拉丁美洲付费电视市场预测

拉丁美洲的付费电视订户数量预计将维持在 5,300 至 5,400 万之间。 这比 2017 年 7,300 万人的峰值有所下降。 在巴西，2015年至2023年期间它失去了900万订户，预计2023年至2029年期间将失去200万订户，订户总数为780万。

虽然墨西哥的电视家庭较少，但其付费电视订户数量比巴西多。 自 2016 年达到高峰（2,100 万人）以来，墨西哥的订阅用户数量一直在下降，但预计未来该数字将稳定在 1,600 万左右。

本报告调查了拉丁美洲的付费电视市场，总结了家庭普及率、付费电视订户数量、付费电视收入趋势和预测，以及按平台和主要国家/地区进行的详细分析。

目录

提供的内容：

• 见解：详细的国家分析 PDF 文件（56 页）
• Excel 工作簿：按19 个国家/地区的主要营运商、国家/地区和平台划分的家庭普及率、付费电视订户数量和付费电视收入数据（2015-2029 年）

The number of pay TV subscribers in Latin America will stay at 53-54 million. This is down from the peak of 73 million in 2017. Brazil lost 9 million subscribers between 2015 and 2023, but will "only" lose 2 million between 2023 and 2029 to total 7.8 million.

Mexico has more pay TV subscribers than Brazil despite having many fewer TV households. Mexico has lost subscribers since its peak year of 2016 (21 million), but will now settle at around 16 million.

Simon Murray , Principal Analyst at Digital TV Research, said: "Most Latin American countries - not all - are coming out of economic recessions and periods of social unrest, which adversely affected the pay TV sector. Pay TV also has to battle against the well-served SVOD sector, with the major US-based platforms all operational in Latin America.

Table of Contents

Published in March 2024, this 102-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 56-page PDF document.

• Excel workbook covering each year from 2015 to 2029 for 19 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform;

Forecasts for the following 19 countries and 68 operators: