![]() |
市场调查报告书
商品编码
1497644
供应链市场中的扩增实境:按产品、应用程式和最终用户划分 - 2024-2030 年全球预测Augmented Reality in Supply Chain Market by Offering (Hardware, Services, Software), Application (Aftersales Services, Maintenance & Repair, Training & Learning), End-user - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
供应链扩增实境市场规模预计2023年为22.1亿美元,2024年达27亿美元,预计2030年将达到94.2亿美元,复合年增长率为22.97%。
将扩增实境(AR) 整合到供应链业务中代表着变革性的进步,提高了各种流程的可见度、效率和准确性。透过将数位资讯迭加到实体世界上,AR 允许仓库工作人员、物流经理和现场操作员与即时资料和虚拟物件进行互动。 AR 在供应链中的广泛采用是由几个重要因素推动的,包括对快速、准确的物流服务的需求增加、AR 技术的进步使其更容易获得和负担得起,以及行业对营运绩效的持续追求。然而,资料隐私和安全问题、需要大量初始投资以及对传统操作框架变革的抵制限制了其效用。市场相关人员正在寻求经济高效的 AR 解决方案,以建立强大的网路安全措施,具有明确且可预测的投资报酬率,并培养持续学习和创新的文化。增强的互动式培训计划、更身临其境、更有效率的维护和维修方式,以及与物联网 (IoT) 和机器学习的更深入集成,可以使供应链中的 AR 多样化。
主要市场统计 | |
---|---|
基准年[2023] | 22.1亿美元 |
预测年份 [2024] | 27亿美元 |
预测年份 [2030] | 94.2亿美元 |
复合年增长率(%) | 22.97% |
区域洞察
美洲在供应链中使用 AR 取得了重大进展,重点是加强物流、仓储和库存管理。该地区 AR 解决方案的生产得益于坚实的技术基础设施、大量的研发投资以及强大的 AR 开发商和新兴企业生态系统。在减少错误和优化供应链流程的高需求的推动下,美洲公司正在迅速采用 AR 来进行培训、维护和提高业务效率。亚太地区强调AR在製造和仓储中的应用,也率先将AR与电子商务结合,以改善网路购物体验。该地区的企业正在大力投资AR,以获得国内和全球市场的竞争优势,推动AR领域的创新和开拓。欧洲、中东和非洲地区呈现出一种复杂的情况,欧洲国家在将 AR 应用于复杂的製造流程方面处于领先地位,旨在最大限度地提高精度和缺陷最小化。欧洲、中东和非洲供应链中 AR 的使用旨在实现永续性并减少碳足迹,企业利用它来更好地规划路线和实现节能仓库管理。严格的法规、对高品质标准的关注以及政府和私人对技术开发的大量投资正在支持该地区 AR 技术的生产和整合。欧洲、中东和非洲地区的公司越来越多地与 AR 解决方案提供者合作,以改善物流和客户服务,并维持对监管标准的遵守。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应链扩增实境市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对供应链扩增实境市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在供应链扩增实境市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[187 Pages Report] The Augmented Reality in Supply Chain Market size was estimated at USD 2.21 billion in 2023 and expected to reach USD 2.70 billion in 2024, at a CAGR 22.97% to reach USD 9.42 billion by 2030.
The integration of augmented reality (AR) into supply chain operations represents a transformative advance, enhancing visibility, efficiency, and accuracy across various processes. AR superimposes digital information onto the physical world, thereby enabling warehouse personnel, logistics managers, and field operators to interact with real-time data and virtual objects. The widespread adoption of AR in the supply chain is fueled by several key factors, including the increasing demand for swift and precise logistics services, advancements in AR technology making it more accessible and affordable, and the continuous pursuit of operational excellence within industries. However, data privacy and security concerns, the need for substantial initial investment, and resistance to change from traditional operational frameworks restrain their utility. Market players are establishing robust cybersecurity measures, seeking cost-effective AR solutions with clear ROI projections, and fostering a culture of continuous learning & innovation. Enhanced interactive training programs, more immersive and efficient ways of conducting maintenance and repairs, and deeper integration with the Internet of Things (IoT) and machine learning can diversify AR in the supply chain.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.21 billion |
Estimated Year [2024] | USD 2.70 billion |
Forecast Year [2030] | USD 9.42 billion |
CAGR (%) | 22.97% |
Regional Insights
In the Americas, the use of AR in supply chains is notably advanced, focusing on enhancing logistics, warehousing, and inventory management. The production of AR solutions in this region benefits from robust technological infrastructure, significant investments in R&D, and a strong ecosystem of AR developers and startups. Companies in the Americas are rapidly adopting AR for training purposes, maintenance, and to improve operational efficiency, driven by a high demand for reducing errors and optimizing supply chain processes. The APAC region emphasizes the use of AR in manufacturing and warehousing and is also pioneering in integrating AR with e-commerce to enhance online shopping experiences. The region's companies invest heavily in AR to gain a competitive edge in local and global markets, propelling innovation and development in the AR space. EMEA presents a mixed scenario, with European countries leading in the adoption of AR for complex manufacturing processes aimed at precision and minimizing defects. The use of AR in the EMEA supply chain is also geared towards sustainability and reducing carbon footprints, with companies leveraging AR for better route planning and energy-efficient warehouse management. Stringent regulations, a focus on high-quality standards, and significant government and private investment in technology development support the production and integration of AR technologies in this region. Companies in the EMEA region are increasingly partnering with AR solution providers to improve logistics and customer service and maintain compliance with regulatory standards.
Market Insights
The market dynamics represent an ever-changing landscape of the Augmented Reality in Supply Chain Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Augmented Reality in Supply Chain Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Augmented Reality in Supply Chain Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Displai Aims to Enable Augmented Reality Packaging
Displai introduced a program designed to elevate consumer-brand interactions through AR-enabled product packaging. This initiative makes it possible for consumers to bring virtual experiences to life by simply scanning product packaging with their smartphones, granting them access to a wealth of product details and exclusive offerings. By utilizing Displai's cutting-edge AR technology, participants in the program benefit from access to its proprietary software, comprehensive training, and support, along with collaborative marketing opportunities. [Published On: 2023-04-12]
Vuzix Receives Volume Follow-on Smart Glasses Order from Acuraflow to Supply Pharmaceutical Customer
Vuzix Corporation, a forefront supplier of Smart Glasses and Augmented Reality (AR) technologies, has proudly announced the successful receipt and fulfillment of a substantial follow-on order for its innovative smart glasses from Acuraflow. Acuraflow, known for its pioneering efforts in sustainable management solutions, placed this order with a primary focus on serving a client within the pharmaceutical sector. This development underscores Vuzix's pivotal role in enhancing operational efficiencies through cutting-edge AR solutions across industry verticals. [Published On: 2023-04-12]
Iristick Announces EUR 4 Million Capital Increase
Iristick secured a significant funding boost of EUR 4 million, courtesy of a consortium led by Saffelberg Investments. This strategic financial injection is set to empower Iristick to enrich its focus on delivering comprehensive solutions across crucial sectors, including healthcare, energy, and logistics. The company plans to leverage this new capital to make substantial investments aimed at advancing its technological platform, boosting user engagement, and amplifying its sales and marketing pursuits, with a special focus on expanding its footprint in both Europe and the U.S. markets. [Published On: 2023-02-20]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Augmented Reality in Supply Chain Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Augmented Reality in Supply Chain Market, highlighting leading vendors and their innovative profiles. These include A.P. Moller - Maersk AS, Accenture PLC, Amazon.com, Inc., Apple Inc., AT&T Inc., Blippar Ltd., EON Reality, Inc., Extensiv by 3PL Central LLC, Google LLC by Alphabet Inc., Goolton Technology Co., Ltd., Honeywell International Inc., Inter IKEA Systems B.V., International Business Machines Corporation, LogistiVIEW Inc., Magic Leap, Inc., Mazer by XR Wizards sp. z o.o., Microsoft Corporation, Nsflow Sp. z o. o., PTC Inc., Qualcomm Incorporated, SAP SE, Sony Corporation, TeamViewer US, Inc., TechSee Augmented Vision Ltd., Toshiba Corporation, United Parcel Service of America, Inc., Verizon Communications, Vuzix Corporation, and Zebra Technologies Corporation.
Market Segmentation & Coverage