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市场调查报告书

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1455810

全球甜菊糖市场 - 2024-2031

Global Stevia Powder Market - 2024-2031

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 209 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2023年，全球甜菊糖市场达到5.122亿美元，预计到2031年将达到10.356亿美元，2024-2031年预测期间CAGR为9.2%。

全球健康生活方式的趋势以及对肥胖和糖尿病日益增长的担忧推动了对天然低热量甜味剂的需求。国际糖尿病联盟 (IDF) 发布的《糖尿病图谱 2021 年第 10 版》估计，20 岁至 79 岁之间的成年人有 5.37 亿患有糖尿病。到 2030 年，全球将有 6.43 亿糖尿病患者，到 2045 年，这一数字将达到 7.83 亿。

甜菊粉是阿斯巴甜和三氯蔗糖等人工甜味剂的天然替代品，需求量激增。消费者正在积极寻找含糖量较低的产品，促使食品和饮料製造商将甜菊粉纳入配方中。随着消费者的偏好继续转向更健康的选择，甜菊粉作为甜味剂在这些产品中的使用预计将进一步增长。

饮料领域在全球甜菊粉市场中占据最大的市场份额。同样，亚太地区在甜菊粉市场上占据主导地位，由于甜菊产量的不断增长和消费者对天然成分意识的不断提高，占据了最大的市场份额。

动力学

肥胖率上升

据联合国粮农组织称，到 2022 年，将有 25 亿成年人（18 岁及以上）超重。其中 8.9 亿人当时肥胖。 2022 年，18 岁以上成年人中有 16% 肥胖，超重人群中有 43%。随着肥胖成为全世界普遍的健康议题，人们越来越意识到自己的饮食选择，包括含糖食品和饮料的消费。

甜菊粉源自甜菊植物的叶子，为那些希望控制体重或减少糖摄入量的人提供了一个有吸引力的解决方案。与糖不同，甜菊粉不含热量，这对于想要控制热量消耗和维持更健康生活方式的个人来说是一个有吸引力的选择。注重健康的消费者越来越多地将甜菊糖作为一种天然的植物性替代品，让他们能够享受甜味，而不会产生与糖相关的负面健康后果。

应用领域的扩展

甜菊糖可用于取代各种食品和饮料产品中的糖，包括饮料、乳製品、烘焙食品、糖果和膳食补充剂。它能够在不增加热量或与糖相关的不利健康影响的情况下提供甜味，这对于那些希望重新配製其产品以满足不断变化的消费者对更健康选择的偏好的製造商特别有吸引力。

此外，随着消费者的健康意识越来越强，并寻求标籤更清洁、人工成分更少的产品，甜菊粉已成为一种天然植物性甜味剂解决方案。与普通糖（蔗糖）和非营养性甜味剂相比，甜菊糖的甜度几乎高250-300倍，并且没有热量或其他缺点。因此，食品和饮料製造商越来越多地将甜菊粉纳入其配方中，以吸引註重健康的消费者。

口味问题

虽然甜菊糖因其天然、零热量甜味剂而备受推崇，但其味道有时会带来挑战。一些消费者发现甜菊糖具有独特的余味，通常被描述为苦味或类似甘草的味道。这种味道特征可能会阻止某些消费者选择用甜菊粉增甜的产品，从而限制其市场渗透，特别是在味道是关键因素的应用中。

製造商努力创造的产品不仅满足消费者的健康和保健偏好，而且提供令人满意的感官体验。然而，用甜菊粉配製产品，同时减轻其特有的余味是一项重大挑战。儘管配方技术和风味掩蔽策略取得了进步，但实现吸引广大消费者群体的口味特征仍然是广泛采用甜菊糖产品的持续障碍。

The global trend towards healthier lifestyles and growing concerns about obesity and diabetes have driven the demand for natural, low-calorie sweeteners. The Diabetes Atlas 10th edition 2021 published by the International Diabetes Federation (IDF) estimates that 537 million adults between the ages of 20 and 79 had diabetes. By 2030, there will be 643 million individuals worldwide with diabetes, and by 2045, there will be 783 million.

Stevia powder, being a natural alternative to artificial sweeteners like aspartame and sucralose, has witnessed a surge in demand. Consumers are actively seeking products with reduced sugar content, prompting food and beverage manufacturers to incorporate stevia powder into their formulations. As consumer preferences continue to shift towards healthier options, the use of stevia powder as a sweetening agent in these products is expected to grow further.

The beverage segment accounts largest market share in the global stevia powder market. Similarly, Asia-Pacific dominates the stevia powder market, capturing the largest market share due to the growing stevia production and rising consumer awareness about natural ingredients.

Dynamics

Rising Obesity Rates

According to FAO, 2.5 billion adults (18 years of age and above) were overweight in 2022. 890 million of them were obese at the time. In 2022, 16% of adults over the age of 18 were obese, and 43% of overweight people. With obesity becoming a prevalent health concern worldwide, individuals are becoming more conscious of their dietary choices, including the consumption of sugary foods and beverages.

Stevia powder, derived from the leaves of the stevia plant, presents an appealing solution for those looking to manage their weight or reduce their sugar intake. Unlike sugar, stevia powder is calorie-free, making it an attractive option for individuals aiming to control their calorie consumption and maintain a healthier lifestyle. Health-conscious consumers are increasingly turning to stevia as a natural, plant-based alternative that allows them to enjoy sweetness without the negative health consequences associated with sugar.

Expansion of Application Areas

Stevia powder can be used to replace sugar in a variety of food and beverage products, including beverages, dairy products, bakery items, confectionery, and dietary supplements. Its ability to provide sweetness without the added calories or adverse health effects associated with sugar makes it particularly appealing to manufacturers looking to reformulate their products to meet evolving consumer preferences for healthier options.

Furthermore, as consumers become more health-conscious and seek out products with cleaner labels and fewer artificial ingredients, stevia powder has emerged as a natural and plant-based sweetening solution. Compared to ordinary sugar (sucrose) and non-nutritive sweeteners, stevia is almost 250-300 times sweeter and has no calories or other drawbacks. As a result, food and beverage manufacturers are increasingly incorporating stevia powder into their formulations to appeal to health-conscious consumers.

Taste Profile Concerns

While stevia powder is prized for being a natural, zero-calorie sweetener, its taste profile can sometimes present challenges. Some consumers find that stevia has a distinct aftertaste, often described as bitter or licorice-like. This taste profile can deter certain consumers from choosing products sweetened with stevia powder, limiting its market penetration, particularly in applications where taste is a critical factor.

Manufacturers strive to create products that not only meet consumers' health and wellness preferences but also deliver a satisfying sensory experience. However, formulating products with stevia powder while mitigating its characteristic aftertaste poses a significant challenge. Despite advancements in formulation techniques and flavor masking strategies, achieving a taste profile that appeals to a broad consumer base remains a persistent obstacle to the widespread adoption of stevia-sweetened products.

Segment Analysis

The global stevia powder market is segmented based on type, application, end-user, distribution channel, and region.

Increasing Demand for Healthier Alternatives to Sugar-Sweetened Beverages

Beverages hold a significant share due to the widespread adoption of stevia as a natural sweetener in the beverage industry. As consumer preferences shift towards healthier alternatives to sugar-sweetened beverages, manufacturers are turning to stevia powder as a natural, zero-calorie sweetening solution. This trend is driven by growing concerns about obesity, diabetes, and other health issues associated with excessive sugar consumption, prompting beverage companies to reformulate their products to meet evolving consumer demands for healthier options.

In November 2023, Ocean Spray, a producer and marketer of fruit-based beverages, launched Ocean Spray Zero Sugar Juice Drinks are sweetened with stevia. The company's signature cranberry flavor and mixed berry are the two flavors of Ocean Spray Zero Sugar drinks that are currently offered. They're both "made with real fruit juice and stevia for sweetness and are a good source of vitamin C.

Geographical Penetration

Growing Health-Conscious Consumers in Asia-Pacific

With rising incomes and improved access to information, consumers across Asia-Pacific are becoming more health-conscious. Concerns about lifestyle-related diseases such as obesity and diabetes are driving individuals to seek healthier alternatives to sugar. According to the National Centre, China holds the top position globally with 140.9 million people affected by diabetes and India ranks 2nd with 74.2 million. Stevia powder's zero-calorie nature and perceived health benefits appeal to this demographic, fueling its adoption in various food and beverage products.

Asia-Pacific is a significant hub for stevia production, with countries like China leading the way in cultivation and processing. According to the Journal of Medicinal Plants Studies, 32,000 hectares of stevia are grown worldwide, with China accounting for the majority of the 75% of that total. This creates a great source for stevia powder contributing to the region's dominance in the market

COVID-19 Impact Analysis

The pandemic disrupted supply chains worldwide, affecting the sourcing and transportation of raw materials used in stevia powder production. Lockdown measures, restrictions on movement, and temporary closures of manufacturing facilities led to delays in production and distribution. Additionally, labor shortages and logistical challenges further hampered the supply chain, causing disruptions in the availability of stevia powder.

However, the pandemic prompted a shift in consumer behavior, with heightened awareness of health and wellness driving demand for natural and healthier food and beverage options. As consumers became increasingly health-conscious and sought products with reduced sugar content, the demand for stevia powder surged. Stevia's status as a natural, zero-calorie sweetener appealed to health-conscious consumers looking to maintain a balanced diet and manage their weight during the pandemic.

Russia-Ukraine War Impact Analysis

The conflict in the region has disrupted agricultural activities, such as planting, harvesting, and transportation, leading to uncertainties in the availability and pricing of raw materials used in the production of stevia powder and other food products. The war disrupted trade flows and logistics networks, affecting the movement of goods and commodities including stevia-based products.

By Type

Pure Stevia Extract
Stevia Blends

By Application

Beverages
Bakery
Confectionery
Tabletop Sweeteners
Others

By End-User

Household Consumers
Food and Beverage Industry
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2023, Icon Foods launched SteviaSweet RM95. SteviaSweet RM95 is a powdered stevia extract that contains at least 95% Rebaudioside M (Reb M) and has no bitter flavors.
In July 2021, Layn Natural Ingredients, a Botanical extracts company, announced to invest $148 million to construct a new production facility that can process 4,000 mt of stevia leaf extract annually.
In June 2023, Wisdom Natural Brands, a sugar substitute brand in the natural channel, launched three 50% reduced calorie sugars and two zero-calorie sweeteners to its SweetLeaf product range. SweetLeaf Indulge Zero Calorie All-Purpose Sweeteners, one of the product lines, a sugar substitute, which comes in granular and powder form, are manufactured entirely of natural substances such as stevia leaf extract, allulose, inulin, and monk fruit extract.

Competitive Landscape

The major global players in the market include SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, Jhanil Healthcare Pvt. Ltd., Stevia World, AUM AGRI FREEZE FOODS, Jaishreenath Herbals

Why Purchase the Report?

To visualize the global stevia powder market segmentation based on type, application, end-user, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stevia powder market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global stevia powder market report would provide approximately 62 tables, 53 figures, and 209 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet By Type
3.2.Snippet by Application
3.3.Snippet by End-User
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Obesity Rates
  - 4.1.1.2.Expansion of Application Areas
- 4.1.2.Restraints
  - 4.1.2.1.Taste Profile Concerns
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Pure Stevia Extract*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Stevia Blends

8.By Application

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2.Market Attractiveness Index, By Application
8.2.Beverages*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Bakery

Confectionery

8.4.Tabletop Sweeteners
8.5.Others

9.By End-User

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2.Market Attractiveness Index, By End-User
9.2.Household Consumers*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Food and Beverage Industry
9.4.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience Stores
10.4.E-Commerce
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.SOPURE STEVIA*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.RITS Lifesciences Private Limited
13.3.Organic Gyaan
13.4.Organic India Pvt. Ltd.
13.5.Magicleaf Stevia
13.6.Zanducare
13.7.Jhanil Healthcare Pvt. Ltd.
13.8.Stevia World
13.9.AUM AGRI FREEZE FOODS
13.10.Jaishreenath Herbals

LIST NOT EXHAUSTIVE