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市场调查报告书
商品编码
1800295

全球葡萄酒市场：未来预测（2025-2030）

Global Wine Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计全球葡萄酒市场规模将从 2025 年的 4,529.07 亿美元成长至 2030 年的 5,040.79 亿美元，复合年增长率为 2.16%。

全球葡萄酒市场正经历强劲成长，这得益于都市区消费者对异国葡萄酒的偏好日益增长、健康意识不断增强以及电商平台的扩张。关键驱动因素包括生活方式的转变、人们对葡萄酒（尤其是红葡萄酒）健康益处的认识日益加深，以及先进的包装技术。葡萄酒产品的优质化以及餐厅、酒廊和社交俱乐部的激增，尤其是在新兴经济体，正推动葡萄酒市场的发展。儘管面临监管复杂性和经济不确定性等挑战，但随着中国逐渐成为重要的成长中心，葡萄酒市场仍有望持续扩张。

市场驱动因素

低热量、健康酒精饮料（尤其是红酒）需求的激增是主要驱动因素。红酒的益处（例如支持心臟健康和增加血液中的抗氧化剂）与消费者日益增强的健康意识和提高的生活水准一致。心血管疾病的日益普及进一步推动了对有机红酒的需求，有机红酒被视为更健康的替代方案。电子商务平台的兴起是另一个主要驱动因素，它提供了便利的购物体验、快速的配送和多样化的产品系列。在北美和欧洲等已开发地区，受技术进步和分销网络扩大的推动，预计线上葡萄酒销售额将每年增长约 15%。酿酒商正在利用伙伴关係和新的电子商务平台来获取市场占有率，同时透过产品创新来应对消费者不断变化的偏好，包括雷司令等异国风味和热带水果酒。

目录

第一章 引言

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章分析方法

  • 分析数据
  • 来源
  • 分析设计

第三章执行摘要

  • 分析亮点

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 波特五力分析
  • 产业价值链分析

第五章：全球葡萄酒市场类型

  • 介绍
  • 红色的
  • 白色的
  • 其他的

6. 全球葡萄酒市场（依分销管道）

  • 介绍
  • 离线
  • 在线的

7. 全球葡萄酒市场（按地区）

  • 介绍
  • 北美洲
    • 按类型
    • 按分销管道
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按类型
    • 按分销管道
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按类型
    • 按分销管道
    • 按国家
      • 英国
      • 德国
      • 法国
      • 西班牙
      • 义大利
      • 其他的
  • 中东和非洲
    • 按类型
    • 按分销管道
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 以色列
      • 其他的
  • 亚太地区
    • 按类型
    • 按分销管道
    • 按国家
      • 日本
      • 中国
      • 印度
      • 韩国
      • 印尼
      • 泰国
      • 其他的

第八章竞争格局及分析

  • 主要企业和策略分析
  • 新兴企业和市场盈利
  • 企业合併、协议、商业合作
  • 市场占有率分析

第九章：公司简介

  • E. & J. Gallo Winery
  • Treasury Wine Estates Limited
  • Accolade Wines
  • The Wine Group
  • Constellation Brands
  • Maison Castel
  • Casella Family Brands
  • Concha y Toro
  • Penfolds
  • Davide Campari-Milano SpA
简介目录
Product Code: KSI061613041

The Global Wine Market is expected to grow from USD 452.907 billion in 2025 to USD 504.079 billion in 2030, at a CAGR of 2.16%.

The global wine market is experiencing robust growth, driven by urban consumers' increasing preference for exotic wines, rising health consciousness, and the expansion of e-commerce platforms. Key factors include evolving lifestyles, growing awareness of wine's health benefits, particularly red wine, and advancements in packaging technology. The market is further supported by the premiumization of wine products and the proliferation of eateries, lounges, and social clubs, particularly in developing economies. Despite challenges such as regulatory complexities and economic uncertainties, the market is poised for sustained expansion, with China emerging as a significant growth hub.

Market Drivers

The surge in demand for low-calorie, health-focused alcoholic beverages, especially red wine, is a primary growth driver. Red wine's benefits, such as supporting heart health and increasing blood antioxidants, align with rising consumer health consciousness and improved living standards. The growing prevalence of cardiovascular diseases further boosts demand for organic red wines, perceived as healthier alternatives. The emergence of e-commerce platforms is another key driver, offering convenient shopping experiences, prompt delivery, and diverse offerings. In industrialized regions like North America and Europe, online wine sales are projected to grow annually by approximately 15%, driven by technical advancements and expanded distribution networks. Manufacturers are leveraging partnerships and new e-commerce platforms to capture market share, while product innovation, including exotic flavors like Riesling and tropical fruit wines, caters to evolving consumer preferences.

Market Segmentation

The market is segmented by wine type, distribution channel, and geography. Red wine dominates due to its health benefits, while white and other wines also contribute to market diversity. Distribution channels include online and offline, with e-commerce gaining traction for its accessibility and variety. Geographically, the market spans North America, South America, Europe, the Middle East and Africa, and Asia Pacific. China stands out as a key market, driven by rising disposable incomes, an expanding middle class, and a shift toward wine as a symbol of sophistication and healthier consumption. The Chinese government's investments in domestic vineyard cultivation and winemaking technology further bolster the market, enhancing the quality and recognition of local wines.

Industry Analysis

Porter's Five Forces model evaluates competitive dynamics, analyzing supplier power, buyer influence, and market rivalry. An industry value chain analysis identifies key players in production, packaging, and distribution, highlighting their roles in driving innovation and market reach. The regulatory framework, including regional policies on grape sourcing and production standards, shapes market dynamics, particularly in key regions like the U.S. and China. These regulations ensure quality and sustainability, fostering consumer trust.

Competitive Landscape

Key players, such as Pernod Ricard, are expanding through strategic collaborations to enhance their premium wine portfolios. The focus on acquisitions and product innovation, such as organic and exotic wine offerings, strengthens market positions. Companies are plotted in a vendor matrix as leaders, followers, challengers, or niche players based on their strategies and market presence.

Challenges

Regulatory complexities, such as changes in grape crush district boundaries in regions like California, and economic uncertainties pose challenges. Additionally, ensuring consistent quality across diverse markets requires robust supply chain management.

The global wine market is set for steady growth, driven by health-conscious consumer trends, e-commerce expansion, and premiumization. China's rising affluence and domestic wine production make it a pivotal market, while North America and Europe benefit from strong online sales growth. Continued innovation, regulatory support, and strategic partnerships will be critical for sustaining market momentum and meeting evolving consumer demands.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Type

  • Red
  • White
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Sources
  • 2.3. Research Design

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL WINE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Red
  • 5.3. White
  • 5.4. Others

6. GLOBAL WINE MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Offline
  • 6.3. Online

7. GLOBAL WINE MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. By Type
        • 7.2.3.1.2. By Distribution Channel
      • 7.2.3.2. Canada
        • 7.2.3.2.1. By Type
        • 7.2.3.2.2. By Distribution Channel
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. By Type
        • 7.2.3.3.2. By Distribution Channel
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Distribution Channel
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. By Type
        • 7.3.3.1.2. By Distribution Channel
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
      • 7.3.3.3. Others
        • 7.3.3.3.1. By Type
        • 7.3.3.3.2. By Distribution Channel
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Distribution Channel
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
        • 7.4.3.1.1. By Type
        • 7.4.3.1.2. By Distribution Channel
      • 7.4.3.2. Germany
        • 7.4.3.2.1. By Type
        • 7.4.3.2.2. By Distribution Channel
      • 7.4.3.3. France
        • 7.4.3.3.1. By Type
        • 7.4.3.3.2. By Distribution Channel
      • 7.4.3.4. Spain
        • 7.4.3.4.1. By Type
        • 7.4.3.4.2. By Distribution Channel
      • 7.4.3.5. Italy
        • 7.4.3.5.1. By Type
        • 7.4.3.5.2. By Distribution Channel
      • 7.4.3.6. Others
        • 7.4.3.6.1. By Type
        • 7.4.3.6.2. By Distribution Channel
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Distribution Channel
    • 7.5.3. Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. By Type
        • 7.5.3.1.2. By Distribution Channel
      • 7.5.3.2. UAE
        • 7.5.3.2.1. By Type
        • 7.5.3.2.2. By Distribution Channel
      • 7.5.3.3. Israel
        • 7.5.3.3.1. By Type
        • 7.5.3.3.2. By Distribution Channel
      • 7.5.3.4. Others
        • 7.5.3.4.1. By Type
        • 7.5.3.4.2. By Distribution Channel
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Distribution Channel
    • 7.6.3. Country
      • 7.6.3.1. Japan
        • 7.6.3.1.1. By Type
        • 7.6.3.1.2. By Distribution Channel
      • 7.6.3.2. China
        • 7.6.3.2.1. By Type
        • 7.6.3.2.2. By Distribution Channel
      • 7.6.3.3. India
        • 7.6.3.3.1. By Type
        • 7.6.3.3.2. By Distribution Channel
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. By Type
        • 7.6.3.4.2. By Distribution Channel
      • 7.6.3.5. Indonesia
        • 7.6.3.5.1. By Type
        • 7.6.3.5.2. By Distribution Channel
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. By Type
        • 7.6.3.6.2. By Distribution Channel
      • 7.6.3.7. Others
        • 7.6.3.7.1. By Type
        • 7.6.3.7.2. By Distribution Channel

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Market Share Analysis

9. COMPANY PROFILES

  • 9.1. E. & J. Gallo Winery
  • 9.2. Treasury Wine Estates Limited
  • 9.3. Accolade Wines
  • 9.4. The Wine Group
  • 9.5. Constellation Brands
  • 9.6. Maison Castel
  • 9.7. Casella Family Brands
  • 9.8. Concha y Toro
  • 9.9. Penfolds
  • 9.10. Davide Campari-Milano S.p.A.