'S FIVE FORCES ANALYSIS
  • 4.7.1 THREAT OF NEW ENTRANTS
  • 4.7.2 BARGAINING POWER OF SUPPLIERS
  • 4.7.3 BARGAINING POWER OF BUYERS
  • 4.7.4 THREAT OF SUBSTITUTE TYPES
  • 4.7.5 COMPETITIVE RIVALRY OF EXISTING COMPETITORS
• 4.8 VALUE CHAIN ANALYSIS
• 4.9 PRICING ANALYSIS
• 4.10 MACROECONOMIC ANALYSIS

5 WHISKEY MARKET, BY TYPE

• 5.1 OVERVIEW
• 5.2 SCOTCH
• 5.3 IRISH
• 5.4 BOURBON
• 5.5 TENNESSEE
• 5.6 RYE

6 WHISKEY MARKET, BY PACKAGING TYPE

• 6.1 OVERVIEW
• 6.2 BOTTLES
• 6.3 CANS
• 6.4 KEGS
• 6.5 TETRA PAK

7 WHISKEY MARKET, BY GEOGRAPHY

• 7.1 OVERVIEW
• 7.2 NORTH AMERICA
  • 7.2.1 U.S.
  • 7.2.2 CANADA
  • 7.2.3 MEXICO
• 7.3 EUROPE
  • 7.3.1 GERMANY
  • 7.3.2 U.K.
  • 7.3.3 FRANCE
  • 7.3.4 ITALY
  • 7.3.5 SPAIN
  • 7.3.6 REST OF EUROPE
• 7.4 ASIA PACIFIC
  • 7.4.1 CHINA
  • 7.4.2 JAPAN
  • 7.4.3 INDIA
  • 7.4.4 REST OF ASIA PACIFIC
• 7.5 LATIN AMERICA
  • 7.5.1 BRAZIL
  • 7.5.2 ARGENTINA
  • 7.5.3 REST OF LATIN AMERICA
• 7.6 MIDDLE EAST AND AFRICA
  • 7.6.1 UAE
  • 7.6.2 SAUDI ARABIA
  • 7.6.3 SOUTH AFRICA
  • 7.6.4 REST OF MIDDLE EAST AND AFRICA

8 WHISKEY MARKET COMPETITIVE LANDSCAPE

• 8.1 OVERVIEW
• 8.2 KEY DEVELOPMENT STRATEGIES
• 8.3 COMPANY REGIONAL FOOTPRINT
• 8.4 ACE MATRIX
  • 8.5.1 ACTIVE
  • 8.5.2 CUTTING EDGE
  • 8.5.3 EMERGING
  • 8.5.4 INNOVATORS

9 WHISKEY MARKET COMPANY PROFILES

• 9.1 OVERVIEW
• 9.2 WILLIAM GRANT AND SONS
• 9.3 BEAM SUNTORY
• 9.4 CHIVAS BROTHERS
• 9.5 MASTJAGERMEISTER
• 9.6 PERNOD RICARD
• 9.7 DEWAR'S
• 9.8 RADICO KHAITAN
• 9.9 DESTILADOS DE TEQUILA
• 9.10 BROWNFORMAN

LIST OF TABLES AND FIGURES

• TABLE 1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
• TABLE 2 WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 4 WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 5 WHISKEY MARKET, BY GEOGRAPHY (USD BILLION)
• TABLE 6 NORTH AMERICA WHISKEY MARKET, BY COUNTRY (USD BILLION)
• TABLE 7 NORTH AMERICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 9 NORTH AMERICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 10 U.S. WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 12 U.S. WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 13 CANADA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 15 CANADA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 16 MEXICO WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 18 MEXICO WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 19 EUROPE WHISKEY MARKET, BY COUNTRY (USD BILLION)
• TABLE 20 EUROPE WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 21 EUROPE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 22 GERMANY WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 23 GERMANY WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 24 U.K. WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 25 U.K. WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 26 FRANCE WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 27 FRANCE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 28 WHISKEY MARKET , BY USER TYPE (USD BILLION)
• TABLE 29 WHISKEY MARKET , BY PRICE SENSITIVITY (USD BILLION)
• TABLE 30 SPAIN WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 31 SPAIN WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 32 REST OF EUROPE WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 33 REST OF EUROPE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 34 ASIA PACIFIC WHISKEY MARKET, BY COUNTRY (USD BILLION)
• TABLE 35 ASIA PACIFIC WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 36 ASIA PACIFIC WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 37 CHINA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 38 CHINA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 39 JAPAN WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 40 JAPAN WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 41 INDIA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 42 INDIA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 43 REST OF APAC WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 44 REST OF APAC WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 45 LATIN AMERICA WHISKEY MARKET, BY COUNTRY (USD BILLION)
• TABLE 46 LATIN AMERICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 47 LATIN AMERICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 48 BRAZIL WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 49 BRAZIL WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 50 ARGENTINA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 51 ARGENTINA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 52 REST OF LATAM WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 53 REST OF LATAM WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 54 MIDDLE EAST AND AFRICA WHISKEY MARKET, BY COUNTRY (USD BILLION)
• TABLE 55 MIDDLE EAST AND AFRICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 56 MIDDLE EAST AND AFRICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 57 UAE WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 58 UAE WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 59 SAUDI ARABIA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 60 SAUDI ARABIA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 61 SOUTH AFRICA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 62 SOUTH AFRICA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 63 REST OF MEA WHISKEY MARKET, BY USER TYPE (USD BILLION)
• TABLE 64 REST OF MEA WHISKEY MARKET, BY PRICE SENSITIVITY (USD BILLION)
• TABLE 65 COMPANY REGIONAL FOOTPRINT