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市场调查报告书
商品编码
1902699
无气泡葡萄酒市场规模、份额和成长分析(按产品类型、葡萄酒品质、包装类型、分销管道、最终用户和地区划分)—产业预测(2026-2033 年)Still Wine Market Size, Share, and Growth Analysis, By Product Type (Red Wine, White Wine), By Wine Quality, By Packaging Type, By Distribution Channel, By End User, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年,无气泡葡萄酒市场规模将达到 5,198.7 亿美元,到 2025 年将成长至 5,489.8 亿美元,到 2033 年将成长至 8,489.3 亿美元,在预测期(2026-2033 年)内复合年增长率为 5.6%。
无气泡葡萄酒市场正经历强劲成长,这主要得益于都市区消费者对特色葡萄酒品种日益增长的兴趣以及对酒精饮料需求的不断攀升。推动这项扩张的关键因素包括生活方式的改变、新兴市场电子商务平台渗透率的不断提高,以及消费者对适量饮用葡萄酒健康益处的认识不断增强。餐厅、酒吧和娱乐场所的兴起也进一步促进了这一趋势。此外,消费者对低卡路里酒精饮料的偏好日益增长、包装技术的进步以及全球对高端葡萄酒产品的消费趋势也在推动市场发展。然而,高昂的生产成本、严格的政府监管和高税收等挑战可能会在长期内阻碍市场成长。
无气泡葡萄酒市场驱动因素
无气泡葡萄酒市场经历了显着增长,这主要得益于多种因素,包括工业化、社交互动活性化以及西方文化影响力的日益增强,这些因素都促进了酒精的社交消费。此外,由于饮酒被视为社会地位的象征,人们对低酒精饮料的需求不断增长,进一步推动了这一趋势。无气泡葡萄酒因其清爽的口感和较低的酒精浓度(ABV)而广受欢迎,尤其受到千禧世代和更年轻一代的青睐。在新兴市场,静态葡萄酒常用于日常餐食,并出现在各种庆祝场合,凸显了其在社交场合中的重要地位。预计製造商不断创新和推出新产品的意愿将维持市场的扩张势头。
制约无气泡葡萄酒市场的因素
随着消费者日益转向各种其他酒精饮料,无气泡葡萄酒市场的成长面临挑战。现代趋势以及酒精饮料行业创新口味的涌现,导致消费者偏好显着转变,转向更易于获取且价格更实惠的选择,例如利口酒、烈酒和啤酒。例如,啤酒在全球酒精消费量中占据相当大的比例,进一步削弱了无气泡葡萄酒的市场份额。这种向其他类型酒精饮料的转变可能会阻碍无气泡葡萄酒市场的扩张。然而,业内相关人员正在透过推出更多不同酒精浓度(ABV)的产品来吸引和留住消费者,从而应对这项挑战。
无气泡葡萄酒市场趋势
无气泡葡萄酒市场呈现强劲成长趋势,这主要得益于全球消费模式的不断变化,尤其是在欧洲等成熟市场,欧洲在葡萄酒消费量和以金额为准均主导地位。虽然葡萄酒文化在南非和亚洲部分地区(尤其是中国)正逐渐兴起,但消费者的偏好正转向更甜、更混酿的葡萄酒,这为这些「新兴」市场带来了尚未开发的潜力。文化因素发挥关键作用,随着这些因素的演变,美国和亚洲部分地区等历史上消费量较低的市场预计将逐步成长。这一扩张反映了一个更广泛的趋势,即葡萄酒正成为世界各地不同人群中更易于接受和更受欢迎的选择。
Still Wine Market size was valued at USD 519.87 Billion in 2024 and is poised to grow from USD 548.98 Billion in 2025 to USD 848.93 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).
The still wine market is experiencing robust growth driven by urban consumers' increasing interest in unique wine varieties and a rising appetite for alcoholic beverages. Key factors propelling this expansion include evolving lifestyles, enhanced penetration of e-commerce platforms in emerging markets, and heightened consumer awareness of the health benefits associated with moderate wine consumption. The proliferation of restaurants, lounges, and entertainment venues further supports this trend. Additionally, there is a growing preference for lower-calorie alcoholic options and advancements in packaging technology, along with a global shift towards premium wine products. However, challenges such as high production costs and stringent government regulations, coupled with elevated taxes, may impede market growth in the long run.
Top-down and bottom-up approaches were used to estimate and validate the size of the Still Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Still Wine Market Segments Analysis
Global Still Wine Market is segmented by Product Type, Wine Quality, Packaging Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Red Wine, White Wine, Rose Wine and Sparkling Wine. Based on Wine Quality, the market is segmented into Table Wine, Fine Wine and Super Premium Wine. Based on Packaging Type, the market is segmented into Bottle, Bag-in-Box and Tetra Pak. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores and Online Retail. Based on End User, the market is segmented into Young Adults, Middle-aged Adults and Seniors. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Still Wine Market
The Still Wine market is witnessing substantial growth driven by several factors such as industrialization, enhanced social interactions, and the growing influence of Western culture, which collectively promote the social consumption of alcohol. This trend is further supported by an increasing demand for low-alcohol beverages, as drinking is perceived as a marker of social status. Particularly appealing to millennials and younger demographics due to its refreshing qualities and lower alcohol by volume (ABV), Still Wine has become a popular choice. In emerging markets, it is commonly served alongside daily meals and is associated with various celebrations, indicating its integral role in social settings. The momentum for market expansion will persist, fueled by manufacturers' enthusiasm to innovate and introduce new offerings.
Restraints in the Still Wine Market
The growth of the still wine market faces challenges as consumers increasingly turn to a variety of alternative alcoholic beverages. The emergence of modern trends and innovative flavor profiles within the alcoholic drinks industry has led to a notable shift in consumer preferences towards options like liqueurs, spirits, and beer, which are often more readily available and affordable. Beer, for instance, captures a significant portion of global alcohol consumption, further overshadowing still wine's market presence. This transition toward other types of alcoholic drinks may hinder still wine market expansion. Nonetheless, industry players are responding by introducing a broader range of alcohol by volume (ABV) options to attract and retain consumers.
Market Trends of the Still Wine Market
The still wine market is witnessing a robust growth trend fueled by increasing global consumption patterns, particularly in established markets like Europe, which dominates both volume and value consumption. While regions like South Africa and segments of Asia, especially China, are slowly embracing wine culture, consumer preferences are shifting towards sweeter and blended options, revealing untapped potential in these "frontier" markets. Cultural factors play a significant role, and as they evolve over time, markets with lower historical consumption, such as the U.S. and parts of Asia, are expected to experience gradual increases. This expansion reflects a broader trend of wine becoming a more accessible and popular choice across various demographic segments worldwide.