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市场调查报告书

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1547455

全球扩增实境市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测

Global Augmented Reality Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年07月01日 | 出版商:

Value Market Research | 英文 170 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球扩增实境市场需求预计将从2023年的613.9亿美元达到2032年近12988.5亿美元的市场规模，2024-2032年研究期间复合年增长率为40.37%。

扩增实境 (AR) 是一种对真实或现实世界环境的丰富体验，透过电脑生成的感知资料并使用多种感官方式（包括视觉、听觉、触觉、体感）来增强现实世界中的物体或情境和嗅觉。简而言之，该技术增强了使用者对其环境的视觉感知。它包括三个基本特征：现实与虚拟世界的结合、虚拟与现实物体的精确3D配准以及即时互动。

市场动态

扩增实境（AR）是目前最突出的技术趋势之一。随着製造、公用事业、电信、零售、医疗保健和物流等行业的各种用途（包括组装、维护和维修、教育和培训、零售展示和诊断）的应用不断增加，该技术呈指数级增长。扩增实境 (AR) 因其能够促进任务、解决复杂问题、提供资源存取和增强整体体验而广泛应用于工业和非工业应用。公司正在探索扩增实境技术的潜力，为客户提供客製化、互动和增值体验。各行业正大力投资技术，以最大限度地发挥效益。主要参与者和最终用户部门正在合作，以轻鬆获得技术。然而，与扩增实境有关的安全和隐私问题以及过度使用扩增实境而导致的健康问题对市场成长构成了障碍。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球扩增实境市场的各个细分市场进行了包容性评估。扩增实境产业的成长和趋势为本研究提供了整体方法。

市场区隔

扩增实境市场报告的这一部分提供了有关国家和地区层级细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人口统计数据以及即将到来的机会。

按组件

硬体
软体

按显示

头戴式显示器
智慧玻璃（戏院显示眼镜、XR 眼镜）
平视显示器（手持装置）

按申请

航太与国防
汽车
教育（电子学习教育游戏和模拟）
电子商务和零售（大卖场、超市、商场和购物中心）
游戏和娱乐（电玩、现场活动和音乐会、游乐园）
医疗保健（医院、诊所、医疗训练和教育）
工业与製造业（能源与公用事业、建筑与工程、采矿、其他）
其他的

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲扩增实境市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。扩增实境市场的主要参与者包括微软、Google有限责任公司、苹果、索尼、Blippar Limited、小米公司、联想集团、Meta、PTC Inc.、Snap Inc.、TeamViewer AG、Zappar Limited、Magic Leap Incorporated、 Vuzix 公司、Wikitude GmbH。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何客製化要求，请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。

概述：按应用
历史和预测数据分析：按应用
航太与国防
汽车
教育（电子学习教育游戏和模拟）
电子商务和零售（大卖场、超市、商场和购物中心）
游戏和娱乐（电玩、现场活动和音乐会、游乐园）
医疗保健（医院、诊所、医疗训练和教育）
工业与製造业（能源与公用事业、建筑与工程、采矿、其他）
其他的

第 8 章：全球扩增实境市场分析：按地理位置

区域展望
介绍
北美销售分析
- 概览、历史与预测资料销售分析
- 北美按细分市场销售分析
- 北美按国家销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概览、历史与预测资料销售分析
- 欧洲按细分市场销售分析
- 欧洲按国家销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概览、历史与预测资料销售分析
- 亚太地区按细分市场销售分析
- 亚太地区按国家销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概览、历史与预测资料销售分析
- 拉丁美洲按细分市场销售分析
- 拉丁美洲按国家销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概览、历史与预测资料销售分析
- 中东和非洲按细分市场销售分析
- 中东和非洲按国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东其他地区和非洲销售分析

第 9 章：扩增实境公司的竞争格局

扩增实境市场竞争
伙伴关係/协作/协议
併购
新产品发布
其他发展

第 10 章：公司简介

顶级公司市占率分析
市场集中度
Microsoft

公司概况
公司收入
产品
最新动态

Google LLC

公司概况
公司收入
产品
最新动态

Apple Inc.

公司概况
公司收入
产品
最新动态

Sony Corporation

公司概况
公司收入
产品
最新动态

Blippar Limited

公司概况
公司收入
产品
最新动态

Xiaomi Corporation

公司概况
公司收入
产品
最新动态

Lenovo Group

公司概况
公司收入
产品
最新动态

Meta

公司概况
公司收入
产品
最新动态

PTC Inc.

公司概况
公司收入
产品
最新动态

Snap Inc.

公司概况
公司收入
产品
最新动态

TeamViewer AG

公司概况
公司收入
产品
最新动态

Zappar Limited

公司概况
公司收入
产品
最新动态

Magic Leap Incorporated

公司概况
公司收入
产品
最新动态

Vuzix Corporation

公司概况
公司收入
产品
最新动态

Wikitude GmbH

公司概况
公司收入
产品
最新动态

註 - 在公司概况中，财务详细资讯和最新发展视情况而定，或对私人公司而言可能不包括在内

简介目录图表

Product Code: VMR11215266

The global demand for Augmented Reality Market is presumed to reach the market size of nearly USD 1298.85 Billion by 2032 from USD 61.39 Billion in 2023 with a CAGR of 40.37% under the study period 2024-2032.

Augmented reality (AR) is an enriched experience of an actual or real-world environment where the objects or situations that reside in the real world are enhanced by computer-generated perceptual data and using multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. In simple words to say, the technology augments the user's visual perception of their environment. It includes three basic features: a combination of real and virtual worlds, accurate 3D registration of virtual and real objects, and real-time interaction.

MARKET DYNAMICS

Augmented reality (AR) is among the most prominent technology trends right now. The technology is growing exponentially with increasing application in industries like manufacturing, utilities, telecommunications, retail, healthcare, and logistics for various uses, including assembly, maintenance and repair, education and training, retail showcasing, and diagnostics. Augmented reality (AR) is widely employed across industrial and non-industrial applications due to its ability to facilitate tasks, solve complex problems, provide access to resources, and enhance overall experience. Companies are exploring the potential of augmented reality technology to offer a customized, interactive, and value-added experience to customers. Industries are investing heavily in technology to rip benefits to their fullest. Key players and end-user sectors are collaborating to get easy access to technology. However, security and privacy issues concerning augmented reality and health issues due to excessive usage of augmented reality pose barriers to market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Augmented Reality. The growth and trends of Augmented Reality industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Augmented Reality market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Hardware
Software

By Display

Head-Mounted Display
Smart Glass (Cinema Display Glasses, XR Glasse)
Head-Up Display (Handheld Devices)

By Application

Aerospace & Defense
Automotive
Education (E-learning Educational Games and Simulations)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks)
Healthcare (Hospitals, Clinics, Medical Training and Education)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others)
Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Augmented Reality market include Microsoft, Google LLC, Apple Inc., Sony Corporation, Blippar Limited, Xiaomi Corporation, Lenovo Group, Meta, PTC Inc., Snap Inc., TeamViewer AG, Zappar Limited, Magic Leap Incorporated, Vuzix Corporation, Wikitude GmbH. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. AUGMENTED REALITY - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Display
- 3.7.3 Market Attractiveness Analysis By Application
- 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY COMPONENT

5.1. Overview By Component
5.2. Historical and Forecast Data Analysis By Component
5.3. Hardware Historic and Forecast Sales By Regions
5.4. Software Historic and Forecast Sales By Regions

6. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY DISPLAY

6.1. Overview By Display
6.2. Historical and Forecast Data Analysis By Display
6.3. Head-Mounted Display Historic and Forecast Sales By Regions
6.4. Smart Glass (Cinema Display Glasses, XR Glasse) Historic and Forecast Sales By Regions
6.5. Head-Up Display (Handheld Devices) Historic and Forecast Sales By Regions

7. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY APPLICATION

7.1. Overview By Application
7.2. Historical and Forecast Data Analysis By Application
7.3. Aerospace & Defense Historic and Forecast Sales By Regions
7.4. Automotive Historic and Forecast Sales By Regions
7.5. Education (E-learning Educational Games and Simulations) Historic and Forecast Sales By Regions
7.6. E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Historic and Forecast Sales By Regions
7.7. Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Historic and Forecast Sales By Regions
7.8. Healthcare (Hospitals, Clinics, Medical Training and Education) Historic and Forecast Sales By Regions
7.9. Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Historic and Forecast Sales By Regions
7.10. Others Historic and Forecast Sales By Regions

8. GLOBAL AUGMENTED REALITY MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE AUGMENTED REALITY COMPANIES

9.1. Augmented Reality Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF AUGMENTED REALITY INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Microsoft
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Google LLC
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. Apple Inc.
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. Sony Corporation
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. Blippar Limited
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Xiaomi Corporation
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Lenovo Group
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments
10.10. Meta
- 10.10.1 Company Overview
- 10.10.2 Company Revenue
- 10.10.3 Products
- 10.10.4 Recent Developments
10.11. PTC Inc.
- 10.11.1 Company Overview
- 10.11.2 Company Revenue
- 10.11.3 Products
- 10.11.4 Recent Developments
10.12. Snap Inc.
- 10.12.1 Company Overview
- 10.12.2 Company Revenue
- 10.12.3 Products
- 10.12.4 Recent Developments
10.13. TeamViewer AG
- 10.13.1 Company Overview
- 10.13.2 Company Revenue
- 10.13.3 Products
- 10.13.4 Recent Developments
10.14. Zappar Limited
- 10.14.1 Company Overview
- 10.14.2 Company Revenue
- 10.14.3 Products
- 10.14.4 Recent Developments
10.15. Magic Leap Incorporated
- 10.15.1 Company Overview
- 10.15.2 Company Revenue
- 10.15.3 Products
- 10.15.4 Recent Developments
10.16. Vuzix Corporation
- 10.16.1 Company Overview
- 10.16.2 Company Revenue
- 10.16.3 Products
- 10.16.4 Recent Developments
10.17. Wikitude GmbH
- 10.17.1 Company Overview
- 10.17.2 Company Revenue
- 10.17.3 Products
- 10.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

简介目录图表

LIST OF TABLES

Market Snapshot
Drivers: Impact Analysis
Restraints: Impact Analysis
List of Raw Material
List of Raw Material Manufactures
Analysis By Component (USD MN)
Hardware Market Sales By Geography (USD MN)
Software Market Sales By Geography (USD MN)
Analysis By Display (USD MN)
Head-Mounted Display Market Sales By Geography (USD MN)
Smart Glass (Cinema Display Glasses, XR Glasse) Market Sales By Geography (USD MN)
Head-Up Display (Handheld Devices) Market Sales By Geography (USD MN)
Analysis By Application (USD MN)
Aerospace & Defense Market Sales By Geography (USD MN)
Automotive Market Sales By Geography (USD MN)
Education (E-learning Educational Games and Simulations) Market Sales By Geography (USD MN)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Market Sales By Geography (USD MN)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Market Sales By Geography (USD MN)
Healthcare (Hospitals, Clinics, Medical Training and Education) Market Sales By Geography (USD MN)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Market Sales By Geography (USD MN)
Others Market Sales By Geography (USD MN)
Global Augmented Reality Market Sales By Geography (USD MN)
North America Market Analysis (USD MN)
United States Market Analysis (USD MN)
Canada Market Analysis (USD MN)
Mexico Market Analysis (USD MN)
Europe Market Analysis (USD MN)
Europe Market Estimate By Country (USD MN)
United Kingdom Market Analysis (USD MN)
France Market Analysis (USD MN)
Germany Market Analysis (USD MN)
Italy Market Analysis (USD MN)
Russia Market Analysis (USD MN)
Spain Market Analysis (USD MN)
Rest of Europe Market Analysis (USD MN)
Asia Pacific Market Analysis (USD MN)
China Market Analysis (USD MN)
Japan Market Analysis (USD MN)
India Market Analysis (USD MN)
South Korea Market Analysis (USD MN)
Australia Market Analysis (USD MN)
South East Asia Market Analysis (USD MN)
Rest of Asia Pacific Market Analysis (USD MN)
Latin America Market Analysis (USD MN)
Brazil Market Analysis (USD MN)
Argentina Market Analysis (USD MN)
Peru Market Analysis (USD MN)
Chile Market Analysis (USD MN)
Rest of Latin America Market Analysis (USD MN)
Middle East & Africa Market Analysis (USD MN)
Saudi Arabia Market Analysis (USD MN)
UAE Market Analysis (USD MN)
Israel Market Analysis (USD MN)
South Africa Market Analysis (USD MN)
Rest of Middle East and Africa Market Analysis (USD MN)
Partnership/Collaboration/Agreement
Mergers And Acquisition

LIST OF FIGURES

Research Scope of Augmented Reality Report
Market Research Process
Market Research Methodology
Global Augmented Reality Market Size, By Region (USD MN)
Porters Five Forces Analysis
Market Attractiveness Analysis By Component
Market Attractiveness Analysis By Display
Market Attractiveness Analysis By Application
Market Attractiveness Analysis By Region
Value Chain Analysis
Global Market Analysis By Component (USD MN)
Hardware Market Sales By Geography (USD MN)
Software Market Sales By Geography (USD MN)
Global Market Analysis By Display (USD MN)
Head-Mounted Display Market Sales By Geography (USD MN)
Smart Glass (Cinema Display Glasses, XR Glasse) Market Sales By Geography (USD MN)
Head-Up Display (Handheld Devices) Market Sales By Geography (USD MN)
Global Market Analysis By Application (USD MN)
Aerospace & Defense Market Sales By Geography (USD MN)
Automotive Market Sales By Geography (USD MN)
Education (E-learning Educational Games and Simulations) Market Sales By Geography (USD MN)
E-commerce & Retail (Hypermarket, Supermarket, Malls and Shopping Centers) Market Sales By Geography (USD MN)
Gaming & Entertainment (Video Games, Live Events and Concerts, Amusement Parks) Market Sales By Geography (USD MN)
Healthcare (Hospitals, Clinics, Medical Training and Education) Market Sales By Geography (USD MN)
Industrial & Manufacturing (Energy & Utilities, Construction and Engineering, Mining, Others) Market Sales By Geography (USD MN)
Others Market Sales By Geography (USD MN)
Global Market Sales (USD MN)
North America Market Sales (USD MN)
Europe Market Sales (USD MN)
Asia Pacific Market Sales (USD MN)
Latin America Market Sales (USD MN)
Middle East & Africa Market Sales (USD MN)
Recent Development in Industry
Top Company Market Share Analysis