印尼服装和鞋类市场

预计到2025年，印尼服装鞋帽市场将呈现强劲成长，这主要得益于经济復苏、中等收入阶层的壮大以及自由裁量权支出的增加，销售额将达到201.2兆印尼币。在年轻时尚人群和消费者购买力不断提升的推动下，这一增长势头预计将在预测期内持续。该市场的特点是消费者购买习惯向价值导向转变，对价格适中且时尚的产品需求日益增长。

Euromonitor International发布的《印尼服装鞋帽市场》报告全面分析了印尼服装鞋帽市场的规模和结构。报告涵盖了2021年至2025年的最新零售销售数据和分销分析，帮助您识别推动市场成长的行业。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析。此外，报告也对2030年的市场发展趋势进行了预测。

目标产品：服装、鞋类、运动服

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 消费者对价格实惠和功能齐全的需求推动了创新。

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 消费者偏好的变化和电子商务的兴起推动了服装和鞋类销售的成长。
• 市场两极化影响价值销售成长
• 图 2. Puma 在 Shopee Live 上的直播
• 数位原生挑战者如何重塑印尼格局
• 图 3 Elspo－从地方运动服饰到全国现象

未来展望

• 消费者仍注重价格，促使品牌采取价格亲民的策略。
• 全球品牌积极响应消费者对永续性的偏好。
• 图 4：全球品牌对永续发展的日益关注
• 全通路策略预计将变得越来越重要
• 图 5. 分析师观点

竞争格局

• 印尼品牌挑战全球老牌企业
• 新兴本土品牌利用民族自豪感和数位管道

频道

• 虽然线下零售仍然占据主导地位，但社交电商正在推动线上销售。

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图 7 印尼 PEST 分析（2025 年）

消费者背景

• 图 8. 印尼消费者关键洞察（2025 年）
• 图 9 印尼消费者趋势（2025 年）

国家报告免责声明

资讯来源

印尼女性服饰

关键数据结果

2025年的发展

• 市场两极化正在改变印尼女性服饰
• 图 10. 2025 年的主要趋势

产业表现

• 市场两极化迫使品牌在扩大产品线、提升高端吸引力和扩大产品线之间做出选择。
• 永续材料的主流化推动产品创新
• 图 11 2025 年雅加达时装週展示了绿色原则和整体性
• 关税和在地采购重塑产业格局
• 图 12：进口成本上升促使 H&M 扩大在印尼的生产规模

未来展望

• 智慧服饰和数位化购物有望促进未来销售成长。
• 大胆的造型和富有表现力的色彩定义了女性服饰设计的未来。
• 预计本土品牌将持续引领永续发展和復古潮流。
• 图 13 分析师观点

竞争格局

• 跨国公司透过在地化和永续性保持其竞争优势。
• 新兴品牌「Erigo」在印尼女性服饰市场越来越受欢迎

频道

• 电子商务平台从服装和鞋类零售商手中夺取市场份额

产品

• 优衣库的新系列凸显了优质化趋势
• 图 14 优衣库印尼公司发布秋冬系列，“重塑经典”

国家报告免责声明

印尼男装

关键数据结果

2025年的发展

• 分散的竞争格局使品牌能够适应两极化的市场。
• 图 15. 2025 年的主要趋势

产业表现

• 市场两极化导致价值销售持续成长
• 图 16 优衣库与 Erigo 在男装市场两极化中的对比
• 永续性和整体性驱动产品创新
• 图 17 优衣库以功能性时尚和文化相关性重新定义男装
• 现有品牌发展停滞不前，而面临挑战的品牌却在加速崛起。
• 图 18：Erigo 在男装领域数位化 D2C 突破

未来展望

• 高端品牌和本地企业推动价值销售成长
• 挑战者品牌预计将继续受到欢迎。
• 市场两极化预计将导致定价策略多样化。
• 图 19 分析师观点

竞争格局

• 主要玩家保持领先优势，但竞争对手势头渐强。

频道

• 电子商务借助即时电商和网红行销蓬勃发展

国家报告免责声明

印尼儿童服装

关键数据结果

2025年的发展

• 市场两极化迫使品牌适应多样化的消费者偏好。
• 图 20. 2025 年的主要趋势

产业表现

• 2025年，以品质、舒适度和价值主导的消费将塑造童装市场。
• 市场两极化透过不同的消费者偏好影响增值销售成长。
• 图 21：优衣库计画在 2025 年前占据印尼高端童装市场
• Irwandhy Official 利用印尼时尚界的永续性趋势

未来展望

• 一个以经济实用设计推动发展的本土品牌
• 数位管道的兴起推动了童装销售。
• 图 22 分析师观点
• 在全球供应链不确定性的背景下，印尼童装品牌蓬勃发展。

竞争格局

• 主要企业继续保持领先地位，专注永续性和数位化优先零售。
• 挑战者品牌旨在彻底改变童装产业。
• 进口压力和成本上涨给童装品牌带来了挑战。
• 图23：优衣库印尼因关税和物流压力提高价格

频道

• 全通路购物支援线上和线下童装销售。

国家报告免责声明

印尼运动服

关键数据结果

2025年的发展

• 印尼消费者生活方式向积极健康的转变推动了运动服装的销售。
• 图 24. 2025 年的主要趋势

产业表现

• 市场两极化减缓了运动服饰销售成长
• 关税和供应链中断将推动本地化
• Lacoste利用人工智慧创新提升品牌知名度
• 图 25：Lacoste 利用人工智慧技术打造的运动时尚服饰斋戒月宣传活动

未来展望

• 消费者对休閒的偏好预计将推动高价值产品的销售成长。
• 对价格实惠和品质优良产品的需求预计将推动该品类的成长。
• 永续性和创新塑造运动服装的发展
• 图 26 分析师观点

竞争格局

• 儘管新参与企业越来越多，PT Adidas Indonesia 仍保持领先地位。
• 优衣库透过策略性门市扩张和实况活动获得发展动力

频道

• 线下零售领先，体育用品店占据销售主导地位

产品

• adidas Originals 如何在其 2025 春夏宣传活动中融合传统与创新
• 图 27 在两极化的消费市场中平衡传统与创新

国家报告免责声明

印尼牛仔裤

关键数据结果

2025年的发展

• 永续的生产方式和收入的成长提高了牛仔裤的性能
• 图 28：2025 年的主要趋势

产业表现

• 印尼牛仔裤市场的两极化
• 永续性和整体性促使品牌采用环保材料。
• 图 29 KIND丹宁布料实现了环保理念
• 挑战者迫使现有企业进行创新与调整
• 图 30 印尼丹宁布料的策略定位：本土品牌「Pot」与「Pop」的融合

未来展望

• 价格敏感度可能会促使消费者偏好转向更实惠的品牌。
• 本土品牌旨在利用永续性和手工技艺
• 数位化部署和客製化建议
• 图 31 分析师观点

竞争格局

• 领先企业透过多元化策略保持领先地位。

频道

• 儘管电子商务发展迅速，但线下零售仍然是分销的主要驱动力。

产品

• 永续实践正在改变丹宁布料产品的面貌
• 图 32 丹宁布料 Station 2025 年系列：透过时尚致敬本土偶像

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印尼袜子

关键数据结果

2025年的发展

• 经济性和永续性提升了袜业的成长潜力
• 图 33 2025 年的主要趋势

产业表现

• 消费者对休閒时尚的偏好转变推动了高价值销售。
• Pinnacle Pro 强调印尼袜业的永续性
• 图 34 Pinnacle Pro 推出环保 Wonder Socks “Coolmax” 袜子
• 挑战者品牌在预算有限的消费者中越来越受欢迎。
• 图 35：MINISO 主打性价比市场，Stay Hoops 则主打高阶市场。

未来展望

• 价格实惠预计将推动未来的销售成长。
• 消费者对功能性的偏好驱动着本地创新
• Z世代和千禧世代对环保袜子的偏好预计将会增加。
• 图 36 分析师观点

竞争格局

• 随着具有挑战性的品牌获得关注，Maruti Megah Mandiri PT 保持领先地位
• 新晋品牌优衣库和名创优衣推动创新，并促进销售成长。

频道

• 时尚连锁店和电商平台促进销售

产品

• 创新驱动业务成长与竞争力
• 图 37. 纽扣围巾为时尚袜子增添了标誌性的字母组合。

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印尼服饰配件

关键数据结果

2025年的发展

• 消费者对具有文化相关性的配件的需求正在推动品牌创新。
• 图 38 2025 年的主要趋势

产业表现

• 文化价值影响Z世代的喜好，并塑造他们的服装配件。
• 市场两极化重塑竞争格局
• 图 39 纽扣围巾：建构策略供应链与市场拓展
• 优衣库体现了印尼服装配件的永续性趋势
• 图 40 优衣库义大利皮革腰带的永续工艺

未来展望

• 消费者对永续和具有文化意义的产品的需求预计将会增加。
• 保守时尚可望推动产品创新。
• 图 41 分析师观点
• 人工智慧和社交电商推动印尼时尚产业的数位化主导地位

竞争格局

• H&M在品牌形象和线上影响力方面保持领先地位。
• New Era Indonesia推出具有文化意义的帽子系列
• 图 42 文化时尚：印尼的帽子如何表达认同，2025 年

频道

• 线上市场凭藉其便利性和多样性促进销售。

国家报告免责声明

Apparel and footwear in Indonesia demonstrated robust growth in 2025, driven by economic recovery, a rising middle-income segment and increased discretionary spending, with sales reaching IDR201.2 trillion. This growth is expected to continue over the forecast period, driven by a young, fashion-conscious population and an increase in consumer spending power. The market is characterised by a shift towards value-conscious purchases and a growing demand for affordable and fashionable options, parti...

Euromonitor International's Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer demand for affordability and functionality drives innovation

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
• Market polarisation shapes value sales growth
• CHART 2 Puma on Shopee Live
• How digital-native challengers are reshaping the Indonesian landscape
• CHART 3 Erspo - From Local Sportswear to National Phenomenon

WHAT'S NEXT?

• Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
• Global brands cater to growing consumer preference for sustainability
• CHART 4 Increasing Sustainability Focus by Global Brands
• Omnichannel strategies are expected to become crucial
• CHART 5 Analyst Insight

COMPETITIVE LANDSCAPE

• Indonesian brands pose competition for global incumbents
• Emerging local brands capitalise on national pride and digital channels

CHANNELS

• Offline retail remains dominant, while social commerce drives online sales

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in Indonesia 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in Indonesia 2025
• CHART 9 Consumer Landscape in Indonesia 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market polarisation reshapes womenswear in Indonesia
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation drives brands to either scale affordability or deepen premium appeal
• Mainstream adoption of sustainable materials drives product innovation
• CHART 11 Jakarta Fashion Week 2025 Showcased Eco-Conscious Principles and Inclusivity
• Tariffs and local sourcing reshape industry dynamics
• CHART 12 Due to Rising Import Costs, H&M Expands Production in Indonesia

WHAT'S NEXT?

• Smart clothing and digital shopping expected to boost future sales
• Bold shapes and expressive colours to define future womenswear designs
• Local brands expected to continue leading sustainability and vintage trends
• CHART 13 Analyst Insight

COMPETITIVE LANDSCAPE

• Global players maintain lead through local relevance and sustainability
• Emerging brand, Erigo, gains traction in Indonesian womenswear

CHANNELS

• E-commerce platforms gain share from apparel and footwear specialists

PRODUCTS

• Uniqlo's new collection highlights premiumisation trend
• CHART 14 Uniqlo Indonesia Introduces Fall/Winter "Revisiting Classic" Collection

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented competitive landscape enables brands to cater to polarised market
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation contributes to continued growth in value sales
• CHART 16 Uniqlo vs Erigo in Menswear Market Polarisation
• Sustainability and inclusivity drive product innovation
• CHART 17 Uniqlo Redefines Menswear with Functional Fashion and Cultural Relevance
• Incumbents experience stagnation, while challenger brands gain traction
• CHART 18 Erigo's Digital D2C Breakthrough in Menswear

WHAT'S NEXT?

• Premium brands and local players set to drive value sales growth
• Challenger brands expected to continue gaining popularity
• Market polarisation anticipated to drive diversification in pricing strategies
• CHART 19 Analyst Insight

COMPETITIVE LANDSCAPE

• Incumbents maintain their lead, but challengers are gaining traction

CHANNELS

• E-commerce gains traction with live commerce and influencer marketing

COUNTRY REPORTS DISCLAIMER

CHILDRENSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market polarisation drives brands to adapt to diverse consumer preferences
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Quality, comfort, and value-driven consumption shape childrenswear in 2025
• Market polarisation shapes value sales growth through diverse consumer preferences
• CHART 21 Uniqlo Captures Premium Segment in Indonesian Childrenswear in 2025
• Irwandhy Official capitalises on sustainability preferences in Indonesian fashion

WHAT'S NEXT?

• Local brands to drive development with affordable and practical designs
• The rise of digital channels set to drive childrenswear sales
• CHART 22 Analyst Insight
• Indonesian childrenswear labels gaining ground amidst global supply volatility

COMPETITIVE LANDSCAPE

• Top players maintain lead, focusing on sustainability and digital-first retail
• Challenger brands aim to disrupt childrenswear landscape
• Import pressures and rising costs challenge childrenswear brands
• CHART 23 Uniqlo Indonesia Raises Prices Due to Tariff and Logistic Pressures

CHANNELS

• Omnichannel shopping supports both online and offline childrenswear sales

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer shift towards active lifestyles drives sportswear sales in Indonesia
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation slows sportswear value sales growth
• Tariffs and supply chain disruptions lead to a boost in localisation
• Lacoste capitalises on AI innovation to enhance brand visibility
• CHART 25 Lacoste's AI-Driven Ramadan Campaign with Sport-Chic Apparel

WHAT'S NEXT?

• Consumer preference for athleisure set to drive value sales growth
• Demand for affordability and quality expected to drive category growth
• Sustainability and innovation to shape sportswear development
• CHART 26 Analyst Insight

COMPETITIVE LANDSCAPE

• PT Adidas Indonesia retains lead as emerging players grow in popularity
• Uniqlo gains traction through its strategic store expansion and live event

CHANNELS

• Offline retail leads with sports goods stores dominating sales

PRODUCTS

• How adidas Originals bridges heritage and innovation for SS25 campaign
• CHART 27 Balancing Heritage and Innovation in Polarised Consumer Markets

COUNTRY REPORTS DISCLAIMER

JEANS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainable practices and rising incomes bolster performance of jeans
• CHART 28 Key Trends 2025

INDUSTRY PERFORMANCE

• Market polarisation divides jeans in Indonesia
• Sustainability and inclusivity drive brands to adopt eco-friendly materials
• CHART 29 KIND Denim Brings Eco-Friendly Concepts to Life
• Challengers force incumbents to innovate and adapt
• CHART 30 Strategic Positioning in Indonesian Denim: Local Brand Pot Meets Pop

WHAT'S NEXT?

• Price-sensitivity could shift consumer preferences towards more affordable brands
• Local brands aim to capitalise on sustainability and craftsmanship
• Digital expansion and bespoke recommendations
• CHART 31 Analyst Insight

COMPETITIVE LANDSCAPE

• Top companies maintain lead through diverse strategies

CHANNELS

• Offline retail drives distribution despite e-commerce growth

PRODUCTS

• Sustainable practices reshape denim product offerings
• CHART 32 The Denim Station's 2025 Collection: Honouring Local Icons Through Fashion

COUNTRY REPORTS DISCLAIMER

HOSIERY IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Affordability and sustainability boost hosiery's growth potential
• CHART 33 Key Trends 2025

INDUSTRY PERFORMANCE

• Shifting consumer preference for casual fashion boost value sales
• Pinnacle Pro highlights sustainability in Indonesian hosiery
• CHART 34 Pinnacle Pro Launches Eco-Friendly Wander Socks Coolmax
• Challenger brands gain traction among budget consumer segment
• CHART 35 MINISO Caters to the Value Segment While Stay Hoops Drives Premium End

WHAT'S NEXT?

• Affordability expected to drive future sales
• Consumer preference for functionality set to drive local innovation
• Gen Z and millennial preference for eco-friendly hosiery expected to increase
• CHART 36 Analyst Insight

COMPETITIVE LANDSCAPE

• Multi Megah Mandiri PT retains lead, while challenger brands gain traction
• New entrants, Uniqlo and MINISO, drive innovation and value sales growth

CHANNELS

• Fashion chain stores and e-commerce platforms drive sales

PRODUCTS

• Innovation drives business growth and competitiveness
• CHART 37 Buttonscarves Brings Signature Monogram to Fashion Socks

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer demand for culturally-relevant accessories drives brands to innovate
• CHART 38 Key Trends 2025

INDUSTRY PERFORMANCE

• Cultural values shape apparel accessories, influenced by Gen Z preferences
• Market polarisation reshapes competitive dynamics
• CHART 39 Buttonscarves: Building Through Strategic Supply Chain and Market Expansion
• Uniqlo exemplifies sustainability trend in Indonesian apparel accessories
• CHART 40 Sustainable Craftsmanship in Uniqlo's Italian Leather Belt

WHAT'S NEXT?

• Consumer demand for sustainable, culturally relevant products set to increase
• Modest fashion expected to drive product innovation
• CHART 41 Analyst Insight
• AI and social commerce to drive digital dominance across Indonesia's fashion landscape

COMPETITIVE LANDSCAPE

• H&M maintains its lead through brand image and online expansion
• New Era Indonesia launches a culturally significant cap collection
• CHART 42 Cultural Fashion: Celebrating Identity Through Headwear in Indonesia, 2025

CHANNELS

• Online marketplaces drive sales through convenience and variety

COUNTRY REPORTS DISCLAIMER