中国服装鞋帽市场

2025年，中国服装鞋帽市场呈现温和成长态势，主要受消费者对舒适度和自我满足感的需求所驱动，其中运动服饰市场成长尤为显着。家庭可支配收入中位数的成长支撑了消费支出，而稳定的经济状况和人们对运动日益增长的兴趣也推动了销售。儘管安踏（中国）股份有限公司在2025年巩固了其领先地位，但市场竞争格局依然分散。

Euromonitor International发布的《中国服装鞋履市场报告》全面分析了中国服装鞋履市场的规模和结构。该报告基于2020年至2024年的最新零售销售数据和分销分析，指出了推动市场成长的行业，重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析。报告也对2029年的市场发展趋势进行了预测。

目标产品：服装、鞋类、运动服

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 五年预测可以帮助您评估市场的发展前景。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 服装和鞋类引领消费者舒适度、运动服饰繁荣和数位零售

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 成长受经济状况、理性消费和技术创新驱动。
• 运动服饰透过创新推动服装和鞋类市场的成长。
• 图 2：迪桑特进军更专业的户外领域
• 市场两极化影响价值成长

未来展望

• 收入成长、直接面向消费者的策略以及永续性预计将推动成长。
• 功能性和运动性服装在女性中越来越受欢迎。
• 小众品牌透过创新推动鞋类产品成长。

竞争格局

• 安踏凭藉其多元化的业务覆盖、品牌策略和分销管道，进一步巩固了其市场领先地位。
• 图3 安踏门市运用高科技提升顾客购物体验
• 在稳定的环境下，有机会加强产品和行销。

频道

• 兴趣电商平台抖音从天猫手中夺取市场份额
• 图 4. 基于兴趣的电子商务对天猫构成挑战
• 快速交易因30分钟内送达而流行起来。
• 图 5. 分析师观点

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图7 2025年中国PEST分析

消费者背景

• 图 8. 2025 年中国消费者的关键洞察
• 图9：2025年中国消费者趋势

国家报告免责声明

资讯来源

中国女性服饰

关键数据结果

2025年的发展

• 受数位领域挑战和「新中国模式」的影响，成长缓慢且谨慎。
• 图 10. 2025 年的主要趋势

产业表现

• 预计2025年经济成长将保持温和，主要得益于收入成长，但消费者谨慎态度将抑製成长。
• 数位原生品牌能够吸引更年轻、更注重性价比的消费者。
• 图11 像Basement FG这样的数位原生品牌正在中国女性服饰市场占据主导地位。

未来展望

• 可支配收入的成长和「新中国式」生活方式将推动未来的成长。
• 数位商务和全通路策略影响销售
• 图 12 分析师观点
• 新兴趋势对商业的影响

竞争格局

• 大型公司拥有广泛的零售网络，但存在两极化现象。
• 图13：中国女性服饰的两极化格局正在重组
• 数位原生代挑战者和全通路策略要求现有企业做出调整

频道

• 零售电子商务为女性服饰提供了便利和实惠。
• 全通路策略至关重要，因为线下销售仍然非常重要。

产品

• 旅游业正在彻底改变度假服装的设计。
• 图 14：旅游主题品牌正在崛起，以满足不断变化的消费者需求

国家报告免责声明

中国男装

关键数据结果

2025年的发展

• 价值、功能性和电子商务正在推动男装市场成长，但同时也存在两极化现象。
• 图 15. 2025 年的主要趋势

产业表现

• 在经济情势谨慎的情况下，消费者的优先事项正在转变。
• 图 16 市场两极化抑制男装价值成长
• 男士外套销售成长，因为消费者优先考虑必需品。

未来展望

• 儘管销售量下降，但由于收入成长和日常必需品增加，价值成长仍将持续。
• 「新中国风」以现代轮廓赢得文化自信
• 男装需具备功能性特点
• 图 17 分析师观点

竞争格局

• 挑战者将透过数位化敏捷性削弱现有企业的市场份额
• 图 18 挑战者公司逐步赢得顾客购买倾向率并实现价值销售
• 爱马仕和 Basement FG 凸显了中国市场的两极化。

频道

• 极具竞争力的定价策略协助男装零售电商平台取得领先地位。
• 线下韧性和低成本颠覆性创新相结合，迫使零售商做出调整

产品

• Biemlfdlkk 将实用功能与轻鬆美学相结合
• 图 19：品牌将实用功能与低调风格结合

国家报告免责声明

中国童装

关键数据结果

2025年的发展

• 高品质、功能性强的产品推动了中国童装市场的价值成长
• 图 20. 2025 年的主要趋势

产业表现

• 人口和社会经济因素导致的销售成长
• Balabala 透过精准的产品和高端策略提升销售额
• 图 21：功能型 Balabala 的平均交易额较高
• 户外风格透过功能性设计推动创新。
• 图22：户外风格是儿童服装的新趋势
• 年龄细分加剧推动了童装市场的成长
• 图 23：童装产业正日益按年龄细分

未来展望

• 越来越多的家长开始重视儿童服装的永续。
• 透过情感价值和高功能性提升童装销量
• 图 24 分析师观点

竞争格局

• 在竞争格局分散的情况下，Balabala 保持领先地位。
• Zosee的创新优势推动了童装产业的快速成长
• 永高收购邦宝预计将扩大中国高端童装市场。

频道

• 电子商务零售以全新的经营模式引领童装产业。
• 全通路布局对童装品牌至关重要

国家报告免责声明

中国运动服

关键数据结果

2025年的发展

• 户外服装和鞋类在激烈的竞争中推动运动服装的繁荣。
• 图25. 2025年的主要趋势

产业表现

• 户外运动爱好者透过高性能产品推动成长。
• Kailas 利用专业服务促进越野跑的发展
• 图 26 凯拉什山利用越野跑日益增长的人气，迅速获得了公众的关注。
• 两极化推动了对物有所值的奢华运动服的需求。

未来展望

• 政府支持和收入成长预计将推动成长。
• 以业绩为导向的产品和品牌建立变得显而易见

竞争格局

• 在竞争日益激烈的市场中，耐吉和阿迪达斯依然保持领先。
• 专业技术和社区参与推动了凯拉什的发展
• 安踏集团的策略性收购将有助于重塑运动服装产业，尤其是户外装备产业。

频道

• 零售电子商务推动了运动服装的销售，但体育用品商店仍然处于领先地位。
• 专业零售概念与直播带动销售成长
• 图 27 分析师观点
• 畅货中心以其精緻的概念重新定义了零售体验。
• 图28 超越折扣：中国体育用品经销店的崛起

产品

• Kailas 和 TopSports 透过专业服务推动创新
• 图 29：从巨头到小众：TopSports 如何重塑中国运动服饰市场

国家报告免责声明

中国牛仔裤

关键数据结果

2025年的发展

• 怀旧情怀：耐久性数位化推动中国牛仔裤市场成长
• 图 30. 2025 年的主要趋势

产业表现

• 消费者优先考虑耐用性和怀旧风格
• 图 31 分析师观点
• 经典的牛仔裤作为必备服饰，引领潮流。

未来展望

• 超高端牛仔裤将带动成长，其次是普通牛仔裤的销售。
• 牛仔裤的设计融合了怀旧情怀和实用功能。
• 零售电子商务在牛仔裤产业的重要性

竞争格局

• 儘管数位化原生品牌发展势头强劲，Levi's 依然保持强劲势头。
• 平价品牌和高端品牌都发展良好，导致市场两极化。
• 图 32 奢侈品和价值导向参与企业的不同策略
• 新兴品牌以创新策略颠覆市场。
• 图 33 Simple Pieces 以极简设计和齐全的尺寸重新定义了牛仔裤。

频道

• 电商零售商以增强的行动体验引领牛仔裤市场
• 线下销售对合身度和舒适度仍然很重要。

产品

• ICICLE的永续和包容性设计推动了牛仔裤的创新。
• 图 34 ICICLE 的丹宁布料系列体现了永续性和周到设计的融合。

国家报告免责声明

中国袜子

关键数据结果

2025年的发展

• 情感价值和全通路策略推动了袜业的成长
• 图 35. 2025 年的主要趋势

产业表现

• 在中国，由于销量庞大，不透明丝袜在丝袜销售中占据主导地位。
• Bananain 的情感诉求透过创新行销提升了库存销量
• 图 36 穿袜子的香蕉不只是袜子

未来展望

• 随着消费者更加重视健康和个性，不透明丝袜的流行趋势仍在持续。
• 图 37 分析师观点
• 女性平等和服装规范的改变正在重新定义时尚标准。
• 功能性长袜在运动爱好者中越来越受欢迎。

竞争格局

• 南极人凭藉成本绩效策略保持领先地位
• 图38 缺乏创新影响销售，朗沙举步维艰
• 为以低价提供高价值袜子的玩家提供成长机会

频道

• 凭藉丰富的产品线和实惠的价格，零售电子商务引领库存产业。
• 创新策略催生新的零售概念

产品

• 新材料推动袜子产品的创新
• 图 39：材料创新赋予袜子多种功能

国家报告免责声明

中国服装配件

关键数据结果

2025年的发展

• 儘管面临经济逆风，但服装配件凭藉其实用性和永续性，依然蓬勃发展。
• 图 40. 2025 年的主要趋势

产业表现

• 二手商品转售业务的扩张威胁到服装配件的主要销售
• 图 41：二手市场的成长威胁一级市场
• 基本款和百搭款服饰配件的关键驱动因素

未来展望

• 在消费者需求变化和经济逆风的背景下，价值仍然成长
• 消费者对时尚和实用性的需求不断增长，但二手房转售和租赁趋势预计将阻碍成长。
• 永续性和数位化创新将日益塑造服装配件的未来。
• 图 42 分析师观点

竞争格局

• 虽然奢侈品牌的市占率不断扩大，但低价品牌也不断崛起。
• 图43 极化现象持续影响中国的销售与竞争格局
• 挑战者凭藉创新策略和低价策略获得优势。
• 图 44 挑战者正积极从现有企业手中抢夺流量和收入

频道

• 零售电子商务推动中国服装和配件销售
• 实体店在服装和配件购物方面经久不衰的吸引力

国家报告免责声明

中国鞋业

关键数据结果

2025年的发展

• 创新、永续性和不断变化的消费趋势推动温和成长
• 图 45 2025 年的主要趋势

产业表现

• 购买力和消费者信心的提升支撑了经济成长。
• 女性用带动销售额成长，但童鞋带动成长。
• 中国都会人喜爱勃肯鞋的休閒生活方式。
• 图 46 勃肯鞋业策略性地重返中国市场

未来展望

• 随着新的国家标准对环保产品产生影响，预计成长将持续。
• 品牌建立对于吸引年轻消费者变得越来越重要。
• 随着健康意识的提高，运动鞋在各个类别中都将越来越受欢迎。

竞争格局

• 安踏以强而有力的策略与耐吉展开博弈。
• On的战略扩张推动了其在中国的成长。

频道

• 随着消费者追求便利性，零售电子商务引领分销。
• 具有创新店铺形式的新型零售概念的涌现
• 图 47 分析师观点
• 关税和供应链变化推动分销组合的转变
• 图 48 销售额从出口转向国内销售

产品

• Fila的创新产品发布提升了品牌形象和销售。
• 图 49 技术促进鞋类销售

国家报告免责声明

Apparel and footwear in China exhibited a slow growth trajectory in 2025, driven by consumer demand for comfort and self-satisfaction, with particularly strong growth for sportswear. Consumer spending was supported by the rising median household disposable income, and sales were driven by steady economic conditions and the growing enthusiasm for exercise and sports. Although Anta (China) Co Ltd extended its leading position in 2025, the competitive landscape remained fragmented. The rise of reta...

Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is driven by economic conditions, rational purchases, and technological innovation
• Sportswear drives growth in apparel and footwear through innovation
• CHART 2 Descente Tap Into the More Professional Outdoor Segment
• Market polarisation affects value growth

WHAT'S NEXT?

• Rising incomes, DTC strategies, and sustainability expected to drive growth
• Functional and athletic apparel set to gain further popularity among women
• Niche brands to drive growth in footwear through innovation

COMPETITIVE LANDSCAPE

• Anta's multi-category coverage, brand strategy, and distribution extend its leading position
• CHART 3 Anta's Store Uses High-Tech to Improve the Customer Shopping Experience
• In a stable environment, opportunities for enhancing products and marketing

CHANNELS

• Interest-based e-commerce platform Douyin takes share from Tmall
• CHART 4 Interest-Based E-Commerce is a Challenger to Tmall
• Quick commerce gains traction with 30-minute delivery
• CHART 5 Analyst Insight

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in China 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in China 2025
• CHART 9 Consumer Landscape in China 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth amidst caution, driven by digital challengers, and "New Chinese Style"
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Moderate growth in 2025 driven by rising incomes, but constrained by consumer caution
• Digital-native brands capture budget-conscious young consumers
• CHART 11 Digital-native Brands Like Basement FG Capture Sales in Womenswear in China

WHAT'S NEXT?

• Rising disposable incomes and "New Chinese Style" to drive future growth
• Digital commerce and omnichannel strategies to dictate sales
• CHART 12 Analyst Insight
• Business impact of emerging trends

COMPETITIVE LANDSCAPE

• Leaders offer extensive retail networks, while polarisation is seen
• CHART 13 Polarisation Reshapes Womenswear in China
• Digital-native challengers and omnichannel strategies will require adaptation by incumbents

CHANNELS

• Retail e-commerce offers convenience and good prices for womenswear
• As offline sales remain significant, an omnichannel strategy is important

PRODUCTS

• Travel and tourism drive innovation in resortwear designs
• CHART 14 More Brands Follow the Travel Theme to Capture Changing Consumer Needs

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Amidst a cautious economic climate, a shift in consumer priorities is seen
• CHART 16 Market Polarisation Weighs on Value Growth in Menswear
• Men's outerwear drives sales as consumers prioritise essentials

WHAT'S NEXT?

• Value growth to persist amidst volume decline, driven by income rise and essentials
• "New Chinese Style" to gain cultural confidence through modern silhouettes
• Functional features will be demanded in menswear
• CHART 17 Analyst Insight

COMPETITIVE LANDSCAPE

• Challengers erode incumbents' share through digital agility
• CHART 18 Challengers Gradually Capture Mind Share and Value Sales
• Hermes and Basement FG illustrate market polarisation in China

CHANNELS

• Competitive pricing contributes to the lead of retail e-commerce in menswear
• Offline resilience meets low-cost disruption, demanding retailer adaptation

PRODUCTS

• Biemlfdlkk merges practical features with a relaxed aesthetic
• CHART 19 Brands Merge Practical Features with Understated Style

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High-quality, functional products fuel value growth in childrenswear in China
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Sales driven by demographic and socioeconomic factors
• Balabala drives sales with targeted products and high-end strategy
• CHART 21 Balabala's High Average Transaction Value by Focusing on Functionality
• Outdoor style drives innovation with functional designs
• CHART 22 Outdoor Style is a New Trend in Childrenswear
• Further age segmentation drives growth in childrenswear
• CHART 23 Further Segmentation by Age Band Emerges Within Childrenswear

WHAT'S NEXT?

• An increasing number of parents likely to prioritise sustainable childrenswear
• Emotional value and high functionality to drive sales of childrenswear
• CHART 24 Analyst Insight

COMPETITIVE LANDSCAPE

• Balabala maintains its lead in a fragmented competitive landscape
• zosee's innovative edge propels rapid growth in childrenswear
• Youngor's Bonpoint acquisition set to boost luxury childrenswear in China

CHANNELS

• Retail e-commerce leads childrenswear with new business models
• Omnichannel presence becomes key for childrenswear brands

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Outdoor apparel and footwear propels a sportswear boom amidst fierce competition
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Outdoor enthusiasts fuel growth with performance-driven products
• Kailas takes advantage of growth in trail running with specialised offerings
• CHART 26 Kailas Quickly Rises to Public Attention by Capitalising on the Growing Popularity of Trail Running
• Polarisation drives demand for value and premium sportswear

WHAT'S NEXT?

• Government support and rising incomes expected to drive growth
• Performance-driven products and brand-building will be evident

COMPETITIVE LANDSCAPE

• Nike and adidas hold leading positions amidst intensifying competition
• Specialisation and community engagement drive growth for Kailas
• Strategic acquisition by Anta Group set to reshape sportswear, particularly outdoor products

CHANNELS

• Retail e-commerce drives sales of sportswear, but sports goods stores still leads
• Specialised retail concepts and livestreaming drive sales growth
• CHART 27 Analyst Insight
• Outlet stores redefine the retail experience with elevated concepts
• CHART 28 Beyond Discounts: The Rise of Sports Outlet Stores in China

PRODUCTS

• Kailas and TopSports drive innovation with specialised offerings
• CHART 29 From Giants to Niches: How TopSports is Repositioning in Sportswear in China

COUNTRY REPORTS DISCLAIMER

JEANS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Nostalgia, durability, and digital drive growth in jeans in China
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise durability and nostalgic styles
• CHART 31 Analyst Insight
• Standard jeans leads as these are staple apparel

WHAT'S NEXT?

• Growth will be driven by super premium jeans, sales by standard jeans
• Jeans will be shaped by nostalgia and functionality
• The importance of retail e-commerce in jeans

COMPETITIVE LANDSCAPE

• Digital-native brands gain traction, but Levi's holds strong
• Polarisation, with both value-focused and premium brands performing well
• CHART 32 Luxury and Value-Focused Players Illustrate Divergent Strategies
• Emerging brands disrupt market with innovative strategies
• CHART 33 Simple Pieces Disrupts Jeans by Championing Minimalist Design and Inclusive Sizing

CHANNELS

• Retail e-commerce leads jeans with enhanced mobile experiences
• Offline sales remain important for fit and touch

PRODUCTS

• ICICLE's sustainable and inclusive designs drive innovation in jeans
• CHART 34 ICICLE's Denim Line Embodies the Convergence of Sustainability and Thoughtful Design

COUNTRY REPORTS DISCLAIMER

HOSIERY IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Emotional value and omnichannel strategies drive growth for hosiery
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Non-sheer hosiery dominates value sales of hosiery in China through high volumes
• Bananain's emotional appeal boosts sales of hosiery through innovative marketing
• CHART 36 Bananain Socks Are More Than Just Socks

WHAT'S NEXT?

• A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
• CHART 37 Analyst Insight
• Women's equality and changing dress codes redefine fashion norms
• Functional hosiery set to gain traction among sports enthusiasts

COMPETITIVE LANDSCAPE

• Nan Ji Ren maintains its lead through a cost-performance strategy
• CHART 38 Langsha Struggles as Lack of Innovation Impact Sales
• Opportunities for growth for players offering budget and high-value hosiery

CHANNELS

• Retail e-commerce leads hosiery with its diverse product range and affordable prices
• New retail concepts emerge with innovative strategies

PRODUCTS

• New materials drive functional innovation in hosiery
• CHART 39 Materials Innovation Enables Socks to Have Various Functionalities

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories thrives on practicality and sustainability despite economic headwinds
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Resale expansion threatens primary sales of apparel accessories
• CHART 41 The Rise of the Resale Market Threatens the Primary Market
• Essential and adaptable - key growth drivers in apparel accessories

WHAT'S NEXT?

• Value growth amidst shifting consumer demands and economic headwinds
• Rising demand for style and practicality, but resale and rental trends set to hamper growth
• Sustainability and digital innovation will increasingly shape the future of apparel accessories
• CHART 42 Analyst Insight

COMPETITIVE LANDSCAPE

• Luxury brands consolidate their presence while the low-end fragments
• CHART 43 Polarisation Continues to Impact Sales and the Competitive Landscape in China
• Challengers gain ground through innovative strategies and lower pricing
• CHART 44 Challengers Actively Take Traffic and Sales From Incumbents

CHANNELS

• Retail e-commerce leads sales of apparel accessories in China
• The enduring appeal of physical stores for purchases of apparel accessories

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Moderate growth driven by innovation, sustainability, and evolving consumer trends
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is sustained by rising spending power and consumer confidence
• Women's footwear leads sales, but children's footwear leads growth
• Chinese urbanites embrace Birkenstock's casual lifestyle appeal
• CHART 46 Birkenstock's Significant Strategic Re-Entry Into the Chinese Market

WHAT'S NEXT?

• Growth set to continue, with new national standard impacting green products
• Brand-building will be increasingly important to attract younger consumers
• Rising health consciousness will make sports footwear more popular across categories

COMPETITIVE LANDSCAPE

• Anta draws closer to Nike with strong strategies
• On's strategic expansion drives its growth in China

CHANNELS

• Retail e-commerce leads distribution as consumers seek convenience
• New retail concepts emerge, with innovative store formats
• CHART 47 Analyst Insight
• Tariffs and supply chain shifts drive changes in distribution mix
• CHART 48 Shift in Sales From Export To Domestic

PRODUCTS

• Fila's innovative product launches boost its brand image and sales
• CHART 49 Technology Can Boost Sales of Footwear

COUNTRY REPORTS DISCLAIMER