市场调查报告书
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1486772
全球葡萄酒市场评估:依葡萄酒类型、包装、零售通路、生产、最终用户、地区、机会、预测(2017-2031)Wine Market Assessment, By Wine Type, By Packaging, By Retail Channel, By Production, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球葡萄酒市场规模为4,021.1亿美元,预估至2031年将达6,958.7亿美元,2024-2031年预测期间复合年增长率为7.1%。市场动态由消费者偏好、经济状况、气候变迁和技术进步等多种因素决定。
近年来,由于全球葡萄酒消费量的增加,特别是在中国和印度等新兴市场,葡萄酒市场经历了稳定成长。此外,千禧世代对葡萄酒文化的兴趣日益浓厚以及探索新品种的愿望也有助于市场扩张。影响市场的主要因素是由于消费者健康意识和环保意识的增强而促使有机葡萄酒的成长。此外,电子商务和直销管道的出现正在彻底改变葡萄酒的销售和分销方式,为生产商接触消费者创造了新的机会。
儘管有多种成长动力,但市场也面临课题,包括气候变迁导致的葡萄产量波动、新葡萄酒生产商的竞争加剧以及市场监管障碍。总体而言,由于针对不断变化的消费者偏好和製造商采用的策略行销技术的持续技术创新,市场前景乐观。
2024 年 4 月,Winbow 宣布将 Boisset Collection 酒庄 DeLoach Vineyards、Elizabeth Spencer、J. Moreau & Fils、Mommessin、Laboure-Roi 和 Domaine Maire 纳入 Winebow Imports。这些酒庄将获得 Winebow Imports 提供的全面的全国销售和行销服务。
永续发展趋势推动市场成长
永续性正在成为葡萄酒产业市场成长的关键驱动力,影响消费者偏好、塑造产品设计并指导购买决策。消费者越来越关注包括葡萄酒在内的产品对环境和社会的影响。
此外,永续发展趋势已从製造延伸到包装和分销。啤酒公司正在探索新的包装选择,例如较小的玻璃瓶和可回收容器,以减少碳排放并减少运输对环境的影响。2024 年 1 月,总部位于加州的 Bogle Family Wine Collection 旗下 Element (AL) Wines 品牌发布了四款葡萄酒。这些产品采用轻量、防碎且可无限回收的 750 毫升铝瓶包装,其设计类似于传统的酒瓶。
人们对优质葡萄酒的兴趣日益浓厚,推动了需求
人们对精品葡萄酒的兴趣日益增长,是由于多种因素的综合作用,例如世界富裕人口的增加和对精品葡萄酒的渴望,并极大地推动了葡萄酒市场的需求。随着可支配收入的增加,人们越来越倾向于沉迷于美酒等奢华体验。优质葡萄酒通常与卓越的工艺和历史联繫在一起,适合寻求独特而难忘体验的鑑赏家。
此外,葡萄酒消费者的日益成熟以及他们对可靠原材料的选择,促使对知名生产商的优质葡萄酒的需求不断增长。收藏家和鑑赏家愿意支付高价购买稀有的限量版葡萄酒,这些葡萄酒表达了风土的精髓并展示了酿酒的艺术。例如,2024 年 3 月,以色列最大的酒庄 Carmel Winery 在其着名的 SIGNATURE 系列精品葡萄酒中添加了新年份Carmel Black Cabernet Sauvignon Galilee 2021。这款酒呈现深红色,带有成熟水果、黑醋栗和番茄叶的香气,并因温暖的香料气息而略有缓和。
本报告提供了全球葡萄酒市场的研究和分析,包括市场规模和预测、市场动态以及主要参与者的现状和前景。
Global wine market was valued at USD 402.11 billion in 2023, expected to reach USD 695.87 billion in 2031, with a CAGR of 7.1% for the forecast period between 2024 and 2031. The market dynamics can be characterized by various factors such as consumer preferences, economic conditions, climate change, and technological advancements.
The wine market has been growing steadily in recent years, driven by rising consumption of wine across the globe, especially in emerging markets such as China and India. Also, rising interest of millennial generation in wine culture and a desire to explore new varieties has contributed to the market expansion. Key factors influencing the market include the growth of organic wines, as consumers become more healthy and environmentally conscious. Furthermore, the emergence of e-commerce channels and direct sales channels has revolutionized the way wine is marketed and distributed, creating new opportunities for producers to reach consumers.
Despite several growth factors, the market poses challenges, including fluctuating grape harvests due to climate change, growing competition from new wine manufacturing companies, and regulatory hurdles in the markets. Overall, the market outlook seems positive with continued innovation catering to the evolving preferences of consumers and strategic marketing techniques adopted by manufacturers.
In April 2024, Winebow announced the inclusion of the wineries DeLoach Vineyards, Elizabeth Spencer, J. Moreau & Fils, Mommessin, Laboure-Roi, and Domaine Maire from the Boisset Collection to Winebow Imports. These wineries will get full-service national sales and marketing support from Winebow Imports.
Sustainability Trend Fuels the Market Growth
Sustainability is becoming a key driver of market growth in the wine industry, influencing consumer preferences, shaping product design, and guiding purchasing decisions. Consumers are increasingly concerned about the environmental and social impact of products including wine.
Moreover, the sustainability trend extends beyond manufacturing to packaging and distribution. Breweries are exploring new packaging options, such as small glass bottles and recyclable containers, to lower carbon emissions and reduce environmental impact during transportation. In January 2024, four wines from Element [AL] Wines brand by California-based Bogle Family Wine Collection launched packaging in 750 ml aluminum bottles that have been designed to resemble conventional wine bottles and are lightweight, shatterproof, and infinitely recyclable.
Growing Interest in Luxury Wines to Drive the Demand
The growing interest in luxurious wines is a considerable driving force of demand in the wine market, fueled by a combination of things including rising global wealth and the desire to access exclusivity. As disposable incomes grow, there is a greater inclination towards indulging in luxurious experiences, such as fine wines. Luxury wines are frequently related to exceptional craftsmanship and history, making them proper for enthusiasts in search of unique and memorable experiences.
Furthermore, the growing sophistication of wine consumers, coupled with a choice for source authenticity, has contributed to the growing demand for luxurious wines from renowned producers. Collectors and enthusiasts are willing to pay top rate prices for uncommon and limited-edition wines which encompasses the essence of terroir and showcases the artistry of winemaking. For instance, in March 2024, the largest winery in Israel, Carmel Winery, added the new vintage, Carmel Black Cabernet Sauvignon Galilee 2021, to its prestigious SIGNATURE line, a collection of luxury wines. The wine has a deep, dark crimson color, containing ripe fruit, cassis, and tomato leaf scents that are slightly tempered by warming spice undertones.
White Wine Holds the Largest Market Share
Global demand and supply for white wine have increased since 2000. The perceived health benefits of white wine are the major factors influencing its consumption patterns all over the world. The wine ranges in alcohol level from 5% to 14%, with an average ABV of 10%, which is quite low as compared to the higher alcohol content in red wine. The lower alcohol level in white wine makes its consumption easy and encourages to drink more. Since its lowest point in 2002, according to the data provided by International Organisation of Vine and Wine, white wine production has climbed by 13% in 2021, surpassing red wine output beginning in 2013. In the early years of the century, white wine made up 46% of the global total on average; however, in recent times, this percentage increased to 49%. The rise of sparkling wine is one of the primary factors contributing to this growth. Italy, France, and Spain account for almost two-thirds of the world's white wine production, producing 29.4 mhl, 18.4 mhl, and 17.4 mhl of wine respectively in 2021.
Europe Holds the Dominant Share
In 2023, Europe had the majority share geographically, with countries including France, Portugal, and Italy, with significant annual per capita wine consumption. Also, wine production capacity is the highest in the region. Due to greater harvest volumes in Europe, the International Organization of Vine and Wine estimated the global wine production to be 258 mhl in 2022. There are 3.3 million hectares of vineyards in the region. The largest ones are in Spain (955 kha), followed by France (812 kha). In addition, France leads in wine consumption with an estimated 25.3 mhl, making it the second-biggest consumer of wine worldwide, after the United States, which is predicted to have consumed 34.0 mhl in 2022. Portugal consumes 51.9 liters of wine annually per person.
In November 2023, with the introduction of two powerful wines, Greasy Fingers Big Buttery Chardonnay 2022 and Greasy Fingers Luscious Red 2022, Pernod Ricard UK disrupted the wine market. These wines are skillfully made to cut through greasy food and are the ideal complement to gourmet fast food.
Future Market Scenario (2024 - 2031F)
E-commerce and D2C sales channels are likely to experience growth in future playing a vital role in promoting the sales of wines across the globe, offering convenience and accessibility to consumers.
Sustainable and organic wines are expected to spur the market with growing number of environmentally conscious consumers along with rising health concerns. Increased usage of sustainable farming practices, biodynamic viticulture, and carbon-neutral production practices can be expected further.
Innovation will drive the market with better packaging formats and the addition of new flavours to the existing ranges, catering to changing tastes and preferences of consumers.
Key Players Landscape and Outlook
Global wine market boasts a diverse landscape with a mix of established players and emerging ones. Key clients include well-known winemakers such as E. & J. Gallo Winery, Constellation Brands, Inc., Treasury Wine Estates Limited, and Accolade Wines. These large brands have a wide range of portfolios that span a variety of categories, ranging from inexpensive everyday wines to luxury brands. In recent years, boutique wineries and small producers have risen to prominence, taking advantage of consumer demand for artisanal, niche, and terroir-driven wines. In addition, wine associations play an important role, especially in places such as France, Italy, and Spain, where grapes are collected from many growers to produce premium quality wines.
Moreover, many factors influence the perceptions of key players in the wine market. Adapting to changing consumer preferences, such as increasing demand for organic, sustainable wines, which are critical to maintain relevance and uptake market share. Overall, key players must navigate changing consumer behavior, regulatory forces, and competitive pressures to take advantage of emerging opportunities and sustain long-term success of global wine market.
In October 2023, Treasury Wine Estates acquired DAOU Vineyards, a top premium wine company in the United States. The agreement shifted TWE's attention to a portfolio which is more luxury-led and has a larger presence in important growing regions such as the DAOU Mountain Estate and hospitality site, four boutique luxury wineries, and over 400 acres of vineyards in Paso Robles' highly sought-after Adelaida District.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work