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市场调查报告书

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1459335

全球甜菊茶市场 - 2024-2031

Global Stevia Tea Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 219 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2023年，全球甜菊茶市场规模达到8,510万美元，预计2031年将达到1.599亿美元，2024-2031年预测期间复合CAGR为8.2%。

消费者的偏好正在转向更健康的饮料选择，这推动了甜菊茶产业的大幅成长和革命。甜菊糖是各种食品和饮料产品（包括茶）中流行的糖替代品，它是一种由甜菊植物製成的天然甜味剂。由于其低热量和可能的健康益处，甜菊茶已成为寻求天然美味饮料且注重健康的人们的流行替代品。

随着人们对肥胖、糖摄取量和与生活方式相关的健康问题的担忧不断增加，甜菊茶提供了一种诱人的替代品，它提供甜味，而不会产生额外的热量，也不会像传统甜味剂那样对健康造成危害。此外，产品配方、口味选择和包装风格的进步增加了甜菊茶产品的吸引力和可及性，刺激了行业扩张并促进了不同人群的消费者采用。

甜菊茶市场中的风味细分市场占了一半以上的份额。同样，亚太地区主导着甜菊茶市场，占据了超过 1/3 的最大市场份额。一家消费者洞察公司的一项调查显示，出于健康考量和对低热量选择的渴望，70% 的亚太地区受访者更喜欢甜菊茶而不是含糖替代品。

动力学

健康意识的增强和对天然产品的需求

消费者对天然产品的兴趣和健康意识不断增长是推动甜菊茶市场扩张的主要因素。在全球范围内，随着消费者越来越意识到饮食选择对健康的影响，他们正在积极寻找传统含糖饮料的更健康饮料替代品。作为一种零热量的天然植物性饮料，甜菊茶作为比含糖饮料更好的选择，越来越受到注重健康的消费者的欢迎。

此外，英敏特的一项民意调查发现，全球 72% 的消费者更喜欢用甜菊糖等天然甜味剂製成的饮料，而不是用人工甜味剂製成的饮料。年轻消费者，特别是千禧世代和 Z 世代，推动了对天然和植物性产品的需求，这表明他们对这种选择有多么强烈的感受。

大流行后，消费者对增强免疫力和健康生活方式选择价值的了解不断增加，进一步推动了天然和健康意识产品的趋势。根据 NielsenIQ 的一项调查，为了应对这场流行病，全球 43% 的消费者选择了更健康的食品和饮料，并专注于被认为具有增强免疫力的品质的食品和饮料。

人们对糖替代品和低热量饮料的认识不断增强

甜菊茶市场正在扩大，很大程度上是由于消费者对糖替代品和低热量饮料的认识不断增强。消费者越来越担心过量摄取糖分对健康造成有害的后果，例如糖尿病、肥胖和牙齿问题。因此，对提供甜味、不含热量和糖有害影响的健康饮料的需求不断增加。寻求美味、低热量传统含糖饮料替代品的注重健康的消费者越来越多地选择甜菊茶。

根据世界卫生组织《2023 年报告》，全球有超过 5 亿人患有糖尿病，预计到 2050 年这一数字将增加一倍以上，达到 13 亿。大多数糖尿病患者生活在低收入和中等收入国家。根据《2023 年世界肥胖地图集》报告，全球 38% 的人口超重或肥胖，这意味着他们的体重指数 (BMI) 高于 25 kg/m2。到 2035 年，全球超重和肥胖盛行率预计将达到 51%。 66% 的成年人有明显的牙菌斑。

此外，欧睿国际 (Euromonitor International) 进行的一项调查发现，全球 68% 的消费者积极寻找低糖或无糖的食品和饮料产品。这种消费者行为的转变在年轻族群中尤其明显，千禧世代和 Z 世代消费者引领了对低热量和天然甜味剂选择的需求。

监管挑战和合规问题

甜菊茶产品必须遵守监管机构制定的严格标籤规定，以保护消费者并确保透明度。为了遵守有关成分声明、营养资料和健康声明的法律，製造商必须为其商品贴上适当的标籤。如果不遵守标籤规定，公司的声誉和客户的信任可能会受到损害。这可能会导致监管审查、罚款和产品召回。

甜菊糖苷（甜菊中存在的甜味物质）的最大允许含量由各国监管机构决定。可用于食品和饮料产品中的甜菊浓度受到这些限制的限制，以保持安全并儘量减少任何可能的健康危害。然而，製造商可能会发现很难遵守这些标准，特别是在生产不同甜度等级的甜菊茶饮料时。

Consumer preferences are evolving towards healthier beverage options, which is driving considerable growth and revolution in the stevia tea industry. A popular sugar substitute in a variety of food and beverage products, including tea, is stevia, a natural sweetener made from the Stevia rebaudiana plant. Due to its low-calorie count and possible health benefits, stevia tea has become a popular alternative for people looking for natural and tasty beverage options who are health-conscious.

With worries about obesity, sugar intake, and lifestyle-related health problems on the rise, stevia tea presents an enticing alternative by giving sweetness without the extra calories and possible health hazards of conventional sweeteners. Moreover, advancements in product formulas, taste selections, and packaging styles have increased the attractiveness and accessibility of stevia tea products, spurring industry expansion and fostering consumer adoption across diverse demographics.

The flavored segment in the stevia tea market accounts for over half of the share. Similarly, Asia-Pacific dominates the stevia tea market, capturing the largest market share of over 1/3rd. A survey by a consumer insights company reveals that 70% of respondents in Asia-Pacific prefer stevia-sweetened tea over sugar-sweetened alternatives due to health concerns and the desire for reduced-calorie options.

Dynamics

Increasing Health Consciousness and Demand for Natural Products

Growing consumer interest in natural products and health consciousness are major factors driving the stevia tea market's expansion. Globally, consumers are actively looking for healthier beverage alternatives to traditional sugar-filled options as they become more conscious of the effects of their dietary choices on their health. As a natural, plant-based beverage with zero calories for sweetening, stevia tea has become more and more popular among consumers who are health-conscious as a better option than sugary drinks.

In addition, a Mintel poll found that 72% of worldwide customers prefer drinks made with natural sweeteners like stevia to ones made with artificial sweeteners. Younger customers, specifically millennials and Generation Z are the ones driving demand for natural and plant-based products, demonstrating how strongly they feel about this choice.

The post-pandemic increase in consumer knowledge of the value of immunity-boosting and healthy lifestyle choices has further fueled the trend towards natural and health-conscious products. In response to the pandemic, 43% of consumers worldwide reported choosing healthier foods and beverages, with a focus on items thought to have immune-boosting qualities, according to a NielsenIQ survey.

Growing Awareness of Sugar Alternatives and Low-Calorie Beverages

The market for stevia tea is expanding due in large part to consumers' increasing awareness of sugar substitutes and low-calorie drinks. Concerns over the harmful health consequences of excessive sugar consumption-such as diabetes, obesity, and dental problems-are growing among consumers. The demand for healthy beverage options that offer sweetness without the calories and harmful effects of sugar is rising as a result. Health-conscious consumers looking for tasty, low-calorie substitutes for traditional sugary drinks are increasingly choosing stevia tea.

According to WHO Report 2023, over half a billion people worldwide have diabetes, and this number is expected to more than double to 1.3 billion by 2050. The majority of people with diabetes live in low- and middle-income countries. According to the World Obesity Atlas 2023 report, 38% of the global population is either overweight or obese, meaning they have a body mass index (BMI) higher than 25 kg/m2. By 2035, the global prevalence of overweight and obesity is projected to reach 51%. 66% of adults have visible tooth plaque.

Furthermore, a survey conducted by Euromonitor International found that 68% of consumers worldwide actively look for food and beverage products with reduced or no sugar content. This shift in consumer behavior is particularly pronounced among younger demographics, with millennials and Generation Z consumers leading the demand for low-calorie and natural sweetener options.

Regulatory Challenges and Compliance Issues

Stevia tea products must adhere to stringent labeling regulations set by regulatory bodies to protect consumers and guarantee transparency. To abide by laws about ingredient declarations, nutritional data, and health claims, manufacturers must appropriately label their goods. A company's reputation and the trust of its customers may suffer if labeling regulations are not followed. This can lead to regulatory scrutiny, fines, and product recalls.

The maximum allowable quantities of steviol glycosides, the sweet substances present in stevia, are determined by regulatory bodies in various nations. The concentration of stevia that can be used in food and beverage products is limited by these limitations to maintain safety and minimize any possible health hazards. However, manufacturers may find it difficult to comply with these standards, particularly when creating stevia tea drinks with different sweetness levels.

Segment Analysis

The global stevia tea market is segmented based on flavor, type, packaging, distribution channel and region.

The Surging Demand for Blended Black Tea Profiles

Shifting consumer preferences toward healthier beverage options, growing awareness of the harmful health effects of excessive sugar consumption, and the growing popularity of natural sweeteners like stevia, have contributed to the steady increase in demand for flavored stevia tea. Flavored stevia tea is becoming increasingly popular among health-conscious consumers looking for tasty but guilt-free beverages since it provides a refreshing and low-calorie substitute for conventional sugary drinks.

Beverage producers are creating flavored stevia teas with natural ingredients and flavors, like fruit extracts, herbs, and spices, in response to the increased desire for clean-label products. In keeping with customer expectations for real, healthy drinks, these natural flavorings improve the flavor and aroma of stevia tea.

In April 2022, Pure Leaf Iced Tea announced the expansion of its tea portfolio with new lower-sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners while saying "yes" to great taste with stevia sweetener. The products are available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on pure leaf favorites - subtly sweet black tea, subtly sweet peach, and subtly sweet lemon.

Geographical Penetration

Increasing Trend of Overall Well-being among Asia-Pacific

A wide range of elements are contributing to the notable development in the Asia-Pacific region's stevia tea demand. There is a growing trend for natural and plant-based beverages like stevia tea among customers in Asia-Pacific who are becoming more ecologically concerned and health conscious. Consumers' search for better beverage options is being driven by growing worries about sugar intake, obesity, and health issues tied to lifestyle choices.

According to the World Health Organization (WHO), 20% of children and adolescents aged 5-19 were overweight in 2022, up from 8% in 1990. 8% of children and adolescents were obese in 2022, up from 2% in 1990. The Pacific is the most overweight subregion in the world, with 59% of adults being overweight and 20% being obese. In Asia-Pacific, about 227 million people live with type 2 diabetes and about half of them are undiagnosed and unaware of developing long-term complications.

For companies that produce stevia tea, the Asia-Pacific area offers a sizable market. China, Japan, India, and South Korea are among the world's top tea-drinking nations, and these nations are located in the region. Prime markets for stevia tea products include these nations because of their rich traditions of drinking tea and their strong cultural appreciation of herbal and medicinal teas.

Moreover, the popularity of stevia as a sweetening agent is on the rise in the Asia-Pacific region, driven by growing consumer awareness of its natural origin and zero-calorie properties. Stevia is widely used as a sugar substitute in various food and beverage products, including tea, to cater to health-conscious consumers seeking to reduce their sugar intake.

COVID-19 Impact Analysis

Regarding the stevia tea market, the COVID-19 epidemic has had a conflicting effect. As a natural and health-conscious alternative, stevia tea is one of the functional beverages that has become increasingly popular due to the pandemic's greater emphasis on health and wellness. The antioxidant qualities of stevia tea attracted consumers looking for items that would strengthen their immune systems and reduce stress.

Nonetheless, the epidemic also caused supply chain disruptions, which resulted in logistical difficulties and shortages of transportation, raw materials, and packing. Furthermore, stevia tea product usage outside of homes was impacted by lockdown procedures and limitations on foodservice facilities. Notwithstanding these obstacles, the demand for stevia tea was boosted by the growing trend of healthy living and the accessibility of ready-to-drink items.

Russia-Ukraine War Impact Analysis

The protracted hostilities between Russia and Ukraine have created uncertainty and disturbances in the worldwide supply chain, which could have an impact on the stevia tea industry. Due to its large stevia production, Ukraine may experience disruptions in stevia harvesting, cultivation, or exports, which may affect the availability and cost of stevia-based goods such as stevia tea. The international commerce of stevia tea may also be impacted by shifts in import-export laws and currency exchange rates brought on by geopolitical unrest and trade interruptions.

Moreover, the demand for high-end stevia tea products, especially in Eastern European countries, may be impacted by the region's economic instability and consumer spending power. In general, the conflict between Russia and Ukraine raises concerns about supply chain interruptions, market instability, and shifts in consumer behavior that could have an influence on the market in the short to medium term.

By Flavor

Unflavored
Flavored
- Lemon
- Peach
- Raspberry
- Mint
- Others

By Type

Green Tea with Stevia
Black Tea with Stevia
Herbal Tea with Stevia
White Tea with Stevia
Oolong Tea with Stevia
Rooibos Tea with Stevia
Matcha Tea with Stevia
Blended Teas with Stevia
Others

By Packaging

Bottles
Cans
Tetra Packs
Cartons
Pouches
Others

By Distribution Channel

Supermarkets/Hypermarkets
Online Retail
Specialty Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In December 2023, the RYL Co. launched its debut line of functional wellness teas. RYL's teas combine the health benefits of traditional steeped tea and 200 mg of polyphenols with the company's zero-sugar, zero-calorie formula. Each tea is made with all-natural monk fruit and stevia leaf extract sweeteners, contains no artificial ingredients and comes in a sustainably packaged aluminum can.
In November 2021, GIDC, the Stevia Company, and maker of glorious products, is bringing no sugar iced tea mixes in major supermarkets and groceries! Consumers who cut on sugar in their diet can now enjoy low calorie, no sugar iced tea mixes that are sweetened by natural alternatives. Glorious blend iced tea mixes are naturally sweetened with stevia.
In January 2020, as part of a new campaign focusing on health and wellness, Tastea introduces a line of sugar-free and low-sugar tea with addition of Stevia sweetener to its menu. In an effort to offer customers healthier alternatives, as well as cater to special dietary needs, the zero-calorie, natural sweetener stevia is now available at all Tastea locations

Competitive Landscape

The major global players in the market include Pure Leaf, Tiesta Tea, Steaz, ILE, Bigelow Tea, Traditional Medicinals, Harney & Sons, Celestial Seasonings, Numi Organic Tea and Yogi Tea.

Why Purchase the Report?

To visualize the global stevia tea market segmentation based on flavor, type, packaging, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stevia tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global stevia tea market report would provide approximately 70 tables, 71 figures, and 219 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet By Flavor
3.2.Snippet by Type
3.3.Snippet by Packaging
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Health Consciousness and Demand for Natural Products
  - 4.1.1.2.Growing Awareness of Sugar Alternatives and Low-Calorie Beverages
- 4.1.2.Restraints
  - 4.1.2.1.Regulatory Challenges and Compliance Issues
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Flavor

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 7.1.2.Market Attractiveness Index, By Flavor
7.2.Unflavored*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Flavored
- 7.3.1.Lemon
- 7.3.2.Peach
- 7.3.3.Raspberry
- 7.3.4.Mint
- 7.3.5.Others

8.By Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2.Market Attractiveness Index, By Type
8.2.Green Tea with Stevia*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Black Tea with Stevia
8.4.Herbal Tea with Stevia
8.5.White Tea with Stevia
8.6.Oolong Tea with Stevia
8.7.Rooibos Tea with Stevia
8.8.Matcha Tea with Stevia
8.9.Blended Teas with Stevia
8.10.Others

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Bottles*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Cans
9.4.Tetra Packs
9.5.Cartons
9.6.Pouches
9.7.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Online Retail
10.4.Specialty Stores
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.2.6.1.U.S.
- 11.2.6.2.Canada
- 11.2.6.3.Mexico

11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.3.6.1.Germany
- 11.3.6.2.UK
- 11.3.6.3.France
- 11.3.6.4.Italy
- 11.3.6.5.Spain
- 11.3.6.6.Rest of Europe

11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.4.6.1.Brazil
- 11.4.6.2.Argentina
- 11.4.6.3.Rest of South America

11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Pure Leaf*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Tiesta Tea
13.3.Steaz
13.4.ILE
13.5.Bigelow Tea
13.6.Traditional Medicinals
13.7.Harney & Sons
13.8.Celestial Seasonings
13.9.Numi Organic Tea
13.10.Yogi Tea

LIST NOT EXHAUSTIVE