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市场调查报告书

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全球桃红葡萄酒市场研究报告 - 2024 年至 2032 年行业分析、规模、份额、成长、趋势和预测

Global Rose Wine Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年04月01日 | 出版商:

Value Market Research | 英文 287 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

预计到2032年，全球桃红葡萄酒市场需求将从2023年的29.7亿美元达到近51.5亿美元的市场规模，2024-2032年研究期间的复合年增长率为6.31%。

桃红葡萄酒是由红葡萄品种酿製而成，这些葡萄品种与葡萄皮的浸渍时间较短，从而产生粉红色或浅红色的颜色。这些葡萄酒的风格各异，从干型到甜型，还有静止型、起泡型或半起泡型。生产过程包括压碎红葡萄，让果汁与果皮一起发酵一小段时间，通常是几个小时到几天，然后将果皮与果汁分离。

市场动态

桃红葡萄酒的日益普及归因于其多功能性、诱人的口味以及与各种美食和场合相搭配的能力。玫瑰葡萄酒以其清爽的酸度、果香和充满活力的粉红色调，吸引休閒饮酒者和寻求轻鬆愉快的饮酒体验的爱好者。此外，随着消费者探索不同的品种、地区和生产方法，葡萄酒文化的兴起以及对多样化葡萄酒风格的日益欣赏推动了对桃红葡萄酒的需求。此外，社群媒体、名人代言和生活风格品牌的影响也促进了市场的成长，影响者和时尚引领者将玫瑰推广为时尚和令人嚮往的饮料选择。此外，来自普罗旺斯、加州和西班牙等不同葡萄酒产区的桃红葡萄酒的供应量和购买力不断增加，这有助于其对全球消费者的广泛吸引力和可及性。随着葡萄酒旅游和体验式消费的兴起，酒庄和葡萄酒零售商利用玫瑰酒的受欢迎程度，提供以玫瑰生产和鑑赏为中心的品酒活动、节庆和教育体验。

此外，注重健康的消费趋势以及对玫瑰酒作为红酒的清淡和低酒精替代品的认知，推动了追求平衡和节制饮酒习惯的健康意识人士的消费。随着桃红葡萄酒成为全年的饮料选择，而不是夏季的主食，随着生产商透过新的风格、包装形式和行销策略进行创新，以满足不断变化的消费者偏好和生活方式趋势，市场预计将增长。然而，随着竞争加剧和消费者探索替代饮料选择，消费者偏好的变化、葡萄酒消费模式的转变以及市场饱和可能会在未来几年挑战桃红葡萄酒市场的成长。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球桃红葡萄酒市场的各个细分市场进行了包容性评估。桃红葡萄酒产业的成长和趋势为本研究提供了整体方法。

市场区隔

桃红葡萄酒市场报告的这一部分提供了国家和地区层面细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。

按类型

加强型葡萄酒和苦艾酒
气泡酒
静态酒

按产品分类

歌海娜
梅洛
黑皮诺
马尔贝克

依体型分类

酒体饱满
中等酒体
酒体轻盈

按销售方式

便利商店
葡萄酒零售商
电子商务

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲桃红葡萄酒市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。桃红葡萄酒市场的主要参与者包括Sacha Lichine、Domaine de la Sangliere、Jean-Luc Colombo、Domaine de la Mordoree、Chateau la Tour de l'Eveque、Gerard Bertrand、Domaine Tempier、Chateau Minuty、Miraval、Mas de Cadenet、蝴蝶兰城堡、圣罗斯琳城堡、低语天使城堡、皮巴农城堡、奥特酒庄。本节包含竞争格局的整体视图，包括各种策略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何客製化要求，请写信给我们。我们的研究团队可以根据您的需求提供客製化报告。

简介 - 市场动态
市场驱动因素
市场限制
机会
产业动态
波特五力分析
市场吸引力分析
- 按类型分類的市场吸引力分析
- 按产品分類的市场吸引力分析
- 按体型分類的市场吸引力分析
- 依销售方式分析市场吸引力
- 市场吸引力分析：按地区

第 4 章：价值链分析

价值链分析
原料分析
- 原料清单
- 原料厂商清单
- 主要原物料价格走势
潜在买家名单
行销管道
- 直效行销
- 间接行销
- 行销通路发展趋势

第 5 章：全球桃红葡萄酒市场分析：按类型

按类型概述
历史和预测数据
按类型分析
加强型葡萄酒和苦艾酒
气泡酒
静态酒

第 6 章：全球桃红葡萄酒市场分析：按产品分类

概述（按产品）
历史和预测数据
按产品分析
歌海娜
梅洛
黑皮诺
马尔贝克

第 7 章：全球桃红葡萄酒市场分析：按酒体类型

按体型概述
历史和预测数据
依体型分析
酒体饱满
中等酒体
酒体轻盈

第 8 章：全球桃红葡萄酒市场分析：依销售模式分类

按销售方式概述
历史和预测数据
按销售方式分析
便利商店
葡萄酒零售商
电子商务

第 9 章：全球桃红葡萄酒市场分析：按地理位置

区域展望
介绍
北美销售分析
- 概览、历史与预测资料销售分析
- 北美按细分市场销售分析
- 北美按国家销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概览、历史与预测资料销售分析
- 欧洲按细分市场销售分析
- 欧洲按国家销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概览、历史与预测资料销售分析
- 亚太地区按细分市场销售分析
- 亚太地区按国家销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概览、历史与预测资料销售分析
- 拉丁美洲按细分市场销售分析
- 拉丁美洲按国家销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概览、历史与预测资料销售分析
- 中东和非洲按细分市场销售分析
- 中东和非洲按国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东其他地区和非洲销售分析

第 10 章：桃红葡萄酒公司的竞争格局

桃红葡萄酒市场竞争
伙伴关係/协作/协议
併购
新产品发布
其他发展

第 11 章：公司简介

顶级公司市占率分析
市场集中度
Sacha Lichine

公司简介
公司收入
产品
最近的发展

Domaine De La SanglieRe

公司简介
公司收入
产品
最近的发展

Jean-Luc Colombo

公司简介
公司收入
产品
最近的发展

Domaine De La MordoreE

公司简介
公司收入
产品
最近的发展

ChaTeau La Tour De L'EVeQue

公司简介
公司收入
产品
最近的发展

GeRard Bertrand

公司简介
公司收入
产品
最近的发展

Domaine Tempier

公司简介
公司收入
产品
最近的发展

ChaTeau Minuty

公司简介
公司收入
产品
最近的发展

Miraval

公司简介
公司收入
产品
最近的发展

Mas De Cadenet

公司简介
公司收入
产品
最近的发展

ChaTeau D'Esclans

公司简介
公司收入
产品
最近的发展

ChaTeau Sainte Roseline

公司简介
公司收入
产品
最近的发展

Whispering Angel

公司简介
公司收入
产品
最近的发展

ChaTeau De Pibarnon

公司简介
公司收入
产品
最近的发展

Domaines Ott.

公司简介
公司收入
产品
最近的发展

註 - 在公司概况中，财务详细资料和最新进展视情况而定，或对私人公司而言可能不包括在内

简介目录图表

Product Code: VMR112114328

The global demand for Rose Wine Market is presumed to reach the market size of nearly USD 5.15 Billion by 2032 from USD 2.97 Billion in 2023 with a CAGR of 6.31% under the study period 2024 - 2032.

Rose wine is crafted from red grape varieties that undergo a shorter maceration period with the grape skins, resulting in pink or light red coloration. These wines can vary in style from dry to sweet and be still, sparkling, or semi-sparkling. The production process involves crushing red grapes and letting the juice ferment with the skins for a brief period, typically a few hours to a couple of days, before separating the skins from the juice.

MARKET DYNAMICS

The growing popularity of rose wine is attributed to its versatility, appealing taste profile, and ability to complement various cuisines and occasions. With its refreshing acidity, fruity aromas, and vibrant pink hues, rose wine appeals to casual drinkers and enthusiasts seeking a light and enjoyable drinking experience. Additionally, the rise of wine culture and the growing appreciation for diverse wine styles drive the demand for rose wine as consumers explore different varietals, regions, and production methods. Moreover, the impact of social media, celebrity endorsements, and lifestyle branding contributes to the market growth, with influencers and tastemakers promoting rose as a trendy and aspirational beverage choice. Furthermore, the increasing availability and affordability of rose wine from various wine-producing regions such as Provence, California, and Spain contribute to its widespread appeal and accessibility to consumers worldwide. With the rise of wine tourism and experiential consumption, wineries and wine retailers capitalize on the popularity of rose wine by offering tasting events, festivals, and educational experiences centered around rose production and appreciation.

Additionally, the health-conscious consumer trend and the perception of rose wine as a lighter and lower-alcohol alternative to red wine drive its consumption among health-conscious individuals seeking balance and moderation in their drinking habits. With rose wine becoming a year-round beverage choice rather than a summer staple, the market is expected to grow as producers innovate with new styles, packaging formats, and marketing strategies to cater to evolving consumer preferences and lifestyle trends. However, changing consumer preferences, shifts in wine consumption patterns, and market saturation may challenge the rose wine market growth in the coming years as competition intensifies and consumers explore alternative beverage options.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of rose wine. The growth and trends of rose wine industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the rose wine market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Type

Fortified Wine & Vermouth
Sparkling Wine
Still Wine

By Product

Grenache
Merlot
Pinot Noir
Malbec

By Body Type

Full-Bodied
Medium-Bodied
Light-Bodied

By Mode Of Sales

Convenience Stores
Wine Retailers
E-Commerce

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Rose Wine market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Rose Wine market include Sacha Lichine, Domaine de la Sangliere, Jean-Luc Colombo, Domaine de la Mordoree, Chateau la Tour de l'Eveque, Gerard Bertrand, Domaine Tempier, Chateau Minuty, Miraval, Mas de Cadenet, Chateau d'Esclans, Chateau Sainte Roseline, Whispering Angel, Chateau de Pibarnon, Domaines Ott. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. ROSE WINE - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Type
- 3.7.2 Market Attractiveness Analysis By Product
- 3.7.3 Market Attractiveness Analysis By Body Type
- 3.7.4 Market Attractiveness Analysis By Mode of Sales
- 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL ROSE WINE MARKET ANALYSIS BY TYPE

5.1. Overview By Type
5.2. Historical and Forecast Data
5.3. Analysis By Type
5.4. Fortified Wine & Vermouth Historic and Forecast Sales By Regions
5.5. Sparkling Wine Historic and Forecast Sales By Regions
5.6. Still Wine Historic and Forecast Sales By Regions

6. GLOBAL ROSE WINE MARKET ANALYSIS BY PRODUCT

6.1. Overview By Product
6.2. Historical and Forecast Data
6.3. Analysis By Product
6.4. Grenache Historic and Forecast Sales By Regions
6.5. Merlot Historic and Forecast Sales By Regions
6.6. Pinot Noir Historic and Forecast Sales By Regions
6.7. Malbec Historic and Forecast Sales By Regions

7. GLOBAL ROSE WINE MARKET ANALYSIS BY BODY TYPE

7.1. Overview By Body Type
7.2. Historical and Forecast Data
7.3. Analysis By Body Type
7.4. Full-Bodied Historic and Forecast Sales By Regions
7.5. Medium-Bodied Historic and Forecast Sales By Regions
7.6. Light-Bodied Historic and Forecast Sales By Regions

8. GLOBAL ROSE WINE MARKET ANALYSIS BY MODE OF SALES

8.1. Overview By Mode of Sales
8.2. Historical and Forecast Data
8.3. Analysis By Mode of Sales
8.4. Convenience Stores Historic and Forecast Sales By Regions
8.5. Wine Retailers Historic and Forecast Sales By Regions
8.6. E-commerce Historic and Forecast Sales By Regions

9. GLOBAL ROSE WINE MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1 Overview, Historic and Forecast Data Sales Analysis
- 9.3.2 North America By Segment Sales Analysis
- 9.3.3 North America By Country Sales Analysis
- 9.3.4 United States Sales Analysis
- 9.3.5 Canada Sales Analysis
- 9.3.6 Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1 Overview, Historic and Forecast Data Sales Analysis
- 9.4.2 Europe By Segment Sales Analysis
- 9.4.3 Europe By Country Sales Analysis
- 9.4.4 United Kingdom Sales Analysis
- 9.4.5 France Sales Analysis
- 9.4.6 Germany Sales Analysis
- 9.4.7 Italy Sales Analysis
- 9.4.8 Russia Sales Analysis
- 9.4.9 Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1 Overview, Historic and Forecast Data Sales Analysis
- 9.5.2 Asia Pacific By Segment Sales Analysis
- 9.5.3 Asia Pacific By Country Sales Analysis
- 9.5.4 China Sales Analysis
- 9.5.5 India Sales Analysis
- 9.5.6 Japan Sales Analysis
- 9.5.7 South Korea Sales Analysis
- 9.5.8 Australia Sales Analysis
- 9.5.9 South East Asia Sales Analysis
- 9.5.10 Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1 Overview, Historic and Forecast Data Sales Analysis
- 9.6.2 Latin America By Segment Sales Analysis
- 9.6.3 Latin America By Country Sales Analysis
- 9.6.4 Brazil Sales Analysis
- 9.6.5 Argentina Sales Analysis
- 9.6.6 Peru Sales Analysis
- 9.6.7 Chile Sales Analysis
- 9.6.8 Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1 Overview, Historic and Forecast Data Sales Analysis
- 9.7.2 Middle East & Africa By Segment Sales Analysis
- 9.7.3 Middle East & Africa By Country Sales Analysis
- 9.7.4 Saudi Arabia Sales Analysis
- 9.7.5 UAE Sales Analysis
- 9.7.6 Israel Sales Analysis
- 9.7.7 South Africa Sales Analysis
- 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE ROSE WINE COMPANIES

10.1. Rose Wine Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11. COMPANY PROFILES OF ROSE WINE INDUSTRY

11.1. Top Companies Market Share Analysis
11.2. Market Concentration Rate
11.3. Sacha Lichine
- 11.3.1 Company Overview
- 11.3.2 Company Revenue
- 11.3.3 Products
- 11.3.4 Recent Developments
11.4. Domaine De La SanglieRe
- 11.4.1 Company Overview
- 11.4.2 Company Revenue
- 11.4.3 Products
- 11.4.4 Recent Developments
11.5. Jean-Luc Colombo
- 11.5.1 Company Overview
- 11.5.2 Company Revenue
- 11.5.3 Products
- 11.5.4 Recent Developments
11.6. Domaine De La MordoreE
- 11.6.1 Company Overview
- 11.6.2 Company Revenue
- 11.6.3 Products
- 11.6.4 Recent Developments
11.7. ChaTeau La Tour De L'EVeQue
- 11.7.1 Company Overview
- 11.7.2 Company Revenue
- 11.7.3 Products
- 11.7.4 Recent Developments
11.8. GeRard Bertrand
- 11.8.1 Company Overview
- 11.8.2 Company Revenue
- 11.8.3 Products
- 11.8.4 Recent Developments
11.9. Domaine Tempier
- 11.9.1 Company Overview
- 11.9.2 Company Revenue
- 11.9.3 Products
- 11.9.4 Recent Developments
11.10. ChaTeau Minuty
- 11.10.1 Company Overview
- 11.10.2 Company Revenue
- 11.10.3 Products
- 11.10.4 Recent Developments
11.11. Miraval
- 11.11.1 Company Overview
- 11.11.2 Company Revenue
- 11.11.3 Products
- 11.11.4 Recent Developments
11.12. Mas De Cadenet
- 11.12.1 Company Overview
- 11.12.2 Company Revenue
- 11.12.3 Products
- 11.12.4 Recent Developments
11.13. ChaTeau D'Esclans
- 11.13.1 Company Overview
- 11.13.2 Company Revenue
- 11.13.3 Products
- 11.13.4 Recent Developments
11.14. ChaTeau Sainte Roseline
- 11.14.1 Company Overview
- 11.14.2 Company Revenue
- 11.14.3 Products
- 11.14.4 Recent Developments
11.15. Whispering Angel
- 11.15.1 Company Overview
- 11.15.2 Company Revenue
- 11.15.3 Products
- 11.15.4 Recent Developments
11.16. ChaTeau De Pibarnon
- 11.16.1 Company Overview
- 11.16.2 Company Revenue
- 11.16.3 Products
- 11.16.4 Recent Developments
11.17. Domaines Ott.
- 11.17.1 Company Overview
- 11.17.2 Company Revenue
- 11.17.3 Products
- 11.17.4 Recent Developments