印度服装鞋帽市场

2025年，印度服饰鞋类市场表现强劲，零售额成长8%，主要受消费两极化和可支配所得增加的推动。高端市场表现良好，这得益于富裕的都市区消费者对高品质和品牌产品的偏好，但低端市场的需求仍然强劲。其他主要趋势包括D2C品牌的崛起、对永续性需求的不断增长以及电子商务日益重要。服装鞋类市场将继续保持其成长潜力。

Euromonitor International的《印度服装鞋类市场报告》全面分析了印度服装鞋类市场的规模和结构。报告提供2021年至2025年的最新零售销售数据和分销分析，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和领先品牌，并对影响市场的关键因素进行了策略分析。此外，报告也对2030年的市场发展趋势进行了预测。

目标产品：服装、鞋类、运动服

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

购买这份报告的理由：

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 服装和鞋类市场正在成长，但同时也出现了两极化和数位管道兴起的趋势。

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 两极化驱动着服装和鞋类双重策略
• 图2：大众可负担性和高端创新都将促进2025年的价值成长。
• 关税和供应链中断给零售商带来挑战。
• 图3：孟加拉禁令促使印度服装供应链转向国内采购
• 服装仍然是销量最高的类别，但运动服的成长速度最快。

未来展望

• 收入成长、数位转型和在地化预计将促进经济成长。
• 图 4 分析师观点
• 受健康和舒适趋势以及在地化生产的推动，运动服装行业成长。
• 快时尚、优质化和永续性预计将塑造未来。

竞争格局

• 现有企业保持主导地位，而DTC品牌则重塑了权力格局。
• 创新产品发布和策略伙伴关係
• 图 5：NewMe 以数位优先的时尚和名流合作模式推动了 Z 世代的参与度
• 新参与企业和策略联盟预计将对竞争格局产生影响。

频道

• 儘管电子商务发展迅速，但线下零售仍占据主导地位。
• 零售电子商务正在推动成长，预计这一趋势将持续下去。

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图7 印度PEST分析：2025年

消费者背景

• 图 8. 2025 年印度消费者的关键洞察
• 图 9. 2025 年印度消费者趋势

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资讯来源

印度女性服饰

关键数据结果

2025年的发展

• 儘管供应链中断，市场仍展现韧性。
• 图 10. 2025 年的主要趋势

产业表现

• 政府进口禁令扰乱供应链
• 图11：到2025年，孟加拉的禁令将推动印度服装供应链转向国内采购。
• 国内采购确保了外套业务的成长

未来展望

• 收入成长和女性劳动力的增加将推动长期成长。
• 品牌优先考虑整体性，以吸引更广泛的消费群体。
• 全通路整合对于增强竞争力至关重要。
• 图 12 分析师观点

竞争格局

• 特伦特和阿迪亚·比拉的时尚零售部门将领导女性服饰部门，并拥有多元化的产品组合。
• 主要参与企业将采取独特的策略

频道

• 实体店仍然是女性服饰的主要销售管道。
• 电子商务的成长正在蚕食线下零售通路。

产品

• 网红品牌「Underneat」致力于打造舒适整体性。
• 图 13 Kusha Kapila 的作品《Underneath》：重新定义 2025 年的包容性塑身衣
• Siyaram携新品牌「Zecode」进军平价时尚领域
• 图 14 Siyaram推出Zecode，旨在让快时尚对 Z 世代和都市区消费者更有价值。

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印度男装

关键数据结果

2025年的发展

• 千禧世代和Z世代优先考虑舒适性和多功能性，推动成长
• 图 15. 2025 年的主要趋势

产业表现

• 随着经济扩张和收入成长，男装产业也在蓬勃发展。
• 随着男性越来越重视自己的服装，男士外套正逐渐成为主流。
• 挑战者品牌与老牌品牌之间的互动正在再形成男装产业。

未来展望

• 全通路布局预计将成为成长的关键要素。
• 男士外套仍然是最大的品类，订製外套的销量正在上升。
• 图 16 分析师观点
• 人工智慧主导的个人化和挑战者品牌将塑造未来

竞争格局

• 主要品牌透过优质化来维持其市场地位。
• 信实零售透过全通路策略推动男装业务成长
• 图 17：Reliance Retail 透过 Azio 和 Azio Lux 以及零售扩张来成长。
• 个人化机会与挑战者品牌

频道

• 儘管零售电子商务兴起，线下零售仍占据主导地位。
• Snitch是一个挑战者品牌，希望透过全通路零售来成长。
• 图 18：Challenger Snitch 透过全通路零售快速扩张男装零售业务

产品

• 人工智慧驱动的个人化服务正在改变男装购物体验
• 图 19 谷歌的 AI 驱动虚拟试穿将彻底改变印度的男装购物方式

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印度儿童服装

关键数据结果

2025年的发展

• 优质化和时尚化推动市场扩张
• 图 20. 2025 年的主要趋势

产业表现

• 政策转变加速了对在地采购的重视。
• 图 21：禁止与孟加拉进行陆路运输后，印度童装品牌面临的挑战
• 婴幼儿服装推动了童装市场的成长。
• 小规模贸易业者的供应链面临重大中断。

未来展望

• 家长们开始转向购买有机且时尚的服装。
• 全通路策略对于现有企业参与竞争至关重要。
• 图 22 分析师观点
• 儿童的声音会影响购买决策

竞争格局

• 参与企业凭藉庞大的零售网络占据领先地位。
• 直接面向消费者的品牌利用全通路建立消费者忠诚度。

频道

• 实体店的优点在于顾客更喜欢试穿衣服。
• 图 23 Rare Rabbit's Ones 在德里开设三家新店，扩大零售版图
• 便利性和优质化推动电子商务成长

产品

• Kidbea 倡导使用环保布料，以促进永续性。
• 图 24 Kidbea 为印度的功能性永续性树立了新标准

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印度运动服

关键数据结果

2025年的发展

• 对舒适性和多功能性的需求推动了市场扩张。
• 图25. 2025年的主要趋势

产业表现

• 健身和休閒运动推动成长
• 价值时尚品牌加剧了市场竞争
• 品牌加速本地化生产以减少壁垒
• 图 26：监管和供应链压力将在 2025 年改变印度的运动服装产业

未来展望

• 全通路零售能够提升线上线下所有接点的用户互动。
• Z世代日益增强的健康意识推动了运动服饰的需求成长。
• 包容性设计和数位化影响正在重新定义印度的运动服装。
• 图 27 分析师观点

竞争格局

• 彪马凭藉持续的产品创新保持领先地位。
• lululemon与Tata CLiQ合作，实现策略性市场准入
• 图 28：Lululemon 计画于 2026 年透过与 Tata CLiQ 的特许经营合作进入印度市场。
• BlissClub 以包容性强的女性运动服挑战印度现有品牌。
• 图 29 BlissClub 以包容性强的女性用运动服挑战全球运动服饰巨头

频道

• 由于消费者更倾向于体验式购物，线下零售仍占据主导地位。
• 服装和鞋类专卖店凭藉价值扩张主导线下零售市场。

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印度牛仔裤

关键数据结果

2025年的发展

• 受经济成长和人工智慧创新推动，牛仔裤销售飙升。
• 图 30. 2025 年的主要趋势

产业表现

• 预测性人工智慧变革库存管理并推动销售
• 图 31：人工智慧驱动的预测分析革新时尚零售业并减少库存积压。
• 标准牛仔裤是最大的品类，推动了成长。

未来展望

• 由于收入成长和对时尚丹宁布料的需求增加，预计强劲成长势头将持续。
• 预计更多品牌将采用人工智慧和永续实践来推动成长。
• D2C品牌与网红的合作改变了消费者的参与方式。

竞争格局

• 特伦特和李维·史特劳斯凭藉创新保持领先。
• D2C挑战者和现有企业共同推动创新和成长
• 图 32 现有企业和 D2C 挑战者正在推动牛仔裤产业的创新和成长

频道

• 线下零售商以体验式购物方式占领牛仔裤市场
• 零售电子商务在牛仔裤产业中扮演着越来越重要的角色。
• D2C品牌与网红的合作改变了消费者的参与方式。
• 图 33 分析师观点

产品

• 像Indigotex的靛蓝染色羊毛丹宁布料这样的永续创新产品正在牛仔裤领域越来越受欢迎。
• 图 34 Indigotex 引领靛蓝染色羊毛丹宁布料的永续创新

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印度袜子

关键数据结果

2025年的发展

• 多元化发展与持续成长：高端消费趋势转变与线上销售热潮推动袜类产品销售激增
• 图 35. 2025 年的主要趋势

产业表现

• 随着可支配收入的增加，高端产品和低价产品都在促进市场成长。
• 由于消费者群体广泛，不透明丝袜已成为主流。
• SocksXpress在清奈机场开设高端门市，进一步强化其奢侈品策略。
• 图 36 SocksXpress 透过拓展机场门市提升高阶袜子体验

未来展望

• 年轻消费者推动了对优质、功能性丝袜的需求。
• 图 37 分析师观点
• 就舒适性和实用性而言，不透明的丝袜仍将占据主导地位。
• 塑造电子商务、数位行销和袜业未来的先进功能

竞争格局

• 挑战者品牌赶上老牌
• D2C和高端品牌的推出推动了成长。
• 图 38 Supersox 推出以 Kartik Aaryan 为主题的 IPL 球袜系列
• 企业将持续向高级产品转型并利用网红效应。

频道

• 线下零售透过传统经销店主导着袜类零售市场。
• 电子商务在年轻消费者和高端消费者中越来越受欢迎。

产品

• 高端品牌采用先进材料来提升舒适度。
• 图39 Bonjour将于2025年推出无异味竹纤维袜子，提供卓越的舒适度。

国家报告免责声明

印度服饰配件

关键数据结果

2025年的发展

• 随着收入成长，经济成长持续，但两极化现像日益加剧。
• 图 45 2025 年的主要趋势

产业表现

• 可支配收入的增加和永续的成长加剧了社会两极化。
• 腰带推动了服装配件的成长，而高檔丝巾的表现也十分出色。
• 图 46 丝巾在时尚界成为一种用途广泛的奢侈品微趋势
• Urban Monkey 利用旅游业的蓬勃发展推动帽子/棒球帽的成长
• 图 47 Urban Monkey 的 2025 年帽子/鸭舌帽系列将协助印度旅游业蓬勃发展

未来展望

• 市场两极化和旅游业推动成长，其中「带状」区域表现良好。
• 其他服饰配件销售持续下滑，手套销售也维持低檔。

竞争格局

• Lifestyle International、Puma Sports 和 Aditya Birla 保持领先地位
• 在缺乏组织的竞争环境中，差异化更有可能被强调。
• 图 48 分析师观点

频道

• 线下零售是服装和配件销售的主流方式。
• 以高端潮流产品为特色的零售电子商务正在蓬勃发展。

产品

• 永续性推动产品创新，环保材料成为关键。
• 图 49：Ethik 引领印度永续时尚潮流，2025 年推出纯素皮革配件。

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印度鞋履

关键数据结果

2025年的发展

• 收入成长和休閒风潮推动鞋类市场显着成长
• 图 40. 2025 年的主要趋势

产业表现

• 收入成长、季节性产品发布和健身趋势推动成长
• 男鞋占据主导地位，但童鞋和女性用更受青睐。
• ASICS扩大本地生产规模以因应监管变化
• 图 41 ASICS 计画在 2025 年加强在地化生产，以因应供应链问题

未来展望

• 预计可支配收入的成长将提振对奢侈鞋的需求。
• 儘管增速放缓，男鞋仍然是销售的主要驱动力。
• 全通路零售和快速商务正在改变鞋类销售

竞争格局

• Bata 和 Relaxo 仍然位居排行榜榜首，但挑战也越来越大。
• 图 42 分析师观点
• 策略性倡议和新兴趋势创造了新的机会
• 挑战者品牌透过数位化优先策略变革零售业。
• 图 43 Comet 透过限量版产品发布和身临其境型零售体验巩固其市场地位

频道

• 线下零售仍占据主导地位，其中以专业服装和鞋类零售商为主导。
• 零售电子商务凭藉快速的配送和便利性推动成长。

产品

• 品牌合作和季节性产品发布塑造了鞋履设计
• 图 44 品牌伙伴关係和季节性宣传活动将在 2025 年促进鞋类销售

国家报告免责声明

Apparel and footwear in India demonstrated resilience in 2025, with retail value sales growing by 8%, driven by polarisation and rising disposable incomes. The premium segment performed well due to affluent urban consumers seeking quality and branded products, although demand at the lower-end of the market remained significant. Other key trends included the rise of D2C brands, increasing demand for sustainability, and the growing importance of e-commerce. Apparel and footwear will remain attract...

Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear sees growth, with polarisation and the rise of digital channels evident

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Polarisation drives dual strategies in apparel and footwear
• CHART 2 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
• Tariffs and supply chain disruptions challenge retailers
• CHART 3 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
• Apparel maintains the highest sales, but sportswear sees the fastest growth

WHAT'S NEXT?

• Rising incomes, digital transformation, and localisation set to contribute to growth
• CHART 4 Analyst Insight
• Growth in sportswear to be supported by the health and comfort trends and local production
• Fast fashion, premiumisation, and sustainability expected to shape the future

COMPETITIVE LANDSCAPE

• Incumbents maintain their leading positions while D2C brands reshape the dynamics
• Innovative product launches and strategic partnerships
• CHART 5 NewMe's Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
• New entrants and strategic partnerships expected to impact the competitive landscape

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Retail e-commerce drives growth, with this trend set to continue

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in India 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in India 2025
• CHART 9 Consumer Landscape in India 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market shows resilience despite supply chain disruptions
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Government import ban disrupts supply chain
• CHART 11 Bangladesh ban spurs shift to domestic sourcing in Indian apparel supply chain in 2025
• Domestic sourcing ensures outwear growth

WHAT'S NEXT?

• Rising incomes and female workforce fuel long-term growth
• Brands prioritise inclusivity to attract wider consumer base
• Omnichannel integration becomes essential for competitiveness
• CHART 12 Analyst Insight

COMPETITIVE LANDSCAPE

• Trent and Aditya Birla Fashion & Retail lead womenswear with diversified portfolios
• Leading players utilise distinct strategies

CHANNELS

• Physical retail remains dominant in womenswear
• E-commerce growth chips away at offline retail channels

PRODUCTS

• Influencer brand, Underneat, champions comfort and inclusivity
• CHART 13 Underneat by Kusha Kapila: Redefining shapewear with inclusivity in 2025
• Siyaram's enters value fashion with new brand, Zecode
• CHART 14 Siyaram's launches Zecode to drive fast fashion value for Gen Z and urban shoppers

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Millennials and Generation Z power growth, with comfort and versatility priorities
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear sees growth along with economic expansion and rising incomes
• Men's outerwear dominates and grows as men experiment more with their clothing
• The interplay between challenger and incumbent brands reshapes menswear

WHAT'S NEXT?

• Omnichannel presence expected to be essential for growth
• Men's outerwear to remain the largest category, with made-to-order on the rise
• CHART 16 Analyst Insight
• AI-driven personalisation and challenger brands to shape the future

COMPETITIVE LANDSCAPE

• Leading brands maintain their positions through premiumisation
• Reliance Retail drives growth in menswear with an omnichannel strategy
• CHART 17 Reliance Retail Sees Growth Thanks to Ajio and Ajio Luxe and Retail Expansion
• Opportunities through personalisation, and for challenger brands

CHANNELS

• Offline retail remains dominant despite the rise of retail e-commerce
• Snitch is a challenger brand seeing growth through omnichannel retailing
• CHART 18 Challenger Snitch's Rapid Retail Expansion in Menswear Through Omnichannel Retail

PRODUCTS

• AI-powered personalisation transforms the menswear shopping experience
• CHART 19 Google's AI-Powered Virtual Try-On Revolutionises Menswear Shopping in India

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and style drive market expansion
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Policy shift accelerates focus on local sourcing
• CHART 21 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
• Baby and toddler wear leads childrenswear growth
• Smaller traders face signficant supply chain disruptions

WHAT'S NEXT?

• Parents trade up to organic and stylised clothing
• Ominchannel strategies become essential for incumbents to compete
• CHART 22 Analyst Insight
• Children's voices influence purchasing decisions

COMPETITIVE LANDSCAPE

• Established players lead through vast retail networks
• Direct-to-consumer brands use omnichannel to build consumer loyalty

CHANNELS

• Preference for try-on keeps physical retail dominant
• CHART 23 are Ones by Rare Rabbit expands retail presence with three new stores in Delhi
• Convenience and premiumisation fuel e-commerce growth

PRODUCTS

• Kidbea champions sustainability with eco-friendly fabrics
• CHART 24 Kidbea sets new standards for functional sustainability in India

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for comfort and versatility drives market expansion
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Fitness awareness and athleisure drive growth
• Value fashion brands intensify market competition
• Brands accelerate local production to mitigate barriers
• CHART 26 Regulatory and supply chain pressures transform sportswear in India in 2025

WHAT'S NEXT?

• Omnichannel retail drives engagement across digital and physical touchpoints
• Rise in health consciousness drives Gen Z demand for sportswear
• Inclusive design and digital influence set to redefine sportswear in India
• CHART 27 Analyst Insight

COMPETITIVE LANDSCAPE

• Puma maintains lead through consistent product innovation
• lululemon partners with Tata CLiQ for strategic market entry
• CHART 28 lululemon to enter India in 2026 through a franchise partnership with Tata CLiQ
• BlissClub challenges incumbents with inclusive activewear for Indian women
• CHART 29 BlissClub challenges global sportswear giants with inclusive women's activewear

CHANNELS

• Offline retail remains dominant owing to experiential shopping preference
• Apparel and footwear specialists dominates offline retail through value expansion

COUNTRY REPORTS DISCLAIMER

JEANS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of jeans surge, fuelled by economic boom and AI innovation
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Predictive AI transforms inventory management and helps boost sales
• CHART 31 AI-Powered Predictive Analytics Revolutionise Fashion Retail to Cut Overstock
• The largest category, standard jeans, drives growth

WHAT'S NEXT?

• Rising incomes and demand for fashionable denim will ensure continued solid growth
• More brands expected to adopt AI and sustainable practices to drive growth
• D2C brands and influencer collaborations set to reshape consumer engagement

COMPETITIVE LANDSCAPE

• Trent and Levi Strauss maintain their lead through innovation
• D2C challengers and incumbents drive innovation and growth
• CHART 32 Incumbents and D2C Challengers Drive Innovation and Growth in Jeans

CHANNELS

• Offline retail dominates jeans through experiential shopping
• Retail e-commerce plays an increasingly significant role in jeans
• D2C brands and influencer collaborations reshape consumer engagement
• CHART 33 Analyst Insight

PRODUCTS

• Sustainable innovations gain traction in jeans, such as Indigotex's indigo-dyed wool denim
• CHART 34 Indigotex Leads Sustainable Innovation in Indigo-Dyed Wool Denim

COUNTRY REPORTS DISCLAIMER

HOSIERY IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented yet growing: Hosiery sees sales surge amidst premium shift and online traction
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium and budget products both contribute to growth as disposable incomes rise
• Non-sheer hosiery dominates due to wide consumer group
• SocksXpress opens a premium store at Chennai airport, reinforcing its high-end strategy
• CHART 36 SocksXpress Elevates the Premium Socks Experience with Airport Store Expansion

WHAT'S NEXT?

• Younger consumers set to drive demand for premium and functional hosiery
• CHART 37 Analyst Insight
• Non-sheer hosiery will maintain dominance with comfort and practicality
• E-commerce, digital marketing, and advanced features to shape the future of hosiery

COMPETITIVE LANDSCAPE

• Challenger brands gain ground on established incumbents
• D2C brands and premium launches drive growth
• CHART 38 Supersox Debuts Kartik Aaryan-Powered IPL Sock Collection
• The move by companies towards premium products and use of influencers set to continue

CHANNELS

• Offline retail dominates hosiery through traditional outlets
• E-commerce gains traction among young and premium consumers

PRODUCTS

• Premium brands elevate comfort with advanced materials
• CHART 39 Bonjour Launches Odour-Free Bamboo Socks in 2025 to Deliver Superior Comfort

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth continues as incomes rise, with polarisation evident
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising disposable incomes and sustainability, with polarisation evident
• Belts drives growth of apparel accessories, while luxury silk scarves perform well
• CHART 46 Silk Scarves Emerges as a Versatile Luxury Micro-Trend in the Fashion Landscape
• Urban Monkey takes advantage of the travel and tourism boom to drive growth for hats/caps
• CHART 47 Urban Monkey's 2025 Hats/Caps Ride the Travel Wave in India

WHAT'S NEXT?

• Market polarisation and travel and tourism set to drive growth, with belts performing well
• Other apparel accessories will maintain its declining trend, and sales of gloves to remain low

COMPETITIVE LANDSCAPE

• Lifestyle International, Puma Sports and Aditya Birla maintain their leading positions
• A focus on differentiation likely in an unorganised competitive landscape
• CHART 48 Analyst Insight

CHANNELS

• Offline retail dominates sales of apparel accessories
• Retail e-commerce gains traction with premium and fashion-forward products

PRODUCTS

• Sustainability drives product innovation with eco-friendly materials
• CHART 49 Ethik Leads India's Sustainable Fashion Wave with Vegan Leather Accessories in 2025

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising incomes and athleisure trend spark significant growth in footwear
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth driven by rising incomes, seasonal launches, and the fitness trend
• Men's footwear dominates, but children's and women's footwear are more dynamic
• Asics increases local manufacturing to navigate regulatory changes
• CHART 41 ASICS Boosts Local Manufacturing in 2025 to Counter Supply Chain Issues

WHAT'S NEXT?

• Rising disposable incomes anticipated to fuel demand for premium footwear
• Men's footwear will continue to lead sales despite slower growth
• Omnichannel retailing and quick commerce to reshape footwear sales

COMPETITIVE LANDSCAPE

• Bata and Relaxo maintain their leading positions, but see increasing challenges
• CHART 42 Analyst Insight
• Strategic moves and emerging trends create new opportunities
• Challenger brands reshape the retail landscape with digital-first strategies
• CHART 43 Comet Strengthens its Position Through Limited-Edition Drops and Immersive Retail

CHANNELS

• Offline retail remains dominant, led by apparel and footwear specialists
• Retail e-commerce drives growth with fast delivery and convenience

PRODUCTS

• Brand partnerships and seasonal launches shape footwear
• CHART 44 Brand Partnerships and Seasonal Campaigns Boost Sales of Footwear in 2025

COUNTRY REPORTS DISCLAIMER