北美付费电视市场预测

加拿大和美国的付费电视订户数量预计将从 2015 年的 1.11 亿下降到 2029 年的 6,000 万。 美国将失去总人口的 51%（减少 4,900 万人），加拿大将减少 23%（减少 300 万人）。 北美付费电视渗透率预计将从 2015 年的 85% 下降至 2029 年的 43%，而美国预计 2024 年将降至 50% 以下。

本报告调查了北美付费电视市场，总结了家庭普及率、付费电视订户数量、付费电视收入趋势和预测，以及按平台和主要国家/地区进行的详细分析。

目录

提供的内容：

• 见解：详细的国家分析 PDF 文件（16 页）
• Excel 工作簿有关加拿大和美国主要营运商、国家/地区和平台的家庭普及率、付费电视订户数量以及付费电视收入的数据（2015-2029 年）

The number of pay TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029. The US will lose 51% of its total (down by 49 million), with Canada down by 23% (3 million). North American pay TV penetration will drop from 85% in 2015 to 43% by 2029. The US will drop below 50% in 2024.

Simon Murray , Principal Analyst at Digital TV Research, said: "The number of pay TV subscribers across the region plummeted by 41 million between 2015 and 2023. Subscription declines will slow, with a fall of 10 million subscribers between 2023 and 2029."

Table of Contents

Published in February 2024, this 42-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 16 -page PDF document.

• Excel workbook covering each year from 2015 to 2029 for Canada and the US by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following: