葡萄酒市场规模、份额、成长分析、按产品类型、按价格分布、按分销管道、按包装类型、按地区 - 行业预测，2024-2031 年

2022年全球葡萄酒市场规模为4,178.5亿美元，从2023年的4,445.9亿美元成长到2031年的7,302.9亿美元，在预测期内（2024-2031年）预计复合年增长率为6.4%。

葡萄酒产业深深植根于欧洲文化，持续影响全球趋势，尤其是在社交活动和家庭聚会期间将葡萄酒融入膳食的年轻消费者中。随着消费者偏好的变化，尤其是在新冠肺炎 (COVID-19) 大流行带来的挑战之后，该市场有望成长。随着限制的放鬆以及网上购买的转变，葡萄酒销售预计将復苏。其独特的风味增加了其吸引力，提供令人愉悦的饮用体验且健康风险相对较低。此外，较低的贸易税和关税使葡萄酒更容易进入国际市场。社交场合饮酒的日益普及和低酒精饮料选择的激增进一步推动了葡萄酒行业的扩张。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 宏观经济指标
• 价值链分析
• 价格分析
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析
• 贸易分析

葡萄酒市场规模：依产品类型及复合年增长率（2024-2031）

• 市场概况
• 无气泡葡萄酒
  • 红葡萄酒
  • 白葡萄酒
  • 玫瑰红葡萄酒
• 气泡酒
  • 香槟酒
  • 普罗塞克
  • 卡瓦
  • 其他的
• 加烈葡萄酒
  • 港口
  • 雪莉酒
  • 苦艾酒
  • 其他的

葡萄酒市场规模：依价格分布范围及复合年增长率（2024-2031）

• 市场概况
• 低价
• 中等价格
• 优质的
• 奢华

葡萄酒市场规模：依分销管道及复合年增长率（2024-2031）

• 市场概况
• Off-Trade
  • 大卖场
  • 专卖店
  • 便利商店
  • 网路零售商
• On-Trade
  • 餐厅
  • 酒吧
  • 饭店
  • 其他的

葡萄酒市场规模：依包装种类及复合年增长率（2024-2031）

• 市场概况
• 瓶子
• 能
• 盒子
• 其他的

葡萄酒市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• E. & J. Gallo Winery
• Constellation Brands
• The Wine Group
• Treasury Wine Estates
• Vina Concha y Toro
• Pernod Ricard
• Castel Group
• Accolade Wines
• Grupo Penaflor
• Caviro
• Trinchero Family Estates
• Vina San Pedro
• Diageo
• Fetzer Vineyards
• Henkell & Co. Sektkellerei

结论和建议

Global Wine Market size was valued at USD 417.85 billion in 2022 and is poised to grow from USD 444.59 billion in 2023 to USD 730.29 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The wine industry, deeply rooted in European culture, continues to influence global trends, particularly among younger consumers who incorporate wine into their diet during social events and home gatherings. As consumer preferences evolve, the market is poised for growth, especially following the challenges posed by the Covid-19 pandemic. With restrictions easing and a shift toward online purchasing, wine sales are projected to rebound. Its unique flavor profile offers a pleasurable drinking experience with relatively low health risks, enhancing its allure. Additionally, the reduction of trade taxes and tariffs is increasing wine's accessibility in international markets. The rising popularity of alcohol consumption in social contexts, along with a surge in low alcohol-by-volume options, further fuels expansion in the wine sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wine Market Segmental Analysis

Global Wine Market is segmented by product type, price range, distribution channel, packaging type and region. Based on product type, the market is segmented into still wine (red wine, white wine, rose wine), sparkling wine (champagne, prosecco, cava, others) and fortified wine (port, sherry, vermouth, others). Based on price range, the market is segmented into economy, mid-range, premium and luxury. Based on distribution channel, the market is segmented into off-trade (hypermarkets, specialty stores, convenience stores, online retailers) and on-trade (restaurants, bars, hotels, others). Based on packaging type, the market is segmented into bottles, cans, boxes and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wine Market

The global wine market is experiencing significant growth, driven by the increased socialization around alcohol consumption. In recent decades, the surge in wine production and consumption has led to evolving drinking patterns, heavily influenced by modernization and the widespread acceptance of Western cultural norms. Today, alcohol consumption is often perceived as a symbol of social status, contributing to the rising demand for low-alcohol beverages. With its refreshing qualities and appealing low ABV options, wine has particularly captured the attention of millennials. Additionally, wine is frequently associated with various celebrations and is commonly enjoyed alongside everyday meals in numerous countries, prompting producers to innovate and introduce new products to satisfy this growing market demand.

Restraints in the Global Wine Market

The global wine market faces certain restraints, primarily driven by a shift in consumer demand towards more affordable products. As premium wine consumption slows, fueled by economic constraints, there is a rising trend of customers gravitating towards budget-friendly options. This preference for lower-priced wines is influenced by modernisation and increased alcohol consumption, prompting brands to innovate and diversify their offerings. However, while the introduction of unique and adventurous alcoholic beverages can attract attention, it ultimately detracts from the growth of the premium wine segment, posing challenges for premium producers who rely on a discerning consumer base for market expansion.

Market Trends of the Global Wine Market

The global wine market is experiencing a notable trend towards product premiumization, driven by consumers' increasing preference for high-quality and luxurious offerings. As individuals in developed economies become more discerning "wine connoisseurs," there is a growing demand for premium and sensory brands that emphasize exceptional taste and quality. This shift encourages manufacturers to innovate and expand their portfolios with exclusive labels, catering to the evolved palate of consumers who seek out unique and sophisticated experiences. Consequently, premiumization is not merely a fleeting trend but a significant driver of sustainable growth and long-term revenue across the global wine market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Wine Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine
• Sparkling Wine
  • Champagne
  • Prosecco
  • Cava
  • Others
• Fortified Wine
  • Port
  • Sherry
  • Vermouth
  • Others

Global Wine Market Size by Price Range & CAGR (2024-2031)

• Market Overview
• Economy
• Mid-Range
• Premium
• Luxury

Global Wine Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Off-Trade
  • Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
• On-Trade
  • Restaurants
  • Bars
  • Hotels
  • Others

Global Wine Market Size by Packaging Type & CAGR (2024-2031)

• Market Overview
• Bottles
• Cans
• Boxes
• Others

Global Wine Market Size & CAGR (2024-2031)

• North America (Product Type, Price Range, Distribution Channel, Packaging Type)
  • US
  • Canada
• Europe (Product Type, Price Range, Distribution Channel, Packaging Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product Type, Price Range, Distribution Channel, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product Type, Price Range, Distribution Channel, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Range, Distribution Channel, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• E. & J. Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caviro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinchero Family Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina San Pedro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetzer Vineyards
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation