中国的酒精·葡萄酒市场

过去十年，中国对酒类和葡萄酒的需求快速成长。预计未来 10 年产量和需求将持续成长。二十多年来，在工业产值、进出口、居民消费、资本投资持续成长的推动下，中国经济维持高速成长。本报告分析了中国经济走势、投资环境、产业动态、供需趋势、产业产能、产业结构、行销通路、主要市场参与者等。我们也估计市场表现数据（2013年、2018年、2023年）和长期预测（截至2028/2033年）。此外，我们还包括中国主要製造商的简介。

主要和二次研究在中国进行，以获取最新的政府法规、市场资讯和行业数据。数据来自中国政府出版物、中文报纸和杂誌、行业协会、地方政府工业局、行业出版物和内部资料库。对中国行业专家、大学教授和中国製造商进行了采访。本报告应用经济模型和定量方法来预测市场需求和行业趋势。使用公制，金额以人民币（人民币，现价）或美元表示。

本公司的市场调查报告提供难以取得的市场资料与分析。现今中国拥有世界最大的市场。同时也拥有惊异的急速成长进口市场与对全球企业而言的商机。如果您想在中国扩大您的产业或销售您的产品，本公司的调查报告将提供您不可或缺的中国市场相关洞察与预测。

目录

第1章 简介

• 调查范围·手法
• 摘要整理

第2章 商务环境

• 经济展望
• 主要经济指标
• 工业生产
• 人口·劳动力
• 直接投资
• 对外贸易
• 金融·税务法规
• 银行系统和法规
• 外汇
• 税制和关税

第3章 酒精·葡萄酒产业的评估

• 酒精·葡萄酒产业结构
• 市场规模
• 主要製造商的生产设施和生产量
• 主要厂商的市场占有率
• 人事费用
• 潜在的参与企业
• 主要的经销商
• 主要的外资型企业
• 技术开发

第4章 酒精·葡萄酒的生产·需求

• 概要
• 酒精·葡萄酒的生产·需求
• 中国酒
• 五粮食液
• 茅台酒
• 泸州老窖
• 剑南春天
• 全兴大曲
• 古井贡酒
• 陀牌
• 杏花村汾酒
• 湘泉
• 钟孩子
• 其他
• 中国製葡萄酒
• Zhangyu (张裕)
• Greatwall (长城)
• Dynasty (王朝)
• Weilong (威龙)
• 其他
• 西洋酒
• 威士忌
• Cogne
• 琴酒
• 甜酒
• 龙舌兰酒
• 白兰地
• 其他
• 酒精·葡萄酒的出口额·进口额
• 价格趋势

第5章 酒精·葡萄酒的消费量:各市场

• 酒精·葡萄酒市场未来展望:概要
• 政府的包装法规
• 各年龄的人口
• 消费者的支出趋势
• 酒精·葡萄酒的消费量:各地区
• 酒精·葡萄酒的需求数量:各市场
• 零售
• 零售市场预测
• 零售市场上酒精·葡萄酒的需求
• 餐厅
• 餐厅市场预测
• 餐厅的酒精·葡萄酒的需求

第6章 行销策略

• 中国市场概要
• 中国的流通系统
• 酒精·葡萄酒的流通管道
• 交通·货物运输基础设施
• 通讯
• 进入中国市场途径
• 授权合约
• 专利权
• 电子商务 (电子商务)
• 公司和当地经销商
• 当地办事处和中国的子公司
• 独资企业

第7章 酒精·葡萄酒製造厂商一览

• 酒精·葡萄酒製造商简介
• 经销商
• 大超级市场
• 公司
• 研究机关·产业团体

China's demand for Alcohol & Wine has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2013, 2018 and 2023) and long-term forecasts through 2028 and 2033 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

• Alcohol & Wine Industry Structure
• Market Size
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

• Overview
• Alcohol & Wine Production and Demand
• Chinese Style Alcohol
• Wuliangye
• Maotai
• Luzhou
• Jiannanchun
• Quanxing
• Gujing Gong
• TuoPai
• Xinghuacun
• Xiangquan
• Zhongzi
• Others
• Chinese Style Red Alcohol & Wine
• Zhangyu
• Greatwall
• Dynasty
• Weilong
• Others
• Foreign Alcohol & Wine and Alcohol
• Whisky
• Cognec
• Gin
• Rum
• Tequila
• Brandy
• Others
• Alcohol & Wine and Alcohol Imports and Exports
• Pricing Trends

V. ALCOHOL & WINE CONSUMPTION BY MARKET

• Alcohol & Wine Markets Outlook Overview
• Government Packaging Regulations
• Population by Age Group
• Consumer Spending Trends
• Alcohol & Wine Consumption by Region
• Alcohol & Wine Demand by Market
• Retails
• Retail Market Outlook
• Alcohol & Wine Demand in Retail Markets
• Restaurants
• Retardant Market Outlook
• Alcohol & Wine Demand in Restaurants

VI. MARKETING STRATEGIES

• Distribution System in China
• China's Distribution System
• Alcohol & Wine Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprises

VII. ALCOHOL & WINE PRODUCER DIRECTORY

• Alcohol & Wine Producer Profiles
• Distributors
• Major Supermarkets
• Trading Companies
• Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Alcohol & Wine Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China Imports from Its Leading Trade Partners

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Major Distributors
• Major Foreign Investments

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

• Alcohol & Wine Production and Demand
• Chinese Style Alcohol
• Wuliangye
• Maotai
• Luzhou
• Jiannanchun
• Quanxing
• Gujing Gong
• TuoPai
• Xinghuacun
• Xiangquan
• Zhongzi
• Others
• Chinese Style Red Alcohol & Wine
• Zhangyu
• Greatwall
• Dynasty
• Weilong
• Others
• Foreign Alcohol & Wine and Alcohol
• Whisky
• Cognec
• Gin
• Rum
• Tequila
• Brandy
• Others
• Alcohol & Wine and Alcohol Imports and Exports

V. ALCOHOL & WINE CONSUMPTION BY MARKET

• Total Alcohol & Wine Consumption by Market
• Population by Age Group
• Consumer Spending Trends
• Alcohol & Wine Consumption by Region
• Alcohol & Wine Demand by Market
• Retail Market Outlook
• Alcohol & Wine Demand in Retail Markets
• Retardant Market Outlook
• Alcohol & Wine Demand in Restaurants

LIST OF CHARTS

• Alcohol & Wine Production and Demand Summary
• China's GDP and Industrial Output
• Population Trends
• Industrial Output by Ownership
• Foreign Investments and Loans
• China Imports and Exports
• Key Commodity Exports from China
• Key Commodity Imports into China
• Alcohol & Wine Output in China
• Alcohol & Wine Production and Demand
• Alcohol & Wine Exports and Imports
• Alcohol & Wine Demand by Market