美国服装和鞋类市场

2025年，美国服饰和鞋类市场成长温和，零售量略有成长，零售额成长1%。这种温和的成长是多种因素共同作用的结果，包括持续的关税调整和消费者偏好的转变。此外，消费者对价格和永续性的追求推动了二手和租赁趋势的兴起，这也抑制了新销售的成长。

Euromonitor International发布的《美国服装鞋类市场报告》全面阐述了美国服装鞋类市场的规模和结构。报告提供2021年至2025年的最新零售销售数据和分销分析，协助您识别推动市场成长的细分领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析。此外，报告也预测了2030年之前的市场发展趋势。

目标产品：服装、鞋类、运动服

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细整体情况服装和鞋类市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 五年预测可以帮助您评估市场的发展前景。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 预计2025年服装和鞋类成长速度将放缓，但预计增幅将更加强劲。

关键数据结果

• 图1. 2025年的主要趋势

产业表现

• 儘管受到经济和关税挑战的影响，增速放缓，但成长仍在继续。
• 二手房买卖和租赁趋势正在改变消费行为。
• 图 2：ThredUp 开设首家线上復古快闪店，拓展永续时尚业务
• 关税波动促使製造商做出反应
• 图3：关税不确定性下，阿迪达斯和彪马在跑鞋市场领先

未来展望

• 人工智慧驱动美国服装鞋类产业的创新与成长
• 预计二手房和租赁趋势将改变美国消费行为
• 永续性和社交媒体将影响未来的成长。
• 图 4 分析师观点

竞争格局

• 顶级品牌凭藉品牌知名度、适应能力和分销管道保持领先地位。
• 市场两极化正在推动奢侈品市场的復兴和人们对价值的追求。
• 图 5：优衣库凭藉价格亲民且功能齐全的时尚服饰加速进军美国市场
• 併购重塑竞争格局

频道

• 线下零售仍占主导地位，消费者更注重触觉体验。
• 由于采用人工智慧主导的成长，电子商务仍然是该行业的主要参与者。

经济背景

• 图 6 实质 GDP 成长率与通货膨胀率（2020-2030 年）
• 图7. 2025年美国PEST分析

消费者背景

• 图 8. 2025 年美国消费者的关键洞察
• 图9：2025年美国消费者趋势

国家报告免责声明

资讯来源

美国童装

关键数据结果

2025年的发展

• 儘管经济不确定性，父母仍在寻求负担能力，但他们依然保持韧性。
• 图 10. 2025 年的主要趋势

产业表现

• 经济不确定性和关税将抑制价值成长
• 二手房买卖和租赁市场正在蓬勃发展，抑制了新房销售的成长。
• 图 11：Babylist 透过提供「二手」选项来应对不断上涨的成本。
• 市场两极化将导致许多公司降低产品价格并推出新产品。
• 图 12：沃尔玛推出青少年时尚市场的週末学院

未来展望

• 婴幼儿服装必须应对不断下降的出生率
• 永续性、可负担性和协作在决策中发挥关键作用。
• 整体性和适应性预计将成为童装设计中不可或缺的要素。
• 图 13 分析师观点

竞争格局

• 大众市场参与企业以策略定价引领童装市场。
• 图 14 Abercrombie Kids 透过与大型批发商合作扩大其在美国的业务
• 新兴品牌适应美国本土消费者的偏好

频道

• 线下零售商凭藉其物美价廉的大卖场和大型超级市场，继续保持领先地位。
• 零售电子商务依然重要，全通路零售正变得至关重要。

国家报告免责声明

美国服装配件

关键数据结果

2025年的发展

• 关税将在2025年降低服装配件的需求，但帽子/鸭舌帽的需求将逆势成长。
• 图 15. 2025 年的主要趋势

产业表现

• 关税和供应链的不确定性导致销售成长放缓
• Shane正在推动业务本地化，以降低关税风险。
• 图16 Shein在关税压力下的在地化策略
• LVMH在市场变化中加强本地布局
• 图 17：LVMH 加强在美国的业务，以适应不断变化的市场环境

未来展望

• 户外爱好者推动了对功​​能性配件的需求。
• 预计在预测期内，社群媒体的影响力将进一步成长。
• 图 18 分析师观点
• 奢侈品牌拥抱循环时尚模式

竞争格局

• 加速关税分部
• 参与企业旨在以实惠的价格提供优质产品，以满足不断变化的需求。
• 图 19 Quince 获得 2 亿美元资金筹措，市值翻倍

频道

• 线下零售在服装配件领域占据主导地位，因为消费者希望在购买前先查看和试用商品。
• 在美国，零售电子商务在服装和配件领域正获得越来越大的市场份额。

国家报告免责声明

美国牛仔裤

关键数据结果

2025年的发展

• 牛仔裤产业将在2025年克服挑战，但预计未来将实现成长。
• 图 35. 2025 年的主要趋势

产业表现

• 经济不确定性，牛仔裤市场今年举步维艰，但平价牛仔裤表现最佳。
• 由于关税和牛仔裤产业面临挑战，Kontoor Brands 透过策略性收购实现多元化发展。
• 图 36 Kontoor Brands 透过收购 Helly Hansen 拓展业务范围，超越丹宁布料领域。
• 永续性和整体性仍然是品牌的重要优先事项。
• 图 37 Gap 的「Better in 丹宁布料」（牛仔更美好）宣传活动利用 2000 年代的怀旧情怀和全球女子组合来吸引 Z 世代

未来展望

• 品牌计划透过满足多样化的需求来重获市场认可并推动成长。
• 永续性和整体性正变得越来越重要
• 图 38 分析师观点
• 人工智慧主导的创新将塑造牛仔裤的未来

竞争格局

• Levi's 透过策略性倡议保持领先地位
• 图 39 Levi's 透过策略定价和供应链调整因应关税
• 併购重塑竞争格局

频道

• 儘管电子商务发展迅速，但线下零售仍占据主导地位。
• 全通路零售正变得日益重要，以满足不断变化的需求

国家报告免责声明

美国鞋业

关键数据结果

2025年的发展

• 关税不确定性和供应链问题导致下滑，但前景依然乐观。
• 图 40. 2025 年的主要趋势

产业表现

• 关税和供应链的不确定性影响成长
• 图 41：耐吉和阿迪达斯警告将提价，鞋业巨头抵制关税
• 女性用很常见，但男鞋更耐穿。
• Zellerfeld 利用 3D 列印客製化技术推动创新
• 图 42 泽勒菲尔德利用 3D 列印技术革新鞋类製造

未来展望

• 得益于休閒风潮的兴起和可支配收入的增加，鞋类市场呈现復苏迹象。
• 虽然休閒风潮会变得越来越重要，但更多参与企业会更加重视永续性和整体性。
• 技术创新是竞争格局中的关键。
• 图 43 分析师观点

竞争格局

• 知名品牌透过适应消费者偏好来维持强势地位
• 新兴品牌正在颠覆鞋类产业的竞争格局，并对老牌品牌构成挑战。
• 图 44 Salomon 在芝加哥巴克镇开设新店，扩大在美国的零售业务
• 3G Capital收购斯凯奇是一项改变游戏规则的倡议。

频道

• 线下零售仍占据主导地位，其中体育用品店表现尤为出色。
• 儘管市场占有率略有下降，但零售电子商务仍占有重要地位。

国家报告免责声明

美国运动服

关键数据结果

2025年的发展

• 在消费者需求不断变化的背景下，休閒推动了运动服装的扩张。
• 图 45 2025 年的主要趋势

产业表现

• 儘管面临挑战，休閒风潮仍推动成长。
• 关税和供应链挑战影响运动服装产业
• 图 46 阿迪达斯透过策略定价和供应链调整来应对关税压力
• 耐吉与SKIMS携手重新定义运动服饰
• 图 47 耐吉与 SKIMS 的合作旨在在策略议程中体现文化相关性

未来展望

• 预计该品牌将以适合各种活动的款式推动成长
• 女式运动服装成为关键成长机会
• 永续性、科技和多元化的运动项目有望重新定义运动服装。
• 图 48 分析师观点

竞争格局

• 耐吉保持领先地位，但小规模的品牌正在挑战其市场份额。
• 图 49 美国休閒产业的策略成长
• Dick's Sporting Goods 和 Foot Locker 的合併将改变零售业的面貌。

频道

• 线下零售持续占据主导地位，体验式消费和新店分店。
• 电子商务在零售业中占据较高份额，全通路零售的重要性预计将会不断提升。

国家报告免责声明

美国女性服饰

关键数据结果

2025年的发展

• 女性服饰品牌转向价格亲民和永续性，以应对2025年的挑战
• 图 30. 2025 年的主要趋势

产业表现

• 关税和供应链中断减缓成长
• 二手交易平台推动了二手女性服饰的成长，为传统零售商带来了挑战。
• 图 31 ThredUp 和 The RealReal 报告称，2025 年二手销售额将创历史新高
• 儘管关税前景不确定性，H&M 仍保持价格竞争力。
• 图 32：关税迫使快时尚竞争对手涨价，H&M 试图赢得美国消费者的青睐

未来展望

• 人工智慧创新有望在未来促进女性服饰产业的成长。
• 女性用外套仍然是最畅销的商品
• 预计女性服饰将受到环保意识和社群媒体的影响。
• 图 33 分析师观点

竞争格局

• 市场高度分散，低价品牌越来越受欢迎
• 市场两极化促使人们更加关注价值，从而推动了芒果等品牌的成长。
• 图34 Mango将在2025年透过策略性门市扩张来加强其在美国的市场地位。
• SKIMS 利用积极的身体形象、舒适的穿着体验和直接面向消费者的互动方式。
• Authentic Brands Group透过收购扩大其在美国的时尚品牌组合

频道

• 线下零售业领先并持续成长，但百货公司面临挑战
• 电子商务在零售业依然重要，全通路零售是未来的发展方向。

国家报告免责声明

美国男装

关键数据结果

2025年的发展

• 经济不确定性和生活成本上涨导致消费谨慎。
• 图25. 2025年的主要趋势

产业表现

• 受不确定的经济环境下消费者谨慎情绪的限制，成长受到限制。
• 品牌必须应对关税引起的波动
• 图 26 拉夫劳伦利用敏捷的全球供应链应对关税挑战
• 市场两极化正在改变男装的面貌
• 图 27 Hollister 巩固了 Abercrombie 作为低价品牌的地位

未来展望

• 预计男士外套将继续占据主导地位，因为消费者追求的是物有所值的产品。
• 将人工智慧应用于设计、行销和购物体验，以塑造未来的销售
• 服装作为一种自我表达的方式以及包容性品牌的兴起
• 图 28 分析师观点

竞争格局

• 沃尔玛和耐吉仍占据市场领先地位，但竞争日益激烈。
• Primark在美国的雄心勃勃的扩张计划，正是利用了消费者习惯的改变。
• 图 29 儘管关税不确定性，Primark 仍继续在美国扩张
• 策略性併购与扩张，进一步的成长机会

频道

• 随着消费者更加重视体验与互动，线下零售仍保持优势。
• 零售电子商务也是一个关键管道，而全通路零售很可能成为必需品。

国家报告免责声明

美国袜子

关键数据结果

2025年的发展

• 丝袜市场面临逆风，但厚实的紧身裤却呈现稳定成长动能。
• 图 20. 2025 年的主要趋势

产业表现

• 儘管经济形势不利，厚丝袜的销量仍在成长。
• 关税背景下，吉尔丹收购案重塑袜业供应链
• 图21：吉尔丹收购HanesBrands将重塑受关税影响的服装供应链
• 永续性推动袜业创新
• 图 22 沃尔玛推出回收袜子以减少纺织品废弃物

未来展望

• 随着收入和非正规化趋势的持续，经济成长率将会上升。
• 时尚和社群媒体推动了对丝袜的需求。
• 图 23 分析师观点
• 永续性比以往任何时候都更重要。

竞争格局

• 袜业是一个高度分散且竞争激烈的行业。
• 一些品牌开始挑战现有公司。
• 图 24 Splendid 透过与 Majesty Brands 的合作进入厚裤袜市场

频道

• 线下零售仍保持领先地位，因为消费者在商店购买商品往往是衝动消费。
• 随着数位平台上第三方经销商的日益普及，电子商务具有巨大的成长潜力。

国家报告免责声明

Apparel and footwear in the US experienced modest growth in 2025, with a marginal retail volume increase, and 1% retail current value growth. This subdued performance was driven by a combination of factors, including ongoing tariff changes and shifting consumer preferences. The rise of the resale and rental trends, driven by consumers seeking affordability and sustainability, also hampered growth in primary sales. Apparel and footwear is characterised by a high level of fragmentation, with a mix...

Euromonitor International's Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth continues, although this is minimal due to economic and tariff challenges
• Resale and rental trend reshapes consumer behaviour
• CHART 2 ThredUp Launches First-Ever Digital Vintage Pop-Up to Expand Sustainable Fashion
• Tariff volatility prompts response from manufacturers
• CHART 3 adidas and Puma Race Ahead in Running Shoes Amid Tariff Uncertainty

WHAT'S NEXT?

• AI set to drive innovation and higher growth in apparel and footwear in the US
• Resale and rental trend expected to reshape US consumer behaviour
• Sustainability and social media will impact future growth
• CHART 4 Analyst Insight

COMPETITIVE LANDSCAPE

• Top brands maintain their lead due to brand recognition, adaptation, and distribution
• Market polarisation sees luxury resilience alongside the quest for value
• CHART 5 Uniqlo Accelerates US Expansion with Affordable, Functional Fashion
• Mergers and acquisitions reshape the competitive landscape

CHANNELS

• Offline retail remains dominant, with consumers valuing tactile experiences
• E-commerce maintains a significant presence with AI-driven growth

ECONOMIC CONTEXT

• CHART 6 Real GDP Growth and Inflation 2020-2030
• CHART 7 PEST Analysis in the US 2025

CONSUMER CONTEXT

• CHART 8 Key Insights on Consumers in the US 2025
• CHART 9 Consumer Landscape in the US 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHILDRENSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience despite economic uncertainties, with parents looking for affordability
• CHART 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty and tariffs constrain the value growth rate
• Resale and rental gains traction, hampering growth in primary sales
• CHART 11 Babylist Tackles Rising Costs with "Open to Second-hand" Option
• Market polarisation drives trading down for many, and new product launches
• CHART 12 Walmart Launches Weekend Academy to Target Tween Fashion Market

WHAT'S NEXT?

• Baby and toddler wear will have to contend with the falling birth rate
• Sustainability, affordability, and collaborations will play important roles in decision-making
• Inclusivity and adaptability expected to become essential in childrenswear
• CHART 13 Analyst Insight

COMPETITIVE LANDSCAPE

• Mass-market players lead childrenswear with strategic pricing
• CHART 14 Abercrombie Kids Expands its US Reach Through Key Wholesale Partnerships
• Emerging brands adapt to US consumer preferences with localisation

CHANNELS

• Offline retail maintains its lead, with hypermarkets and supermarkets offering value
• Retail e-commerce remains important, with omnichannel retailing becoming essential

COUNTRY REPORTS DISCLAIMER

APPAREL ACCESSORIES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories declines in 2025 amid tariffs, but hats/caps defies this trend
• CHART 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and supply chain uncertainty dampen sales growth
• Shein localises operations to mitigate tariff risks
• CHART 16 Shein's Localisation Strategy Amid Tariff Pressures
• LVMH strengthens its local presence amid market shifts
• CHART 17 LVMH Strengthens Local Presence to Navigate US Market Shifts

WHAT'S NEXT?

• Outdoor enthusiasts will drive demand for functional accessories
• Greater influence from social media expected in the forecast period
• CHART 18 Analyst Insight
• Luxury brands to use circular fashion models

COMPETITIVE LANDSCAPE

• Fragmentation accelerated by tariffs
• Players aim to offer luxury-quality goods at accessible prices to meet changing needs
• CHART 19 Quince Doubles Down on Value with $200M Funding Boost

CHANNELS

• Offline retail dominates apparel accessories as consumers look and try before they buy
• Retail e-commerce has gained share in apparel accessories in the US

COUNTRY REPORTS DISCLAIMER

JEANS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Jeans navigates challenges in 2025, but is set for future growth
• CHART 35 Key Trends 2025

INDUSTRY PERFORMANCE

• A difficult year for jeans due to economic uncertainty, with economy jeans performing best
• Kontoor Brands diversifies with strategic acquisition due to tariffs and challenges in jeans
• CHART 36 Kontoor Brands Expands Beyond Denim with Helly Hansen Acquisition
• Sustainability and inclusivity remain key priorities for brands
• CHART 37 Gap's "Better in Denim" Campaign Wins Generation Z with Y2K Nostalgia and Global Girl Group

WHAT'S NEXT?

• Brands set to drive growth through regaining relevance and addressing different needs
• The continued increasing importance of sustainability and inclusivity
• CHART 38 Analyst Insight
• AI-driven innovation to shape the future of jeans

COMPETITIVE LANDSCAPE

• Levi's maintains its lead through strategic moves
• CHART 39 Levi's Tackles Tariffs with Strategic Pricing and Supply Chain Shifts
• Mergers and acquisitions reshape the competitive landscape

CHANNELS

• Offline retail remains dominant despite e-commerce growth
• Omnichannel retail is becoming essential to meet evolving expectations

COUNTRY REPORTS DISCLAIMER

FOOTWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tariff uncertainties and supply chain issues contribute to decline, but the forecast is brighter
• CHART 40 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and supply chain uncertainty impact growth
• CHART 41 Footwear Giants Push Back on Tariffs as Nike and adidas Warn of Rising Prices
• Women's footwear dominates, but men's footwear shows more resilience
• Zellerfeld drives innovation with 3D-printed customisation
• CHART 42 Zellerfeld Sparks a Footwear Revolution with 3D-Printed Innovation

WHAT'S NEXT?

• Footwear poised for recovery, driven by athleisure trend and rising disposable incomes
• Athleisure trend will be crucial, while more players will focus on sustainability and inclusivity
• Technological innovation will be important in a competitive landscape
• CHART 43 Analyst Insight

COMPETITIVE LANDSCAPE

• Leading brands maintain strength by adapting to consumer preferences
• Emerging brands disrupt the competitive landscape in footwear, challenging incumbents
• CHART 44 Salomon Expands US Retail Footprint with New Chicago Store in Bucktown
• Skechers acquisition by 3G capital reshapes the competitive landscape

CHANNELS

• Offline retail maintains its lead, with sports goods stores performing well
• Retail e-commerce maintains a significant presence despite a slight share decline

COUNTRY REPORTS DISCLAIMER

SPORTSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Athleisure fuels sportswear expansion amidst evolving consumer demand
• CHART 45 Key Trends 2025

INDUSTRY PERFORMANCE

• Athleisure trend drives growth despite challenges
• Tariffs and supply chain challenges shape sportswear
• CHART 46 adidas Responds to Tariff Pressure with Strategic Pricing and Supply Chain Adjustment
• Nike and SKIMS collaboration redefines sportswear
• CHART 47 Nike and SKIMS Collaboration Aims for Cultural Relevance Amid Strategic Challenges

WHAT'S NEXT?

• Brands expected to drive growth through styles that are suitable for various activities
• Women's sportswear emerges as a key growth opportunity
• Sustainability, technology, and diverse sports expected to redefine sportswear
• CHART 48 Analyst Insight

COMPETITIVE LANDSCAPE

• Nike maintains its lead, but smaller brands challenge its share
• CHART 49 Vuori's Strategic Rise in Athleisure in the US
• Dick's Sporting Goods and Foot Locker merger set to reshape the retail landscape

CHANNELS

• Offline retail maintains its dominance due to experiences and openings
• Retail e-commerce maintains a high share, with omnichannel retail set to be more important

COUNTRY REPORTS DISCLAIMER

WOMENSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Womenswear brands eye affordability and sustainability to overcome 2025 challenges
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and supply chain disruptions slow growth
• Resale platforms drive growth for second-hand womenswear, challenging primary sales
• CHART 31 ThredUp and The RealReal Report Record Resale Growth in 2025
• H&M maintains competitive pricing amid tariff uncertainty
• CHART 32 H&M Seeks to Attract US Shoppers as Fast Fashion Rivals Raise Prices Amid Tariffs

WHAT'S NEXT?

• AI innovation expected to contribute to growth in womenswear in the future
• Women's outerwear will continue to account for the highest sales
• Womenswear anticipated to be impacted by eco-consciousness and social media
• CHART 33 Analyst Insight

COMPETITIVE LANDSCAPE

• High fragmentation, with budget-friendly brands gaining traction
• Market polarisation drives value focus, propelling growth for brands like Mango
• CHART 34 Mango Strengthens US Presence with Strategic Store Expansion in 2025
• SKIMS capitalises on body positivity, comfort, and direct-to-consumer engagement
• Authentic Brands Group expands its US fashion portfolio through acquisitions

CHANNELS

• Offline retail leads and grows, but department stores faces challenges
• Retail e-commerce remains crucial, with omnichannel retailing the way forward

COUNTRY REPORTS DISCLAIMER

MENSWEAR IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic uncertainty and rising living costs lead to cautious consumption
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth is limited due to consumer caution in an uncertain economic environment
• Brands have to navigate the volatility caused by tariffs
• CHART 26 Ralph Lauren Navigates Tariffs with Agile Global Supply Chain
• Market polarisation reshapes the menswear landscape
• CHART 27 Hollister Reinforces Its Role as Abercrombie's Budget-Friendly Brand

WHAT'S NEXT?

• Men's outerwear set to remain dominant, with consumers looking for value-driven products
• Use of AI in design, marketing, and shopping experiences to shape future sales
• Clothing as a form of self-expression, and the rise of inclusive branding
• CHART 28 Analyst Insight

COMPETITIVE LANDSCAPE

• Walmart and Nike maintain their lead, but the competition rises
• Primark's ambitious US expansion capitalises on shifting consumer habits
• CHART 29 Primark Pushes Ahead with US Expansion Despite Tariff Uncertainty
• Strategic mergers and expansions, with further opportunities for growth

CHANNELS

• Offline retail maintains its dominance as consumers value experiences and engagement
• Retail e-commerce is also a vital channel, with omnichannel retail likely to become essential

COUNTRY REPORTS DISCLAIMER

HOSIERY IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hosiery faces headwinds, but non-sheer hosiery sees solid growth
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Non-sheer hosiery sees value growth despite economic headwinds
• Gildan's acquisition reshapes hosiery supply chains amid tariffs
• CHART 21 Gildan's Acquisition of HanesBrands Set to Reshape Apparel Supply Chains Amid Tariffs
• Sustainability drives innovation in hosiery
• CHART 22 Walmart Launches Circular Socks to Tackle Textile Waste

WHAT'S NEXT?

• Higher growth as incomes rise and the casualisation trend continues
• Fashion and social media to drive demand for hosiery as a statement
• CHART 23 Analyst Insight
• Sustainability will play an ever-more important role

COMPETITIVE LANDSCAPE

• Hosiery has a highly fragmented competitive landscape
• Brands emerge to challenge incumbent players
• CHART 24 Splendid Expands Into Non-Sheer Hosiery with Majesty Brands Partnership

CHANNELS

• Offline retail maintains its lead as products are purchased on impulse in stores
• Growth potential for e-commerce as third-party sellers on digital platforms gain popularity

COUNTRY REPORTS DISCLAIMER