菲律宾服装鞋类市场

受可支配收入成长和都市化的推动，菲律宾服装鞋帽市场正经历显着增长，预计到2025年零售额将达到7,440亿披索，比上年增长8%。同时，产品开发也朝着永续性和整体性方向发展，各大品牌纷纷采用环保材料并提供更多尺寸选择。此外，市场也呈现日益两极化的趋势，既有价格低廉的本土品牌，也有高端国际品牌。

Euromonitor International发布的《菲律宾服装鞋帽市场报告》全面分析了菲律宾国内市场的规模和结构。报告利用2021年至2025年的最新零售销售数据和分销分析，识别了推动市场成长的产业。报告还重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析。此外，报告也对2030年的市场发展趋势进行了预测。

目标产品：服装、鞋类、运动服

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 永续性和策略性适应以实现持续扩张

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 强劲的价值成长和市场两极化的现实
• 图2：Sandro Paris进军马尼拉，瞄准高阶买家
• 永续性和整体性驱动产品创新
• 图3：Love, Bonito在菲律宾开设首家实体店
• 敏捷型本地企业和专业化全球企业的崛起
• 图 4：京东体育在菲律宾开设旗舰店，彻底改变了奢华运动鞋零售业。

未来展望

• 市场两极化持续，低价品牌和奢侈品牌占据主导地位。
• 消费者推动了对永续性和透明度的需求。
• 图 5. 分析师观点
• 电子商务的扩张与零售参与度的演变

竞争格局

• 本土挑战者品牌旨在削弱全球现有品牌的领导地位。

频道

• 儘管电子商务发展迅速，但线下零售仍占据主导地位。
• 以体验为导向的零售理念将在预测期内推动成长

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 7 菲律宾 PEST 分析（2025 年）

消费者背景

• 图 8. 菲律宾消费者关键洞察（2025 年）
• 图 9：菲律宾消费者趋势（2025 年）

国家报告免责声明

资讯来源

菲律宾女性服饰

关键数据结果

2025年的发展

• 成长驱动因素、市场区隔与未来发展趋势的策略概述
• 图 10. 2025 年的主要趋势

产业表现

• 高端和低价女性服饰女性服饰了市场两极化。
• 图 11：韩国时尚巨头 8seconds 计画于 2025 年在菲律宾开设旗舰店
• 永续和包容性设计革新了女装系列
• 图 12 Maligaya 将于 2025 年推出永续系列，重新定义 Bench 时装週。
• 人工智慧和数位创新推动女性服饰零售业转型
• 图 13 Lazada 利用人工智慧改变菲律宾的时尚零售业

未来展望

• 儘管两极化日益加剧，但女性服饰仍在持续成长。
• 永续性成为主流并推动成长
• 图 14 分析师观点
• 科技和人工智慧正日益改变女性服饰购买习惯。

竞争格局

• Fast Retailing Co Ltd和本地企业推动股价稳定
• 小众产品创造新机会
• SSI集团的策略性收购旨在扩大其业务范围。

频道

• 全通路策略对女性服饰品牌至关重要。

国家报告免责声明

菲律宾男装

关键数据结果

2025年的发展

• 整体性、数位化和永续性如何重新定义本土男装
• 图 15. 2025 年的主要趋势

产业表现

• 市场两极化推动男装销售成长
• 图 16：在两极化的市场中，BOCU 推出针对 Z 世代的极简男装系列。
• 永续和包容性措施推动男装创新
• 图 17 Maligaya Clothing 推出永续且包容性的男装系列
• 人工智慧如何为菲律宾男装零售体验带来个人化改变
• 图 18 分析师观点

未来展望

• 高端品牌和数位通路推动成长
• 男士外套凭藉其丰富的产品系列，推动了整体需求的成长。
• 永续性数位化正在重塑商务策略

竞争格局

• 知名品牌透过强大的市场占有率和适应能力来维持市场份额。

频道

• Zalora 利用人工智慧驱动的购物功能推动电子商务成长

国家报告免责声明

菲律宾童装

关键数据结果

2025年的发展

• 在不断变化的市场格局中，童装市场预计将在2025年实现强劲成长。
• 图 19. 2025 年的主要趋势

产业表现

• 两极化影响菲律宾童装市场的表现
• 图 20：随着高端童装销量激增，Mamas & Papas 开设了当地最大的门市
• 永续品牌透过环保童装提升高端产品销售
• 图 21 PoshBabiesPh 为菲律宾家庭推广永续和包容性的必需品
• 挑战者品牌重新定义了童装市场动态
• 图 22 HeyLads 进入菲律宾市场，于 2024 年开设首家店

未来展望

• 家长们优先考虑环保且价格实惠的儿童服装。
• 成长、专业化和持续两极化
• 新兴品牌利用人工智慧提供个人化的购物体验
• 图 23 分析师观点

竞争格局

• Guess Kids 和优衣库凭藉强大的品牌策略引领业界。

频道

• 便捷的电子商务促进了童装销售。
• 百货公司和专卖店仍然是主要的线下管道。

国家报告免责声明

菲律宾运动服

关键数据结果

2025年的发展

• 菲律宾运动服饰产业的韧性、两极化与未来成长要素
• 图 24. 2025 年的主要趋势

产业表现

• 在市场两极化加剧的情况下实现价值成长
• 图25：安踏计画于2025年开设首个针对高阶运动服饰消费者的本地超市
• 生活风格挑战者品牌在运动服装领域影响力日益增强。
• 图26 马尔邦高尔夫在菲律宾开设全球最大的旗舰店
• SJ Lifestyle 提倡永续和包容性的运动鞋
• 图 27 SJ Lifestyle 在菲律宾推出永续且包容性的运动鞋

未来展望

• 前景好转，但两极化持续给中端品牌带来压力。
• 以生活方式主导的挑战者品牌重塑了消费者的预期
• 图 28 分析师观点
• 永续和包容性运动服装对商业的影响

竞争格局

• 耐吉和阿迪达斯在新兴挑战者品牌中处于领先地位。

频道

• 体育用品商店占据主导地位，但电子商务正在改变运动服装的分销方式。

国家报告免责声明

菲律宾牛仔裤

关键数据结果

2025年的发展

• 菲律宾消费者在购买牛仔裤时重视价值和创新。
• 图 29 2025 年的主要趋势

产业表现

• 永续性和整体性是影响牛仔裤需求的主要趋势。
• 图 30 Lee 和 iAcademy Segunda Mana 系列推广升级再造
• 数位平台和永续性概念推动了二手时尚的蓬勃发展。
• 图 31：Carousel丹宁布料宣传活动在 Z 世代推广节俭文化。
• 人工智慧和技术创新改善了网路购物体验

未来展望

• 在预测期内，耐久性和环保意识将影响牛仔裤的发展方向。
• 图 32 分析师观点
• Standard Jeans保持了最大的市场份额，并实现了最强劲的成长。
• 技术主导的个人化推动线上成长
• 图 33 优衣库的 MySize Assist 和 StyleHint 等应用程式工具正在推动时尚产业的数位化。

竞争格局

• 现有企业凭藉对品质和舒适度的重视，保持领先地位。
• 优衣库的秋冬系列着重于永续创新。

频道

• 全通路策略有助于牛仔裤品牌实现均衡的触达。

国家报告免责声明

菲律宾袜子

关键数据结果

2025年的发展

• 在不断变化的市场环境中，高端实用产品和电子商务推动了成长。
• 图 34 2025 年的主要趋势

产业表现

• 市场两极化推动价值销售成长
• 图35 Alo Yoga将于2025年携高阶丝袜与休閒进入菲律宾市场
• 科技增强型布料推动中高端丝袜市场成长
• 图36 优衣库推出透气性极佳的Airism内衣与袜子
• 新竞争者的出现加剧了袜业的竞争。
• 图 37 迪卡侬开设第 14 家门市，为现有袜类製造商带来挑战

未来展望

• 业绩强劲，但两极化的购买习惯依然存在
• 功能性：创新如何改变人们对丝袜的需求
• 图 38 分析师观点
• 菲律宾针织品产业创新与电子商务创新

竞争格局

• 迪卡侬以价格实惠的高科技丝袜挑战老牌竞争对手

频道

• 儘管线上零售成长迅速，线下零售仍保持领先地位。

国家报告免责声明

菲律宾服装配件

关键数据结果

2025年的发展

• 在两极化的背景下，道德诉求推动成长。
• 图 39 2025 年的主要趋势

产业表现

• 在奢侈品牌和大众品牌两极化的市场环境中推动销售
• 图 40：蔻依在马尼拉开设首家精品店，标誌着菲律宾奢侈品市场的成长
• 永续和包容性设计驱动创新
• 图 41 Gash x Anhill永续胶囊系列
• 灵活的新参与企业推动服装配件产业的变革
• 图 42 Pomelo 在马尼拉开设首家线下门市

未来展望

• 本地消费者推动了对符合道德规范的奢侈配件的需求。
• 图 43 分析师观点
• 奢侈品与大众市场之间的差距日益扩大
• 全新的品牌和数位化策略将引领配件潮流

竞争格局

• 挑战者凭藉着灵活的策略和价格合理的商品再形成市场格局。

频道

• 电子商务透过便利性和个人化推动成长。
• 文化景点活性化与当地社区的合作

国家报告免责声明

菲律宾鞋类

关键数据结果

2025年的发展

• 鞋类市场受两极化、永续性和电子商务成长的驱动
• 图 44 2025 年的主要趋势

产业表现

• 两极化的消费习惯将推动鞋类市场在2025年强劲成长。
• 图 45 Relaxo Footwear 以价格亲民的沙滩凉鞋进入菲律宾市场
• 永续性是鞋类创新的核心。
• 图 46 VIVAIA 在菲律宾开设首家环保鞋店
• 舒适、健康与创新兴起
• 图 47 Allbirds 在菲律宾推出“世界上最舒适的旅行鞋”

未来展望

• 前景乐观，但市场两极化预计将加剧
• 环保意识的选择塑造了鞋类产业的未来。
• 菲律宾鞋履的演变：注重舒适性与健康导向的设计
• 图 48 分析师观点

竞争格局

• 耐吉和阿迪达斯引领潮流，市场两极化加剧竞争。
• 新兴参与企业和趋势带来新的机会

频道

• 全通路策略势头强劲
• 国际零售商重新定义鞋类格局

国家报告免责声明

Apparel and footwear in the Philippines is experiencing significant growth, driven by rising disposable incomes and urbanisation, with retail value sales of PHP744 billion in 2025, representing 8% growth from the previous year. This growth is accompanied by a shift towards sustainability and inclusivity in product development, with brands incorporating eco-friendly materials and inclusive sizing. There is also a polarisation trend, with budget-friendly local players and premium global brands gai...

Euromonitor International's Apparel and Footwear in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Sustained expansion through sustainability and strategic adaptation

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Strong value growth and the realities of market polarisation
• CHART 2 Sandro Paris Debuts in Manila to Target Luxury Shoppers
• Sustainability and inclusivity drive product innovation
• CHART 3 Love, Bonito Opens First Physical Store in the Philippines
• The rise of agile local players and specialist global entrants
• CHART 4 JD Sports Launches Flagship Store in Philippines, Disrupts Premium Sneaker Retail

WHAT'S NEXT?

• Market polarisation to continue, favouring budget-friendly and premium brands
• Consumers to drive demand for sustainability and transparency
• CHART 5 Analyst Insight
• E-commerce expansion and the evolution of retail engagement

COMPETITIVE LANDSCAPE

• Local challenger brands aim to erode global incumbents' leadership

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Experience-driven retail concepts to boost growth over forecast period

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Philippines 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Philippines 2025
• CHART 9 Consumer Landscape in Philippines 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• A strategic overview of growth drivers, market segmentation, and future imperatives
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium and budget womenswear drive market polarisation
• CHART 11 Korean Fashion Giant 8seconds Launches Flagship Store in Philippines in 2025
• Sustainable and inclusive designs reshape womenswear offerings
• CHART 12 Maligaya Redefines Bench Fashion Week with Sustainable Collection in 2025
• AI and digital innovation drive womenswear retail transformation
• CHART 13 Lazada Uses AI to Transform Philippine Fashion Retail

WHAT'S NEXT?

• Sustained growth for womenswear amidst deepening polarisation
• Sustainability to move into the mainstream, driving growth
• CHART 14 Analyst Insight
• Technology and AI to increasingly reshape womenswear shopping behaviour

COMPETITIVE LANDSCAPE

• Fast Retailing and local players drive share stability
• Niche offerings create new opportunities
• Strategic acquisition by SSI Group looks to expand reach

CHANNELS

• Omnichannel strategy important for womenswear brands

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• How inclusivity, digitalisation, and sustainability are redefining local menswear
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation drives menswear sales growth
• CHART 16 BOCU Debuts Minimalist Menswear Line for Generation Z Amid Market Polarisation
• Sustainable and inclusive practices drive menswear innovation
• CHART 17 Maligaya Clothing Unveils Sustainable, Inclusive Menswear Line
• How AI is personalising the menswear retail experience in the Philippines
• CHART 18 Analyst Insight

WHAT'S NEXT?

• Premium brands and digital channels to drive growth
• Men's outerwear to drive overall demand with wide product portfolio
• Sustainability and digitalisation reshape business strategies

COMPETITIVE LANDSCAPE

• Leading brands maintain share through strong presence and adaptation

CHANNELS

• Zalora fuels e-commerce growth with AI-powered shopping

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Childrenswear records robust 2025 growth amidst evolving dynamics
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Polarisation shapes childrenswear's performance in the Philippines
• CHART 20 Mamas & Papas Opens Largest Local Store as Premium Childrenswear Surges
• Sustainable brands drive premium sales with eco-friendly childrenswear
• CHART 21 PoshBabiesPh Champions Sustainable and Inclusive Essentials for Filipino Families
• Challenger brands redefine childrenswear market dynamics
• CHART 22 HeyLads Debuts in the Philippines with First Stores in 2024

WHAT'S NEXT?

• Parents to prioritise eco-friendly and affordable childrenswear
• Growth, specialisation, and enduring polarisation
• Emerging brands leverage AI for personalised shopping experiences
• CHART 23 Analyst Insight

COMPETITIVE LANDSCAPE

• Guess Kids and Uniqlo lead with strong brand strategies

CHANNELS

• E-commerce becomes major sales driver for childrenswear with convenience
• Department stores and specialists remain key offline channels

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience, polarisation, and future growth drivers for sportswear in the Philippines
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Value growth amidst increasing market polarisation
• CHART 25 ANTA Opens First Local Superstore in 2025, Targeting Premium Sportswear Consumers
• The growing influence of lifestyle-driven challenger brands on sportswear
• CHART 26 Malbon Golf Opens World's Largest Flagship in the Philippines
• SJ Lifestyle champions sustainable and inclusive sneakers
• CHART 27 SJ Lifestyle Launches in the Philippines with Sustainable and Inclusive Sneakers

WHAT'S NEXT?

• Positive outlook but polarisation will continue to pressure mid-tier brands
• Lifestyle-driven challenger brands to reshape consumer expectations
• CHART 28 Analyst Insight
• Business impact of sustainable and inclusive sportswear

COMPETITIVE LANDSCAPE

• Nike and adidas lead amidst rising challenger brands

CHANNELS

• Sports goods stores dominate, but e-commerce is reshaping sportswear distribution

COUNTRY REPORTS DISCLAIMER

JEANS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Filipino consumers embrace value and innovation when purchasing jeans
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainability and inclusivity is major trend impacting demand for jeans
• CHART 30 Lee and iAcademy Segunda Mana Collection Driving Through Upcycling
• Second-hand fashion surges, driven by digital platforms and sustainability concerns
• CHART 31 Carousell Denim Campaign Promotes Thrift Culture Among Generation Z
• AI and tech innovation enhance online shopping experience

WHAT'S NEXT?

• Durability and eco-consciousness to shape jeans over the forecast period
• CHART 32 Analyst Insight
• Standard jeans to maintain largest value share, while recording most dynamic growth
• Tech-driven personalisation will drive online growth
• CHART 33 Uniqlo's App Tools Like MySize Assist and StyleHint Drive Fashion Digitalisation

COMPETITIVE LANDSCAPE

• Incumbents maintain lead through quality and comfort focus
• Uniqlo's Fall/Winter collection focuses on sustainable innovation

CHANNELS

• Omnichannel strategy helps balance reach for jeans brands

COUNTRY REPORTS DISCLAIMER

HOSIERY IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premium, functional products and e-commerce drive growth amidst evolving landscape
• CHART 34 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation drives value sales growth
• CHART 35 Alo Yoga Enters the Philippines with Premium Hosiery and Athleisure in 2025
• Tech-enhanced fabrics drive mid-to-premium hosiery growth
• CHART 36 Uniqlo Adds Breathable AIRism Innerwear and Socks
• New contenders intensify competition in hosiery
• CHART 37 Decathlon Opens 14th Local Store, Challenging Established Hosiery Players

WHAT'S NEXT?

• Positive performance but polarised purchasing habits will remain
• Functionality: How innovation is reshaping hosiery demand
• CHART 38 Analyst Insight
• How local innovation and e-commerce are redefining hosiery in the Philippines

COMPETITIVE LANDSCAPE

• Decathlon challenges established players with affordable tech hosiery

CHANNELS

• Offline retail retains lead despite online growth

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ethical demand fuels growth amidst polarisation
• CHART 39 Key Trends 2025

INDUSTRY PERFORMANCE

• Luxury and mass brands drive sales in polarised environment
• CHART 40 Chloe Opens First Manila Boutique, Signalling Luxury Growth in the Philippines
• Sustainable and inclusive designs drive innovation
• CHART 41 Gouache x ANTHILL Sustainable Capsule Collection
• Agile new entrants drive transformation in apparel accessories
• CHART 42 Pomelo Opens First Offline Store in Manila

WHAT'S NEXT?

• Local consumers to drive demand for ethical and premium accessories
• CHART 43 Analyst Insight
• The widening gap between luxury and mass appeal
• New brands and digital strategies to drive accessory trends

COMPETITIVE LANDSCAPE

• Challengers reshape market with agile strategies and affordable products

CHANNELS

• E-commerce drives growth with convenience and personalisation
• Local collaborations thrive with cultural appeal

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Footwear driven by polarisation, sustainability, and e-commerce developments
• CHART 44 Key Trends 2025

INDUSTRY PERFORMANCE

• Polarised habits drive robust 2025 growth for footwear
• CHART 45 Relaxo Footwear Enters the Philippines With Value-Focused Flip-Flops
• Sustainability takes centre stage in footwear innovation
• CHART 46 VIVAIA Launches Its First Eco-Friendly Shoe Store in Philippines
• The rise of comfort, health, and innovation
• CHART 47 Allbirds Launches "World's Most Comfortable Travel Shoes" in the Philippines

WHAT'S NEXT?

• Positive forecast but market polarisation set to strengthen
• Eco-conscious choices to shape future of footwear
• The evolution of footwear in the Philippines: A focus on comfort and health-conscious design
• CHART 48 Analyst Insight

COMPETITIVE LANDSCAPE

• Nike and adidas lead as market polarisation intensifies competition
• Emerging players and trends present new opportunities

CHANNELS

• Omnichannel strategy gains stronger momentum
• International retailers redefine footwear landscape

COUNTRY REPORTS DISCLAIMER