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市场调查报告书

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1372131

全球水果酒市场 - 2023-2030

Global Fruit Wines Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球果酒市场达到7.241亿美元，预计2030年将达到14.641亿美元，2023-2030年预测期间复合年增长率为9.2%。

葡萄酒因其味道和营养特性而成为流行的酒精饮料之一。根据国际葡萄与葡萄酒组织的数据，到 2022 年，全球葡萄酒消费量为 232 毫升。除了葡萄之外，製造商还开发由苹果、凤梨、芒果等各种水果製成的葡萄酒，为消费者提供更健康、天然的酒精饮料。

果酒宜人的风味和香气正在赢得消费者的关注，增加了市场需求。消费者对酒精饮料偏好的变化以及向低酒精度和更健康的果味葡萄酒的转变正在推动市场需求。果酒既具有葡萄酒的特性，又具有各种水果的清爽口感和保健功效。不同口味的供应是全球果酒市场的补充因素。

随着有机产品在各个食品和饮料类别中的趋势不断增加，果酒製造商也致力于将有机果酒推向市场，以满足日益增长的有机产品消费者的需求。例如，2021 年 2 月，那加兰邦的一位女企业家宣布推出 100% 有机火龙果酒，其原料是专门从加拿大进口的。

动力学

提供各种口味的水果酒

果酒中各种口味的广泛供应是推动市场成长的关键因素。消费者在产品范围内有多种口味选择。例如，2022 年 11 月，酒精饮料公司 Hill Zill Wines 推出了新产品系列 Pomona's，这是一款优质手工酿製果味葡萄酒。本产品有芒果、草莓、巧克力三种口味可供选择。

同样，2022 年 5 月，Riboli Family Wines 宣布推出最新精选的 San Antonio Fruit Farm。该产品据称是美国首款双果味葡萄酒，混合口味的推出吸引了消费者对该产品的青睐。该产品有桃子百香果、草莓番石榴和黑莓橙三种不同口味。

创新产品发布

全球市场对果酒的需求不断增长，也加剧了市场参与者之间的竞争。製造商正在采用新的创新产品製备方法以在市场上脱颖而出。例如，2020年8月，位于纳西克的索曼达葡萄园推出了以石榴为原料的Anarkali果酒，分为中甜型和半干型两种风格，供消费者根据自己的喜好选择，覆盖了两类消费者。

Vendange 是美国第一个利乐葡萄酒品牌，在利乐包装中推出了均衡葡萄酒的酿造工艺。本产品有 500 毫升、1000 毫升和 1500 毫升三种不同尺寸可供选择。 2023年6月，Vendange推出了Vibe，这是一个Tetrapak品牌的果味葡萄酒。这款果香浓郁的葡萄酒有水果潘趣酒、草莓酸橙汁和蓝莓柠檬汁三种口味。

传统葡萄酒的高受欢迎与水果酒加工的挑战

果酒市场仍处于建立阶段，而传统葡萄酒是一个非常强大且成熟的市场，目前是使用苹果和草莓等水果而不是葡萄的果酒市场的主要竞争对手之一。根据国际葡萄与葡萄酒组织的数据，2021年全球葡萄园生产了74.8吨新鲜葡萄，平均产量为10.2吨/公顷。消费者对传统葡萄酒的高度偏好可能会抑制市场成长。

在葡萄酒的生产过程中，如何保持葡萄酒特性和果味之间完美平衡的复杂条件对生产者来说是一个更大的挑战。此外，对于果酒製造商来说，保持酸稳定性和调整糖量等技术挑战可能是更困难的问题。

Wines are one of the popular alcoholic beverages due to its taste and nutritional properties. According to the International Organisation of Vine and Wine, in 2022, 232 mhl of wine is consumed worldwide. In addition to grapes, manufacturers are developing wines from various types of fruits such as apples, pineapple and mango, to provide healthier and natural alcoholic beverages to the consumers.

The pleasant flavor and aroma of the fruit wine are gaining consumer attention, increasing the market demand. The changing consumer preferences for alcoholic beverages and the shift towards low-alcoholic and healthier fruity wines are driving the market demand. The fruit wines provide wine characteristics and also the refreshing taste and health benefits of various fruits. The availability of different tastes is the complementary factor for the global fruit wine market.

With the increasing trend of organic products in every category of food and beverage, fruit wine manufacturers are also focusing on the launch of organic fruit wines into the market to meet the demand for increasing organic product consumers. For instance, in February 2021, a woman entrepreneur in Nagaland announced the launch of 100% organic dragon fruit wine, from the ingredients that are specially imported from Canada.

Dynamics

Availability of Fruit Wines in Various Flavors

The wide availability of various flavors in fruit wines is the key factor driving the market growth. Consumers are given a variety of flavor choices in the product range. For instance, in November 2022, Hill Zill Wines, an alcoholic beverages company introduced its new product range, Pomona's, a premium range of handcrafted fruit-flavoured wines. The product is available in three flavours including mango, strawberry and chocolate.

Similarly, in May 2022, Riboli Family Wines announced the launch of thier latest selection San Antonio Fruit Farm. The product is claimed to be the first dual-fruit flavour wine in the U.S. The combined flavor launch attracts consumers towards the product. The product is available in three different flavours including Peach Passion Fruit, Strawberry Guava, and Blackberry Orange.

Innovative Product Launches

The increasing demand for fruit wines in the global market is also increasing the competition among market players. Manufacturers are taking up new and innovative methods of product preparation to stand out in the market. For instance, in August 2020, Nashik-based Somanda Vineyards launched Anarkali, a pomegranate-based fruit wine into two styles such as medium sweet and off-dry for consumers to choose according to thier choices, covering two categories of consumers.

Vendange, America's 1st Tetra Wine Brand, launched the crafting of well-balanced wines in Tetra Pak. The product is available in three different sizes varying from 500 ml, 1000 ml and 1500 ml. In June 2023, Vendange introduced Vibe, a Tetrapak brand of wine with fruit flavors. This fruit-forward wine is available in three flavours such as Fruit Punch, Strawberry Limeade, and Blue Raspberry Lemonade.

High Popularity of Traditional Wine and Challenges in Processing Fruit Wine

Fruits wine market is still in the establishing stage whereas traditional grape wine is a very strong and established market that is now one of the major competitors for the fruit wine market that uses fruits such as apples and strawberries rather than grapes. According to the International Organization of Vine and Wine, the world's vineyards produced 74.8 mt of fresh grapes with an average yield of 10.2 t/ha in 2021. The high preference of consumers towards only traditional wine can retrain the market growth.

The complex conditions to maintain the perfect balance between wine characteristics and fruit flavour can be a greater challenge for the manufacturer during the production of the wines. In addition, technical challenges such as maintaining acid stability and adjustments in sugar quantities can be harder problems for fruit wine manufacturers.

Segment Analysis

The global fruit wines market is segmented based on fruit type, product, wine type, grade, packaging, distribution channel, application, and region.

Increased Use of Sparkling Wine During Celebrations

The global fruit wines market is segmented based on product into sparkling wine, still wine and fortified wine. The sparkling wine segment accounted for the largest share of the global fruit wine market due to high consumer preference. The carbonation of the fruit wines makes it more attractive and tastier for the consumers to prefer them to pair this up with food. The special nature of these sparkling wines to choose them during celebrations and gathering drive the segment growth.

Manufacturers are introducing new and innovative types of sparkling fruit wines. For instance, in June 2022, Fruzzante, a brand from Hill Zill Wines Pvt Ltd, launched its one-of-its-kind sparkling 100% fruit wine in Delhi and Arunachal Pradesh. The product is available in various fruit types including mango, pineapple and orange.

The low-alcohol sparkling fruits are gaining immense popularity among health-conscious consumers. The new launches in this sector are driving the segment growth. In May 2021, the House of Gancia, producer of Italy's first sparkling wine, announced the launch of its new product line, Atto Primo. The new launch includes four low-alcohol real fruit flavour sparkling wines. The four flavors include lychee, peach, mango and blackberry.

Geographical Penetration

Increasing Demand for Healthier and Low Alcoholic Beverages

Asia-Pacific region dominated the global fruit wine market, due to the high acceptance of these wines in this region. The increasing health awareness among consumers is driving them towards healthier alcoholic beverages with low alcohol content. The increasing export and import potential of countries such as India and China in this region is positively driving the market growth.

The increasing government initiatives to improve the market in this region boost the market growth. The development of new processing and incubation units for fruit wines is increasing the market demand in this region. For instance, in September 2023, Meghalaya CM inaugurated the North East Fruit Wine Incubation Centre at the IHM campus in Shillong.

The government is taking the initiative to provide proper training for fruit-wine making to improve the production capacity and quality of fruit wine. For instance, in September 2023, the Ministry of Doners, the government of India announced the three-month residential training program on fruit wine-making sponsored by the Northeastern Council.

Competitive Landscape

The major global players in the market include: Field Stone Fruit Wines, Lyme Bay Cider Co Ltd, Ningxia Hong, Sula Rasa, Northern Compass, Rhythm Winery, Wildberry Beverages Pvt. Ltd., Elite Vintage Winery, Hill Top Berry Farm & Winery and St. James Winery.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic moderately impacted the global fruit wine market. The sudden lockdown declaration in the nation resulted in the shutdown of various wine manufacturing units. The disruption in the distribution channel created imbalance in the demand-supply chains.

Wines are mostly preferred and were in high demand in social gatherings. The lockdown restricted various celebrations and gathering activities, decreasing the demand for the market. In addition, the closure of bars and wine shops created a bad impact on the market growth. The availability of these products in most of the e-commerce websites with various varieties and discounts is expected to impact the market growth positively.

Incraesed health awareness among consumers decreased the high alcohol consumption to maintain good immunity. Wines with lower alochol percentage became famous in the beverage sector in the pandemic situation. The health advantages linked with the fruit wines motivated consumers to take up these products, positively impacting the market growth.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including alcoholic beverages. The war resulted in supply chain disturbances disrupting the global fruit-wine supply chain. The war created import and export trade disruptions, resulting in economic disturbances for the market. The political and economic uncertainty created due to the war had a negative impact on the fruit wine market.

By Fruit Type

Grape
Strawberry
Apple
Pear
Pineapple
Cherry
Others

By Product

Still Wine
Sparkling Wine
Fortified Wine

By Wine Type

Distilled
Semi-Distilled
Fermented

By Grade

Premium
Mass

By Packaging

Bottle
Can

By Distribution Channel

Supermarkets & Hypermarkets
Specialty Stores
E-Commerce
Others

By Application

Household
Commercial

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In October 2022, Treasury Wine Estates Ltd., the world's most admired premium wine company acquired Chateau Lanessan, one of the oldest estates in Bordeaux, France. The acquisition helped the wide expansion of the product in the global market.
In September 2022, Portuguese wine company Abegoarioa Group announced the acquisition of Vidigal Wines, a Porta 6 wine producer. Through this acquisition, the Porta 6's wine has accomplished global popularity and increased sales in the global market.
In July 2020, Pour Vineyard, a U.S.-based released a new product, Strawberry Sweet Fruit Wine into their product portfolio.

Why Purchase the Report?

To visualize the global fruit wines market segmentation based on fruit type, product, wine type, grade, packaging, distribution channel, application, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of fruit wines market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global fruit wines market report would provide approximately 77 tables, 83 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Fruit Type
3.2. Snippet by Product
3.3. Snippet by Wine Type
3.4. Snippet by Grade
3.5. Snippet by Packaging
3.6. Snippet by Distribution Channel
3.7. Snippet by Application
3.8. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Availability of Fruit Wines in Various Flavors
  - 4.1.1.2. Innovative Product Launches
- 4.1.2. Restraints
  - 4.1.2.1. High Popularity of Traditional Wine and Challenges in Processing Fruit Wine
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Fruit Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 7.1.2. Market Attractiveness Index, By Fruit Type
7.2. Grape
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Riesling
- 7.2.4. Chardonnay
- 7.2.5. Pinot Gris
- 7.2.6. Sauvignon Blanc
7.3. Strawberry
7.4. Apple
7.5. Pear
7.6. Pineapple
7.7. Cherry
7.8. Others

8. By Product

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 8.1.2. Market Attractiveness Index, By Product
8.2. Still Wine
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Sparkling Wine
8.4. Fortified Wine

9. By Wine Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 9.1.2. Market Attractiveness Index, By Wine Type
9.2. Distilled
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Semi-Distilled
9.4. Fermented

10. By Grade

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.1.2. Market Attractiveness Index, By Grade
10.2. Premium
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Mass

11. By Packaging

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.1.2. Market Attractiveness Index, By Packaging
11.2. Bottle
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Can

12. By Distribution Channel

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.1.2. Market Attractiveness Index, By Distribution Channel
12.2. Supermarkets and Hypermarkets
- 12.2.1. Introduction
- 12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. Specialty Stores
12.4. E-commerce
12.5. Others

13. By Application

13.1. Introduction
- 13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.1.2. Market Attractiveness Index, By Application
13.2. Household
- 13.2.1. Introduction
- 13.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
13.3. Commercial

14. By Region

14.1. Introduction
- 14.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 14.1.2. Market Attractiveness Index, By Region
14.2. North America
- 14.2.1. Introduction
- 14.2.2. Key Region-Specific Dynamics
- 14.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.2.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.2.10.1. U.S.
  - 14.2.10.2. Canada
  - 14.2.10.3. Mexico
14.3. Europe
- 14.3.1. Introduction
- 14.3.2. Key Region-Specific Dynamics
- 14.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.3.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.3.10.1. Germany
  - 14.3.10.2. U.K.
  - 14.3.10.3. France
  - 14.3.10.4. Italy
  - 14.3.10.5. Spain
  - 14.3.10.6. Rest of Europe
14.4. South America
- 14.4.1. Introduction
- 14.4.2. Key Region-Specific Dynamics
- 14.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.4.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.4.10.1. Brazil
  - 14.4.10.2. Argentina
  - 14.4.10.3. Rest of South America
14.5. Asia-Pacific
- 14.5.1. Introduction
- 14.5.2. Key Region-Specific Dynamics
- 14.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 14.5.10. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 14.5.10.1. China
  - 14.5.10.2. India
  - 14.5.10.3. Japan
  - 14.5.10.4. Australia
  - 14.5.10.5. Rest of Asia-Pacific
14.6. Middle East and Africa
- 14.6.1. Introduction
- 14.6.2. Key Region-Specific Dynamics
- 14.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 14.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 14.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Wine Type
- 14.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 14.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 14.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 14.6.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

15. Competitive Landscape

15.1. Competitive Scenario
15.2. Market Positioning/Share Analysis
15.3. Mergers and Acquisitions Analysis

16. Company Profiles

16.1. Field Stone Fruit Wines
- 16.1.1. Company Overview
- 16.1.2. Product Portfolio and Description
- 16.1.3. Financial Overview
- 16.1.4. Key Developments
16.2. Lyme Bay Cider Co Ltd
16.3. Ningxia Hong
16.4. Sula Rasa
16.5. Northern Compass
16.6. Rhythm Winery
16.7. Wildberry Beverages Pvt. Ltd.
16.8. Elite Vintage Winery
16.9. Hill Top Berry Farm & Winery
16.10. St. James Winery

LIST NOT EXHAUSTIVE

17. Appendix

17.1. About Us and Services
17.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球水果酒市场 - 2023-2030

Global Fruit Wines Market - 2023-2030

概述

动力学

提供各种口味的水果酒

创新产品发布

传统葡萄酒的高受欢迎与水果酒加工的挑战

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按水果类型

第 8 章：副产品

第 9 章：按葡萄酒类型

第 10 章：按年级

第 11 章：按包装

第 12 章：按配销通路

第 13 章：按应用

第 14 章：按地区

第15章：竞争格局

第 16 章：公司简介

第 17 章：附录

Overview