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市场调查报告书
商品编码
1435812

销售支援平台：市场占有率分析、产业趋势/统计、成长预测（2024-2029）

Sales Enablement Platform - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

销售支援平台市场规模预计到2024年为35亿美元，预计到2029年将达到87.9亿美元，在预测期内（2024-2029年）增长20.23%，预计将以复合年增长率增长。

销售支援平台市场

各行业的组织正在采用销售支援平台来帮助销售和行销团队提高销售沟通、内容管理、入职和培训等各个领域的效率。

主要亮点

  • 内部和外部市场/竞争力量正在推动中型企业对销售支援的需求，以使行销和销售业务、流程、内容、角色和职责与技术和系统保持一致。根据卖家的成熟度，这些平台旨在实现从产品级资讯到高级分析的所有内容，从而实现卓越的潜在客户转换率。
  • 销售支援工具结合了智慧内容管理、培训、情境指导、客户参与和可行的分析，帮助每位销售负责人找到正确的内容并将其发送给潜在客户。您将能够追踪潜在客户对该内容的参与度。例如，MindTickle 提供了一个销售准备平台，使销售负责人无论身在何处都能够发展、指导和提高绩效，从而将销售成长降低 60%。
  • 近年来，数位销售室（DSR）一直备受关注。此外，随着人们对 DSR 的认识不断增强，我们预期 DSR 将被广泛采用。这些预计将由销售支援平台供应商透过持续的微型网站提供，用于内部或外部协作、嵌入式视讯会议、参与、情绪和情绪分析。 Showpad 正在帮助实现这一愿景，成为业内第一家支援 3D 模型和扩增实境以实现更身临其境型的产品演示的公司，并提供一个共用空间，该空间是供买家和卖家协作的专用微型网站。我们已经朝着这一目标取得了进展。
  • 新型冠状病毒感染疾病（COVID-19）的爆发导致全球各个经济体因暂时停产而放缓。因此，每个产业都存在涓滴效应，包括销售支援市场。在冠状病毒危机之后，销售支援的挑战和机会比以往任何时候都更加清晰。为了在危机时期生存，销售支援必须与您的数位转型策略结合。从长远来看，将所有内部销售流程与相关客户旅程保持一致对于实现有效销售支援的基础至关重要。
  • 2020 年，世界各地的许多雇主开始转向远距工作，以便在疫情期间继续业务。虽然在家工作最初是出于健康和安全考虑，但许多员工正在享受这种节奏的变化。例如，GoodHire 的 2021 年远距工作状况：美国劳动力调查对 3,500 名员工进行了调查，发现 68% 的受访者更喜欢远距工作而不是在办公室工作。

销售支援平台市场趋势

消费品和零售业将显着成长

  • 行动装置的兴起和可靠 WiFi 的使用已经扭转了买家和卖家之间的关係。思科预计，到 2030 年，全球连网装置数量将达到 5,000 亿台。互联设备的指数级增长正在创造多样化和更深层的销售管道，为销售支援平台市场创造机会。
  • 由于这一巨大的全球变化，买家现在可以控制他们的买家旅程，并在联繫销售人员之前花费大量时间在线研究产品或服务的每一个细微差别。因此，买方可能比卖方本人更了解。这意味着负责人需要提供买家透过简单的 Google搜寻无法轻鬆找到的东西。消费品和零售业的上述挑战催生了市场对销售支援平台的迫切需求。
  • 线上零售商面临因负面客户体验而失去用户的风险。因此，世界各地的零售商正在製定销售支援策略，帮助他们透过个人化内容瞄准客户。销售支援平台帮助零售商透过各种数位管道吸引和吸引客户，并为其客户提供全通路体验。
  • 随着越来越多的新兴企业带着增强销售能力的产品进入市场，所研究的市场正在经历发展。例如，2021年12月，与产业无关的AR整合视讯购物平台ShopConnect宣布筹募资金，为零售商提供线上线下一体化购物服务。
  • 然而，不同存取管道之间不一致的使用者体验可能会对预测期内的销售支援平台市场成长产生负面影响。

北美占主要份额

  • 北美等市场已接近成熟，在如此竞争激烈的环境中进行销售需要一个销售支援平台来帮助公司实施、扩展和执行其销售支援策略。自动化销售流程以提高获胜率估计是美国销售支援平台市场的主要驱动力。相较之下，部署云端基础的销售支援平台，从资讯中获取可行的见解，预计将推动加拿大市场的成长。
  • 各种组织也正在提高他们的技术意识。例如，2022年3月，住宅承包销售支援软体供应商Leap宣布收购JobProgress，这是一款针对住宅承包的工作流程和CRM产品。透过此次收购，我们将为北美 2,400 多家住宅承包提供服务，满足大型和小型承包的需求。
  • 此外，该地区拥有积极投资新产品开发的知名市场参与者。例如，2022 年 1 月，销售支援平台供应商 Highspot 在 F 轮融资中筹集了 2.48 亿美元。 B Capital Group 和 D1 Capital Partners 等新投资者主导投，ICONIQ Growth、Madrona Venture Group、Salesforce Ventures、Sapphire 和 Tiger Global Management 等现有投资者跟投。该公司声称，这项投资将刺激国际扩张、产品开发和就业。
  • 自动化销售流程和提高获胜率是美国销售支援平台市场的主要驱动力。采用云端基础的销售支援平台将资讯转化为可行的见解将推动加拿大市场的成长。

销售支援平台产业概述

近年来，销售支援平台市场的竞争变得更加激烈。拥有主导市场份额的领先公司正致力于扩大海外客户群。这些公司正在利用策略合作倡议来提高市场占有率和盈利。

  • 2022 年 6 月-独立投资资料管理和分发公司 APX Stream, Inc. 推出了一项关键服务。我们宣布与支援提供者 Seismic 建立合作伙伴关係。地震支援云可协助各种规模的企业与客户互动、支援团队合作并推动收益成长。
  • 2021 年 1 月 - Upland Software, Inc. 是一家云端基础转型工具供应商，宣布推出 Second Street Media, Inc.，这是一个受众参与云端软体平台，用于建立促销和电子邮件宣传活动以推动收益。宣布收购。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • 评估 COVID-19 对产业的影响

第五章市场动态

  • 市场驱动因素
    • 改善内部业务流程的需求日益增加
    • 利用尖端技术扩大销售力度
  • 市场限制因素
    • 不同接取管道的使用者体验不一致

第六章市场区隔

  • 成分
    • 平台
    • 服务
  • 组织规模
    • 大公司
    • 中小企业
  • 部署方式
    • 云端基础
    • 本地
  • 最终用户产业
    • BFSI
    • 消费品/零售
    • 资讯科技/通讯
    • 媒体娱乐
    • 医疗保健/生命科学
    • 製造业
    • 其他的
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争形势

  • 公司简介
    • GetAccept Inc.
    • Bigtincan Holdings
    • Upland Software
    • Showpad
    • Seismic Software Inc.
    • Outreach
    • Accent Technologies
    • ClearSlide
    • Brainshark
    • Quark
    • Highspot, Inc
    • DocSend Inc.
    • Qorus Software Ltd
    • Pitcher
    • Mediafly
    • Rallyware Inc.
    • MindTickle
    • Qstream Inc.

第八章投资分析

第9章市场的未来

简介目录
Product Code: 69623

The Sales Enablement Platform Market size is estimated at USD 3.5 billion in 2024, and is expected to reach USD 8.79 billion by 2029, growing at a CAGR of 20.23% during the forecast period (2024-2029).

Sales Enablement Platform - Market

Organizations across industries are adopting the sales enablement platform, enabling their sales and marketing teams to enhance their efficiencies in various areas, including sales communication, content management, onboarding, and training.

Key Highlights

  • Internal and external market/competitive forces are driving the need for Sales Enablement within Mid-sized Enterprises as it aligns marketing and sales operations, processes, content, roles, and responsibilities with technology and systems. Depending on the seller's maturity, these platforms envisage enablement right from product-level information to advanced analytics, enabling superior lead conversion ratios.
  • Sales enablement tools ensure that any sales representative can find the appropriate content, submit it to prospects, and track prospect engagement within that piece of content by combining intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. For instance, MindTickle provides a sales readiness platform to gain the ability to develop, coach, and improve the performance of sales representatives independent of their location and reduces sales ramp by 60%.
  • In recent years, digital sales rooms (DSRs) are gaining traction. Further, it is expected that an increase in awareness regarding the DSRs would result in their significant adoption. They are expected to be offered by sales enablement platform vendors through persistent microsites for internal or external collaboration, embedded video conferencing, and engagement, sentiment, and emotional analysis. Showpad has already made headway in delivering on this vision with its Shared Spaces, dedicated microsites for buyer-seller collaboration, and as the first in the industry to support 3D models and augmented reality for more immersive product demonstrations.
  • Due to the outbreak of COVID-19, there is a slowdown across various world economies due to a temporary halt in production. Thus, every industry has a trickle-down effect, including the sales enablement market. Triggered by the COVID19 crisis, sales enablement challenges and opportunities have become more apparent than ever. To survive in such critical times, sales enablement has to be integrated with the digital transformation strategy. In the long run, aligning all internal selling processes to relevant customer journeys is essential to implement a foundation for effective sales enablement.
  • Many employers globally began transitioning to remote work in 2020 to keep operations running amid the pandemic. While working from home was initially a result of health and safety concerns, many employees enjoyed the change of pace. For instance, according to the State Of Remote Work In 2021: A Survey Of The American Workforce, by GoodHire, based on 3500 workers, 68% of respondents prefer to work remotely over in-office work.

Sales Enablement Platform Market Trends

Consumer Goods and Retail Industry to Exhibit Significant Growth

  • The rise of mobile devices and access to reliable WiFi has turned the buyer/seller relationship inside out. Cisco estimates that the number of connected devices worldwide will reach 500 billion by 2030. This exponential rise in connected devices has created varied and deeper sales channels, thus creating opportunities for the sales enablement platform market.
  • As a result of this massive global shift, buyers are now in control of the buyer's journey and spend a considerable amount of time researching every nuance of a product or service online before reaching out to a salesperson. Therefore, buyers may be more informed than the seller themselves, meaning salespeople must deliver something that buyers can't easily find through a quick Google search. Challenges in consumer goods and retail, such as those above, create a dire need for sales enablement platforms in the market.
  • Online retailers risk losing out on their users because of negative customer experience. Hence, retailers worldwide are formulating sales enablement strategies that will help them target customers with personalized content. The sales enablement platform helps retailers attract and engage customers on different digital channels to deliver an Omni-channel experience to their customers.
  • The studied market is witnessing developments as more and more start-ups are entering the market with enhanced offerings for sales enablement. For instance, In December 2021, ShopConnect, a sector-agnostic AR-integrated video shopping platform, announced that it had raised funds to offer Integrated Online And Offline Shopping Services For Retailers.
  • However, the inconsistent user experience across different access channels may negatively influence the sales enablement platform market's growth during the forecast period.

North America to Hold Major Share

  • Markets, such as North America, have been closer to maturing, and sales in such highly competitive environments need sales enablement platforms to help companies implement, scale, and execute their sales enablement strategies. Automating the sales process to improve the deal closure rate is estimated to be the primary driver for the US sales enablement platform market. In contrast, the deployment of a cloud-based sales enablement platform to get actionable insights from information is expected to fuel Canada's market growth.
  • Also, various organizations have gained awareness regarding technology. For instance, in March 2022, Leap, a home contractor sales enablement software provider, announced the acquisition of JobProgress, a workflow and CRM product for home contractors. The acquisition will serve over 2,400 home contractors in North America, meeting the need of both large and small contractors.
  • Further, the region consists of prominent market players who actively invest in developing their products with new launches. For instance, in January 2022, Highspot, a sales enablement platform provider, raised USD 248 million in Series F funding. New investors, like B Capital Group and D1 Capital Partners, led the round with participation from existing investors: ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, and Tiger Global Management. The investment would fuel international expansion, product development, and hiring, as claimed by the company.
  • Automating the sales process to improve the deal closure rate is the main driver for the United States sales enablement platform market. The deployment of a cloud-based sales enablement platform to get actionable insights from information is to fuel market growth in Canada.

Sales Enablement Platform Industry Overview

The sales enablement platform market has gained a competitive edge in recent years. With a prominent share in the market, major players are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

  • June 2022 - APX Stream, Inc., an independent investment data management and distribution company, has announced a partnership with Seismic, a significant enablement provider, to offer asset managers a seamless pipeline for data submission and automated marketing collateral generation. The Seismic Enablement Cloud helps companies of all sizes engage customers, allow teams, and ignite revenue growth.
  • January 2021 - Upland Software, Inc., a provider of cloud-based tools for digital transformation, announced the acquisition of Second Street Media, Inc., an audience engagement cloud software platform to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Need to Improve the Internal Business Process
    • 5.1.2 Scaling Sales Efforts With the Help of Advanced Technology
  • 5.2 Market Restraints
    • 5.2.1 Inconsistent User Experience Across Various Access Channels

6 MARKET SEGMENTATION

  • 6.1 Component
    • 6.1.1 Platform
    • 6.1.2 Services
  • 6.2 Organization Size
    • 6.2.1 Large Enterprises
    • 6.2.2 Small and Medium-Sized Enterprises
  • 6.3 Deployment Mode
    • 6.3.1 Cloud-based
    • 6.3.2 On-premises
  • 6.4 End-user Industry
    • 6.4.1 BFSI
    • 6.4.2 Consumer Goods and Retail
    • 6.4.3 IT and Telecom
    • 6.4.4 Media and Entertainment
    • 6.4.5 Healthcare and Life Sciences
    • 6.4.6 Manufacturing
    • 6.4.7 Other End-user Industries
  • 6.5 Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 GetAccept Inc.
    • 7.1.2 Bigtincan Holdings
    • 7.1.3 Upland Software
    • 7.1.4 Showpad
    • 7.1.5 Seismic Software Inc.
    • 7.1.6 Outreach
    • 7.1.7 Accent Technologies
    • 7.1.8 ClearSlide
    • 7.1.9 Brainshark
    • 7.1.10 Quark
    • 7.1.11 Highspot, Inc
    • 7.1.12 DocSend Inc.
    • 7.1.13 Qorus Software Ltd
    • 7.1.14 Pitcher
    • 7.1.15 Mediafly
    • 7.1.16 Rallyware Inc.
    • 7.1.17 MindTickle
    • 7.1.18 Qstream Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET