葡萄酒市场规模、份额和成长分析（按产品类型、价格范围、分销管道、包装类型和地区划分）－2026-2033年产业预测

预计到 2024 年，葡萄酒市场规模将达到 3,142.5 亿美元，到 2025 年将成长至 3,329.5 亿美元，到 2033 年将成长至 5,286.7 亿美元，在预测期（2026-2033 年）内，复合年增长率为 5.95%。

葡萄酒对欧洲文化产生了深远的影响，并影响全球潮流，尤其受到年轻一代的青睐，成为家庭聚会和社交活动的热门选择。随着不同经济体对葡萄酒的需求保持稳定，这种亲和性预计将推动市场扩张。儘管过去曾面临一些挑战，导致产业发展放缓，但线上购买的激增正在重振成长动能。葡萄酒风味迷人，口感清爽，为消费者带来愉悦的饮酒体验，且风险较低。此外，较低的贸易税和关税壁垒也使葡萄酒成为全球市场的重要商品。饮酒社交场合的增多，以及针对职场人士的低酒精浓度饮品选择日益丰富，进一步推动了市场成长和消费者兴趣的提升。

葡萄酒市场成长要素

葡萄酒市场主要受生产和消费量双双快速成长的驱动，导致消费模式显着转变。社交互动、现代化过程以及西方文化的日益普及等因素，在促进消费者饮酒社交方面发挥关键作用。这一趋势反映了社会对葡萄酒作为首选饮品的普遍接受，营造了一种在各种社交场合享用葡萄酒的氛围。随着人们不断寻求以葡萄酒为载体的社交体验，葡萄酒市场必将持续成长并不断创新。

葡萄酒市场的限制

随着世界日益现代化和酒精消费量趋势的不断增长，葡萄酒市场面临许多限制。这促使酒类生产商不断创新，研发并推出大胆创新的新品。消费者偏好的转变迫使葡萄酒产业做出调整，透过产品多元化来吸引更多勇于尝试的消费者。这种转变对传统葡萄酒市场构成了挑战，既为老牌酒商带来了机会，也带来了挑战。在消费者选择多元化和酒精消费文化态度转变的新环境下，老酒商必须努力保持市场竞争力。

葡萄酒市场趋势

在消费者对高品质、手工酿造且体现精緻生活方式的产品的需求日益增长的推动下，优质化正成为葡萄酒市场的一大趋势。这种转变在已开发经济体尤其明显，那里的消费者越来越注重葡萄酒的鑑赏力，并日益重视口感和真实性，而非大量生产的葡萄酒。为了迎合这些挑剔的偏好，生产商正在提供种类繁多的优质葡萄酒和感官体验。随着消费者眼光的不断提升，对高级产品的关注预计将推动长期成长并维持市场扩张，从而巩固葡萄酒产业作为奢华和文化象征的地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析
• 贸易分析

全球葡萄酒市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 无气泡葡萄酒
  • 红葡萄酒
  • 白葡萄酒
  • 玫瑰红葡萄酒
• 气泡酒
  • 香槟酒
  • 普罗塞克
  • 河马
  • 其他的
• 加烈葡萄酒
  • 港口
  • 雪莉酒
  • 苦艾酒
  • 其他的

全球葡萄酒市场规模：依价格区间及复合年增长率划分（2026-2033 年）

• 经济
• 中檔
• 优质的
• 奢华

全球葡萄酒市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 零售商（Off-Trade）
  • 大卖场
  • 专卖店
  • 便利商店
  • 线上零售商
• On-Trade
  • 餐厅
  • 酒吧
  • 饭店
  • 其他的

全球葡萄酒市场规模（按包装类型划分）及复合年增长率（2026-2033 年）

• 瓶子
• 能
• 盒子
• 其他的

全球葡萄酒市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• E. & J. Gallo Winery
• Constellation Brands
• The Wine Group
• Treasury Wine Estates
• Vina Concha y Toro
• Pernod Ricard
• Castel Group
• Accolade Wines
• Grupo Penaflor
• Caviro
• Trinchero Family Estates
• Vina San Pedro
• Diageo
• Fetzer Vineyards
• Henkell & Co. Sektkellerei

结论与建议

Wine Market size was valued at USD 314.25 Billion in 2024 and is poised to grow from USD 332.95 Billion in 2025 to USD 528.67 Billion by 2033, growing at a CAGR of 5.95% during the forecast period (2026-2033).

Wine significantly shapes European culture and influences global trends, particularly appealing to the younger demographic during home gatherings and social events. This growing affinity for wine is expected to drive market expansion, as demand remains stable across various economies. Despite previous challenges that halted the industry, the surge in online purchasing has revitalized growth. With its appealing flavors and refreshing qualities, wine offers a pleasurable alcoholic experience with fewer associated risks. Additionally, reduced trade taxes and tariff barriers have positioned wine as a vital commodity in the global market. The increasing socialization around alcohol, combined with the launch of low alcohol-by-volume options catering to working professionals, is further propelling market growth and consumer interest.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wine Market Segments Analysis

Global Wine Market is segmented by product type, price range, distribution channel, packaging type and region. Based on product type, the market is segmented into still wine (red wine, white wine, rose wine), sparkling wine (champagne, prosecco, cava, others) and fortified wine (port, sherry, vermouth, others). Based on price range, the market is segmented into economy, mid-range, premium and luxury. Based on distribution channel, the market is segmented into off-trade (hypermarkets, specialty stores, convenience stores, online retailers) and on-trade (restaurants, bars, hotels, others). Based on packaging type, the market is segmented into bottles, cans, boxes and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wine Market

The wine market is being significantly driven by a surge in both production and consumption, which has led to a notable shift in consumption patterns. Factors such as social interactions, the influence of modernization, and the growing acceptance of Western culture play a crucial role in enhancing alcohol socialization among consumers. This trend reflects a broader societal embrace of wine as a beverage of choice, fostering environments where wine is enjoyed in various social settings. As people continue to seek experiences that involve socializing over a glass of wine, the market is poised for continued growth and innovation.

Restraints in the Wine Market

The wine market is facing certain limitations due to the increasing trend of modernization and a rise in alcohol consumption worldwide. These developments have led alcohol companies to innovate and launch bold and imaginative varieties of alcoholic beverages. As consumer preferences evolve, the industry is compelled to adapt by diversifying its offerings to capture the attention of a more adventurous clientele. This shift challenges traditional wine markets and creates both opportunities and obstacles for established brands striving to maintain relevance amidst the changing landscape of consumer choices and evolving cultural attitudes toward alcohol consumption.

Market Trends of the Wine Market

In the wine market, premiumization is emerging as a significant trend, driven by consumers' growing desire for high-quality, artisanal products that reflect a refined lifestyle. This shift is particularly apparent in developed economies, where shoppers are increasingly becoming wine connoisseurs, valuing taste and authenticity over mass-produced offerings. Manufacturers are responding by launching a diverse range of premium wines and sensory experiences, catering to this sophisticated palate. As consumers become more discerning in their choices, the emphasis on premium products is expected to fuel long-term growth and sustain market expansion, solidifying the wine sector's position as a marker of luxury and culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Wine Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine
• Sparkling Wine
  • Champagne
  • Prosecco
  • Cava
  • Others
• Fortified Wine
  • Port
  • Sherry
  • Vermouth
  • Others

Global Wine Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-Range
• Premium
• Luxury

Global Wine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Off-Trade
  • Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
• On-Trade
  • Restaurants
  • Bars
  • Hotels
  • Others

Global Wine Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Boxes
• Others

Global Wine Market Size & CAGR (2026-2033)

• North America, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • US
  • Canada
• Europe, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Price Range, Distribution Channel, Packaging Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• E. & J. Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caviro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinchero Family Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina San Pedro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetzer Vineyards
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation