按产品类型、颜色和地区分類的葡萄酒市场

预计 2025 年全球葡萄酒市场规模将达到 3,143.4 亿美元，到 2032 年将达到 4,220.8 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 4.3%。

数字。 2025年各地区葡萄酒市场占有率（%）

随着社会对酒精消费的接受度不断提高以及可支配收入的增加，越来越多的人开始定期饮用葡萄酒。此外，全球化带来的生活方式的改变和西方文化的接触使得葡萄酒成为亚太和拉丁美洲开发中国家的流行饮料。市场成长的驱动力是酒精消费的社会化程度不断提高、西方文化的渗透以及可支配收入的增加。新冠疫情扰乱了全球葡萄酒市场，所有地区的酒精消费都受到了疫情期间需求的负面衝击。

市场动态：

富裕的中阶消费者群体不断增长，对高檔饮料的消费能力也不断增强，这可能会提振葡萄酒的需求。此外，适量饮用葡萄酒也有益于健康，例如降低心臟病的风险，这也是葡萄酒受欢迎的原因之一。日益增强的健康意识和对糖含量的认识可能会阻碍葡萄酒的销售。但千禧世代的尝试增加以及桃红葡萄酒、起泡酒和调味葡萄酒等新产品的推出为供应商提供了新的机会。有关酒精广告和课税的严格规定可能会阻碍市场成长。

本研究的主要特点

• 本报告对全球葡萄酒市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在商机，并说明了全球葡萄酒市场一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
• 根据公司亮点、产品系列、主要亮点、财务表现和策略等参数列出了全球葡萄酒市场的主要企业。
• 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 全球葡萄酒市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员可以透过分析全球葡萄酒市场所使用的各种策略矩阵来促进他们的决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
• 社会对酒精消费的接受度不断提高
• 千禧世代的葡萄酒消费量正在上升
  • 限制因素
• 严格的规定
• 替代饮料的竞争加剧
  • 机会
• 产品创新
• 专注于高端和超高级产品
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景

4. 全球葡萄酒市场－冠状病毒（COVID-19）疫情的影响

• COVID-19流行病学
• 供需侧分析
• 经济影响

5. 2020-2032 年全球葡萄酒市场（依产品类型）

• 无气泡葡萄酒
• 气泡酒
• 加烈葡萄酒

第六章。 2020-2032 年全球葡萄酒市场（按颜色划分）

• 红葡萄酒
• 白葡萄酒
• 玫瑰红葡萄酒

7. 2020-2032 年全球葡萄酒市场（按地区）

• 北美洲
• 欧洲
• 亚太地区
• 拉丁美洲
• 中东和非洲

第八章 竞争态势

• 公司简介
  • E. &J. Gallo Winery
  • Concha y Toro
  • The Wine Group
  • Bacardi Limited
  • Constellation Brands
  • Pernod Ricard
  • Treasury Wine Estates
  • Caviro
  • Grupo Penaflor

第九章 章节

• 参考
• 调查方法
• 关于出版商

Global Wine Market is estimated to be valued at USD 314.34 Bn in 2025 and is expected to reach USD 422.08 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4.3% from 2025 to 2032.

Figure. Wine Market Share (%), By Region 2025

Increasing social acceptance of alcohol consumption, along with rising disposable incomes, has driven more people to consume wine on a regular basis. Moreover, changing lifestyles and exposure to Western culture through globalization have made wine a popular beverage even in developing nations in Asia Pacific and Latin America. The market growth is driven by factors such as rising alcohol socialization, increasing adoption of western culture, and growing disposable income. The COVID-19 pandemic has disrupted the global wine market, with alcohol consumption witnessing a negative demand shock across all regions amid the pandemic.

Market Dynamics:

Rising population of wealthy middle-class consumers with higher spending power on premium beverages can boost demand for wine. Moreover, health benefits associated with moderate wine consumption, such as reduced risk of heart disease, has contributed to the popularity of wine. Increasing health-consciousness and awareness around sugar content can hamper the wine sales. However, growing experimentation among millennial and the launch of new product varieties, including rose, sparkling, and flavoured wines, provide new opportunities for vendors. Stringent regulations regarding alcohol advertisements and taxation can hamper the market growth.

Key features of the study:

• This report provides in-depth analysis of the global wine market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for the global wine market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global wine market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include E. & J. Gallo Winery, Concha y Toro, The Wine Group, Bacardi Limited, Constellation Brands, Pernod Ricard, Treasury Wine Estates, Caviro, Grupo Penaflor
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global wine market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wine market

Detailed Segmentation:

• By Product Type
  • Still Wine
  • Sparkling Wine
  • Fortified Wine
• By Colour Type
  • Red Wine
  • White Wine
  • Rose Wine
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • E. & J. Gallo Winery
  • Concha y Toro
  • The Wine Group
  • Bacardi Limited
  • Constellation Brands
  • Pernod Ricard
  • Treasury Wine Estates
  • Caviro
  • Grupo Penaflor

Table of Contents

1. Research Objectives and Assumption

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product Type
  • Market Snippet, By Colour Type
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing social acceptance of alcohol consumption
• Increasing consumption of wine among millennial
  • Restraints
• Stringent regulations
• Increased competition from substitute beverages
  • Opportunities
• Innovation in product offerings
• Focus on premium and super premium products
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Wine Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Wine Market, By Product Type, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-O-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Still Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• Sparkling Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• Fortified Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)

6. Global Wine Market, By Colour Type, 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028, and 2032 (%)
  • Y-O-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Red Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• White Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)
• Rose Wine
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, 2020 - 2032, (US$ Bn)

7. Global Wine Market, By Region 2020 - 2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
  • Y-O-Y Growth Analysis, By Region, 2021 - 2032
  • Region Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-O-Y Growth, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Colour Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-O-Y Growth, By Country/Region, 2020 - 2032, (US$ Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
    • South Africa
    • Central Africa
    • North Africa

8. Competitive Landscape

• Company Profiles
  • E. & J. Gallo Winery
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Concha y Toro
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • The Wine Group
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Bacardi Limited
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Constellation Brands
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Pernod Ricard
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Recent Developments/Updates
    • Strategies
  • Treasury Wine Estates
  • Caviro
  • Grupo Penaflor

9. Section

• References
• Research Methodology
• About us