印度的葡萄酒市场评估，葡萄酒类别，各包装，各零售流通管道，不同生产量，各地区，机会，预测，2018～2032年

在 2025-2032 年的预测期内，印度葡萄酒市场预计将以 17.41% 的强劲两位数复合年增长率增长，这主要得益于可支配收入增加、城市消费者（尤其是女性）生活方式的快速变化、西方文化的接触以及印度外国商务和休閒游客增加等增长因素。

预计 2024 年印度葡萄酒市场规模将达到 2.7056 亿美元，到 2032 年将超过 9.7702 亿美元。促成这一增长的因素有很多，包括超过 6 亿达到法定饮酒年龄的 Z 世代和千禧世代人口，以及饮酒文化的重大转变，尤其是在城市地区。包括葡萄酒在内的酒精饮料如今已被视为一种身分的象征，过去围绕着酒精饮料消费的社会和文化禁忌正在消失。在印度的葡萄酒总消费量中，进口葡萄酒占25%以上，其余为国内生产的。

目录

第1章 产品概要

第2章 摘要整理

第3章 客户的迴响

• 人口统计
• 品牌认知度和忠诚度
• 品牌满意度
  • 数量
  • 价格
  • 数量和价格
  • 包装
• 购买时考虑的要素
• 购买媒体
• 购买频率
• 消费者零售流通管道的理解
• 负责任消费

第4章 印度的葡萄酒市场预测，2018年～2032年

• 市场规模与预测
  • 各金额
  • 各数量
• 市场占有率与预测
  • 葡萄酒类别
    • 红葡萄酒
    • 白葡萄酒
    • 玫瑰红葡萄酒
    • 气泡酒
    • 酒精加烈葡萄酒
    • 其他
  • 各包装
    • 罐装葡萄酒
    • 瓶葡萄酒
  • 各零售流通管道
    • 外部部署
    • 内部部署
  • 不同生产量
    • 当地产
    • 进口葡萄酒
  • 各地区
    • 东
    • 西部和中央部
    • 南
    • 北

第5章 印度的葡萄酒市场行销组合

• 葡萄酒类别
• 各包装
• 各零售流通管道
• 不同生产量
• 各地区

第6章 宏观商务环境的范围

• PESTEL分析
  • 政治要素
  • 经济要素
  • 社会要素
  • 环境要素
  • 法律上的要素与法规政策
    • 包含经销相关授权条件的政府法
    • 进口法规
    • 课税政策
• 经商便利度
• 价格分析
• 保证金分析
• 价值链分析
• 供给需求分析
• 进口出口分析

第7章 市场动态

• 成长的原动力
• 成长抑制原因

第8章 基础建设和设施的必要条件

第9章 市场趋势和趋势

第10章 最佳业务实践的案例研究(最大3个)

第11章 竞争情形

• 前五名公司的市场领导的核心竞争力主要的价值主张
• 前五名公司的葡萄酒公司总收益，价格设定，盈利分析
• 前五名公司的市场占有率分析
• 新兴和替代企业（如适用）
• 合併和收购/合资企业(如适用)
• SWOT分析(针对前5名市场企业)

第12章 主要业者-竞争情形

• 修拉·vin'yazu
  • 公司概要
  • 主要经营团队
  • 产品和服务
  • 财务状况(如报告)
  • 主要市场的着重和地理存在感
  • 最近的趋势
• Fratelli 葡萄酒公司
• Grover Zampa 葡萄园
• 保乐力加印度私人有限公司
• Chateau Indage Vintners 私人有限公司
• 约克酒庄股份有限公司
• 索玛葡萄村私人有限公司
• 山大葡萄酒庄有限公司
• 四季酒业有限公司
• KRSMA 地产股份有限公司

上述公司不依市场占有率排序，并且可能会根据研究工作期间获得的资讯进行更改。

第13章 策略性建议

第14章 关于调查公司·免责声明

The India wine market will witness a strong double digit CAGR of 17.41% during the forecast period between FY2025 and FY2032 led by growth drivers such as increasing disposable income, rapidly changing lifestyles among urban consumers particularly women, exposure to western cultures and growing number of foreign business and leisure tourists in India have contributed to the rising consumption of wine in India.

The wine market in India was valued at USD270.56 million in FY2024 and its value market size will increase above USD 977.02 million in FY2032. Multiple factors will contribute to this growth including the country's large Gen Z and Millennials population base of over 600 million that falls above the legal drinking age and major shift towards drinking culture especially in the urban areas. Drinking alcohol including wine is now increasingly considered as status symbol and the earlier social & cultural taboo around consumption of alcoholic beverages is disappearing. Among the total consumption of wine in terms of volume in India, imported wine accounted for more than 25 percent while the rest was produced locally.

Process for Wine Production

Wine is an alcoholic beverage that has an alcohol concentration between 5 and 13%. The earliest fermented food known to humankind is wine. The primary fruit used in the creation of many types of wine is grapes. Other fruits, such as the apple renowned for cider; the pear known for perry, and the plum known for table and white wines; are also used to produce wine.

Increase in Online Trade

The growth of Indian wine market is also being driven by the rise in the usage of online platforms for alcohol including wine purchases. Purchasing wine online adds to the convenience of the consumers. Thus, the manufacturers and retailers are now concentrating on creating new online wine trade platforms. Technology advancement and distribution of wine through e-commerce networks will lead to further grow of wine market in the forecast period.

Changing Lifestyles Acting as a Driver for India Wine Market

Changing lifestyles are one of the biggest drivers of the wine market in India. Urbanization and exposure to global cultures have changed the consumption pattern as more consumers, particularly young professionals and women, take to the Western dining habits. Demand for premium and health-conscious wine options has increased. Companies respond by developing organic and premium wine ranges and extension of their presence in metropolitan areas. With more people on the lookout for sophisticated and healthier drinking experiences, wine tourism and wine-related events are growing in number.

For instance, in October 2024, A major shareholder AV Thomas Group had infused USD 10.4 million in the Grover Zampa Vineyards in 2024. With this, the company has cut its focus into premium wines. This boost in capital would also help Grover Zampa Vineyards to develop more vineyards, upgrade the wine tourism properties, and procure new machinery. The company wants to capture new markets in North India and enhance its hospitality services, reflecting the changing lifestyles and preferences of urban consumers who are increasingly opting for premium and healthier wine options.

Health Benefit of Wine

Wine by-products are well-flavoured and visually appealing, which makes it easier to use them in the creation of new food products that are packed with health advantages. Wine and allied products possess antioxidant, antibacterial, anticancer and anti-inflammatory properties due to high polyphenol content.

Government Scheme

For the production and sale of wines in India, the state governments are in-charge of establishing laws for governing the imports of alcoholic beverages, including wine in their respective regions. The state's wine industry is considered as a small-scale industry for the purposes of trade and investment barriers established for small-scale businesses in India.

Impact of COVID-19 on India Wine Market

The wine and allied alcoholic beverages market had witnessed a significant decline during mid-2020 and mid-2021 because of the strict social distancing norms and lockdown imposed by the Indian government to curb the spread of COVID-19 pandemic. The widespread shutdown of numerous wine retail sites including the HoReCa sector and restrictions on public transport adversely impacted the distribution of wine throughout the country. However, the biggest change witnessed during the pandemic was the consumer's purchasing behaviour as they moved to online trade channels for buying wine. The industry is on a rapid recovery path in 2022 and early 2023 post relaxation of COVID-19 social distancing norms and opening of domestic and international tourism related sectors.

Impact of Russia-Ukraine War on India Wine Market

Indian wine farmers were affected in various ways because of the conflict in Ukraine and Russia. Due to the war between the two large European nations, grape exports were completely ceased by both of them. The drop in supply of grapes had affected the production of wine globally as well as in India.

Key Players Landscape and Outlook

India wine market report presents a comprehensive competitive landscape analysis and evaluates the competitive position of various players based on a variety of performance metrics. The report includes financials of the public/listed companies over the previous few years, their growth plans, product development, launch of new products, market share, investments, etc. For instance, Sula Vineyards Limited, the largest wine producer in the country holding market share above 50 percent expressed confidence to generate INR 10 billion in revenues by FY2024 while maintaining its profitability margin.

Table of Contents

1. Product Overview

2. Executive Summary

3. Voice of Customer

• 3.1. Demographics
• 3.2. Brand Awareness and Loyalty
• 3.3. Brand Satisfaction
  • 3.3.1. Quantity
  • 3.3.2. Price
  • 3.3.3. Quantity w.r.t Price
  • 3.3.4. Packaging
• 3.4. Factors Considered While Making Purchase
• 3.5. Medium of Purchase
• 3.6. Frequency of Purchase
• 3.7. Understanding of Retail Channels by Consumers
• 3.8. Responsible Consumption

4. India Wine Market Outlook, FY2018-FY2032F

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
  • 4.1.2. By Volume
• 4.2. Market Share & Forecast
  • 4.2.1. By Wine Type
    • 4.2.1.1. Red Wine
    • 4.2.1.2. White Wine
    • 4.2.1.3. Rose Wine
    • 4.2.1.4. Sparkling Wine
    • 4.2.1.5. Fortified Wine
    • 4.2.1.6. Others
  • 4.2.2. By Packaging
    • 4.2.2.1. Canned Wine
    • 4.2.2.2. Bottled Wine
  • 4.2.3. By Retail Channel
    • 4.2.3.1. Off-Premises
      • 4.2.3.1.1. E-Commerce
      • 4.2.3.1.2. Multi-Brand Liquor Stores
      • 4.2.3.1.3. Small Liquor Stores
      • 4.2.3.1.4. Brand Vineyards
      • 4.2.3.1.5. Duty-Free Stores
      • 4.2.3.1.6. Canteen Stores Department
    • 4.2.3.2. On-Premises
      • 4.2.3.2.1. Restaurants (Fine Dine, Casual, Buy Your Own Liquor)
      • 4.2.3.2.2. Cafe/Bars/Pubs
      • 4.2.3.2.3. Distilleries
  • 4.2.4. By Production
    • 4.2.4.1. Locally Produced
    • 4.2.4.2. Imported Wine
  • 4.2.5. By Region
    • 4.2.5.1. East
    • 4.2.5.2. West and Central
    • 4.2.5.3. South
    • 4.2.5.4. North

5. Marketing Mix of India Wine Market

• 5.1. By Wine Type
• 5.2. By Packaging
• 5.3. By Retail Channel
• 5.4. By Production
• 5.5. By Region

6. Macro-Business Environmental Scope

• 6.1. PESTEL Analysis
  • 6.1.1. Political Factors
  • 6.1.2. Economic Factors
  • 6.1.3. Social Factors
  • 6.1.4. Environmental Factors
  • 6.1.5. Legal Factors & Regulatory Policies
    • 6.1.5.1. Government Laws including Licensing Terms for Distribution
    • 6.1.5.2. Importing Regulations
    • 6.1.5.3. Taxation Policies
• 6.2. Ease of Doing Business
• 6.3. Pricing Analysis
• 6.4. Margin Analysis
• 6.5. Value Chain Analysis
• 6.6. Supply Demand Analysis
• 6.7. Import Export Analysis

7. Market Dynamics

• 7.1. Growth Drivers
• 7.2. Growth Inhibitors

8. Infrastructure and Facilities Requirements

9. Market Trends & Developments

10. Best Practice Case Studies (Upto Three)

11. Competitive Landscape

• 11.1. Core Competence and Key Value Proposition of Top Five Market Leaders
• 11.2. Overall Revenue, Pricing and Profitability Analysis of Top Five Wine Companies
• 11.3. Market Share Analysis of Top Five Players
• 11.4. Emerging Players and Substitutes (If Any)
• 11.5. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• 11.6. SWOT Analysis (For Five Market Players)

12. Leading Players - Competitive Landscape

• 12.1. Sula Vineyards Ltd
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Fratelli Wines Pvt Ltd
• 12.3. Grover Zampa Vineyards Ltd
• 12.4. Pernod Ricard India Private Ltd.
• 12.5. Chateau Indage Vintners Private Limited
• 12.6. York Winery Limited
• 12.7. Soma Vine Village Private Limited
• 12.8. SDU Winery Pvt Ltd.
• 12.9. Four Seasons Wines Ltd
• 12.10. KRSMA Estates Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wine Market, By Value, In USD Million, FY2018 - FY2032F
• Figure 2. India Wine Market, By Volume, In Thousand Units, FY2018 - FY2032F
• Figure 3. India Wine Market Share, By Wine Type, In USD Million, FY2018 - FY2032F
• Figure 4. India Wine Market Share, By Wine Type, In Thousand Units, FY2018 - FY2032F
• Figure 5. India Wine Market Share, By Packaging, In USD Million, FY2018 - FY2032F
• Figure 6. India Wine Market Share, By Packaging, In Thousand Units, FY2018 - FY2032F
• Figure 7. India Wine Market Share, By Retail Channel, In USD Million, FY2018 - FY2032F
• Figure 8. India Wine Market Share, By Retail Channel, In Thousand Units, FY2018 - FY2032F
• Figure 9. India Wine Market Share, By Production, In USD Million, FY2018 - FY2032F
• Figure 10. India Wine Market Share, By Production, In Thousand Units, FY2018 - FY2032F
• Figure 11. India Wine Market Share, By Region, In USD Million, FY2018 - FY2032F
• Figure 12. India Wine Market Share, By Region, In Thousand Units, FY2018 - FY2032F
• Figure 13. Wine Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14. Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 15. Retail Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 16. Production Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 17. Region Map-Market Size (USD Million) & Growth Rate (%), FY2024