泰国服装鞋帽市场

泰国服装鞋履市场正经历着深刻的变革时期，其驱动力包括消费者偏好的变化、经济因素以及技术的进步。预计到2025年，该市场将成长5%，达到3,620亿泰铢。电子商务、二手交易、永续性和包容性以及日益加剧的市场两极化都对这一增长产生了影响，其中高端市场和大众市场均推动了成长。随着消费者眼光的不断提升，品牌和零售商必须做出调整，提供能够满足这些需求的产品。

Euromonitor International发布的《泰国服装鞋帽市场报告》全面分析了泰国服装鞋帽市场的规模和结构。报告涵盖了2021年至2025年的最新零售销售数据和分销分析，帮助您识别推动市场成长的细分领域。报告重点介绍了主要企业和领先品牌，并对影响市场的关键因素进行了策略分析。此外，报告也对2030年的市场发展趋势进行了预测。

目标产品：服装、鞋类、运动服

数据范围：市场规模（历史数据和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 两极化、永续性和不断发展的电子商务定义了泰国不断发展的服装产业。

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 市场两极化与品牌竞争推动市场成长
• 消费者偏好的多样化正在使高端市场、大众市场和永续发展市场两极化。
• 图 2：奢侈品牌利用限量版合作，透过两极化推动成长
• 挑战者品牌专注于小众定位，而成熟品牌则依赖大规模合作。
• 图 3 Hoka 社区跑步活动，展示了参加 2025 年环勃朗峰超级越野赛 (UTMB Mont Blanc) 的泰国越野跑者。

未来展望

• 消费者对功能性和永续服装及鞋类的需求正在推动需求成长。
• 随着创新和永续性变得越来越重要，市场两极化预计将持续下去。

竞争格局

• 优衣库和Roadget以创新和行销引领服装和鞋类市场。
• 随着消费行为的改变，新兴的二手市场对传统零售业构成风险。
• 图 4：Ragtag Thailand 利用二手设计师时装

频道

• 社群电商和体验式零售透过直播和网红行销推动销售。
• 图 5. 分析师观点

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 7 泰国 PEST 分析（2025 年）

消费者背景

• 图 8. 泰国消费者关键洞察（2025 年）
• 图9 2025年泰国消费者趋势

国家报告免责声明

资讯来源

泰国女性服饰

关键数据结果

2025年的发展

• 随着品牌适应包容性和灵活性的服饰需求，女性服饰随之成长。
• 图 10. 2025 年的主要趋势

产业表现

• 对于女性服饰，消费者重视耐用性、表现力和性价比。
• 永续性和整体性推动女性服饰产品创新
• 图 11女性服饰永续性和整体性概念的演变
• 消费者偏好的动态变化正在提升本土品牌在细分市场的占有率。
• 旅游业是影响女性服饰市场的重要因素。
• 图 12 旅游业支持对多功能、气候友善和舒适型设计的需求

未来展望

• 政府措施和社交媒体推动未来区域和国际成长

竞争格局

• 优衣库和SHEIN以功能性和数位化策略引领市场。

频道

• 实体店正透过加强店内体验式购物引领潮流。
• 随着品牌加大对线上创新的投入，零售电子商务持续发展壮大。

国家报告免责声明

泰国男装

关键数据结果

2025年的发展

• 泰国男装市场透过创新和两极化保持强劲成长。
• 图 13. 2025 年的主要趋势

产业表现

• 由于消费者对时尚实用型男装的需求增加，男装销售量正在上升。
• 市场两极化和碎片化正在推动小规模品牌发展。
• 图 14小规模、本土、小众的泰国品牌专注于讲述故事、支持当地工匠并体现泰国身份的产品。
• 随着消费者越来越重视永续性和成本节约，二手商品交易的趋势正在加速发展。

未来展望

• 致力于提升男装性能，并专注于功能性、多功能性和永续性。
• 随着消费者追求正宗产品和泰国自豪感，「购买本地产品」运动日益壮大。
• 图 15. 分析师观点

竞争格局

• 到 2025 年，优衣库将引领市场，但新兴的本土品牌将发挥更大的作用。

频道

• 线下零售透过购物体验与市场引领潮流
• 电子商务和全通路策略正在兴起，以吸引年轻消费者。

产品

• 优衣库透过PUFFTECH系列和羽绒外套系列拓展其高科技功能产品线。
• 图 16：技术创新仍是男装市场的关键驱动力

国家报告免责声明

泰国儿童服装

关键数据结果

2025年的发展

• 由于消费者对本土化的兴趣日益浓厚，以及富裕父母的消费意愿不断提高，童装市场正在扩张。
• 图 17. 2025 年的主要趋势

产业表现

• 童装市场透过本土品牌推出的具有文化相关性的设计而成长。
• 泰国父母的转售和租赁选择增多
• 随着零售商采取激进的促销策略，市场两极化正在透过高端销售推动价值成长。
• 图 18 大众市场品牌和自有品牌正在采取积极的促销策略

未来展望

• 富裕的父母重视品质，会投资购买高级儿童服饰。
• 在地化和「迷你版」运动推动童装创新
• 图 19 分析师观点
• 数位行销与全通路零售商务策略

竞争格局

• 在市场分散的情况下，国内外品牌竞相争取童装市场的领导地位。

频道

• 线下零售商仍占据主导地位，但电子商务正透过全通路努力不断发展壮大。

国家报告免责声明

泰运动服

关键数据结果

2025年的发展

• 运动服饰产业的竞争推动了产品创新和全通路策略的转变。
• 图 20. 2025 年的主要趋势

产业表现

• 挑战者凭藉创新策略赢得市场份额
• 人工智慧和技术创新对产品设计的影响
• 图 21 Mynds UltraCool 设计兼具功能性与舒适性
• 运动服和休閒服的融合仍然是市场发展的主要驱动力。

未来展望

• 预计运动服装市场将保持稳定成长，因为其多功能性和高性能将推动市场需求。

竞争格局

• 新兴品牌正逐步蚕食市场份额，与主流运动服饰品牌并驾齐驱。
• 现有品牌与新参与企业之间的竞争预计将会加剧。
• 图 22：鞋类市场竞争预计将透过专注创新和精准行销而加剧。

频道

• 电子商务的成长将继续主导线下零售业。
• 全通路策略和数位化互动有望带来个人化体验。
• 图 23 分析师观点

产品

• 斯凯奇利用跑步研讨会来製造主题并推广新产品。

国家报告免责声明

泰国牛仔裤

关键数据结果

2025年的发展

• 注重永续性和整体性的品牌推动了泰国牛仔裤的销售。
• 图 24. 2025 年的主要趋势

产业表现

• 不断壮大的中产阶级和强劲的消费需求将推动销售成长至2025年。
• 永续性措施影响消费者偏好，进而促使品牌采取适应性策略。
• 挑战者品牌和创新策略充分利用了未被满足的需求。
• 图 25 泰式丹宁布料剪裁旨在提供全面的合身度，以此作为差异化优势。

未来展望

• 一项限时宣传活动，旨在推广超高端牛仔裤并支持其未来发展。
• 永续性和创新持续影响消费者的偏好和行业实践。
• 图 26 分析师观点

竞争格局

• 大型公司透过强大的品牌知名度和行销能力来保持其竞争优势。

频道

• 虽然实体店体验仍然占据主导地位，但全通路布局正日益成为一项关键趋势。

产品

• 品牌直接与游客互动以促进销售
• 图 27 各大品牌推出限量系列产品以促进假期季节促销

国家报告免责声明

泰式袜子

关键数据结果

2025年的发展

• 城市趋势、电子商务和永续性将推动2025年袜子市场的变革。
• 图 28：2025 年的主要趋势

产业表现

• 社群电商和时尚需求的动态变化推动了丝袜产业的成长。
• 两极化导致市场焦点在日常穿着和时尚与功能性需求之间出现分歧。
• 永续性和整体性促进了袜子市场的多元化。

未来展望

• 时尚与永续性将使袜子从基本的日常用品转变为增值配件。
• 电子商务和社群媒体持续塑造和影响消费行为。

竞争格局

• SOCKSY在数位化策略方面面临挑战，Bata保持领先地位。

频道

• 实体店分销通路仍占据主导地位，但随着电子商务的发展而不断演变。
• 图 29 分析师观点

产品

• SOCKSY凭藉其自动贩卖机特许经营模式，彻底革新了分销业。
• 图 30 SOCKSY 发表了一款袜子自动贩卖机

国家报告免责声明

泰国服装配件

关键数据结果

2025年的发展

• 图 36 2025 年的主要趋势

产业表现

• 注重时尚的消费者推动服饰配件市场成长4%。
• 永续性和价格实惠是影响消费者对再生环保配件需求的关键因素。
• 街头服饰和休閒等时尚潮流正在推动人们对多功能服饰的需求。
• 图 37 挑战者品牌进入服饰配件市场，推动成长

未来展望

• 数位化创新和强大的线上影响力有助于提升品牌知名度和促进销售。
• 自我表达和品牌合作能够引发热议，并促进特别版产品的销售。
• 图 38 分析师观点

竞争格局

• 数位化行销和时尚实惠的产品推动了Roadget的市场领导地位。

频道

• 到 2025 年，全通路将占据主导地位，实体通路将引领潮流。
• TikTok 和 Instagram 在电子商务和产品推广策略中发挥关键作用。

国家报告免责声明

泰国鞋履

关键数据结果

2025年的发展

• 到 2025 年，消费者日益专业化和不断变化的偏好将推动鞋类产业的发展。
• 图 31 2025 年的主要趋势

产业表现

• 创新、永续性和可近性推动销售成长
• 技术和创新已超越产品设计，并将人工智慧融入其中。
• 图 32 创新正在从设计、材料和零售等方面改变鞋类市场
• 老牌企业利用现有市场获利，而竞争对手则利用不断扩大的细分市场趋势获利。
• 图 33 跑步鞋透过创新和数位化管道推动了可观的销售成长
• 二手电商正在影响消费行为，并与新销售同步成长。

未来展望

• 细分市场专业化和童鞋市场推动成长
• 为支持产品创新，对永续和特种产品的需求不断增长
• 图 34 分析师观点

竞争格局

• 知名品牌透过创新和在地化保持优势。

频道

• 随着消费者习惯的改变，线上电子商务不断发展，而实体店通路则推动了销售成长。

产品

• Supersport 利用创新的 3D 扫描技术扩大市场份额
• 瑞士马年主题活动旨在吸引更广泛的市场
• 图 35 瑞士公司 On 透过限量版系列吸引亚洲市场

国家报告免责声明

The Thailand apparel and footwear market is experiencing significant shifts driven by changing consumer preferences, economic factors and technological advancements. In 2025, the market grew 5% to a value of THB362 billion and was influenced by the growth of e-commerce, resale, sustainability and inclusivity and polarisation, with growth driven by both premium and mass value segments. As consumers become more discerning, brands and retailers must adapt by offering products that cater to these d...

Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation and competition amongst brands fuel market growth
• Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
• CHART 2 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
• Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
• CHART 3 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025

WHAT'S NEXT?

• Consumers to drive demand for functional and sustainable apparel and footwear
• Market polarisation expected to continue as innovation and sustainable grows in importance

COMPETITIVE LANDSCAPE

• Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
• Emerging resale market poses risk to traditional retail as consumer behaviour shifts
• CHART 4 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion

CHANNELS

• Social commerce and experiential retail drives sales through live streaming and influencers
• CHART 5 Analyst Insight

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Thailand 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Thailand 2025
• CHART 9 Consumer Landscape in Thailand 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Womenswear growth attributed to brands adapting to inclusive and flexible clothing
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise value for money in womenswear with durability and representation being dominant
• Sustainability and inclusivity drive product innovation in womenswear
• CHART 11 Womenswear Has Seen an Evolution of the Sustainability and Inclusivity Concept
• Dynamic shifts in consumer preferences leads to growing local brand presence in niche markets
• Tourism is an important factor in the womenswear market
• CHART 12 Tourism Supports Demand for Versatile, Climate-Appropriate and Comfortable design

WHAT'S NEXT?

• Government initiatives and social media to drive future local and international growth

COMPETITIVE LANDSCAPE

• Uniqlo and Shein lead with functional and digital strategies

CHANNELS

• Physical stores lead with enhanced in-store experiential shopping
• Retail e-commerce continuing to gain traction as brands invest in online innovation

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Thailand's menswear market maintains robust growth through innovation and polarisation
• CHART 13 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear sales grow in line with increased demand for fashionable and functional design
• Market polarisation and fragmentation see small brands gain momentum
• CHART 14 Small, Local and Niche Thai Brands Focus on Products that Tell a Story, Support Local Artisans and reflect Thai Identity
• Resale trend gains traction as consumers emphasise sustainability and cost-savings

WHAT'S NEXT?

• Functional, versatile and sustainability preference to fuel menswear performance
• Buy local movement to grow as consumers seek authenticity and Thai pride
• CHART 15 Analyst Insight

COMPETITIVE LANDSCAPE

• Uniqlo leads market in 2025 but emerging local brands to be more significant players

CHANNELS

• Offline retail leads through in-shopping experience and markets
• E-commerce and omnichannel strategies on the rise to capture younger consumers

PRODUCTS

• Uniqlo expands tech-functional lines with PUFFTECH and Down Collection
• CHART 16 Tech Innovation Remains a Key Factor Driving the Menswear Market

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Childrenswear market expands with increased focus on localisation and affluent parents' willingness to spend
• CHART 17 Key Trends 2025

INDUSTRY PERFORMANCE

• Childrenswear market grows through local brands culturally relevant designs
• Resale and rental options gain traction among Thai parents
• Polarisation drives value through premium sales as retailers employ aggressive promotional strategies
• CHART 18 Mass Market and Private Labels Employ Aggressive Promotion Strategies

WHAT'S NEXT?

• Affluent parents prioritise quality and invest in premium childrenswear
• Localisation and mini-me trends assist childrenswear innovation
• CHART 19 Analyst Insight
• Digital marketing and omnichannel retailing business strategies

COMPETITIVE LANDSCAPE

• Local and international brands compete for childrenswear leadership in fragmented market

CHANNELS

• Offline retailers remain dominant while e-commerce expands through omnichannel efforts

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competition in sportswear fuels product innovation and shifting omnichannel approaches
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Challengers gain market share with innovative strategies
• AI and tech innovation influencing product design
• CHART 21 Mynds UltraCool Designs Blends Functionality and Comfort
• Blended athletic and casual wear continues to be a major market driver

WHAT'S NEXT?

• Sportswear growth expected to remain steady as versatility and performance drive demand

COMPETITIVE LANDSCAPE

• Challenger brands slowly gain share alongside key sportswear brands
• Competition amongst established brands and new players expected to accelerate
• CHART 22 Footwear Competition Expected to Grow Through Focused Innovation and Targeted Marketing

CHANNELS

• Offline retail dominance continues with e-commerce growth
• Omnichannel strategies and digital engagement expected for personalised experiences
• CHART 23 Analyst Insight

PRODUCTS

• Skechers use running workshops to build buzz and market new products

COUNTRY REPORTS DISCLAIMER

JEANS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Brands focusing on sustainability and inclusivity trends help fuel jeans sales in Thailand
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Growing middle class and dynamic consumer demand drive sales growth in 2025
• Sustainability initiatives shape consumer preferences leading to adaptive brand strategies
• Challenger brands and innovative strategies capitalise on unmet demand
• CHART 25 Thai Denim Tailoring that Seeks to Provide Inclusive Fits as a Differentiator

WHAT'S NEXT?

• Exclusive campaigns to fuel super premium jeans and aid future jeans growth
• Sustainability and innovation to continue shaping consumer preferences and industry practices
• CHART 26 Analyst Insight

COMPETITIVE LANDSCAPE

• Leading players maintain dominance through strong brand awareness and marketing

CHANNELS

• In-store experience still dominant but omnichannel presence a growing key trend

PRODUCTS

• Brands engage directly with tourist consumers to boost sales
• CHART 27 Brands Launched Exclusive Collections to Promote Sales During Festive Season

COUNTRY REPORTS DISCLAIMER

HOSIERY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urban trends, e-commerce, and sustainability drive hosiery market shifts in 2025
• CHART 28 Key Trends 2025

INDUSTRY PERFORMANCE

• Dynamic shifts in social commerce and fashion demands assist hosiery growth
• Polarisation splits market focus between everyday wear and fashionable and functional demands
• Sustainability and inclusivity expand hosiery market diversification

WHAT'S NEXT?

• Fashionisation and sustainability to move hosiery from basic commodity to value-added accessory
• E-commerce and social media to continue shaping and influencing consumer behaviour

COMPETITIVE LANDSCAPE

• Bata maintains lead as SOCKSY challenges with digital strategy

CHANNELS

• Store-based distribution channels leads but evolving with e-commerce growth
• CHART 29 Analyst Insight

PRODUCTS

• SOCKSY innovates distribution with vending machine franchise model
• CHART 30 SOCKSY launches hosiery vending machine

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• CHART 36 Key Trends 2025

INDUSTRY PERFORMANCE

• Fashion-conscious consumers drive 4% growth in apparel accessories
• Sustainability and affordability shape consumer demand for upcycled and eco-friendly accessories
• Fashion trends like streetwear and athleisure boost demand for versatile options
• CHART 37 Challenger Brands are tapping into Apparel Accessories Driving Growth

WHAT'S NEXT?

• Digital innovation and a strong online presence to assist brand awareness and sales
• Self-expression and brand collaborations set to increase buzz and boost special edition sales
• CHART 38 Analyst Insight

COMPETITIVE LANDSCAPE

• Digital marketing and trendy affordable products drive Roadget's market leadership

CHANNELS

• Store-based channels lead market with growing omnichannel presence in 2025
• TikTok and Instagram play crucial role in e-commerce and product promotion strategies

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Specialised and developing consumer preferences assist footwear in 2025
• CHART 31 Key Trends 2025

INDUSTRY PERFORMANCE

• Innovation, sustainability and accessibility drive sales growth
• Technology and innovation go beyond product design, incorporating AI
• CHART 32 Innovation is Transforming Footwear Market with Design, Materials, and Retailing
• While incumbent brands leverage established market, competitors capitalise on expanding niche trends
• CHART 33 Running Shoes Drive Value Sales Growth Through Innovation and Digital Channel
• Resale e-commerce influencing consumer behaviour and growing alongside new sales

WHAT'S NEXT?

• Niche specialisation and children's footwear to fuel growth
• Increasing demand for sustainable and specialised products to assist product innovation
• CHART 34 Analyst Insight

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation and localisation

CHANNELS

• Store-based channels lead sales as online e-commerce grows with changing consumer habits

PRODUCTS

• Supersports gaining market shares through innovative 3D scanning
• Swiss On Year of the Horse aims to appeal to larger market
• CHART 35 Swiss Company, On, Appeals to Asian Markets Through Limited Edition Collection

COUNTRY REPORTS DISCLAIMER