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2023-2030 年全球销售支持软件市场
市场调查报告书
商品编码
1270946

2023-2030 年全球销售支持软件市场

Global Sales Enablement Software Market 2023-2030
出版日期: | 出版商: Orion Market Research | 英文 | 商品交期: 2-3个工作天内

价格

按组织规模（大型企业、中小企业）、部署类型（云、本地）、最终用户行业（BFSI、消费品/零售、IT）划分的全球销售支持软件市场规模、份额和趋势分析报告□电信、媒体和娱乐、医疗保健和生命科学、製造业），预测期 (2023-2030)

在预测期内，全球销售支持软件市场预计将以 18.5% 的复合年增长率增长。 市场扩大的背后是企业对机器学习和人工智能等技术投入的增加，以及旨在提高内容管理、培训、销售沟通、培训等效率的销售赋能平台的引入。有很多东西我们正在做的。 此外，专注于提供行业特定内容和指导的销售支持系统的激增预示着市场的良好发展。 微学习、销售游戏化和支持 AI 的销售 KPI 的加入预计将为销售支持平台带来可观的收入。

细分展望：

全球销售支持软件市场按组织规模、部署类型和最终用户行业划分。 根据组织规模，市场分为大型企业和中小型企业 (SME)。 根据部署类型，市场分为云和本地。 按最终用户行业，分为 BFSI、消费品/零售、IT/电信、媒体/娱乐、医疗保健/生命科学和製造业。 从组织规模来看，预计大型企业将占据最大的市场份额。 原因之一是大公司拥有规模庞大且分布在各地的销售团队，这往往会导致难以有效地管理和分发销售资料和产品信息。 销售支持软件可以通过提供一个用于管理和共享此信息的集中平台来应对这一挑战。

在全球销售支持软件市场中，消费品和零售商占据压倒性份额

按终端用户行业，分为BFSI、消费品/零售、IT/电信、媒体/娱乐、医疗保健/生命科学和製造业。 其中，消费品和零售业预计在预测期内占据最大的市场份额。 包装消费品和零售商通常拥有规模庞大且地理位置分散的销售团队，他们需要访问最新的产品信息、销售材料和客户洞察力以有效地完成交易。 销售支持软件集中了这些信息，并提供了一个将其分发给销售团队的平台，使他们能够访问和共享与潜在客户和客户互动所需的内容。

区域展望

全球销售支持软件市场分为北美（美国、加拿大）、欧洲（意大利、西班牙、德国、法国等）、亚太地区（印度、中国、日本、韩国等）、其他（中东和非洲、南美洲）按地区分类。 可以根据要求在特定地区或国家层面分析市场。 按地区划分，预计北美将占据最高的市场份额，其次是亚太地区。 大大小小的公司的存在为销售支持平台创造了一个潜在的市场。

北美有望主导全球销售支持软件市场

在像北美这样竞争激烈的环境中，销售支持平台变得越来越重要，需要有效执行、扩展和执行销售。 自动化销售流程以提高交易达成率是美国销售支持平台市场增长的主要推动力。 此外，该地区的许多组织正在意识到技术的好处。 例如，2022 年 3 月，为住宅建筑商提供销售支持软件的供应商 Leap 收购了 JobProgress，这是一款面向住宅建筑商的工作流和 CRM 产品，为包括大型和小型企业在内的 2,400 家北美公司提供销售服务。建筑承包商。 该地区还拥有许多在产品开发和新产品发布方面投入巨资的知名市场参与者。 例如，2022 年 1 月，销售支持平台 Hyspot 筹集了 2.48 亿美元的 F 轮融资，新投资者 B Capital Group 和 D1 Capital Partners 领投，现有投资者跟投。 这项投资将支持国际扩张、产品开发和就业。

市场参与者展望

全球销售支持软件市场的主要参与者包括 Salesforce.com, Inc.、HubSpot, Inc.、Seismic Software Holdings, Inc.、ClearSlide, Inc. 和 Highspot, Inc.。 为了保持市场竞争力，这些公司采取了併购、联盟、合作、投资和新产品发布等各种战略，为市场的增长做出了重大贡献。 例如，2022 年 10 月，Big Tincan Holdings Co., Ltd. 宣布发布适用于 macOS 的销售支持软件。 该程序使销售人员能够在虚拟销售环境中使用他们喜欢的设备和位置高效地工作。 此外，2022 年 9 月，Seismic 宣布与微软合作开发卖家体验应用程序。 作为交易的一部分，Seismic 向微软的卖家平台 Viva Sales 提供工作自动化、内容创建和参与信息。

内容

第 1 章报告概述

  • 分析行业现状和发展前景
  • 研究方法和工具
  • 市场细分
    • 按细分
    • 按地区

第 2 章市场概述和洞察

  • 调查范围
  • 分析师观点和当前市场趋势
    • 主要发现
    • 建议
    • 结论

第三章竞争格局

  • 主要公司分析
    • 概览
    • 财务分析
    • SWOT 分析
    • 近期趋势
  • 关键策略分析

第四章市场细分

    销售支持软件的全球市场）
    • 大公司
    • 中小型企业 (SME)
  • 全球销售支持软件市场，按部署类型
    • 云
    • 本地
  • 全球销售支持软件市场：按最终用户行业分类
    • BFSI
    • 消费品/零售
    • IT/电信
    • 媒体和娱乐
    • 医疗保健/生命科学
    • 製造业

第五章区域分析

  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 意大利
    • 西班牙
    • 法国
    • 其他欧洲
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 其他亚太地区
  • 世界其他地区

第六章公司简介

  • Accent Technologies, Inc.
  • Adobe, Inc.
  • Brainshark, Inc.
  • ClearSlide, Inc.
  • GetAccept Inc.
  • Highspot, Inc.
  • HubSpot, Inc.
  • Mindtickle Inc.
  • Paperflite
  • Qorus Software Ltd.
  • Qstream Inc.
  • Rallyware Inc.
  • Salesforce.com, Inc.
  • SalesHood Inc.
  • Seismic Software Holdings, Inc.
Product Code: OMR2027287

Global Sales Enablement Software Market Size, Share, and Trends Analysis Report By Organization Size (Large Enterprises and SMEs), By Deployment Type (Cloud and On-premises), By End-user Industry (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, and Manufacturing), Forecast Period (2023-2030)

The global sales enablement software market is anticipated to grow at a CAGR of 18.5% during the forecast period. The market's expansion is attributed to an increase in business investments in technologies such as machine learning and AI, as well as the adoption of sales enablement platforms across multiple industries to improve their efficiencies in content management, training, sales communication, and training. Additionally, a surge in the number of sales enablement systems that focus on offering customized content and coaching based on industry type bodes well for the market. The addition of microlearning, sales gamification, and AI-enabled sales KPIs is expected to generate significant income for the sales enablement platform.

Segmental Outlook:

The global sales enablement software market is segmented by organization size, deployment type, and end-user industry. Based on organization size, the market is bifurcated into large enterprises and small and medium-sized enterprises (SMEs). Based on deployment type, the market is bifurcated into cloud and on-premises. Based on end-user industry, the market is bifurcated into BFSI, consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and manufacturing. Among organization sizes, the large enterprises segment is expected to account for the largest market share. One reason for this is that larger enterprises tend to have larger and more geographically dispersed sales teams, which makes it more challenging to manage and distribute sales collateral and product information effectively. Sales enablement software can help address this challenge by providing a centralized platform for managing and sharing this information.

The Consumer Goods and Retail Segment Holds a Prominent Share in the Global Sales Enablement Software Market

Based on end-user industry, the market is bifurcated into BFSI, consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and manufacturing. Among these, the consumer goods and retail segment is expected to hold the largest market share during the forecast period. Consumer goods and retail companies often have large and geographically dispersed sales teams that require access to up-to-date product information, sales collateral, and customer insights to close deals effectively. Sales enablement software provides a centralized platform for managing and distributing this information to the sales teams, making it easier for them to access and share the content they need to engage with prospects and customers.

Regional Outlook:

The global sales enablement software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by the Asia-Pacific markets. The existence of several small and large businesses presents a potential market for sales enablement platforms.

The North American Region is Expected to Dominate the Global Sales Enablement Software Market

Sales enablement platforms have become increasingly important in highly competitive environments like North America, where sales need to be implemented, scaled, and executed effectively. Automation of the sales process to improve the rate of deal closures is a significant driving force behind the growth of the US sales enablement platform market. Additionally, many organizations in the region are becoming more aware of the benefits of technology. For instance, in March 2022, Leap, a provider of home contractor sales enablement software, acquired Job Progress, a workflow and CRM product for home contractors, to serve over 2,400 contractors in North America, including large and small businesses. The region is also home to many prominent market players who invest heavily in developing their products and launching new offerings. For instance, in January 2022, Highspot, a sales enablement platform provider, raised USD 248 million in Series F funding led by new investors, B Capital Group and D1 Capital Partners, along with participation from existing investors. The investment will support international expansion, product development, and hiring, according to the company.

Market Players Outlook:

The major companies serving the global sales enablement software market include Salesforce.com, Inc., HubSpot, Inc., Seismic Software Holdings, Inc., ClearSlide, Inc., Highspot, Inc., and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Bigtincan Holdings Ltd. announced the release of sales enablement software for macOS. The program will enable sales staff to work productively from their preferred device and location in a virtual sales environment. Besides, in September 2022, Seismic also announced a cooperation with Microsoft for its seller experience application. Seismic offered job automation, content creation, and engagement information to Microsoft's seller platform "Viva Sales" as part of the agreement.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight and Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
    • 3.1.1. Overview
    • 3.1.2. Financial Analysis
    • 3.1.3. SWOT Analysis
    • 3.1.4. Recent Developments
  • 3.2. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Sales Enablement SoftwareMarket by Organization Size
    • 4.1.1. Large Enterprises
    • 4.1.2. Small and Medium-Sized Enterprises (SMEs)
  • 4.2. Global Sales Enablement SoftwareMarket by Deployment Type
    • 4.2.1. Cloud
    • 4.2.2. On-premises
  • 4.3. Global Sales Enablement SoftwareMarket by End-user Industry
    • 4.3.1. BFSI
    • 4.3.2. Consumer Goods and Retail
    • 4.3.3. IT and Telecom
    • 4.3.4. Media and Entertainment
    • 4.3.5. Healthcare and Life Sciences
    • 4.3.6. Manufacturing

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. US
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Accent Technologies, Inc.
  • 6.2. Adobe, Inc.
  • 6.3. Brainshark, Inc.
  • 6.4. ClearSlide, Inc.
  • 6.5. GetAccept Inc.
  • 6.6. Highspot, Inc.
  • 6.7. HubSpot, Inc.
  • 6.8. Mindtickle Inc.
  • 6.9. Paperflite
  • 6.10. Qorus Software Ltd.
  • 6.11. Qstream Inc.
  • 6.12. Rallyware Inc.
  • 6.13. Salesforce.com, Inc.
  • 6.14. SalesHood Inc.
  • 6.15. Seismic Software Holdings, Inc.

LIST OF TABLES

  • 1. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL LARGE ENTERPRISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL SMEs SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 6. GLOBAL CLOUD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL ON-PREMISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 9. GLOBAL BFSI SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL CONSUMER GOODS AND RETAIL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL IT AND TELECOM SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL MEDIA AND ENTERTAINMENT SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL HEALTHCARE AND LIFE SCIENCES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL MANUFACTURING SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 17. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 18. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 19. NORTH AMERICAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 20. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 21. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 22. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 23. EUROPEAN SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 24. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 25. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 26. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 27. ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 28. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 30. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 31. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)

 

LIST OF FIGURES

  • 1. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL LARGE ENTERPRISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL SMEs SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2022-2030 ($ MILLION)
  • 6. GLOBAL CLOUD SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL ON-PREMISES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER INDUSTRY, 2022-2030 ($ MILLION)
  • 9. GLOBAL BFSI SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL CONSUMER GOODS AND RETAIL SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL IT AND TELECOM SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBALMEDIA AND ENTERTAINMENT SALES ENABLEMENT SOFTWAREMARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL HEALTHCARE AND LIFE SCIENCES SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL MANUFACTURING SALES ENABLEMENT SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL SALES ENABLEMENT SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 16. US SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. CANADA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. UK SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. FRANCE SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. GERMANY SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. ITALY SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. SPAIN SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. REST OF EUROPE SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. INDIA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. CHINA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. JAPAN SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. SOUTH KOREA SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. REST OF ASIA-PACIFIC SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. REST OF THE WORLD SALES ENABLEMENT SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)