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市场调查报告书

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1319225

全球葡萄酒市场 - 2023-2030

Global Wine Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 158 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

全球葡萄酒市场规模在 2022 年达到 4,025 亿美元，预计到 2030 年将达到 6,037 亿美元，2023-2030 年的复合年增长率为 5.2%。全球许多地区对葡萄酒生产和消费需求的增长推动了全球葡萄酒市场的发展机会。

葡萄酒对健康的益处和高端化带来的需求增长推动了葡萄酒市场的增长和扩张。新口味的创新和分销模式在全球范围内的不断进步推动了市场的增长。高端葡萄酒作为另类资产受到欢迎，推动了奢侈品行业的发展。酿酒业出现了许多新技术和新趋势，包括在葡萄园中使用技术，这将影响全球葡萄酒市场的未来。

消费者越来越注重健康。人们希望采用不含酒精的葡萄酒，以健康的方式感受同样的氛围。生产商们正专注于这类无酒精葡萄酒的生产。例如，Null Wines Sparkling Verdejo 是 Kolonne Null-Verdejo 生产的一款无酒精白葡萄酒。由于它具有素食、低热量、无酒精等特点，因此越来越受欢迎。

市场动态

葡萄酒的健康优势推动市场增长。

红葡萄酒有益于心脏健康。红葡萄酒含有大量抗氧化剂，有助于预防冠状动脉疾病。黑比诺葡萄酒被评为最健康的葡萄酒。这是因为它含有大量的白藜芦醇。它由皮薄的葡萄品种酿制而成，糖分低，热量少，酒精含量低。意大利生产的 Sagrantino 含有最高浓度的抗氧化剂和丰富的单宁。

风土在葡萄栽培中占有重要地位。它将葡萄酒的感官属性与葡萄生长的环境条件联系起来。葡萄酒的生产条件和发酵过程中的酵母含量会影响葡萄酒的营养标签。消费者对葡萄酒的品鉴通常远不如葡萄酒专业人士那么严格，但随着葡萄酒作为饮品的日益普及和全球葡萄酒产量的不断扩大，消费者对葡萄酒的品鉴水平也在不断提高。

新产品发布和收购推动全球葡萄酒市场增长。

主要市场参与者正在采取有力的战略来扩大其全球覆盖范围。考虑到消费者不断变化的消费模式，他们在产品组合中引入了新的变体，以迎合消费者的需求。酿酒业正在出现许多新技术和新趋势，影响着全球葡萄酒市场的未来。

对健康有益、葡萄酒产品高端化、风味创新以及更先进的全球分销网络等因素推动了葡萄酒市场需求的增长。强化葡萄酒，如波特酒和雪利酒，都含有白兰地。

新的并购正在加速市场扩张。例如，2022 年 10 月，澳大利亚全球葡萄酒酿造和分销企业 Treasury Wine Estates Ltd 宣布完成对法国波尔多最古老庄园之一 Chateau Lanessan 的收购。此次收购是加强奔富多地区豪华葡萄酒产品组合的最新倡议。

气候变化问题制约市场增长。

过去几十年来，由于大气中温室气体浓度的变化，以及森林砍伐、沙漠化和城市化对地球表面的改变，气候变化一直在发生。气候变化对所有作物的影响都很大，这些作物都对气候变化做出了可持续的反应。这对酿酒葡萄等特种作物尤为明显。葡萄酒越陈越香。葡萄酒的陈酿需要遵循适当的条件。

具体的气候影响包括全球许多地区的暴雨增多、热浪更加频繁、极端低温和寒潮减少。美国西部、澳大利亚和葡萄牙的大火也造成了额外影响，影响了一些地区的葡萄种植和葡萄酒生产。一些种植者损失了多达 50% 的某些葡萄品种，而其他种植者在 2022 年则毫发无损。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括疫情期间和疫情后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

Market Overview

The Global Wine Market reached US$ 402.5 billion in 2022 and is expected to reach US$ 603.7 billion by 2030 and grow with a CAGR of 5.2% during the forecast period 2023-2030. The increase in demand for wine production and consumption over many regions of the world is boosting the global wine market growth opportunities.

The increasing demand for wine due to its health benefits and premiumization drives the wine market's growth and expansion. The new flavor innovation and more global advancement in distribution patterns are fueling the market growth. High-end wines have gained popularity as alternative asset classes, which fuels the expansion of the luxury sector. So many new technologies and trends are emerging in winemaking, including technology usage in the vineyard to influence the future of the global wine market.

There is an increasing health preference among consumers. People want to adopt non-alcoholic wines to feel the same vibe but in a healthy manner. Manufacturers are focussing on these types of non-alcoholic wine productions. For instance, Null Wines Sparkling Verdejo is an alcohol-free white wine by Kolonne Null-Verdejo. It is growing in popularity because of its qualities, such as vegan, low-calorie, and non-alcoholic.

Market Dynamics

Health Advantages Associated with Wine are Driving the Market Growth.

The red wine is good for heart health. Red wine contains a good amount of antioxidants that help to prevent coronary artery disease. Pinot Noir Wine is rated as the healthiest wine. This is because of the high levels of resveratrol. It is made of grape varieties with thin skin, has low sugar, fewer calories, and low alcohol content. Sagrantino, made in Italy, contains the highest concentration of antioxidants and is packed with tannins.

The terroir is given high importance in viticulture. It relates the sensory attributes of wine to the environmental conditions in which the grapes are grown. The conditions of wine production and the yeast content in wine fermentation affect the wine's nutritional labeling. Wine tasting at the consumer level though generally far less exacting than that performed by wine professionals, has increased with the growing popularity of wine as a beverage and the resulting expansion of wine production worldwide.

The New Product Launches and Acquisition Drive the Global Wine Market Growth.

The key market players are adopting powerful strategies to extend their global coverage. Considering the changing patterns of consumers, they are introducing new variants in the product portfolio to cater to the needs of consumers. So many new technologies and trends are emerging in winemaking to influence the future of the global wine market.

The wine market is likely driven by the increasing demand due to its health benefits and premiumization of wine products, flavor innovation, and more advanced distribution networks globally. Fortified wines, such as port and sherry, contain added brandy.

New acquisitions are increasing the market expansion. For instance, in October 2022, Treasury Wine Estates Ltd, an Australian global winemaking and distribution business, announced the completion of the acquisition of Chateau Lanessan, one of the oldest estates in Bordeaux, France. This acquisition is the latest step in strengthening Penfold's multi-regional luxury wine portfolio.

Climate Change Problems are Restraining The Market Growth.

There has been an occurrence of climate change for the past several decades because of changing atmospheric concentrations of greenhouse gases and alteration of the earth's surface through deforestation, desertification, and urbanization. The role of climate change is substantial across All crops that show sustainable responses to climate change. It is particularly noticeable for specialty crops such as wine grapes. Wine tastes better with age. Proper conditions need to be followed in wine aging.

Specific climatic effects have included increased heavy rainfall across many regions globally, more frequent heatwaves, and less frequent extreme cold temperatures and cold waves. Additional impacts have been seen in large fires in the western United States, Australia, and Portugal, which have affected grape growing and wine production in some regions. Some growers lost up to 50% of certain varietals, while others were unscathed in 2022.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global wine market is segmented based on product type, distribution channel, and region.

In the Global Wine Market, the Sparkling Wine Segment Holds the Largest Market Share.

The global wine market has been segmented by product type into sparkling wines, still wine, fortified wine, and dessert wine. The sparkling wine segment held the most significant wine market share of 38.8% in 2022 in the wine market analysis report. The sparkling wine segment is sub-segmented into champagne, prosecco, and others. Sparkling wines are becoming increasingly popular, leading to the segment's growth.

The sparkling wine provides good health benefits, including its ability to improve cognitive function and gut health. Sparkling wines contain high phenolic acid content. They help to digest fiber, keep the immune system in check, improve mental health, and ward off disease microorganisms. All these health benefits are driving the segment's popularity.

Geographical Analysis

The Europe Region Held the Largest Share of the Global Wine Market.

The global wine market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The Europe wine market held the largest market share of 38.6% in 2022 in the wine market analysis. There is an existence of wine usage daily for social gatherings from ancient times in Europe.

Wine is essential in European life, culture, and diet. It is often seen as a cultural complement to food and conviviality. According to the International Organisation of Vine and Wine, in 2022, Europe has the most significant consumption of wine, with an estimated 111 MHL, accounting for 48% of the world's consumption.

Competitive Landscape

The major global players in the market include: Castel Freres, Pernod Ricard, Constellation Brands, EJ Gallo, Treasury Wine Estate, Vina Concho Y Toro, Accolade Wines, Grupo Penaflor, Fecovita C0-0p, and The Wine Group.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. COVID-19 has considerably impacted the global beverage supply chain phases involving wine production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.

Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.

The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing an increase in trends like wine. The beverage businesses are launching innovative programs, including fortified wine, which is readily available and straightforward to consume.

Why Purchase the Report?

To visualize the global wine market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of wine market level with all segments.
The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The Global Wine Market report would provide approximately 53 tables, 47 figures and 158 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Product Type
3.2. Market Snippet, by Distribution Channel
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Still Wine
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sparkling Wine
7.4. Fortified Wine
7.5. Dessert Wine

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online Sales
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline Sales
- 8.3.1. Supermarkets & Hypermarkets
- 8.3.2. Specialty Stores
- 8.3.3. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Castle Freres
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Pernod Ricard
11.3. Constellation Brands
11.4. EJ Gallo
11.5. Treasury Wine Estate
11.6. Vina Concho Y Toro
11.7. Accolade Wines
11.8. Grupo Penaflor
11.9. Fecovita Co-op
11.10. The Wine Group

LIST NOT EXHAUSTIVE