扩增实境 (AR) 市场资料概要:2024年第2季

本报告提供扩增实境 (AR) 的市场调查，彙整AR/MR市场整体及智慧眼镜AR/MR市场转变·预测，产业，设备类型，地区等各种区分的明细，市场影响因素的分析等资讯。

实用的优点:

• 获得整个扩增实境 (AR) 和混合实境 (MR) 市场价值链的广泛而深入的定量知识，包括智慧眼镜硬体、软体和服务收入
• 依设备类型、产业、用例、地区、市场重点（企业与消费者）和价值链细分来确定 AR 实施的价值
• 了解当前和未来有影响力的趋势以及它们如何塑造市场的定量组成部分

关键问题的答案：

• 目前和未来 AR 和 MR 市场的整体规模有多大？另外，AR/MR对于智慧眼镜乃至整个价值链的未来潜力如何？
• 这个规模如何因产业、设备类型、地区和价值链细分而改变？
• 促使这些差异的趋势是什么？

研究亮点：

• 本简报是 ABI Research 三个资料库的摘要，涵盖 AR 硬体、软体和服务收入以及垂直产业
• 重要数据的快照图表和表格配有重要性、原因和建议的评论
• 提供资料模型和预测的详细方法和定义

目录

主要调查结果

新资讯

调查方法

市场预测

Actionable Benefits:

• Acquire broad and deep quantitative knowledge of the entire Augmented Reality (AR) and Mixed Reality (MR) market value chain, including smart glasses hardware and software & service revenue.
• Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise versus consumer), and value chain segments.
• Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market.

Critical Questions Answered:

• What is the overall size of the AR and MR market today and in the future, for both smart glasses hardware and total value chain?
• How does this size differ by vertical, device type, region, and value chain segment?
• What are the driving trends of these differences and how do they permeate throughout the market?

Research Highlights:

• This presentation is a summary of three ABI Research databases covering AR hardware, software & service revenue, and vertical segmentation.
• Snapshot charts and tables of important data are paired with commentary on importance, reasoning, and recommendations.
• Detailed methodology and definitions for data models and forecasts.

Who Should Read This?

• Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
• Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
• Innovation leaders invested in the overall digitization space wanting to understand inter- and intra-market AR/MR dynamics.

TABLE OF CONTENTS

Key Findings

What's New

Methodology

Market Forecasts