越南服装鞋帽市场

儘管2025年越南经济成长放缓，但其服装鞋帽市场仍展现出韧性。智慧服装凭藉着积极的促销宣传活动和功能创新推动了市场成长。注重价格的消费者优先考虑折扣力度大规模的商品，而品牌则透过永续材料和高科技设计竞争。电子商务持续快速发展，直播购物和社群媒体行销改变了消费者的购买行为，数位管道发挥了关键作用。

Euromonitor International发布的《越南服装鞋帽市场报告》全面分析了越南服装鞋帽市场的规模和结构。报告涵盖了2021年至2025年的最新零售销售数据和分销分析，帮助您识别推动市场成长的细分领域。报告重点介绍了主要企业和领先品牌，并对影响市场的关键因素进行了策略分析。此外，报告也对2030年的市场发展趋势进行了预测。

目标产品：服装、鞋类、运动服

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 经济压力推动了促销活动的增加数位化的加速。

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 价格敏感度和促销力度将影响温和成长。
• 图2：ACFC私人销售将于2025年夏季在河内恢復
• 永续性和材料创新正在改变消费者的吸引力
• 图3：欧文顺应技术驱动永续性的趋势，引进了超现代的高科技产品。

未来展望

• 人工智慧和创新有望推动优质化。
• 网路购物和功能性设计正在改变零售格局。
• 图 4 分析师观点
• 循环时尚和符合道德规范的生产方式正蓬勃发展。
• 图5：越南二手服饰的旅程

竞争格局

• 全球品牌利用数位化敏捷性来维持领先地位。
• 在经济压力下，本土品牌在价格和创新方面竞争。

频道

• 线下通路依然占据主导地位，而电子商务正在加速份额成长。

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 7 越南 PEST 分析（2025 年）

消费者背景

• 图 8. 越南消费者关键洞察（2025 年）
• 图 9：越南消费趋势（2025 年）

国家报告免责声明

资讯来源

越南女性服饰

关键数据结果

2025年的发展

• 适应数位商务和永续性的需求
• 图 10. 2025 年的主要趋势

产业表现

• 经济不确定性减缓了女性服饰产业的成长势头
• 促销力道与功能创新支援品类韧性
• 二手交易和租赁平台正在蚕食一级市场销售份额。
• 图 11 Z 世代的储蓄方式：减少购买，增加二手服饰租赁

未来展望

• 消费者优先事项的改变推动品类稳定扩张
• 互动式、人工智慧主导的未来购物
• 图 12 分析师观点
• 永续性和整体性有望成为竞争优势的关键因素。
• 图 13 越南青年：2025 年全球学生时装週

竞争格局

• 儘管国际品牌占据主导地位，但市场分散的局面依然存在。

频道

• 随着直播和社交电商的融合，数位管道蓬勃发展

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越南男装

关键数据结果

2025年的发展

• 成熟的数位化能力和永续性将决定未来的成功。
• 图 14. 2025 年的主要趋势

产业表现

• 经济压力及促销活动影响品类表现
• Z世代和本土品牌如何重新定义越南风格
• 越南防护衣与功能性男装的兴起
• 图 15 欧文推出超现代高科技产品，顺应科技驱动的永续发展趋势

未来展望

• 消费者优先事项的改变推动品类稳定扩张
• 永续性和整体性有望成为竞争优势的关键因素。
• 人工智慧驱动的行销和数位平台如何改变零售业
• 图 16 分析师观点

竞争格局

• 市场分散化现象依然存在，品牌表现参差不齐。

频道

• 儘管市占率下降，线下零售仍保持领先地位

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越南儿童服装

关键数据结果

2025年的发展

• 材料创新和全通路扩张推动稳定成长
• 图 17. 2025 年的主要趋势

产业表现

• 需求疲软之际，价值主导成长势头强劲
• 图 18：AvaKids 将于 2025 年开始定期提供童装最高 50% 的折扣。
• 促销活动和价格敏感度会影响购买模式
• 图 19. 胡志明市购物季活动大幅折扣
• 旅游业的復苏将提振休閒服装和礼服的需求。

未来展望

• 预测成长和新的购买模式
• 图 20 分析师观点
• 引领未来产品开发的技术与材料
• 越南童装产业永续转型之路

竞争格局

• 品牌知名度和广泛的影响力巩固了其领先地位。
• 季节性活动可提高品牌知名度和参与度。
• 图 21. Rabity 越南独立日短袖 T 恤（男女）

频道

国家报告免责声明

越南运动服

关键数据结果

2025年的发展

• 经济压力和创新塑造了越南运动服装的韧性
• 图 22. 2025 年的主要趋势

产业表现

• 2025年经济压力将抑制运动服饰业的成长。
• 政府体育政策有利于退役运动员。
• 图23.岘港运动旅游潜力
• 功能性设计如何帮助新的社交健身趋势
• 图 24 拿起球桿，一起玩耍－Coolmate 的匹克球系列激发了人们的连结和活动

未来展望

• 创新和技术有望推动运动服装业务成长
• 满足越南对适应性运动服的需求
• 永续性和整体性趋势正在加速发展。
• 图 25 分析师观点

竞争格局

• 国际品牌在促销活动增加的情况下仍保持强劲势头。

频道

• 线下零售仍占主导地位，消费者寻求店内体验。

国家报告免责声明

越南牛仔裤

关键数据结果

2025年的发展

• 价值韧性与功能创新引领品类復苏
• 图 26 2025 年的主要趋势

产业表现

• 选择性消费和折扣影响品类表现
• 市场两极化导致不同价格区间的产品表现各异。
• 本土品牌凭藉永续性和价值主导型创新竞争。

未来展望

• 创新和个性化护理指导康復
• 图 27：ProCool 牛仔裤以 IconDenim 的全新创新技术吸引消费者
• 优质化将推动细分市场成长
• 社交商务和人工智慧主导的创新如何改变需求
• 图 28 分析师观点

竞争格局

• 多元化的零售布局和数位化敏捷性提升了公司排名

频道

• 数位化整合和市场两极化将重新定义分销

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越南袜子

关键数据结果

2025年的发展

• 实用风格和不断发展的数位化商务将塑造该品类温和的成长。
• 图 29 2025 年的主要趋势

产业表现

• 主导需求和大幅折扣推动价值成长
• 受旅行和运动需求的推动，不透明长袜销量很好。
• 图 30 AK 文化半程马拉松 2025：文化与运动体验
• 先进材料与功能设计

未来展望

• 积极的生活方式和性能特征支持未来的成长
• 技术和永续性塑造产品创新

竞争格局

• 主要企业和品牌支撑着碎片化的市场格局。
• 以数位化为先导的本地企业正在崛起，成为不容忽视的挑战者

频道

• 线上和社交商务发展势头强劲

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越南服装配件

关键数据结果

2025年的发展

• 数位化互动和功能设计有望推动未来的业绩成长。
• 图 31 2025 年的主要趋势

产业表现

• 选择性支出影响了各类别业绩
• 图 32 岘港 2025 年大型促销活动：振兴当地经济
• 旅游活动带动了对某些配件的需求

未来展望

• 预计整个预测期内价值将保持稳定成长。
• 技术应用预计将指导未来的产品开发
• 图 33 分析师观点
• 年轻消费者塑造时尚潮流和设计理念。
• 图34 国庆日期间的时尚配件市场

竞争格局

• 国际品牌在分散的市场中保持了较高的知名度
• 本土的、无品牌的、以数位化为先的挑战者发挥了关键作用

频道

• 随着购买行为的不断变化，线上管道变得越来越重要。

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越战鞋类

关键数据结果

2025年的发展

• 碎片化的环境将透过创新和管道多元化来适应。
• 图 35. 2025 年的主要趋势

产业表现

• 经济不确定性减缓了鞋类产业的成长动能。
• 旅游復苏支持类别的促进力量和韧性
• 图 36 Lazada 超级促销：限时抢购、组合折扣和团购
• 不断扩大的体育赛事日程为精准品牌推广创造了机会。

未来展望

• 经济前景向好，有利于品类持续扩张。
• 数位化和高科技产品开发加速了市场演变
• 图 37 Hunter Velocity 系列 2K25 - 适合忙碌女性的多功能运动鞋
• 优先考虑永续性，并以多功能设计吸引眼球
• 图 38 分析师观点

竞争格局

• 国际品牌和本土品牌凭藉不同的价值提案竞争，分歧依然存在。

频道

• 线下零售仍占据主导地位，而数位通路的结构性重要性日益增强。

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Apparel and footwear in Vietnam demonstrated resilience in 2025 despite economic slowdown, with growth driven by aggressive promotional campaigns and smart apparel featuring functional innovation. Price-conscious consumers prioritised value through mega discount sales whilst brands competed on sustainable materials and high-tech designs. E-commerce continued its rapid expansion, with livestream shopping and social media marketing reshaping purchasing behaviour as digital channels gained critical...

Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Economic pressures drive promotional intensity and digital acceleration

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Price sensitivity and promotional intensity shape modest growth
• CHART 2 ACFC Private Sale Returns to Hanoi in Summer 2025
• Sustainability and innovation in materials reshape consumer appeal
• CHART 3 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend

WHAT'S NEXT?

• AI and innovation expected to drive premiumisation
• Online shopping and functional design to reshape retail landscape
• CHART 4 Analyst Insight
• Circular fashion and ethical production to gain momentum
• CHART 5 The Journey of Many Used Clothes in Vietnam

COMPETITIVE LANDSCAPE

• International brands leverage digital agility to maintain leadership
• Local brands compete on pricing and innovation amid economic pressure

CHANNELS

• Offline retains dominance whilst e-commerce accelerates share gain

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Vietnam 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Vietnam 2025
• CHART 9 Consumer Landscape in Vietnam 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Adapting to digital commerce and sustainability demands
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty tempers growth momentum across womenswear
• Promotional intensity and functional innovation support category resilience
• Resale and rental platforms erode primary market sales
• CHART 11 Gen Z Saving Style: Limiting Purchases, Increasing Used Clothing Rentals

WHAT'S NEXT?

• Evolving consumer priorities set to drive steady category expansion
• The future of interactive and AI-driven shopping
• CHART 12 Analyst Insight
• Sustainability and inclusivity expected to define competitive positioning
• CHART 13 Vietnam's Youth: Global Student Fashion Week 2025

COMPETITIVE LANDSCAPE

• Market fragmentation maintained amid international brand dominance

CHANNELS

• Digital channels gain ground through livestream and social commerce integration

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital capabilities and sustainability credentials define future success
• CHART 14 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic pressures and promotional activity shape category performance
• How Gen Z and local brands are redefining Vietnamese style
• The rise of protective and performance menswear in Vietnam
• CHART 15 Owen Introduces Ultra Modal High-Tech following Tech-Infused Sustainability Trend

WHAT'S NEXT?

• Evolving consumer priorities set to drive steady category expansion
• Sustainability and inclusivity expected to define competitive positioning
• How AI-powered marketing and digital platforms are reshaping retail
• CHART 16 Analyst Insight

COMPETITIVE LANDSCAPE

• Market fragmentation maintained amid mixed brand performance

CHANNELS

• Offline retail maintains leadership despite share erosion

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Material innovation and omnichannel expansion set to guide steady growth
• CHART 17 Key Trends 2025

INDUSTRY PERFORMANCE

• Value-led growth amid softer demand
• CHART 18 AvaKids Launched Regular Discounts of up to 50% for Childrenswear in 2025
• Promotions and price sensitivity shape purchasing patterns
• CHART 19 Mega Discount at the Shopping Season programme in Ho Chi Minh City
• Tourism recovery supports demand for casual and occasion wear

WHAT'S NEXT?

• Forecast growth and emerging purchasing patterns
• CHART 20 Analyst Insight
• Technology and materials to guide future product development
• Navigating the sustainable shift in Vietnam's childrenswear

COMPETITIVE LANDSCAPE

• Brand familiarity and broad reach support leading positions
• Seasonal activities support brand visibility and engagement
• CHART 21 Rabity's Vietnam Independence Day Short-Sleeve T-Shirt for Boys/Girls

CHANNELS

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic pressures and innovation shape resilient sportswear in Vietnam
• CHART 22 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic pressures temper sportswear's growth in 2025
• Government sports initiatives set to benefit established players
• CHART 23 Da Nang Develops Potential for Sports Tourism
• How functional design is serving new social fitness trends
• CHART 24 PICKLE UP, MATE UP - Coolmate's Pickleball Collection Inspires Connection and Activity

WHAT'S NEXT?

• Innovation and technology expected to drive sportswear growth
• Meeting the demand for adaptable activewear in Vietnam
• Sustainability and inclusivity trend to gain stronger momentum
• CHART 25 Analyst Insight

COMPETITIVE LANDSCAPE

• International brands maintain strength amid intensified promotional activity

CHANNELS

• Offline retail maintains dominance as consumers seek in-store experiences

COUNTRY REPORTS DISCLAIMER

JEANS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value resilience and functional innovation to guide category recovery
• CHART 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Selective spending and discounting shape category performance
• Market polarisation dictates divergent price tier performance
• Local brands leverage sustainability and value-driven innovation to compete

WHAT'S NEXT?

• Technical innovation and personalised engagement to guide recovery
• CHART 27 ProCool Jeans Feature New tech Innovation by IconDenim to Attract Consumers
• Segmented growth to be driven by premiumisation
• How social commerce and AI-driven innovation are reshaping demand
• CHART 28 Analyst Insight

COMPETITIVE LANDSCAPE

• Diverse retail presence and digital agility define company rankings

CHANNELS

• Digital integration and market polarisation redefine distribution

COUNTRY REPORTS DISCLAIMER

HOSIERY IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Practical styles and digital commerce expansion shapes modest category growth
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Mobility-led demand and heavy discounting shape value growth
• Nonsheer hosiery outperforms, boosted by travel and athletic needs
• CHART 30 ak Culture Half Marathon 2025: A Cultural and Sporting Experience
• Advanced materials and functional design

WHAT'S NEXT?

• Active lifestyles and performance features support future growth
• Technology and sustainability set the direction for product innovation

COMPETITIVE LANDSCAPE

• Leading companies and brands anchor a fragmented landscape
• Digital-first local players emerge as credible challengers

CHANNELS

• Online and social commerce gain momentum

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital engagement and functional design expected to guide future performance
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Selective spending shaped overall category performance
• CHART 32 Da Nang Mega Sale 2025: Boosting Local Economy
• Travel activity supported demand for specific accessories

WHAT'S NEXT?

• Steady value growth expected across the forecast period
• Technology adoption expected to guide future product development
• CHART 33 Analyst Insight
• Younger consumers to shape style direction and design priorities
• CHART 34 Fashion and Accessories Market for National Day Celebration

COMPETITIVE LANDSCAPE

• International brands maintained strong visibility in a fragmented market
• Domestic, unbranded and digitalfirst challengers played a significant role

CHANNELS

• Online channels gained importance as purchase behaviour continued to shift

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented landscape adapts through innovation and channel diversification
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty tempers growth momentum across footwear
• Promotional intensity and tourism recovery support category resilience
• CHART 36 Lazada Mega Sale: Flash Deals, Combo Discounts and Group Buying
• Expanding sports event calendar creates opportunities for targeted brand activation

WHAT'S NEXT?

• Brighter economic outlook set to underpin consistent category expansion
• Digital adoption and high-tech product development to accelerate market evolution
• CHART 37 Hunter Velocity Collection 2K25 - Versatile Sneakers for Busy Women
• Sustainability priorities and versatile design to gain prominence
• CHART 38 Analyst Insight

COMPETITIVE LANDSCAPE

• Fragmentation persists as international and local brands compete on distinct value propositions

CHANNELS

• Offline retail maintains dominance whilst digital channels gain structural importance

COUNTRY REPORTS DISCLAIMER