市场调查报告书
商品编码
1215373
销售支持平台全球市场规模研究和预测:按组件、组织规模、部署模型、最终用户行业、地区划分,2022-2029 年Global Sales Enablement Platform Market Size study & Forecast, by Component, Organization Size, Deployment Type, End-user Industry and Regional Analysis, 2022-2029 |
销售支持平台是旨在在销售週期中连接面向客户的销售执行和技术的工具。
由于改进内部业务流程的需求不断增长以及利用先进技术的销售活动不断扩大等因素,销售支持平台市场正在扩大。 这个市场由 GetAccept Inc.、Bigtincan Holdings、Upland Software、Showpad 和 Seismic Software, Inc. 主导。
销售执行工具在处理销售执行时提高了外部和内部效率。 销售支持工具结合了智能内容管理、培训、上下文指导、客户保留和可操作的分析,以帮助每个销售代表找到正确的内容并将其交付给潜在客户,让您可以跟踪潜在客户在该内容中的参与度。 例如,MindTickle 提供了一个销售准备平台,使她能够开发、指导和提高销售人员的绩效,而无需考虑地点,将她的销售额降低了 60%。 先进技术正在提高运营效率、降低成本并提高其渗透率。 此外,消费品和零售行业的显着增长预计将在预测年度为该市场创造机会。 然而,不同访问佢道之间不一致的用户体验阻碍了整个 2022-2029 年预测期内的市场增长。
全球销售支持平台市场研究中考虑的主要区域是亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 由于品牌产品的主导地位,北美在收入方面占据了市场主导地位。 例如,分销平台提供商 Highspot 于 2022 年 1 月筹集了 2.48 亿美元的 F 轮融资。 包括 B Capital Group 和 D1 Capital Partners 在内的新投资者领投了这轮融资,现有投资者 ICONIQ Growth、Madrona Venture Group、Salesforce Ventures、Sapphire 和 Tiger Global Management 跟投。 两家公司表示,这笔投资将促进国际业务扩张、产品开发和就业。 亚太地区预计在预测期内以最高复合年增长率增长。 这是由于人口增长、发展合作数量增加、主要参与者的地域扩张以及政府和非营利组织积极进入市场空间等因素造成的。
这项研究的目的是定义近年来各个细分市场和国家的市场规模,并预测未来几年的价值。 该报告旨在捕捉被调查国家工业的定性和定量方面的情况。
它还提供了关键方面的详细信息,例如决定市场未来增长的驱动因素和挑战。 此外,它还包含供利益相关者投资的微观市场潜在机会,以及对主要参与者的竞争格局和产品供应的深入分析。
Global Sales Enablement Platform Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than 20.2% over the forecast period 2022-2029. The sales Enablement platform is a tool designed to connect customer-facing sales execution and technology across the sales cycle. The Sales Enablement Platform market is expanding because of factors such as the rising need to improve the internal business process and scaling sales efforts with the help of advanced technology. This market is dominated by GetAccept Inc., Bigtincan Holdings, Upland Software, Showpad, and Seismic Software, Inc.
The sales enforcement tool improves external and internal efficiency while dealing with sales execution. Sales enablement tools combine intelligent content management, training, contextual guidance, customer retention, and actionable analytics to help every sales reputation find and deliver the right content to prospects, and within that content Allow you to track prospect engagement. MindTickle, for example, offers a sales readiness platform to gain the ability to develop, coach, and improve a salesperson's performance regardless of location, reducing her sales by 60%. The advanced technology has increased the operational efficiency and reduced cost which has increased its prevalence. Furthermore, the significant growth of consumer goods and the retail industry is expected to create opportunities for this market in the projected year. However, the inconsistent user experience across various access channels stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Sales Enablement Platform Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of branded products. For example, distribution platform provider Highspot raised $248 million in Series F funding in January 2022. New investors including B Capital Group and D1 Capital Partners led the round, with participation from existing investors ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, and Tiger Global Management. These companies claim the investment will drive international expansion, product development and employment. Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising populations, an increase in the number of collaborations for development, geographic expansion of key players, and active participation of government and nonprofit organizations in the market space.
Major market players included in this report are:
GetAccept Inc.
Showpad
Seismic Software Inc.
Bigtincan Holdings, Ltd.
Upland Software Inc.
ClearSlide
Brainshark
Outreach
Accent Technologies Pvt Ltd.
Quark, Inc
Recent Developments in the Market:
Global Sales Enablement Platform Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Components, Organization Size, Deployment Model, End user Indsutry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Platform
Services
By Organization Size:
Large Enterprises
Small and Medium-Sized Enterprises
By Deployment Mode:
Cloud-based
On-premises
By End-user Industry:
BFSI
Consumer Goods and Retail
IT and Telecom
Media and Entertainment
Healthcare and Life Sciences
Manufacturing
Other End-user Industries
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable