市场调查报告书
商品编码
1184263
销售支持平台全球市场规模,份额,行业趋势分析报告:按组件,部署模式(云端,本地),组织规模(大型/中小企业),最终用户,地区展望和预测2022-2028Global Sales Enablement Platform Market Size, Share & Industry Trends Analysis Report By Component, By Deployment Mode (Cloud and On-premises), By Organization Size (Large Enterprises and SMEs), By End-use, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,销售支持平台的全球市场规模预计将达到 91 亿美元,在预测期内以 15.1% 的复合年增长率增长。
许多行业公司都建立了数字销售室 (DSR),以简化买卖双方的体验。 DSR 是与销售週期相关的通信和内容的集中位置。 这些也可以应用于利益相关者协作。 此外,随着各个领域的数字化和连接设备的普及,对销售支持系统的需求也在增加。
在大流行期间,我们通过将 AI 应用于销售支持来加速市场扩张。 例如,销售支持市场的参与者 Allego 透露,其近 50% 的销售代表希望接受人工智能和虚拟销售方面的培训。 通话录音和 AI 支持的分析为管理人员提供了指导销售代表所需的知识。
COVID-19 影响分析
销售支持平台供应商有机会为中小企业和大型企业提供销售支持平台和服务,以提高销售效率。 这将使公司能够应对在全球 COVID-19 爆发期间建立销售支持平台的复杂性。 销售支持平台市场受到 COVID-19 大流行的积极影响。 政府颁布的法律和旅行限制迫使一些企业在办公室关闭时创造混合工作环境。
市场增长因素
由于使用尖端技术改进销售业务而取得进展
我们认为,由于技术的使用增加,该行业的需求将会增加,例如增加製造业的销售额,并通过更好的内容、策略和技术改善销售运营。 为了在整个采购过程中获取和培养潜在客户,销售团队通过一种称为“销售支持”的技术处理数据、信息、资源和工具。 互联设备的快速采用创造了许多更深入的销售渠道,并扩大了销售支持平台的市场。 这些因素增加了销售支持平台市场的潜力。
简化销售支持并提供重要指标
销售支持包括各种工具、程序和专业知识。 销售培训软件可以将这些元素整合到一个易于使用的地方,以帮助您的销售代表更高效地工作。 当客户打电话时,销售代表可能必须通过许多销售培训框架、销售培训计划、员工手册和手册才能找到解决方案。 在这种情况下,不仅会浪费客户的时间,也会浪费代表的时间。
市场萎缩因素
缺乏软件专业知识
移动销售支持的目标是确保销售代表拥有支持客户和潜在客户所需的知识和工具,无论他们身在何处。 大多数销售主管都认识到需要这样的系统,因为它们可以满足当今要求更高的客户。 但是许多销售代表滥用移动销售支持。 他们没有批判性地分析销售团队的需求并製定满足这些要求的计划,而是使用任何可用的工具。 通常,这意味着重新使用内部文件存储系统。 这些因素阻碍了销售支持平台市场的扩张。
组件透视
基于组件,销售支持平台市场分为平台(不含服务)和服务。 平台部分预计将在 2021 年以最大的收入份额引领市场,并在预测期内保持主导地位。 销售支持平台提供了用于管理组织销售团队的单一平台。 许多垂直行业的公司都使用销售支持平台来提高辅导、培训、内容管理和销售沟通等领域的生产力。
组织规模展望
根据组织规模,销售支持平台市场分为大型企业和中小型企业。 到 2021 年,大型企业部门将占销售额的最大份额。 大型企业的扩展能力受到诸如资源利用不足和遗留系统强加的限制等问题的限制。 由于缺乏灵活性,较大的公司可能会发现很难尝试新策略。 销售代表可以使用销售支持工具缩短销售週期并提高赢单率。
部署前景
根据部署,销售支持平台市场分为云端端和本地。 内部部署部门占 2021 年收入的很大一部分。 本地销售支持平台在客户所在地设置和使用。 这些平台使组织能够广泛控制其数据、性能和安全性。 然而,它需要大量的时间、金钱和资源来安装和维护。
结束使用 Outlook
销售支持平台市场按最终用户细分为 BFSI、IT 和电信、消费品和零售、媒体和娱乐、医疗保健和生命科学、製造业等。 医疗保健和生命科学领域将在预测期内实现最高的复合年增长率。 生命科学公司需要保持在创新曲线的最前沿,因为医疗发展和法规都在不断发展。 销售活动和零件属于此类。 为了满足监管要求,销售支持工具正在推动当前合规审批数据的增加。
区域展望
根据区域,销售支持平台市场分为北美、欧洲、亚太地区和 LAMEA。 2021 年,北美将占据最大的收入份额,预计在预测期内将保持其地位。 市场增长是由该地区销售支持公司的存在和连接设备的日益使用推动的。 该地区的市场正受到销售支持领域新市场进入者的推动,它们提供人工智能驱动的内容管理解决方案,并接受经销商培训。
The Global Sales Enablement Platform Market size is expected to reach $9.1 billion by 2028, rising at a market growth of 15.1% CAGR during the forecast period.
By delivering integrated information, instruction, and coaching services for salespeople and front-line sales managers throughout the entire customer's buying experience, sales enablement is a strategic, cross-functional discipline intended to boost sales outcomes and productivity. It is powered by technology.
The adoption of sales enablement platforms all over different sectors to increase their efficiencies in terms of content management, training, sales communication, and training is credited with driving market growth. Businesses have increased their investments in technologies like machine learning and AI.
Digital sales rooms (DSRs) are being established by a number of industry companies to simplify the buyer and seller experience. DSRs offers a centralized location for communication and content connected to the sales cycle. These can be applied to stakeholder collaboration. Additionally, as sectors become more digitalized and linked devices become more widely used, the demand for sales enablement systems has increased.
During the pandemic, the application of AI in sales enablement sped up market expansion. For example, Allego, a player in the sales enablement market, found that nearly 50% of sales representatives said they would like to receive training in AI and virtual selling. Call recordings and AI-based analysis can give managers the knowledge they need to mentor sales representatives.
COVID-19 Impact Analysis
Vendors of sales enablement platforms have the chance to offer small, medium, and large businesses sales enablement platforms and services to increase their sales efficiency. This will allow businesses to deal with the complexity of configuring sales enablement platforms during the COVID-19 outbreak around the world. The market for sales enablement platforms was positively impacted by the COVID-19 pandemic. Government-imposed laws and travel limitations resulted in business closures, which forced some enterprises to establish a hybrid work environment.
Market Growth Factors
Using cutting-edge technology to improve sales operations will increase adoption
The industry will experience increased demand as a result of the growing use of technology to boost manufacturing sales growth and improve sales operations using better content, strategy, and technology. To engage and cultivate prospects all through the buying process, the sales team uses a method known as "sales enablement" to process data, information, resources, and tools. There are now many deeper sales channels due to the exponential growth of connected devices, which presents prospects for the market for sales enablement platforms. This factor is augmenting the potential of the Sales Enablement Platform market.
Streamlines Sales Enablement While Also Providing Key Metrics
Sales enablement is comprised of a variety of tools, procedures, and expertise. Sales training software may consolidate these elements into a single, user-friendly location, allowing the sales representatives to work more efficiently. If a client has a query, the representative may have to go through many sales training frameworks, sales training programs, or staff manuals and handbooks to discover the solution. It consumes a lot of time for the client as well as the representative.
Market Restraining Factors
Lack Of Software Expertise
Making ensuring salespeople have the knowledge and tools they need to assist clients and prospects wherever they are is the goal of mobile sales enablement. Since it enables them to satisfy the more demanding modern customer, the majority of sales leaders are aware of their need for such a system. However, a lot of sales managers use mobile sales enablement incorrectly. They make use of whatever tools they have available rather than critically analyzing what their sales team needs and coming up with a plan to meet those requirements. Usually, this entails making an effort to reuse the company's file storage systems. These elements hinder the market's expansion for sales enablement platforms.
Component Outlook
Based on Component, the Sales Enablement Platform Market is categorized into Platform (Without Services) and Service. The platform segment led the market with the largest revenue share in 2021 and is predicted to continue its dominance throughout the forecast period. A single platform for managing an organization's sales team is provided by the sales enablement platform. A sales enablement platform is being used by many businesses in a variety of sectors to boost productivity in areas including coaching, training, content management, and sales communication.
Organization Size Outlook
Based on organization size, the Sales Enablement Platform Market is categorized into Large Organizations and Small & Medium Organizations. In 2021, the large enterprise segment accounted for the largest revenue share. Large organizations' ability to expand is restricted by issues including underutilization of resources and limitations imposed by legacy systems. Large businesses may find it difficult to test out novel tactics due to a lack of flexibility. Sales reps can reduce the sales cycle and improve their win rates by using a sales enablement tool.
Deployment Outlook
Based on Deployment, the Sales Enablement Platform Market is classified into Cloud and On-Premise based on Deployment. The On-premises sector produced a sizable portion of revenue in 2021. Platforms for on-premises sales enablement are set up and used at the customer's location. Organizations can have extensive control over their data, performance and security owing to these platforms. However, they also demand major time, money, and resource commitments for installation and upkeep.
End Use Outlook
Based on end use, the Sales Enablement Platform Market is classified into the BFSI, IT & Telecom, Consumer Goods & Retail, Media & Entertainment, Healthcare & Lifesciences, Manufacturing, and Others. During the projection period, the segment for healthcare and life sciences is recording the highest CAGR. Businesses in the life sciences sector must remain at the forefront of the innovation curve since both medical developments and regulatory regulations are constantly evolving. Both their sales activities and their components fall under this. In order to meet regulatory requirements, sales enablement tools are causing a growth in current compliance-approved data.
Regional Outlook
Based on geography, the Sales Enablement Platform Market is categorized into North America, Europe, Asia Pacific, and LAMEA. In 2021, North America had the largest revenue share, and it is predicted that it will continue to hold that position throughout the projection period. Market growth is being fueled by the presence of sales enablement companies in the area as well as the expanding use of connected devices. The market in the region is being driven by the introduction of new market participants in the sales enablement sector with an approach toward providing AI-based content management solutions and training sales agents.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Seismic Software, Inc., Brainshark, Inc. (Bigtincan Holdings), Mindtickle, Inc., Qstream, Inc., Showpad, Inc., Upland Software, Inc., Highspot, Inc., Rallyware, Inc., and Accent Technologies, Inc.
Recent Strategies Deployed in Sales Enablement Platform Market
Partnerships, Collaborations and Agreements:
Sep-2022: Seismic came into partnership with Microsoft, a US-based global technology company. The partnership involves Seismic providing their expertise in sales enablement, and engagement intelligence to enable Viva sales to improve seller's productivity and improve revenue.
Jun-2022: Seismic partnered with RFPIO, a US-based company, primarily into designing Request for Proposal (RFP) software. This partnership enables the sales team to easily bring in files to and from the Seismic and RFPIO platform, allowing the sales team to keep an uncomplicated record of final proposals.
Jan-2022: Highspot extended its partnership with Outreach, a Washington-headquartered company, primarily into providing deal management, pipeline generation, and revenue forecasting services. The partnership involves integrating Highspot's AI-based content recommendations and Outreach's communication sequences, engagement, and workflows tools, providing Outreach's clients with a more comprehensive and systematic platform, thereby increasing revenue growth potential.
Nov-2021: Highspot came into partnership with Corporate Visions, a US-based company primarily into providing marketing, sales messaging, and training services to professionals. The partnership aims to support clients in transforming sales plan of action into execution. Moreover, the partnership enables Highspot's clients to cash on Corporate Visions' competence and expertise in science-backed sales methodology and skills training.
Mar-2021: Brainshark partnered with ValueSelling Associates and 2Win!. ValueSelling Associates is a US-based company primarily into providing sales training, and sales coaching services. 2Win!, is a US-based company, that primarily provides business development and training services. The partnership involves integrating Valueselling and 2Win's supreme sales training course into Brainshark's sales readiness platform, thereby benefiting Brainshark's customers.
Mar-2021: Showpad extended its partnership with Widen, a US-based company, primarily into developing Digital Asset Management (DAM) technology platform. The partnership provides both existing and potential customers with a comprehensive great experience, allowing them to access digital assets from within Showpad's sales enablement platform.
Jul-2020: Mindtickle came into partnership with Halifax Consulting, a Canada-based company, primarily into providing consulting, and training services. The partnership involves addressing the needs of UK and EMEA clients for sales readiness and enablement. The partnership leverages Halifax's training method to provide EMEA clients with a unified sales readiness platform. Moreover, this partnership expands Mindticke's capability to better serve European clients.
Apr-2020: Brainshark came into partnership with GO1, an Australia-based company, primarily into providing education and training services for employees. The partnership involves enabling joint customers to access GO1's supreme learning content using Brainshark and aims to enhance sales training services.
Apr-2020: Mindtickle partnered with Performance Solutions International (PSI), a company primarily providing education and training services for professionals. The partnership equips Mindtickle's clients with the supreme sales readiness platform, and together their product offerings approach wider sales representatives, providing them with training and technical knowledge to sell more easily and successfully.
Acquisitions and Mergers:
Aug-2021: Seismic completed the acquisition of Lessonly, a US-based company, primarily into providing enterprise educational platforms. This acquisition enables Seismic to offer a comprehensive suite, where sellers can easily access sales and marketing content along with learning content.
Market Segments covered in the Report:
By Component
By Deployment Mode
By Organization Size
By End-use
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures