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市场调查报告书
商品编码
1446906

程序化展示市场：按类型、通路划分：2023-2032 年全球机会分析与产业预测

Programmatic Display Market By Type (Online Display, Online Video, Mobile Video, Mobile Display), By Channel (Real Time Bidding (RTB), Private Marketplaces (PMP), Automated Guaranteed (AG)): Global Opportunity Analysis & Industry Forecast, 2023-2032
出版日期: | 出版商: Allied Market Research | 英文 347 Pages | 商品交期: 2-3个工作天内

价格

2022年，全球程式化展示市场价值为466.87亿美元，预计到2032年将达到8,251.3626亿美元，2023年至2032年的复合年增长率为33.6%。程序化展示是一种网路广告，允许广告商使用复杂的演算法来购买和投放广告，而不是追踪和购买适当广告库存的传统手动方法。广告主可以使用程式化广告购买软体来获取广告空间、找到合适的广告位置并更好地定位广告。这与与人工负责人协商并要求特定广告展示位置的传统程序形成鲜明对比。 COVID-19 大流行期间远距工作文化趋势的兴起将有助于推动社群媒体和线上平台的成长，从而推动对程式化显示解决方案的需求。此外，对易于访问的短期娱乐和媒体的需求激增正在对程序化显示市场的成长产生积极影响。然而，程序化展示平台的资料隐私和共用挑战阻碍了程序化展示市场的预测。相反，程序化显示解决方案套件与机器学习和资料分析等先进工具的整合预计将为预测期内程式化显示市场的扩张提供利润丰厚的机会。

程序化展示市场-IMG1

此外，智慧型手机的快速普及、通讯网路的改善、各行业数位媒体广告支出的增加以及社交媒体的广泛普及主要推动了程序化展示市场的成长。然而，越来越多地采用广告拦截器来避免线上广告以及严格的政府法规和法律正在阻碍市场成长。相反，广告自动化的出现预计将为预测期内的市场成长提供有利的机会。

全球程序化展示市场按类型、通路和地区细分。依类型可分为线上影片、线上展示、行动影片、行动显示器。从通路来看，它分为即时竞价（RTB）、私人市场（PMP）和自动担保（AG）。从区域来看，分析包括北美、欧洲、亚太地区、拉丁美洲和中东/非洲。

按类型划分，线上影片细分市场预计将在 2022 年主导程式化展示市场，并在未来几年保持主导地位，原因是网路上影片串流的兴起，导致大量消费者对线上影片广告的需求达到客户正在增加。然而，行动影片领域预计将出现最高成长，因为影片可以帮助企业家创建高品质和独特的内容，以增加推广、销售和品牌知名度。

相关人员的主要利益

  • 该报告定量分析了2022年至2032年程序化展示市场的细分市场、当前趋势、估计/趋势和动态，并揭示了程序化展示市场的强大机会。
  • 我们提供市场研究以及与市场驱动因素、市场限制和市场机会相关的资讯。
  • 波特的五力分析强调买家和供应商帮助相关人员做出利润驱动的商业决策并加强供应商-买家网路的潜力。
  • 对程序化展示市场区隔的详细分析有助于识别市场机会。
  • 每个地区的主要国家都根据其对全球市场的收益贡献绘製了地图。
  • 市场参与者定位有助于对标，并可以清楚了解市场参与者的当前地位。
  • 该报告包括对区域和全球程序化展示市场趋势、主要企业、细分市场、应用领域和市场成长策略的分析。

可使用此报告进行客製化（需要额外费用和时间表）

  • 按地区分類的新参与企业
  • 监管指引
  • 策略建议
  • 针对客户兴趣的其他公司简介
  • 公司简介的扩充列表
  • SWOT分析

目录

第一章简介

第 2 章执行摘要

第三章市场概况

  • 市场定义和范围
  • 主要发现
    • 影响因素
    • 主要投资机会
  • 波特五力分析
  • 市场动态
    • 促进因素
    • 抑制因素
    • 机会

第四章程序化显示市场：按类型

  • 概述
  • 线上展示
  • 线上影片
  • 行动影片
  • 行动显示器

第五章程序化展示市场：按通路

  • 概述
  • 即时竞价(RTB)
  • 私人市场 (PMP)
  • 自动保证 (AG)

第六章程序化显示市场：按地区

  • 概述
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他的
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 其他的
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 哥伦比亚
    • 其他拉丁美洲
  • 中东/非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿拉伯聯合大公国
    • 其他中东/非洲

第七章 竞争形势

  • 介绍
  • 关键成功策略
  • 10家主要企业产品图谱
  • 竞争对手仪表板
  • 竞争热图
  • 2022年主要企业定位

第八章 公司简介

  • AppNexus Inc.
  • Verizon Communications Inc.
  • DataXu Inc.
  • Google Inc.
  • Adobe Systems Incorporated
  • Adform
  • Rubicon Project Inc.
  • Rocket Fuel Inc.
  • MediaMath
  • CONNEXITY
Product Code: A68862

The global programmatic display market was valued at $46,687 million in 2022 and is estimated to reach $825,136.26 million by 2032, exhibiting a CAGR of 33.6% from 2023 to 2032. Programmatic display is a type of internet advertisement that advertisers can buy and position using sophisticated algorithms rather than traditional manual approaches of having to track and buy appropriate ad spaces. Advertisers can use programmatic ad purchasing software to acquire ad space, find suitable places for advertisements, and target their ads. This is in contrast to the conventional procedures of negotiating with human representatives and requesting particular ad placements. Rise in trend of remote working culture during the period of the COVID-19 pandemic aided in propelling the growth of social media and online platforms, thereby fostering the demand for programmatic display solutions. Moreover, surge in demand for easily accessible and shorter forms of entertainment and media positively impacts the growth of the programmatic display market. However, data privacy and sharing challenges on programmatic display platforms hamper the programmatic display market forecast period. On the contrary, the integration of advanced tools such as machine learning and data analytics with programmatic display solutions suites are expected to offer remunerative opportunities for expansion of the programmatic display market during the forecast period.

Programmatic Display Market - IMG1

Furthermore, surge in adoption of smartphones, improved communication networks, and growth in advertising spending on digital media across various industries and proliferation of social media primarily drive the growth of the programmatic display market. However, rise in adoption of ad-blockers to avoid online advertising and stringent government regulations and laws hamper the market growth. On the contrary, the emergence of advertising automation is expected to provide lucrative opportunities for the market growth during the forecast period.

The global programmatic display market is segmented on the basis of type, channel, and region. On the basis of type, the market is divided into online video, online display, mobile video and mobile display. On the basis of channel, it is fragmented into real-time bidding (RTB), private marketplaces (PMP), and automated guaranteed (AG). Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

The key players operating in the market include AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Adform, Rubicon Project Inc., Rocket Fuel Inc., MediaMath, and CONNEXITY. The report highlights the strategies of the key players to improve the market share and sustain competition.

On the basis of type, the online video segment dominated the programmatic display market in 2022 and is expected to maintain its dominance in the upcoming years owing to increase in video streaming on the internet, which, in turn, is fostering the demand for online video advertising to reach large number of consumers. However, the mobile video segment is expected to witness the highest growth, as videos help entrepreneurs to create quality and unique content that boosts their outreach, sales, and brand recognition.

Region wise, the programmatic display market size was dominated by North America in 2022 and is expected to retain its position during the forecast period, owing to the strong presence of programmatic display advertising solutions vendors such as Google Inc., Adobe, and AppNexus Inc. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to rapid economic and technological developments in the region, which is expected to fuel the market growth in this region. Furthermore, several major programmatic display providers including AppNexus Inc., Verizon Communications Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, and Adform are introducing new products & services.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the programmatic display market analysis from 2022 to 2032 to identify the prevailing programmatic display market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the programmatic display market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global programmatic display market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Upcoming/New Entrant by Regions
  • Regulatory Guidelines
  • Strategic Recommedations
  • Additional company profiles with specific to client's interest
  • Expanded list for Company Profiles
  • SWOT Analysis

Key Market Segments

By Type

  • Online Display
  • Online Video
  • Mobile Video
  • Mobile Display

By Channel

  • Private Marketplaces (PMP)
  • Automated Guaranteed (AG)
  • Real Time Bidding (RTB)

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Argentina
    • Colombia
    • Rest of Latin America
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of Middle East And Africa

Key Market Players:

    • AppNexus Inc.
    • Verizon Communications Inc.
    • DataXu Inc.
    • Google Inc.
    • Adobe Systems Incorporated
    • Adform
    • Rubicon Project Inc.
    • Rocket Fuel Inc.
    • MediaMath
    • CONNEXITY

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION

  • 1.1. Report description
  • 1.2. Key market segments
  • 1.3. Key benefits to the stakeholders
  • 1.4. Research methodology
    • 1.4.1. Primary research
    • 1.4.2. Secondary research
    • 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

  • 2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

  • 3.1. Market definition and scope
  • 3.2. Key findings
    • 3.2.1. Top impacting factors
    • 3.2.2. Top investment pockets
  • 3.3. Porter's five forces analysis
  • 3.4. Market dynamics
    • 3.4.1. Drivers
    • 3.4.2. Restraints
    • 3.4.3. Opportunities

CHAPTER 4: PROGRAMMATIC DISPLAY MARKET, BY TYPE

  • 4.1. Overview
    • 4.1.1. Market size and forecast
  • 4.2. Online Display
    • 4.2.1. Key market trends, growth factors and opportunities
    • 4.2.2. Market size and forecast, by region
    • 4.2.3. Market share analysis by country
  • 4.3. Online Video
    • 4.3.1. Key market trends, growth factors and opportunities
    • 4.3.2. Market size and forecast, by region
    • 4.3.3. Market share analysis by country
  • 4.4. Mobile Video
    • 4.4.1. Key market trends, growth factors and opportunities
    • 4.4.2. Market size and forecast, by region
    • 4.4.3. Market share analysis by country
  • 4.5. Mobile Display
    • 4.5.1. Key market trends, growth factors and opportunities
    • 4.5.2. Market size and forecast, by region
    • 4.5.3. Market share analysis by country

CHAPTER 5: PROGRAMMATIC DISPLAY MARKET, BY CHANNEL

  • 5.1. Overview
    • 5.1.1. Market size and forecast
  • 5.2. Real Time Bidding (RTB)
    • 5.2.1. Key market trends, growth factors and opportunities
    • 5.2.2. Market size and forecast, by region
    • 5.2.3. Market share analysis by country
  • 5.3. Private Marketplaces (PMP)
    • 5.3.1. Key market trends, growth factors and opportunities
    • 5.3.2. Market size and forecast, by region
    • 5.3.3. Market share analysis by country
  • 5.4. Automated Guaranteed (AG)
    • 5.4.1. Key market trends, growth factors and opportunities
    • 5.4.2. Market size and forecast, by region
    • 5.4.3. Market share analysis by country

CHAPTER 6: PROGRAMMATIC DISPLAY MARKET, BY REGION

  • 6.1. Overview
    • 6.1.1. Market size and forecast By Region
  • 6.2. North America
    • 6.2.1. Key market trends, growth factors and opportunities
    • 6.2.2. Market size and forecast, by Type
    • 6.2.3. Market size and forecast, by Channel
    • 6.2.4. Market size and forecast, by country
      • 6.2.4.1. U.S.
      • 6.2.4.1.1. Market size and forecast, by Type
      • 6.2.4.1.2. Market size and forecast, by Channel
      • 6.2.4.2. Canada
      • 6.2.4.2.1. Market size and forecast, by Type
      • 6.2.4.2.2. Market size and forecast, by Channel
  • 6.3. Europe
    • 6.3.1. Key market trends, growth factors and opportunities
    • 6.3.2. Market size and forecast, by Type
    • 6.3.3. Market size and forecast, by Channel
    • 6.3.4. Market size and forecast, by country
      • 6.3.4.1. UK
      • 6.3.4.1.1. Market size and forecast, by Type
      • 6.3.4.1.2. Market size and forecast, by Channel
      • 6.3.4.2. Germany
      • 6.3.4.2.1. Market size and forecast, by Type
      • 6.3.4.2.2. Market size and forecast, by Channel
      • 6.3.4.3. France
      • 6.3.4.3.1. Market size and forecast, by Type
      • 6.3.4.3.2. Market size and forecast, by Channel
      • 6.3.4.4. Italy
      • 6.3.4.4.1. Market size and forecast, by Type
      • 6.3.4.4.2. Market size and forecast, by Channel
      • 6.3.4.5. Spain
      • 6.3.4.5.1. Market size and forecast, by Type
      • 6.3.4.5.2. Market size and forecast, by Channel
      • 6.3.4.6. Rest of Europe
      • 6.3.4.6.1. Market size and forecast, by Type
      • 6.3.4.6.2. Market size and forecast, by Channel
  • 6.4. Asia-Pacific
    • 6.4.1. Key market trends, growth factors and opportunities
    • 6.4.2. Market size and forecast, by Type
    • 6.4.3. Market size and forecast, by Channel
    • 6.4.4. Market size and forecast, by country
      • 6.4.4.1. China
      • 6.4.4.1.1. Market size and forecast, by Type
      • 6.4.4.1.2. Market size and forecast, by Channel
      • 6.4.4.2. Japan
      • 6.4.4.2.1. Market size and forecast, by Type
      • 6.4.4.2.2. Market size and forecast, by Channel
      • 6.4.4.3. India
      • 6.4.4.3.1. Market size and forecast, by Type
      • 6.4.4.3.2. Market size and forecast, by Channel
      • 6.4.4.4. Australia
      • 6.4.4.4.1. Market size and forecast, by Type
      • 6.4.4.4.2. Market size and forecast, by Channel
      • 6.4.4.5. South Korea
      • 6.4.4.5.1. Market size and forecast, by Type
      • 6.4.4.5.2. Market size and forecast, by Channel
      • 6.4.4.6. Rest of Asia-Pacific
      • 6.4.4.6.1. Market size and forecast, by Type
      • 6.4.4.6.2. Market size and forecast, by Channel
  • 6.5. Latin America
    • 6.5.1. Key market trends, growth factors and opportunities
    • 6.5.2. Market size and forecast, by Type
    • 6.5.3. Market size and forecast, by Channel
    • 6.5.4. Market size and forecast, by country
      • 6.5.4.1. Brazil
      • 6.5.4.1.1. Market size and forecast, by Type
      • 6.5.4.1.2. Market size and forecast, by Channel
      • 6.5.4.2. Argentina
      • 6.5.4.2.1. Market size and forecast, by Type
      • 6.5.4.2.2. Market size and forecast, by Channel
      • 6.5.4.3. Colombia
      • 6.5.4.3.1. Market size and forecast, by Type
      • 6.5.4.3.2. Market size and forecast, by Channel
      • 6.5.4.4. Rest of Latin America
      • 6.5.4.4.1. Market size and forecast, by Type
      • 6.5.4.4.2. Market size and forecast, by Channel
  • 6.6. Middle East and Africa
    • 6.6.1. Key market trends, growth factors and opportunities
    • 6.6.2. Market size and forecast, by Type
    • 6.6.3. Market size and forecast, by Channel
    • 6.6.4. Market size and forecast, by country
      • 6.6.4.1. Saudi Arabia
      • 6.6.4.1.1. Market size and forecast, by Type
      • 6.6.4.1.2. Market size and forecast, by Channel
      • 6.6.4.2. South Africa
      • 6.6.4.2.1. Market size and forecast, by Type
      • 6.6.4.2.2. Market size and forecast, by Channel
      • 6.6.4.3. UAE
      • 6.6.4.3.1. Market size and forecast, by Type
      • 6.6.4.3.2. Market size and forecast, by Channel
      • 6.6.4.4. Rest of Middle East And Africa
      • 6.6.4.4.1. Market size and forecast, by Type
      • 6.6.4.4.2. Market size and forecast, by Channel

CHAPTER 7: COMPETITIVE LANDSCAPE

  • 7.1. Introduction
  • 7.2. Top winning strategies
  • 7.3. Product mapping of top 10 player
  • 7.4. Competitive dashboard
  • 7.5. Competitive heatmap
  • 7.6. Top player positioning, 2022

CHAPTER 8: COMPANY PROFILES

  • 8.1. AppNexus Inc.
    • 8.1.1. Company overview
    • 8.1.2. Key executives
    • 8.1.3. Company snapshot
    • 8.1.4. Operating business segments
    • 8.1.5. Product portfolio
    • 8.1.6. Business performance
    • 8.1.7. Key strategic moves and developments
  • 8.2. Verizon Communications Inc.
    • 8.2.1. Company overview
    • 8.2.2. Key executives
    • 8.2.3. Company snapshot
    • 8.2.4. Operating business segments
    • 8.2.5. Product portfolio
    • 8.2.6. Business performance
    • 8.2.7. Key strategic moves and developments
  • 8.3. DataXu Inc.
    • 8.3.1. Company overview
    • 8.3.2. Key executives
    • 8.3.3. Company snapshot
    • 8.3.4. Operating business segments
    • 8.3.5. Product portfolio
    • 8.3.6. Business performance
    • 8.3.7. Key strategic moves and developments
  • 8.4. Google Inc.
    • 8.4.1. Company overview
    • 8.4.2. Key executives
    • 8.4.3. Company snapshot
    • 8.4.4. Operating business segments
    • 8.4.5. Product portfolio
    • 8.4.6. Business performance
    • 8.4.7. Key strategic moves and developments
  • 8.5. Adobe Systems Incorporated
    • 8.5.1. Company overview
    • 8.5.2. Key executives
    • 8.5.3. Company snapshot
    • 8.5.4. Operating business segments
    • 8.5.5. Product portfolio
    • 8.5.6. Business performance
    • 8.5.7. Key strategic moves and developments
  • 8.6. Adform
    • 8.6.1. Company overview
    • 8.6.2. Key executives
    • 8.6.3. Company snapshot
    • 8.6.4. Operating business segments
    • 8.6.5. Product portfolio
    • 8.6.6. Business performance
    • 8.6.7. Key strategic moves and developments
  • 8.7. Rubicon Project Inc.
    • 8.7.1. Company overview
    • 8.7.2. Key executives
    • 8.7.3. Company snapshot
    • 8.7.4. Operating business segments
    • 8.7.5. Product portfolio
    • 8.7.6. Business performance
    • 8.7.7. Key strategic moves and developments
  • 8.8. Rocket Fuel Inc.
    • 8.8.1. Company overview
    • 8.8.2. Key executives
    • 8.8.3. Company snapshot
    • 8.8.4. Operating business segments
    • 8.8.5. Product portfolio
    • 8.8.6. Business performance
    • 8.8.7. Key strategic moves and developments
  • 8.9. MediaMath
    • 8.9.1. Company overview
    • 8.9.2. Key executives
    • 8.9.3. Company snapshot
    • 8.9.4. Operating business segments
    • 8.9.5. Product portfolio
    • 8.9.6. Business performance
    • 8.9.7. Key strategic moves and developments
  • 8.10. CONNEXITY
    • 8.10.1. Company overview
    • 8.10.2. Key executives
    • 8.10.3. Company snapshot
    • 8.10.4. Operating business segments
    • 8.10.5. Product portfolio
    • 8.10.6. Business performance
    • 8.10.7. Key strategic moves and developments

LIST OF TABLES

  • TABLE 01. GLOBAL PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 02. PROGRAMMATIC DISPLAY MARKET FOR ONLINE DISPLAY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 03. PROGRAMMATIC DISPLAY MARKET FOR ONLINE VIDEO, BY REGION, 2022-2032 ($MILLION)
  • TABLE 04. PROGRAMMATIC DISPLAY MARKET FOR MOBILE VIDEO, BY REGION, 2022-2032 ($MILLION)
  • TABLE 05. PROGRAMMATIC DISPLAY MARKET FOR MOBILE DISPLAY, BY REGION, 2022-2032 ($MILLION)
  • TABLE 06. GLOBAL PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 07. PROGRAMMATIC DISPLAY MARKET FOR REAL TIME BIDDING (RTB), BY REGION, 2022-2032 ($MILLION)
  • TABLE 08. PROGRAMMATIC DISPLAY MARKET FOR PRIVATE MARKETPLACES (PMP), BY REGION, 2022-2032 ($MILLION)
  • TABLE 09. PROGRAMMATIC DISPLAY MARKET FOR AUTOMATED GUARANTEED (AG), BY REGION, 2022-2032 ($MILLION)
  • TABLE 10. PROGRAMMATIC DISPLAY MARKET, BY REGION, 2022-2032 ($MILLION)
  • TABLE 11. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 12. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 13. NORTH AMERICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 14. U.S. PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 15. U.S. PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 16. CANADA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 17. CANADA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 18. EUROPE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 19. EUROPE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 20. EUROPE PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 21. UK PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 22. UK PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 23. GERMANY PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 24. GERMANY PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 25. FRANCE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 26. FRANCE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 27. ITALY PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 28. ITALY PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 29. SPAIN PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 30. SPAIN PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 31. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 32. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 33. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 34. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 35. ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 36. CHINA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 37. CHINA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 38. JAPAN PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 39. JAPAN PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 40. INDIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 41. INDIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 42. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 43. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 44. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 45. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 46. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 47. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 48. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 49. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 50. LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 51. BRAZIL PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 52. BRAZIL PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 53. ARGENTINA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 54. ARGENTINA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 55. COLOMBIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 56. COLOMBIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 57. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 58. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 59. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 60. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 61. MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY COUNTRY, 2022-2032 ($MILLION)
  • TABLE 62. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 63. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 64. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 65. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 66. UAE PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 67. UAE PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 68. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022-2032 ($MILLION)
  • TABLE 69. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022-2032 ($MILLION)
  • TABLE 70. APPNEXUS INC.: KEY EXECUTIVES
  • TABLE 71. APPNEXUS INC.: COMPANY SNAPSHOT
  • TABLE 72. APPNEXUS INC.: PRODUCT SEGMENTS
  • TABLE 73. APPNEXUS INC.: SERVICE SEGMENTS
  • TABLE 74. APPNEXUS INC.: PRODUCT PORTFOLIO
  • TABLE 75. APPNEXUS INC.: KEY STRATERGIES
  • TABLE 76. VERIZON COMMUNICATIONS INC.: KEY EXECUTIVES
  • TABLE 77. VERIZON COMMUNICATIONS INC.: COMPANY SNAPSHOT
  • TABLE 78. VERIZON COMMUNICATIONS INC.: PRODUCT SEGMENTS
  • TABLE 79. VERIZON COMMUNICATIONS INC.: SERVICE SEGMENTS
  • TABLE 80. VERIZON COMMUNICATIONS INC.: PRODUCT PORTFOLIO
  • TABLE 81. VERIZON COMMUNICATIONS INC.: KEY STRATERGIES
  • TABLE 82. DATAXU INC.: KEY EXECUTIVES
  • TABLE 83. DATAXU INC.: COMPANY SNAPSHOT
  • TABLE 84. DATAXU INC.: PRODUCT SEGMENTS
  • TABLE 85. DATAXU INC.: SERVICE SEGMENTS
  • TABLE 86. DATAXU INC.: PRODUCT PORTFOLIO
  • TABLE 87. DATAXU INC.: KEY STRATERGIES
  • TABLE 88. GOOGLE INC.: KEY EXECUTIVES
  • TABLE 89. GOOGLE INC.: COMPANY SNAPSHOT
  • TABLE 90. GOOGLE INC.: PRODUCT SEGMENTS
  • TABLE 91. GOOGLE INC.: SERVICE SEGMENTS
  • TABLE 92. GOOGLE INC.: PRODUCT PORTFOLIO
  • TABLE 93. GOOGLE INC.: KEY STRATERGIES
  • TABLE 94. ADOBE SYSTEMS INCORPORATED: KEY EXECUTIVES
  • TABLE 95. ADOBE SYSTEMS INCORPORATED: COMPANY SNAPSHOT
  • TABLE 96. ADOBE SYSTEMS INCORPORATED: PRODUCT SEGMENTS
  • TABLE 97. ADOBE SYSTEMS INCORPORATED: SERVICE SEGMENTS
  • TABLE 98. ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
  • TABLE 99. ADOBE SYSTEMS INCORPORATED: KEY STRATERGIES
  • TABLE 100. ADFORM: KEY EXECUTIVES
  • TABLE 101. ADFORM: COMPANY SNAPSHOT
  • TABLE 102. ADFORM: PRODUCT SEGMENTS
  • TABLE 103. ADFORM: SERVICE SEGMENTS
  • TABLE 104. ADFORM: PRODUCT PORTFOLIO
  • TABLE 105. ADFORM: KEY STRATERGIES
  • TABLE 106. RUBICON PROJECT INC.: KEY EXECUTIVES
  • TABLE 107. RUBICON PROJECT INC.: COMPANY SNAPSHOT
  • TABLE 108. RUBICON PROJECT INC.: PRODUCT SEGMENTS
  • TABLE 109. RUBICON PROJECT INC.: SERVICE SEGMENTS
  • TABLE 110. RUBICON PROJECT INC.: PRODUCT PORTFOLIO
  • TABLE 111. RUBICON PROJECT INC.: KEY STRATERGIES
  • TABLE 112. ROCKET FUEL INC.: KEY EXECUTIVES
  • TABLE 113. ROCKET FUEL INC.: COMPANY SNAPSHOT
  • TABLE 114. ROCKET FUEL INC.: PRODUCT SEGMENTS
  • TABLE 115. ROCKET FUEL INC.: SERVICE SEGMENTS
  • TABLE 116. ROCKET FUEL INC.: PRODUCT PORTFOLIO
  • TABLE 117. ROCKET FUEL INC.: KEY STRATERGIES
  • TABLE 118. MEDIAMATH: KEY EXECUTIVES
  • TABLE 119. MEDIAMATH: COMPANY SNAPSHOT
  • TABLE 120. MEDIAMATH: PRODUCT SEGMENTS
  • TABLE 121. MEDIAMATH: SERVICE SEGMENTS
  • TABLE 122. MEDIAMATH: PRODUCT PORTFOLIO
  • TABLE 123. MEDIAMATH: KEY STRATERGIES
  • TABLE 124. CONNEXITY: KEY EXECUTIVES
  • TABLE 125. CONNEXITY: COMPANY SNAPSHOT
  • TABLE 126. CONNEXITY: PRODUCT SEGMENTS
  • TABLE 127. CONNEXITY: SERVICE SEGMENTS
  • TABLE 128. CONNEXITY: PRODUCT PORTFOLIO
  • TABLE 129. CONNEXITY: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 01. PROGRAMMATIC DISPLAY MARKET, 2022-2032
  • FIGURE 02. SEGMENTATION OF PROGRAMMATIC DISPLAY MARKET,2022-2032
  • FIGURE 03. TOP IMPACTING FACTORS IN PROGRAMMATIC DISPLAY MARKET
  • FIGURE 04. TOP INVESTMENT POCKETS IN PROGRAMMATIC DISPLAY MARKET (2023-2032)
  • FIGURE 05. BARGAINING POWER OF SUPPLIERS
  • FIGURE 06. BARGAINING POWER OF BUYERS
  • FIGURE 07. THREAT OF SUBSTITUTION
  • FIGURE 08. THREAT OF SUBSTITUTION
  • FIGURE 09. COMPETITIVE RIVALRY
  • FIGURE 10. GLOBAL PROGRAMMATIC DISPLAY MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 11. PROGRAMMATIC DISPLAY MARKET, BY TYPE, 2022 AND 2032(%)
  • FIGURE 12. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR ONLINE DISPLAY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 13. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR ONLINE VIDEO, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 14. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR MOBILE VIDEO, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 15. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR MOBILE DISPLAY, BY COUNTRY 2022 AND 2032(%)
  • FIGURE 16. PROGRAMMATIC DISPLAY MARKET, BY CHANNEL, 2022 AND 2032(%)
  • FIGURE 17. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR REAL TIME BIDDING (RTB), BY COUNTRY 2022 AND 2032(%)
  • FIGURE 18. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR PRIVATE MARKETPLACES (PMP), BY COUNTRY 2022 AND 2032(%)
  • FIGURE 19. COMPARATIVE SHARE ANALYSIS OF PROGRAMMATIC DISPLAY MARKET FOR AUTOMATED GUARANTEED (AG), BY COUNTRY 2022 AND 2032(%)
  • FIGURE 20. PROGRAMMATIC DISPLAY MARKET BY REGION, 2022 AND 2032(%)
  • FIGURE 21. U.S. PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 22. CANADA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 23. UK PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 24. GERMANY PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 25. FRANCE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 26. ITALY PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 27. SPAIN PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 28. REST OF EUROPE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 29. CHINA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 30. JAPAN PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 31. INDIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 32. AUSTRALIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 33. SOUTH KOREA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 34. REST OF ASIA-PACIFIC PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 35. BRAZIL PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 36. ARGENTINA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 37. COLOMBIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 38. REST OF LATIN AMERICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 39. SAUDI ARABIA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 40. SOUTH AFRICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 41. UAE PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 42. REST OF MIDDLE EAST AND AFRICA PROGRAMMATIC DISPLAY MARKET, 2022-2032 ($MILLION)
  • FIGURE 43. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 44. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 45. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 46. PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 47. COMPETITIVE DASHBOARD
  • FIGURE 48. COMPETITIVE HEATMAP: PROGRAMMATIC DISPLAY MARKET
  • FIGURE 49. TOP PLAYER POSITIONING, 2022