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市场调查报告书
商品编码
1372127
全球强化食品市场 - 2023-2030Global Fortified Foods Market - 2023-2030 |
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2022年,全球强化食品市场达到1,935亿美元,预计2030年将达到3,107亿美元,2023-2030年预测期间复合年增长率为6.1%。
消费者对微量营养素在维持健康方面重要性的认识的提高有助于促进市场成长。强化麵粉提供了一种提供必需微量营养素的有效方法。强化食品的采用不仅限于特定地区,而且已在全球范围内被接受,包括在已开发国家,这有助于推动预测期内的市场成长。
政府不断采取的增加强化食品供应的措施有助于推动预测期内的市场成长。例如,2023 年 6 月 5 日,印度邦政府扩大了强化米的供应,以治疗营养不良。卡纳塔克邦政府根据 Poushtika 卡纳塔克邦计划决定试点提供强化米。
主要参与者加大强化食品生产设施的扩张有助于推动预测期内的市场成长。例如,2023 年 4 月 10 日,皇家帝斯曼在海德拉巴附近扩建了一条新的强化米仁生产线,有助于满足消费者的营养需求。新建的工厂每年可生产3,600吨玉米粒。
消费者对强化食品的需求不断增长,以维持整体健康并降低某些与生活方式相关的慢性健康状况的风险,推动了市场的成长。富含蛋白质、纤维、微量营养素和植物成分等成分的食品现在吸引了人们更健康的选择。根据帝斯曼2022年消费者调查给的资料,北美42%的消费者、亚洲52%的消费者和欧洲33%的消费者正在积极寻找强化食品和饮料。
具有体重管理功效、改善消化健康以及降低肥胖、糖尿病和心血管疾病风险的强化食品的选择不断增加,推动了健康零食市场的成长。强化食品被认为是功能性食品的子集,除了基本营养之外,还提供特定的健康益处。专为心臟健康、消化健康和免疫支持等设计的产品越来越受欢迎。
老年人变得更加重视健康并寻找营养丰富的食物。富含矿物质、维生素和营养素的强化食品对想要保持健康的老年人很有吸引力。强化食品对于难以准备均衡饮食或取得新鲜农产品的老年人来说很方便。强化食品有多种形式,例如饮料、谷物和零食。
据世界卫生组织称,2015年至2050年间,全球60岁以上人口将增加近一倍,从12%增加至22%。根据世界卫生组织估计,到 2030 年,世界上六分之一的人将步入老化。 60岁以上老年人口比例将从2020年的10亿增加到14亿。老年人口的增加有助于推动预测期内的市场成长。
社会经济地位较低地区的消费者无法获得高成本的强化食品。这种可近性问题可能会限制某些地区和人口的市场渗透率。提供强化食品的品牌面临着来自不承担额外强化成本的低成本替代品的竞争。这阻碍了他们在价格敏感市场中有效竞争的能力。
强化食品的高成本减缓了市场扩张,特别是在新兴经济体,价格敏感度是影响购买决策的重要因素。教育消费者强化食品的价值及其在改善健康方面潜在的长期成本节约具有挑战性。这需要有效的沟通策略和消费者教育工作。
Global Fortified Foods Market reached US$ 193.5 billion in 2022 and is expected to reach US$ 310.7 billion by 2030, growing with a CAGR of 6.1% during the forecast period 2023-2030.
Increased consumer awareness regarding the importance of micronutrients in maintaining health helps to boost market growth. Fortified flours provide an effective way to deliver essential micronutrients. The adoption of fortified food is not limited to specific regions but has been embraced globally, including in developed countries helps to boost market growth over the forecast period.
Growing government initiatives to increase the supply of fortified food help boost market growth over the forecast period. For instance, on June 05, 2023, the State Government of India expanded the supply of fortified rice to cure malnutrition. The Government under Poushtika Karnataka program decided to provide fortified rice on a pilot basis.
An increase in the expansion of the manufacturing facilities of fortified food by major key players helps boost market growth over the forecast period. For instance, on April 10, 2023, Royal DSM, expanded a new fortified rice kernel manufacturing line near Hyderabad which helps to support the nutritional needs of the consumers. The newly established plant has the ability to produce 3,600 tons of kernels per year.
Consumers' increasing demand for fortified foods to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions drives the market growth. Food products that are enriched with ingredients such as proteins, fiber, micronutrients, and plant-based ingredients are now attracting people's healthier choices. According to the data given by the DSM consumers survey in 2022, 42% of consumers in North America, 52% in Asia, and 33% in Europe are actively looking for the fortified foods and beverages.
The rising choice of fortified foods with weight management benefits, improving digestive health, and reducing the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of healthy snacks. Fortified foods are considered a subset of functional foods, which offer specific health benefits beyond basic nutrition. Products designed for heart health, digestive health, and immune support, among others, are gaining popularity.
Aged people become more health conscious and search for nutrient-rich foods. Fortified foods enriched with minerals, vitamins, and nutrients, appeal to older individuals who want to maintain their health. Fortified foods are convenient for seniors who have difficulty preparing balanced meals or accessing fresh produce. Fortified food products are available in various forms such as beverages, cereals, and snacks.
According to the World Health Organisation, between 2015 and 2050, the world's population over 60 years will nearly double from 12% to 22%. By 2030, 1 in 6 people in the world will be aged, according to the WHO estimation. The share of aged population over 60 years will increase from 1 billion in 2020 to 1.4 billion. The increasing old age population helps to boost market growth over the forecast period.
High-cost fortified foods are not accessible to consumers in regions with lower socio-economic status. This accessibility issue can limit market penetration in certain areas and demographics. Brands offering fortified foods face competition from lower-cost alternatives that do not carry the additional cost of fortification. This hinders their ability to compete effectively in price-sensitive markets.
The high cost of fortified foods slows down market expansion, particularly in emerging economies where price sensitivity is a significant factor influencing purchasing decisions. Educating consumers about the value of fortified foods and their potential long-term cost savings in terms of improved health is challenging. This requires effective communication strategies and consumer education efforts.
The global fortified foods market is segmented based on raw material, micronutrients, technology, distribution channel, application and region.
Governments and public health organizations have recognized the importance of fortifying staple foods, including flour, to improve the nutritional status of populations. This has led to regulatory support and mandatory fortification programs in some countries. Flour is a staple ingredient in many diets worldwide, making it readily available and commonly consumed. Fortified flours are easily integrated into existing dietary patterns, ensuring broad accessibility to fortified nutrients.
Fortified flours have gained consumer acceptance over the years due to their health benefits. Consumers are looking for new products in the market launched by major key players. For instance, on February 28, 2023, the Societe de Transformation Alimentaire company launched Vitamil + , a fortified milk flour in the market. The newly launched product is designed to fulfill children's nutritional needs.
The Asia-Pacific fortified foods market is growing due to the increasing consumer trend of consuming healthy foods. Growing awareness of health and wellness, driven by rising disposable incomes, access to health information, and concerns about lifestyle-related diseases, has spurred demand for functional and fortified foods. Fortified foods and beverages are seen as convenient ways to obtain essential nutrients and support overall health.
Globally, major key players launched fortified milk products in the market to fulfill consumers' demands. For instance, on June 11, 2023, Karimnagar Dairy launched fortified milk with vitamins A and D in the Indian market. It is available in different types such as toned milk, pure milk, gold milk, and tea special milk. It is available in different sizes such as 200 ml, 500 ml, and 1000 ml, and in loose milk cans.
The major global players in the market include: Dean Foods Company, Kraft Foods Inc., Kellogg Company, Meiji Holdings Company, Ltd., Nestle S.A., Unilever Company, BASF SE, General Mills Inc., Tata Chemicals Limited, and Mondelez International.
The pandemic accelerated the growth of the fortified foods market, including vitamins, minerals, and dietary supplements. Many consumers turned to supplements to bolster their immune health. Consumers increasingly looked for products that offered both nutritional benefits and convenience. This trend favored fortified foods like breakfast cereals, energy bars, and meal replacement shakes.
According to the data given by Nutrition International in 2020, 200 million people in Indonesia started eating fortified wheat flour food and fulfilling their daily requirement of minerals and vitamins through noodles and breads. Fortified food helps to build a strong immune system and helps people face the COVID-19 pandemic by improving their immunity system.
The Russia-Ukraine conflict disrupts supply chains for fortified food products, especially if key ingredients or raw materials are sourced from the affected regions. This may lead to shortages and price increases for certain fortified food items. The conflict disrupts food production and distribution in Ukraine and neighboring regions. This disruption affects the availability and affordability of staple foods, potentially leading consumers to seek fortified foods as an alternative source of essential nutrients.
Economic instability resulting from the war led to inflation and currency devaluation in some regions. This could impact the pricing of fortified foods, making them less affordable for some consumers. Heightened geopolitical tensions affect consumer confidence and sentiment. Consumers become more cautious about spending, impacting the demand for fortified food products.
The global fortified foods market report would provide approximately 77 tables, 86 figures and 190 pages.
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