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市场调查报告书
商品编码
1455810
全球甜菊糖市场 - 2024-2031Global Stevia Powder Market - 2024-2031 |
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概述
2023年,全球甜菊糖市场达到5.122亿美元,预计到2031年将达到10.356亿美元,2024-2031年预测期间CAGR为9.2%。
全球健康生活方式的趋势以及对肥胖和糖尿病日益增长的担忧推动了对天然低热量甜味剂的需求。国际糖尿病联盟 (IDF) 发布的《糖尿病图谱 2021 年第 10 版》估计,20 岁至 79 岁之间的成年人有 5.37 亿患有糖尿病。到 2030 年,全球将有 6.43 亿糖尿病患者,到 2045 年,这一数字将达到 7.83 亿。
甜菊粉是阿斯巴甜和三氯蔗糖等人工甜味剂的天然替代品,需求量激增。消费者正在积极寻找含糖量较低的产品,促使食品和饮料製造商将甜菊粉纳入配方中。随着消费者的偏好继续转向更健康的选择,甜菊粉作为甜味剂在这些产品中的使用预计将进一步增长。
饮料领域在全球甜菊粉市场中占据最大的市场份额。同样,亚太地区在甜菊粉市场上占据主导地位,由于甜菊产量的不断增长和消费者对天然成分意识的不断提高,占据了最大的市场份额。
动力学
肥胖率上升
据联合国粮农组织称,到 2022 年,将有 25 亿成年人(18 岁及以上)超重。其中 8.9 亿人当时肥胖。 2022 年,18 岁以上成年人中有 16% 肥胖,超重人群中有 43%。随着肥胖成为全世界普遍的健康议题,人们越来越意识到自己的饮食选择,包括含糖食品和饮料的消费。
甜菊粉源自甜菊植物的叶子,为那些希望控制体重或减少糖摄入量的人提供了一个有吸引力的解决方案。与糖不同,甜菊粉不含热量,这对于想要控制热量消耗和维持更健康生活方式的个人来说是一个有吸引力的选择。注重健康的消费者越来越多地将甜菊糖作为一种天然的植物性替代品,让他们能够享受甜味,而不会产生与糖相关的负面健康后果。
应用领域的扩展
甜菊糖可用于取代各种食品和饮料产品中的糖,包括饮料、乳製品、烘焙食品、糖果和膳食补充剂。它能够在不增加热量或与糖相关的不利健康影响的情况下提供甜味,这对于那些希望重新配製其产品以满足不断变化的消费者对更健康选择的偏好的製造商特别有吸引力。
此外,随着消费者的健康意识越来越强,并寻求标籤更清洁、人工成分更少的产品,甜菊粉已成为一种天然植物性甜味剂解决方案。与普通糖(蔗糖)和非营养性甜味剂相比,甜菊糖的甜度几乎高250-300倍,并且没有热量或其他缺点。因此,食品和饮料製造商越来越多地将甜菊粉纳入其配方中,以吸引註重健康的消费者。
口味问题
虽然甜菊糖因其天然、零热量甜味剂而备受推崇,但其味道有时会带来挑战。一些消费者发现甜菊糖具有独特的余味,通常被描述为苦味或类似甘草的味道。这种味道特征可能会阻止某些消费者选择用甜菊粉增甜的产品,从而限制其市场渗透,特别是在味道是关键因素的应用中。
製造商努力创造的产品不仅满足消费者的健康和保健偏好,而且提供令人满意的感官体验。然而,用甜菊粉配製产品,同时减轻其特有的余味是一项重大挑战。儘管配方技术和风味掩蔽策略取得了进步,但实现吸引广大消费者群体的口味特征仍然是广泛采用甜菊糖产品的持续障碍。
Overview
Global Stevia Powder Market reached US$ 512.2 million in 2023 and is expected to reach US$ 1,035.6 million by 2031, growing with a CAGR of 9.2% during the forecast period 2024-2031.
The global trend towards healthier lifestyles and growing concerns about obesity and diabetes have driven the demand for natural, low-calorie sweeteners. The Diabetes Atlas 10th edition 2021 published by the International Diabetes Federation (IDF) estimates that 537 million adults between the ages of 20 and 79 had diabetes. By 2030, there will be 643 million individuals worldwide with diabetes, and by 2045, there will be 783 million.
Stevia powder, being a natural alternative to artificial sweeteners like aspartame and sucralose, has witnessed a surge in demand. Consumers are actively seeking products with reduced sugar content, prompting food and beverage manufacturers to incorporate stevia powder into their formulations. As consumer preferences continue to shift towards healthier options, the use of stevia powder as a sweetening agent in these products is expected to grow further.
The beverage segment accounts largest market share in the global stevia powder market. Similarly, Asia-Pacific dominates the stevia powder market, capturing the largest market share due to the growing stevia production and rising consumer awareness about natural ingredients.
Dynamics
Rising Obesity Rates
According to FAO, 2.5 billion adults (18 years of age and above) were overweight in 2022. 890 million of them were obese at the time. In 2022, 16% of adults over the age of 18 were obese, and 43% of overweight people. With obesity becoming a prevalent health concern worldwide, individuals are becoming more conscious of their dietary choices, including the consumption of sugary foods and beverages.
Stevia powder, derived from the leaves of the stevia plant, presents an appealing solution for those looking to manage their weight or reduce their sugar intake. Unlike sugar, stevia powder is calorie-free, making it an attractive option for individuals aiming to control their calorie consumption and maintain a healthier lifestyle. Health-conscious consumers are increasingly turning to stevia as a natural, plant-based alternative that allows them to enjoy sweetness without the negative health consequences associated with sugar.
Expansion of Application Areas
Stevia powder can be used to replace sugar in a variety of food and beverage products, including beverages, dairy products, bakery items, confectionery, and dietary supplements. Its ability to provide sweetness without the added calories or adverse health effects associated with sugar makes it particularly appealing to manufacturers looking to reformulate their products to meet evolving consumer preferences for healthier options.
Furthermore, as consumers become more health-conscious and seek out products with cleaner labels and fewer artificial ingredients, stevia powder has emerged as a natural and plant-based sweetening solution. Compared to ordinary sugar (sucrose) and non-nutritive sweeteners, stevia is almost 250-300 times sweeter and has no calories or other drawbacks. As a result, food and beverage manufacturers are increasingly incorporating stevia powder into their formulations to appeal to health-conscious consumers.
Taste Profile Concerns
While stevia powder is prized for being a natural, zero-calorie sweetener, its taste profile can sometimes present challenges. Some consumers find that stevia has a distinct aftertaste, often described as bitter or licorice-like. This taste profile can deter certain consumers from choosing products sweetened with stevia powder, limiting its market penetration, particularly in applications where taste is a critical factor.
Manufacturers strive to create products that not only meet consumers' health and wellness preferences but also deliver a satisfying sensory experience. However, formulating products with stevia powder while mitigating its characteristic aftertaste poses a significant challenge. Despite advancements in formulation techniques and flavor masking strategies, achieving a taste profile that appeals to a broad consumer base remains a persistent obstacle to the widespread adoption of stevia-sweetened products.
The global stevia powder market is segmented based on type, application, end-user, distribution channel, and region.
Increasing Demand for Healthier Alternatives to Sugar-Sweetened Beverages
Beverages hold a significant share due to the widespread adoption of stevia as a natural sweetener in the beverage industry. As consumer preferences shift towards healthier alternatives to sugar-sweetened beverages, manufacturers are turning to stevia powder as a natural, zero-calorie sweetening solution. This trend is driven by growing concerns about obesity, diabetes, and other health issues associated with excessive sugar consumption, prompting beverage companies to reformulate their products to meet evolving consumer demands for healthier options.
In November 2023, Ocean Spray, a producer and marketer of fruit-based beverages, launched Ocean Spray Zero Sugar Juice Drinks are sweetened with stevia. The company's signature cranberry flavor and mixed berry are the two flavors of Ocean Spray Zero Sugar drinks that are currently offered. They're both "made with real fruit juice and stevia for sweetness and are a good source of vitamin C.
Growing Health-Conscious Consumers in Asia-Pacific
With rising incomes and improved access to information, consumers across Asia-Pacific are becoming more health-conscious. Concerns about lifestyle-related diseases such as obesity and diabetes are driving individuals to seek healthier alternatives to sugar. According to the National Centre, China holds the top position globally with 140.9 million people affected by diabetes and India ranks 2nd with 74.2 million. Stevia powder's zero-calorie nature and perceived health benefits appeal to this demographic, fueling its adoption in various food and beverage products.
Asia-Pacific is a significant hub for stevia production, with countries like China leading the way in cultivation and processing. According to the Journal of Medicinal Plants Studies, 32,000 hectares of stevia are grown worldwide, with China accounting for the majority of the 75% of that total. This creates a great source for stevia powder contributing to the region's dominance in the market
The pandemic disrupted supply chains worldwide, affecting the sourcing and transportation of raw materials used in stevia powder production. Lockdown measures, restrictions on movement, and temporary closures of manufacturing facilities led to delays in production and distribution. Additionally, labor shortages and logistical challenges further hampered the supply chain, causing disruptions in the availability of stevia powder.
However, the pandemic prompted a shift in consumer behavior, with heightened awareness of health and wellness driving demand for natural and healthier food and beverage options. As consumers became increasingly health-conscious and sought products with reduced sugar content, the demand for stevia powder surged. Stevia's status as a natural, zero-calorie sweetener appealed to health-conscious consumers looking to maintain a balanced diet and manage their weight during the pandemic.
The conflict in the region has disrupted agricultural activities, such as planting, harvesting, and transportation, leading to uncertainties in the availability and pricing of raw materials used in the production of stevia powder and other food products. The war disrupted trade flows and logistics networks, affecting the movement of goods and commodities including stevia-based products.
The major global players in the market include SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, Jhanil Healthcare Pvt. Ltd., Stevia World, AUM AGRI FREEZE FOODS, Jaishreenath Herbals
The global stevia powder market report would provide approximately 62 tables, 53 figures, and 209 Pages.
Target Audience 2024
Confectionery
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