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市场调查报告书

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1629677

位置分析市场按组件、位置类型、部署、垂直和地区划分

Location Analytics Market, By Component, By Location Type, By Deployment, By Industry, By Geography

出版日期: 2024年12月13日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3个工作天内

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简介目录

预计到 2024 年全球位置分析市场价值将达到 212.5 亿美元。预计到 2031 年将达到 653.2 亿美元，2024 年至 2031 年的年复合成长率（CAGR）为 17.4%。

报告范围		报告详细信息
基准年	2023	2024 年的市场规模	212.5亿美元
效能资料	2019 年至 2023 年	预测期	2024 年至 2031 年
预测期 2024-2031 年复合年增长率：	17.40％	2031 年价值预测	653.2亿美元

图。

位置分析是指收集和分析地理或空间资料以了解客户行为资料做出关键的业务决策。各种工具和技术被用于收集、管理和处理位置资料以获得有价值的见解。随着 GPS、Wi-Fi 和蓝牙装置的普及，每秒都会产生大量连续的位置资料。位置分析使企业能够利用这些地理位置资讯来更深入地了解客户的行动模式、设施管理和资源最佳化。

市场动态：

位置分析市场的发展是由整个产业对于空间驱动的商业智慧日益增长的需求所推动的。随着位置成为资料主导决策中越来越重要的参数，越来越多的企业采用位置分析解决方案来提高业务效率和客户体验。另一个关键的成长要素是物联网和连网型设备，它们提供了丰富的地理空间资料资讯来源。然而，对位置相关资料的隐私和安全的担忧给供应商带来了挑战。此外，市场也受到复杂空间分析所需的熟练专业人员短缺的限制。从积极的一面来看，人工智慧、机器学习和云端运算等先进技术的融合有望为以位置为维度的即时预测分析创造新的机会。

本研究的主要特点

本报告对全球位置分析市场进行了详细分析，并以 2023 年为基准年，展示了预测期（2024-2031 年）的市场规模（十亿美元）和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

全球位置分析市场中的主要企业是根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行的分析。

研究涉及的主要企业包括微软公司、Google 有限责任公司（Alphabet Inc.）、Zebra Technologies Corporation、Esri、Hexagon AB、Here Technologies、Precisely、SAP SE、TomTom 和 SAS Institute Inc.

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

可以透过用于分析全球位置分析市场的各种策略矩阵来促进相关人员的决策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 21.25 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	17.40%	2031 Value Projection:	US$ 65.32 Bn

Location analytics refers to the collection and analysis of geographic or spatial data to understand customer behavior and make key business decisions. It involves gathering, managing and processing location-based data through various tools and technologies to derive valuable insights. With the proliferation of GPS, Wi-Fi and Bluetooth enabled devices, there is a massive and continuous stream of location data being generated every moment. Location analytics enables businesses to leverage this geolocation information to gain a deeper understanding of customer mobility patterns, facility management and resource optimization.

Market Dynamics:

The location analytics market is driven by the growing need for spatially enabled business intelligence across industries. As location becomes an increasingly important parameter for data-driven decision making, more companies are adopting location analytics solutions to improve operational efficiency and customer experience. Another key growth factor is the widespread use of IoT and connected devices that serve as a rich source of geospatial data. However, data privacy and security concerns related to location data pose a challenge for vendors. The market also faces restraints from the lack of skilled professionals needed for complex spatial analysis. On the positive side, integration of advanced technologies like AI, ML and cloud computing is expected to open up new opportunities for real-time predictive analytics using location as a dimension.

Key features of the study:

This report provides in-depth analysis of the global location analytics market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global location analytics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Microsoft Corporation, Google LLC (Alphabet Inc.), Zebra Technologies Corporation, Esri, Hexagon AB, Here Technologies, Precisely, SAP SE, TomTom, and SAS Institute Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global location analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global location analytics market.

Market Segmentation

Component Insights (Revenue, USD Bn, 2019 - 2031)
- Solution
- Services
Location Type Insights (Revenue, USD Bn, 2019 - 2031)
- Indoor
- Outdoor
Deployment Insights (Revenue, USD Bn, 2019 - 2031)
- On-premise
- Cloud
Industry Insights (Revenue, USD Bn, 2019 - 2031)
- Transportation and Logistics
- Government and Defense
- BFSI
- Tourism and Hospitality
- Healthcare
- Retail
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Zebra Technologies Corporation
- Esri
- Hexagon AB
- Here Technologies
- Precisely
- SAP SE
- TomTom
- SAS Institute Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Location Analytics market, By Component
- Location Analytics market, By Location Type
- Location Analytics market, By Deployment
- Location Analytics market, By Industry
- Location Analytics Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Key Developments
Industry Trends

4. Location Analytics Market, By Component, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Solution
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Location Analytics Market, By Location Type, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Indoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Outdoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Location Analytics Market, By Deployment, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Cloud
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Location Analytics Market, By Industry, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Transportation and Logistics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Government and Defense
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Tourism and Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

8. Global Location Analytics market, By Region, 2024 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2019- 2031, (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

9. Competitive Landscape

Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC (Alphabet Inc.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zebra Technologies Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Esri
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hexagon AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Here Technologies
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Precisely
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP SE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
TomTom
SAS Institute Inc.

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. References and Research Methodology

References
Research Methodology
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位置分析市场按组件、位置类型、部署、垂直和地区划分