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市场调查报告书

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1304575

全球玫瑰葡萄酒市场 - 2023-2030

Global Rose Wine Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球玫瑰葡萄酒市场规模在2022年达到31亿美元，预计到2030年将达到46亿美元，并在2023-2030年期间以5.3%的复合年增长率增长。

玫瑰葡萄酒已受到众多消费者的青睐，超越了传统的性别和年龄刻板印象。全天候玫瑰 "的趋势已经出现，消费者将玫瑰作为一种多功能的、适合各种场合的葡萄酒选择。葡萄酒消费的上升趋势，尤其是在千禧一代和年轻人群中，对玫瑰葡萄酒市场的增长产生了积极影响。

目前，玫瑰葡萄酒市场提供多种风格、口味和葡萄品种。传统上，玫瑰葡萄酒口感清淡，果香浓郁，而现在，玫瑰葡萄酒的种类更加丰富，从清爽的干型到甜美的浓郁型，应有尽有。葡萄酒生产商正在尝试使用不同的葡萄品种和酿酒技术来酿造独特的玫瑰葡萄酒，以迎合不同消费者的喜好。

市场动态

年轻人酒精摄入量的增加推动了玫瑰葡萄酒市场的增长

年轻人，尤其是千禧一代和Z世代的年轻人，更喜欢清淡、多变的酒精饮料。例如，根据Ground Report，平均有1.6亿人饮酒，其中95%为18至49岁的男性。这种偏好与玫瑰酒的特点不谋而合，玫瑰酒以清爽和果香浓郁著称。在年轻人探索不同酒类的过程中，他们被玫瑰葡萄酒的平易近人和充满活力的口味所吸引，从而推动了其市场的增长。

年轻人经常参加社交活动和聚会，并在这些活动和聚会中饮酒。玫瑰葡萄酒以其时尚和Instagram的吸引力，已成为这一人群的热门选择。它与户外活动、屋顶派对和休闲聚会的联系符合年轻人的生活方式和喜好，有助于增加消费量和市场增长。

可支配收入增长推动市场增长

随着可支配收入的增加，消费者有更多的财力用于可自由支配的消费，包括购买葡萄酒。根据位于旧金山的加利福尼亚葡萄酒行业协会 "葡萄酒协会 "的数据，美国葡萄酒消费量将从2021年的10亿加仑增加到2021年的11亿加仑。与其他一些高端葡萄酒类别相比，玫瑰葡萄酒通常更实惠、更容易获得，这使其成为可支配收入不断增加的消费者的一个有吸引力的选择。

随着可支配收入的增加，消费者往往愿意购买更高品质的产品，包括玫瑰葡萄酒。随着消费者寻求更精致、更优质的葡萄酒选择，他们愿意花更多钱购买由特定葡萄品种酿制或在著名葡萄酒产区生产的优质玫瑰葡萄酒。这种高端化趋势推动了玫瑰葡萄酒市场的增长，因为消费者愿意为更高品质的产品支付更高的价格。

其他类型葡萄酒的竞争可能会限制玫瑰葡萄酒市场的发展

红葡萄酒和白葡萄酒是历史悠久的传统葡萄酒，已经有几个世纪的饮用历史。偏爱红葡萄酒或白葡萄酒的消费者可能不太愿意探索玫瑰葡萄酒。这种对更熟悉的葡萄酒风格的偏好会限制玫瑰葡萄酒的市场潜力，并造成不同葡萄酒类别之间的竞争。

一些消费者可能认为玫瑰葡萄酒不如红葡萄酒或白葡萄酒有声望或质量低。这种看法可能是基于历史观念或个人偏见。因此，消费者可能会选择他们认为质量更好的其他葡萄酒，从而限制了玫瑰酒市场的增长。

COVID-19影响分析

COVID-19分析包括COVID前情景、COVID情景和COVID后情景，以及价格动态（包括大流行期间和之后的价格变化，并与COVID前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（制造商为缓解COVID问题而采取的措施）。

俄乌战争的影响

战争导致包括玫瑰酒在内的商品进出口延迟或受到限制。贸易中断影响了受影响市场的玫瑰酒供应，并可能导致价格波动。冲突造成该地区经济不稳定，影响消费者购买力和市场需求。不确定性和不稳定性可能导致消费者信心和可自由支配支出下降，从而对玫瑰葡萄酒市场产生负面影响。在这种不确定时期，消费者可能会优先考虑生活必需品，而不是像葡萄酒这样的奢侈品。

人工智能的影响

人工智能（AI）有可能影响玫瑰葡萄酒市场的各个方面，包括酿造、酿造方法（如直接压榨和混合）、发酵和陈酿。人工智能可以帮助在酿造过程中进行质量控制。机器学习算法可以分析从各种来源收集的数据，如葡萄园条件、天气模式和葡萄特性，以优化玫瑰葡萄酒生产的质量和一致性。

人工智能可以帮助优化发酵过程。通过监测和分析温度、pH值和含糖量等实时数据，人工智能系统可以帮助酿酒师更精确地控制发酵条件，从而改善风味的发展和一致性。人工智能可以帮助玫瑰葡萄酒的陈酿和成熟过程。通过分析历史数据和感官特征，人工智能算法可以提供最佳陈酿条件建议，如温度和湿度水平，以实现所需的风味特征，并确保长期稳定的质量。

Market Overview

The Global Rose Wine Market reached US$ 3.1 billion in 2022 and is expected to reach US$ 4.6 billion by 2030 and is expected to grow with a CAGR of 5.3% during the forecast period 2023-2030.

Rose wine has gained popularity among many consumers, transcending traditional gender and age stereotypes. The trend of "rose all day" has emerged, with consumers embracing rose as a versatile and enjoyable wine choice for various occasions. The rising trend of wine consumption, particularly among millennials and younger demographics, has positively influenced the growth of the rose wine market.

The rose wine market now offers diverse styles, flavors, and grape varieties. While traditionally associated with lighter and fruit-forward profiles, a greater variety of rose wines are now available, ranging from crisp and dry to sweeter and fuller-bodied styles. Wine producers are experimenting with different grape varieties and winemaking techniques to create unique and distinct rose offerings, catering to diverse consumer preferences.

Market Dynamics

Increase in Intake of Alcohol Among Young Adults is Driving the Market Growth of the Rose Wine Market

Young adults, particularly millennials and Generation Z prefer lighter and more versatile alcoholic beverages. For instance, according to Ground Report, on average, 160 million people consume alcohol; out of them, 95% are male aged between 18 and 49 years. This preference aligns with the characteristics of rose wine, which is known for its refreshing and fruit-forward nature. As young adults explore different alcoholic options, they are drawn to the approachability and vibrant flavors of rose wine, driving its market growth.

Young adults often engage in social activities and gatherings where alcohol is consumed. Rose wine, with its trendy and Instagram-worthy appeal, has become a popular choice among this demographic. Its association with outdoor events, rooftop parties, and casual get-togethers aligns with the lifestyle and preferences of young adults, contributing to increased consumption and market growth.

Growing Disposable Income can Drive the Market Growth

As disposable income increases, consumers have more financial resources to allocate toward discretionary spending, including wine purchases. According to the Wine Institute, a San Francisco-based trade association for the California wine industry, American wine consumption increased from 1 billion gallons in 2021 to 1.1 billion gallons in 2021. Rose wine, in comparison to some other premium wine categories, is often more affordable and accessible, making it an attractive choice for consumers with increasing disposable income.

With rising disposable income, consumers often exhibit a willingness to trade up and purchase higher-quality products, including rose wine. As consumers seek more sophisticated and premium wine options, they are willing to spend extra on premium rose wines made from specific grape varietals or produced in renowned wine regions. This trend towards premiumization drives the market growth of rose wine, as consumers are willing to pay higher prices for higher-quality offerings.

Competition From Other Wine Styles can Restrain the Rose Wine Market

Red and white wines are well-established and traditional wine styles that have been consumed for centuries. Consumers who strongly prefer red or white wines may be less inclined to explore rose wines. This preference for more familiar wine styles can limit the market potential for rose wines and create competition among different wine categories.

Some consumers may perceive rose wine as a less prestigious or lower-quality option than red or white wine. This perception could be based on historical notions or personal biases. As a result, consumers may opt for other wine styles they perceive as superior in quality, limiting the growth of the rose wine market.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

The war led to delays or restrictions in the import and export of goods, including rose wine. Trade disruptions impacted the availability of rose wine in the affected markets and potentially lead to price fluctuations. The conflict created economic instability in the region, affecting consumer purchasing power and market demand. Uncertainty and instability can lead to a decline in consumer confidence and discretionary spending, which can have a negative impact on the rose wine market. Consumers may prioritize essential goods over luxury items like wine during such uncertain times.

AI Impact

Artificial intelligence (AI) has the potential to impact various aspects of the rose wine market, including vinification, vinification methods such as direct pressing and blending, fermentation, and aging. AI can assist in quality control during the vinification process. Machine learning algorithms can analyze data collected from various sources, such as vineyard conditions, weather patterns, and grape characteristics, to optimize the quality and consistency of rose wine production.

AI can assist in optimizing fermentation processes. By monitoring and analyzing real-time data such as temperature, pH levels, and sugar content, AI-powered systems can help winemakers control fermentation conditions more precisely, leading to improved flavor development and consistency. AI can aid in the aging and maturation process of rose wines. By analyzing historical data and sensory profiles, AI algorithms can provide recommendations on optimal aging conditions, such as temperature and humidity levels, to achieve desired flavor profiles and ensure consistent quality over time.

Segment Analysis

The Global Rose Wine Market is segmented based on product type, distribution channel, and region.

The Versatility & Refreshing Taste of Sparkling Wine has Contributed to Segment Growth.

By product type, the rose wine is classified into still wine, sparkling wine, fortified wine & vermouth.

In 2022, sparkling wine held the highest share in the rose wine market. Sparkling wine, including sparkling rose, is often associated with celebrations, special occasions, and festive gatherings. Its effervescence and elegant appearance make it a popular choice for toasting and creating a sense of luxury and indulgence. For instance, according to Forbes, the world now produces 2.5 billion bottles of sparkling wines.

The pink hue of sparkling rose wine adds an element of visual appeal, making it visually enticing to consumers. The attractive color distinguishes it from other sparkling wine options and adds to the overall sensory experience. Sparkling rose wine is versatile when it comes to food pairing. Its acidity and effervescence make it a suitable companion for many cuisines and dishes, including seafood, salads, light meats, and desserts. This versatility has contributed to its growing popularity among wine enthusiasts.

Geographical Analysis

North America is the Fastest Growing Market in the Rose Wine Market

There has been a notable increase in consumer demand for rose wine in North America. For instance, according to IWSR Drinks Market Analysis, Sparkling rose wine volume in the U.S. climbed by 118 percent in 2020. This can be attributed to changing consumer preferences, shifting away from traditional wine choices, and embracing the light, refreshing, and versatile characteristics of rose. The trend of "rose all day" has gained popularity, with consumers incorporating rose wine into various occasions and social gatherings.

There has been a cultural shift in North America, with a growing appreciation for wine and a desire for more diverse and experiential drinking options. Millennials and younger consumers, in particular, have shown a strong affinity for rose wine, perceiving it as trendy. The rise of wine culture and the influence of social media have further fueled the popularity of rose wine.

Competitive Landscape

The major global players in the market include Domaine de Cala, Chateaux de Lastours, Campuget, Blossom Hill, Tesco, Echo Falls, Bna Wine Group, Chapoutier, Maison Louis Jadot, and Penny Johnson Flowers

Why Purchase the Report?

To visualize the Global Rose Wine Market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of the rose wine market-level with all segments.
The PDF report consists of a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Rose Wine Market Report Would Provide Approximately 53 Tables, 48 Figures, And 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Type
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Still Wine*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sparkling Wine
7.4. Fortified Wine & Vermouth

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarket/Hypermarket*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Specialty Stores
8.4. Online Sales
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Domaine de Cala*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Chateaux de Lastours
11.3. Campuget
11.4. Blossom Hill
11.5. Tesco
11.6. Echo Falls
11.7. Bna Wine Group
11.8. Chapoutier
11.9. Maison Louis Jadot
11.10. Penny Johnson Flowers

LIST NOT EXHAUSTIVE