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市场调查报告书
商品编码
1349208
内裤衬垫市场规模 - 按类型(一次性、可重复使用)、配销通路(零售药房、医院药房、电子商务通路、实体店、超市/大卖场) - 全球预测 2023 - 2032Panty Liners Market Size - By Type (Disposable, Reusable), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) - Global Forecast 2023 - 2032 |
2023 年至 2032 年间,全球护垫市场复合年增长率将达到 3.9%。女性卫生意识的不断增强以及舒适便捷的月经管理的重要性推动了需求。根据世界银行报告,全球每天有超过 3 亿女性经历月经,而统计数据显示,估计有 5 亿女性缺乏经期产品和管理经期卫生的适当设施。为了充分满足月经需求,女孩和妇女需要获得负担得起且合适的经期卫生产品,从而鼓励使用内裤衬垫。
此外,内裤衬垫迅速转向环保和可生物降解的选择也符合环保意识。设计和材料的创新提高了吸收性和舒适性,吸引了更多消费者。此外,生活方式的改变、可支配收入的增加以及对便利性的不断变化的偏好也促进了内裤衬垫市场的成长。
整个内裤衬垫市场根据类型、分销管道和地区进行分类。
就类型而言,从 2023 年到 2032 年,一次性细分市场的复合年增长率将达到 3.9%。由于其便利性和卫生效益,女性更喜欢这些一次性产品来满足经期和日常卫生需求。一次性内衬提供了实用的解决方案,确保易于处置并降低感染风险。随着消费者寻求高效和卫生的选择,它们的受欢迎程度持续增长,使一次性卫生护垫成为卫生护垫行业的重要组成部分。
在分销管道方面,电子商务通路的复合年增长率将达到4.3%,到2032年可能会主导卫生护垫市场份额。线上平台提供方便、谨慎和多样化的卫生护垫选择。购物者喜欢在舒适的家中轻鬆订购以及购买各种品牌和尺寸的能力。电子商务的成长趋势正在重塑消费者购买护垫等个人卫生产品的方式,凸显了线上销售管道在护垫市场中的重要性。
从地区来看,2023年至2032年,亚太地区卫生护垫市场的复合年增长率将达到4.2%。女性卫生意识的提高、城市化以及女性人口的增加等因素促成了这一趋势。随着可支配收入水准的提高,更多的女性能够负担得起并获得内裤衬垫,从而推动市场扩张。对女性健康更加开放的文化转变也在刺激需求方面发挥着至关重要的作用,使亚太地区成为一个充满活力且快速成长的卫生护垫市场。
Global Panty Liners Market will witness a 3.9% CAGR between 2023 and 2032. Growing awareness of feminine hygiene and the importance of comfortable and convenient menstruation management fuels demand. As reported by the World Bank, every day, over 300 million women across the globe experience menstruation, while an estimated 500 million lack access to both menstrual products and suitable facilities for managing their menstrual hygiene, as reported by statistics. In order to adequately address their menstrual needs, girls and women need access to affordable and suitable menstrual hygiene products, thereby encouraging the use of panty liners.
Furthermore, the rapid shift towards eco-friendly and biodegradable options in panty liners aligns with environmental consciousness. Innovations in design and materials offer improved absorption and comfort, attracting more consumers. Moreover, changing lifestyles, increasing disposable incomes, and evolving preferences for convenience contribute to the growth of the panty liners market.
The overall Panty Liners Market is classified based on type, distribution channel, and region.
Regarding type, the disposable segment will witness a 3.9% CAGR from 2023 to 2032. Owing to their convenience and hygiene benefits, women prefer these single-use options for menstrual and daily hygiene needs. Disposable liners provide a practical solution, ensuring easy disposal and reducing the risk of infections. Their popularity continues growing as consumers seek efficient and sanitary options, making disposable panty liners a significant segment of the panty liners industry.
With respect to the distribution channel, the e-commerce channel segment will register a 4.3% CAGR and could dominate the panty liners market share by 2032. Online platforms offer a convenient, discreet, and diverse selection of panty liners. Shoppers appreciate the ease of ordering from the comfort of their homes and the ability to access a wide range of brands and sizes. This growing trend in e-commerce is reshaping how consumers purchase personal hygiene products like panty liners, highlighting the importance of online sales channels in the panty liners market.
Regionally, Asia Pacific panty liners market will record a 4.2% CAGR from 2023 to 2032. Factors such as increasing awareness of feminine hygiene, urbanization, and a rising female population contribute to this trend. As disposable income levels improve, more women can afford and access panty liners, driving market expansion. The cultural shift towards greater openness about women's health also plays a crucial role in boosting demand, making the Asia-Pacific region a dynamic and rapidly growing market for panty liners.