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市场调查报告书

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1455813

全球甜菊蛋白粉市场 - 2024-2031

Global Stevia Protein Powder Market - 2024-2031

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 209 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球甜菊蛋白粉市场达到1.672亿美元，预计2031年将达到3.049亿美元，2024-2031年预测期间CAGR为7.8%。

消费者对天然和植物性蛋白质补充剂的需求不断增长，推动了甜菊蛋白粉市场的发展，该市场在全球范围内显着扩张。注重健康并寻求低热量、清洁标籤替代品来替代传统蛋白质补充剂的消费者被甜菊蛋白粉所吸引，该蛋白粉由植物来源製成，并用甜菊提取物天然增甜。

对于寻求支持积极生活方式的消费者来说，甜菊蛋白粉提供了可持续且营养丰富的选择。这符合人们对食品中人工添加剂和防腐剂日益增长的担忧，以及蛋白质摄取对整体健康和健身的重要性，这推动了市场的成长。

甜菊蛋白粉市场的风味细分市场占据了三分之一以上的份额。同样，亚太地区在甜菊蛋白粉市场上占据主导地位，占据了最大的市场份额，超过 1/3。此外，亚太地区是全球一些最大的功能性食品和膳食补充剂市场的所在地。在城市化和预防保健意识增强的推动下，中国、日本和印度等国家的健康和保健产业正在快速扩张。

动力学

对植物性蛋白质补充剂的需求不断增加

甜菊蛋白粉市场正在扩大，很大程度上是由于对植物性蛋白质补充剂的需求不断增长。随着人们的生态意识和健康意识越来越强，以植物为基础的饮食和替代蛋白质来源的趋势已经出现。对动物福利、永续性以及植物性饮食所谓的健康优势的担忧是推动这一趋势的一些因素。

根据世界动物基金会 2023 年报告，全球约有 8,800 万名素食者，其中女性占该人口的四分之三。 13% 的印度人是素食主义者。在英国，大约有两百万素食主义者。美国有超过 1340 万人认定为素食主义者。全球约 1-2% 的人口是素食主义者，而 48% 的消费者使用乳製品替代品。素食主义者的上升趋势正在增加市场需求。

由于植物蛋白的适应性和营养优势以及消费者对永续和清洁标籤产品的偏好，甜菊蛋白粉变得越来越普遍。对于那些喜欢不含人工成分、基因改造生物和过敏的蛋白质补充剂的人来说，甜菊蛋白粉是一种天然健康的选择。

产品创新和口味多样性

推动甜菊蛋白粉市场扩张的两个重要因素是产品创新和口味多样性。为了满足广泛的消费者口味，製造商始终致力于透过提供广泛的创意配方和风味替代品来使他们的产品脱颖而出。由于对创新和风味多样性的关注，蛋白粉市场正在发生变化，这也促进了客户参与和市场扩张。

研究表明，在蛋白粉产业，产品创新是产生消费者兴趣和品牌忠诚度的关键因素。根据 NielsenIQ 的一项调查，72% 的消费者更有可能购买具有原创风味或成分的新产品。这强调了产品创新和独特性对于吸引和留住客户的重要性。

2023年11月，Steris Pharma推出了sterimune糖尿病蛋白粉，专门为满足糖尿病患者的饮食需求而配製。这些产品采用甜菊设计，可提供蛋白质，而不会导致血糖水平显着升高。消费者选择含有优质蛋白质来源的蛋白粉，例如分离乳清蛋白、酪蛋白或豌豆蛋白等植物性蛋白质。这些来源通常具有更好的耐受性，并且对血糖水平的影响最小。

新兴市场的认知度和可用性有限

由于新兴地区缺乏可用性和认知度，甜菊蛋白粉的市场扩张受到严重阻碍。儘管全球对植物性蛋白质补充剂的需求不断增长，但有些地区这些产品的供应有限，并且对甜菊蛋白粉作为膳食补充剂替代品的了解很少。这种限制是由一些因素造成的，例如文化偏好、分销管道的缺乏以及缺乏针对新兴地区的行销倡议。

此外，分销和零售基础设施的问题经常限制甜菊蛋白粉产品在新兴地区的供应。很多时候，没有足够的专业保健食品商店或网路网站来提供各种蛋白质补充剂（包括甜菊糖补充剂）。这限制了消费者获得这些商品，并使新兴经济体更难进入市场。

The growing consumer desire for natural and plant-based protein supplements is fueling the market for stevia protein powder, which is expanding significantly globally. Consumers who are health-conscious and looking for low-calorie, clean-label substitutes for conventional protein supplements have been drawn to stevia protein powder, which is made from plant sources and naturally sweetened with stevia extracts.

For consumers seeking to support their active lifestyles, stevia protein powder presents a sustainable and nutrient-dense option. This is in line with growing concerns about artificial additives and preservatives in food products, as well as the importance of protein intake for general health and fitness, which is driving the market growth.

The flavored segment in stevia protein powder market accounts for over one-third of the share. Similarly, Asia-Pacific dominates the stevia protein powder market, capturing the largest market share of over 1/3rd. Furthermore, the Asia-Pacific region is home to some of the largest markets for functional foods and dietary supplements globally. Countries such as China, Japan, and India are witnessing a rapid expansion of the health and wellness industry, driven by urbanization and increased awareness of preventive healthcare.

Dynamics

Increasing Demand for Plant-Based Protein Supplements

The market for stevia protein powder is expanding due in large part to the growing demand for plant-based protein supplements. A discernible trend towards plant-based diets and alternative protein sources has occurred as people get more ecologically conscious and health conscious. Concerns about animal welfare, sustainability, and the alleged health advantages of plant-based diets are some of the elements driving this trend.

According to World Animal Foundation Report 2023, There are about 88 million vegans worldwide, with women making up three-quarters of this population. 13% of People in India Are Vegans. In the UK, there are about two million vegans. Over 13.4 million people in the US identify as vegans. Approximately 1-2% of the global population is vegan, while 48% of consumers use dairy substitutes. This rising trend of vegans is increasing the market demand.

Stevia protein powder is becoming increasingly common due to the adaptability and nutritional advantages of plant-based proteins as well as consumer preferences for sustainable and clean-label products. Stevia protein powder is a natural and healthy option for those who prefer protein supplements free of artificial ingredients, genetically modified organisms, and allergies.

Product Innovation and Flavor Diversity

Two important factors propelling the stevia protein powder market's expansion are product innovation and flavor variety. To satisfy a wide range of consumer tastes, manufacturers are always working to differentiate their products by providing a wide range of creative formulations and flavor alternatives. The market for protein powder is changing as a result of this focus on innovation and flavor diversity, which is also promoting customer engagement and market expansion.

Research indicates that in the protein powder industry, product innovation is a key factor in generating consumer interest and brand loyalty. 72% of consumers are more likely to buy a new product if it has an original flavor or composition, according to a NielsenIQ survey. This emphasizes how crucial product innovation and distinctiveness are to drawing in and keeping customers.

In November 2023, Steris Pharma launched sterimmune diabetic protein powder is specifically formulated to meet the dietary needs of individuals with diabetes. These products are designed with stevia to provide protein without causing significant spikes in blood sugar levels. Consumers opt for protein powders that contain high-quality sources of protein, such as whey protein isolate, casein, or plant-based proteins like pea protein. These sources are often better tolerated and have a minimal impact on blood sugar levels.

Limited Awareness and Availability in Emerging Markets

The market expansion for stevia protein powder is severely hampered by the lack of availability and awareness in emerging areas. Although there is a growing global demand for plant-based protein supplements, there are some areas with restricted availability of these goods and poor knowledge of stevia protein powder as a dietary supplement alternative. This restriction is caused by some things, such as cultural preferences, a dearth of distribution channels, and a lack of marketing initiatives aimed at emerging regions.

Additionally, issues with distribution and retail infrastructure frequently restrict the availability of stevia protein powder products in emerging regions. Many times, there aren't enough specialty health food stores or internet sites that provide a large range of protein supplements-including stevia-sweetened ones. This restricts consumer access to these goods and makes it more difficult for rising economies to enter the market.

Segment Analysis

The global stevia protein powder market is segmented based on protein type, formulation, application, distribution channel, end-user and region.

The Surging Demand for Flavored Protein Powders

Some factors are driving the huge increase in the global market for flavored stevia protein powder. Customers may meet their taste preferences and add protein to their diets in a convenient and fun way with flavored stevia protein powder. Flavored stevia protein powder has become a popular option for people looking for healthier alternatives to regular protein supplements because of its wide variety of flavor options and natural sweetening qualities.

According to a consumer preferences survey conducted by Mintel, 65% of respondents expressed a preference for flavored protein powders over unflavored options. Among flavored protein powders, chocolate was identified as the most popular flavor, followed by vanilla and strawberry. Euromonitor International's market trends report on the sports nutrition industry highlighted a growing demand for natural and plant-based protein supplements.

The report noted that flavored stevia protein powders are gaining traction among health-conscious consumers seeking convenient and enjoyable ways to meet their nutritional needs. For instance, according to a study published by Food Science and Nutrition Technology, in Malaysia, around 73.7% of the consumers preferred flavored protein shakes, and 68.3% desired whey protein among supplement users exercising in the gym in 2021.

Geographical Penetration

Increasing Trend of Overall Well-being among Asia-Pacific

The Asia-Pacific stevia protein powder market is expanding significantly due to some factors. Asia-Pacific customers are looking for natural, plant-based protein supplement substitutes as a result of a growing trend toward health and wellness. This trend is well-suited to stevia protein powder, which is made from plant sources and sweetened with real stevia extracts. It provides a clean-label, low-calorie, and sustainable protein option.

The growing health consciousness of consumers is driving up demand for stevia protein powder in the Asia-Pacific area. There is a growing consciousness of the significance of protein intake for general health and fitness due to the growing middle-class population, increased disposable incomes, and shifting dietary preferences toward better lifestyles. Consequently, customers are actively seeking out protein supplements that offer both nutritional benefits and natural ingredients.

China retained its position in 2022 due to the rising usage of protein in specialized products, such as infant nutrition, clinical diets, sports, and weight training. High-protein products have garnered considerable interest in China, and as of December 2022, 36% of Chinese citizens were interested in buying stevia-based high-protein powders. The growth will likely be driven by the increasing consumption of protein-fortified milkshakes and meal-replacement beverages.

COVID-19 Impact Analysis

The market for stevia protein powder has seen conflicting effects from the COVID-19 epidemic. On the one side, the epidemic has raised consumer consciousness about wellness and health, which has raised the market for functional foods and dietary supplements like stevia protein powders. Plant-based protein products with natural sweeteners like stevia saw a spike in demand during the pandemic as customers looked to support their immune systems and preserve general well-being.

However, the pandemic's effects on supply chains, logistics, and economic uncertainty have presented difficulties for suppliers and producers in the stevia protein powder business. Production and distribution have been impacted, resulting in supply shortages and price volatility in some places. These factors have also changed customer purchase behavior, delayed transportation, and fluctuated the availability of raw materials.

Russia-Ukraine War Impact Analysis

The global supply chain, including the market for stevia protein powder, is now significantly more uncertain and disrupted as a result of the ongoing conflict between Russia and Ukraine. Since Ukraine is a significant producer of stevia, any interruptions to the plant's growth, harvesting, or exportation from the area may have an effect on the cost and accessibility of stevia-based protein powder ingredients.

Furthermore, changes in import-export laws and currency exchange rates may result from geopolitical unrest and trade interruptions, which would have an impact on the international commerce of stevia protein powders and associated goods. Furthermore, the region's economic instability brought on by the war may have an effect on consumer spending power and the demand for high-end plant-based protein goods like stevia protein powders.

By Protein Type

Whey Protein Isolate (WPI)
Whey Protein Concentrate (WPC)
Casein Protein
Soy Protein
Pea Protein
Rice Protein
Hemp Protein
Others

By Formulation

Unflavored
Flavored
- Chocolate
- Vanilla
- Strawberry
- Others
Low-Calorie
High-Protein
Vegan
Organic
Non-GMO
Others

By Application

Sports Nutrition
Dietary Supplements
Weight Management Products
Meal Replacements
Infant Nutrition
Others

By Distribution Channel

Supermarkets/Hypermarkets
Online Retail
Specialty Stores
Others

By End-User

Athletes
Bodybuilders
Weight Management Seekers
Geriatric Population
Infants and Children
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2022, Sunwarrior launched a new stevia-infused plant protein powder formulated with a blend of pea protein, brown rice protein, and stevia leaf extract. This product was introduced to cater to consumers seeking a natural and low-calorie sweetener option in their protein supplements.
In June 2022, PlantFusion, a leading plant-based nutrition brand, announced a collaboration with Stevia Group, a global provider of stevia-based sweeteners. This partnership aimed to develop a new line of stevia-sweetened protein powders formulated with PlantFusion's proprietary blend of plant proteins, catering to consumers seeking natural and low-calorie options in their protein supplements.
In August 2021, Orgain, Inc., a leading manufacturer of organic protein products, announced a partnership with PureCircle, a global producer of stevia sweeteners. Under this partnership, Orgain utilized PureCircle's high-purity stevia extracts in its protein powder formulations, aiming to offer consumers a natural and healthier alternative to traditional sweeteners.

Competitive Landscape

The major global players in the market include NOW Foods, Garden of Life, Orgain, Inc., RITS Lifesciences Private Limited., Sunwarrior, FoodStrong, Purely Inspired, Nutrova, Bodylogix and Kiwla.

Why Purchase the Report?

To visualize the global stevia protein powder market segmentation based on protein type, formulation, application, distribution channel, end-user and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stevia protein powder market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global stevia protein powder market report would provide approximately 78 tables, 90 figures, and 209 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet By Protein Type
3.2.Snippet by Type
3.3.Snippet by Application
3.4.Snippet by Distribution Channel
3.5.Snippet by End-User
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1. Increasing Demand for Plant-Based Protein Supplements
  - 4.1.1.2. Product Innovation and Flavor Diversity
- 4.1.2.Restraints
  - 4.1.2.1.Limited Awareness and Availability in Emerging Markets
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Protein Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
- 7.1.2.Market Attractiveness Index, By Protein Type
7.2.Whey Protein Isolate (WPI)*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Whey Protein Concentrate (WPC)
7.4.Casein Protein
7.5.Soy Protein
7.6.Pea Protein
7.7.Rice Protein
7.8.Hemp Protein
7.9.Others

8.By Formulation

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
- 8.1.2.Market Attractiveness Index, By Formulation
8.2.Unflavored*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Flavored
- 8.3.1.Chocolate
- 8.3.2.Vanilla
- 8.3.3.Strawberry
- 8.3.4.Others
8.4.Low-Calorie
8.5.High-Protein
8.6.Vegan
8.7.Organic
8.8.Non-GMO
8.9.Others

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Sports Nutrition*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Dietary Supplements
9.4.Weight Management Products
9.5.Meal Replacements
9.6.Infant Nutrition
9.7.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Online Retail
10.4.Specialty Stores
10.5.Others

11.By End-User

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2.Market Attractiveness Index, By End-User
11.2.Athletes*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Bodybuilders
11.4.Weight Management Seekers
11.5.Geriatric Population
11.6.Infants and Children
11.7.Others

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type

12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.2.7.1.U.S.
- 12.2.7.2.Canada
- 12.2.7.3.Mexico

12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type

12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.3.7.1.Germany
- 12.3.7.2.UK
- 12.3.7.3.France
- 12.3.7.4.Italy
- 12.3.7.5.Spain
- 12.3.7.6.Rest of Europe

12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type

12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 12.4.7.1.Brazil
- 12.4.7.2.Argentina
- 12.4.7.3.Rest of South America

12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Protein Type
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Formulation
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Company Profiles

14.1.NOW Foods*
- 14.1.1.Company Overview
- 14.1.2.Product Portfolio and Description
- 14.1.3.Financial Overview
- 14.1.4.Key Developments
14.2.Garden of Life
14.3.Orgain, Inc.
14.4.RITS Lifesciences Private Limited.
14.5.Sunwarrior
14.6.FoodStrong
14.7.Purely Inspired
14.8.Nutrova
14.9.Bodylogix
14.10.Kiwla

LIST NOT EXHAUSTIVE