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市场调查报告书
商品编码
1460130
切花市场 - 按花型、按定价、按应用、按配销通路、预测 2024 - 2032 年Cut Flower Market - By Flower Type, By Pricing, By Application, By Distribution Channel, Forecast 2024 - 2032 |
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由于活动、庆典和室内装饰中装饰用途的需求不断增长，预计 2024 年至 2032 年切花市场规模的CAGR将超过 5.9%。最近，在生日、週年纪念日、情人节等特殊场合送花的受欢迎程度显着增加。不断发展的运输和物流服务也使得全年都能供应各种切花，从而提高消费者的可及性和需求。
根据印度品牌资产基金会 (IBEF) 统计，2023 年印度婚礼产业收入达 571 亿美元。结婚率的上升刺激了切花的需求。插花和花束作为一种自我表达和情感表达的形式，日益增长的趋势正在提升产品的吸引力。线上鲜花配送服务的出现和电子商务平台的扩张也为消费者提供了便利，进一步推动了产业的成长。
整个产业分为花卉类型、定价、应用、配销通路和地区。
根据花卉类型，由于百合花优雅、芬芳且在插花中的多功能性而广受欢迎，预计到 2032 年，其复合CAGR将达到 6.2%，在切花市场中占据可观的收入份额。栽培技术的重大进步，包括杂交和新品种育种，正在扩大不同颜色、形状和大小的百合的供应，以吸引更广泛的消费者群。百合的长瓶瓶寿命也增加了它们的吸引力。
在应用方面，到2032年，派对和特殊日子对切花的需求将以6.1%的速度增长。这是由于在各种庆典和活动中使用切花作为装饰元素的趋势不断增加。举办派对和纪念婚礼、生日和週年纪念日等特殊场合的日益流行，增加了对切花的需求。在这种场合赠送鲜花的传统将进一步推动该细分市场的成长。
从地区来看，预计从 2024 年到 2032 年，亚太地区切花产业将以 6.5% 的CAGR大幅增长。人口的迅速增长和可支配收入的增加正在推动对装饰和礼品用切花的需求。泰国、印度和中国等国家的有利气候条件支持多种花卉的全年种植。不断扩大的城市化以及活动和庆祝活动中插花的日益普及也将推动区域市场的发展。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 技术与创新格局
- 重要新闻和倡议
- 监管环境
- 衝击力
- 成长动力
- 婚礼和活动中切花的使用增加
- 城镇人口可支配所得增加
- 不断兴起的送礼文化
- 产业陷阱与挑战
- 交通成本高
- 成长动力
- 消费者购买行为分析
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：依花型划分，2018 年 - 2032 年
- 主要趋势
- 玫瑰
- 康乃馨
- 百合花
- 菊花和非洲菊雏菊
- 郁金香
- 其他的
第 6 章：市场估计与预测：依定价，2018 年 - 2032 年
- 主要趋势
- 大众定价
- 溢价定价
第 7 章：市场估计与预测：按应用划分，2018 年 - 2032 年
- 主要趋势
- 个人使用
- 派对和特殊日子
- 婚礼和大型文化活动
- 欢迎和问候
- 会议及活动
- 其他的
第 8 章：市场估计与预测：依配销通路划分，2018 年 - 2032 年
- 主要趋势
- 直销
- 零售店
- 花店
- 托儿中心
- 其他的
第 9 章：市场估计与预测：按地区划分，2018 年 - 2032 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 马来西亚
- 印尼
- 亚太地区其他地区
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
- MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
- MEA 的其余部分
第 10 章：公司简介
- 波尔园艺公司
- 卡赞花卉有限公司
- 丹齐尔集团
- 多斯外国佬
- 多门橙
- 埃斯梅拉达农场
- 火烈鸟
- 凯伦玫瑰有限公司
- 多花公司
- 玫瑰花蕾有限公司
- Selecta 切花 SAU
- 谢尔·霍兰德有限公司
- 先正达花卉公司
- 卡里基集团
- 女王鲜花公司
- 华盛顿灯泡公司
Cut Flower Market size is projected to exhibit over 5.9% CAGR from 2024 to 2032, due to rising demand for decorative purposes in events, celebrations, and interior decoration. Lately, the popularity of gifting flowers on special occasions like birthdays, anniversaries, and Valentine's Day is significantly increasing. The evolving transportation & logistics services is also enabling the availability of a wide variety of cut flowers year-round for boosting consumer accessibility and demand.
According to the India Brand Equity Foundation (IBEF), the wedding industry of India clocked US$ 57.1 billion in earnings in 2023. This rising rate of marriage is spurring the demand for cut flowers. The growing trend of floral arrangements and bouquets as a form of self-expression and emotional expression is boosting the product appeal. The emergence of online flower delivery services and the expansion of e-commerce platforms are also providing convenience to consumers, further driving the industry growth.
The overall industry is categorized into flower type, pricing, application, distribution channel, and region.
Based on flower type, the lilies segment is anticipated to hold substantial revenue share of the cut flower market by depicting 6.2% CAGR up to 2032, due to their popularity for elegance, fragrance, and versatility in floral arrangements. Significant advancements in cultivation techniques, including hybridization and breeding for new varieties are expanding the availability of lilies in different colors, shapes, and sizes for attracting a wider consumer base. The long vase life of lilies is also increasing their appeal.
With respect to application, the demand for cut flowers in parties & special days will rise at 6.1% rate until 2032. This is on account of the increasing trend of using cut flowers as decorative elements in various celebrations and events. The rising popularity of hosting parties and commemorating special occasions like weddings, birthdays, and anniversaries is amplifying the demand for cut flowers. The tradition of gifting flowers on such occasions will further fuel the segment growth.
Regionally, the Asia Pacific cut flower industry is estimated to record substantial gains at 6.5% CAGR from 2024 to 2032. The burgeoning population and the rising disposable incomes are fueling the demand for cut flowers for decorative and gifting purposes. The favorable climatic conditions in countries like Thailand, India, and China support year-round cultivation of a wide variety of flowers. The expanding urbanization and the growing popularity of floral arrangements in events & celebrations will also drive the regional market progression.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360 degree synopsis, 2018 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Technology & innovation landscape
- 3.3 Key news and initiatives
- 3.4 Regulatory landscape
- 3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.1.1 Increase in use of cut flowers in weddings and events
- 3.5.1.2 Rise in disposable income of the urban population
- 3.5.1.3 Rising gifting culture
- 3.5.2 Industry pitfalls & challenges
- 3.5.2.1 High cost of transportation
- 3.5.1 Growth drivers
- 3.6 Consumer buying behavior analysis
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.8.1 Supplier power
- 3.8.2 Buyer power
- 3.8.3 Threat of new entrants
- 3.8.4 Threat of substitutes
- 3.8.5 Industry rivalry
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Flower Type, 2018 - 2032, (USD Billion) (Thousand Units)
- 5.1 Key trends
- 5.2 Roses
- 5.3 Carnations
- 5.4 Lilies
- 5.5 Chrysanthemums and gerbera daisies
- 5.6 Tulips
- 5.7 Others
Chapter 6 Market Estimates & Forecast, By Pricing, 2018 - 2032, (USD Billion) (Thousand Units)
- 6.1 Key trends
- 6.2 Mass pricing
- 6.3 Premium pricing
Chapter 7 Market Estimates & Forecast, By Application, 2018 - 2032, (USD Billion) (Thousand Units)
- 7.1 Key trends
- 7.2 Personal use
- 7.3 Parties & special days
- 7.4 Wedding & mega cultural events
- 7.5 Welcoming & greetings
- 7.6 Conference & activities
- 7.7 Others
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2018 - 2032, (USD Billion) (Thousand Units)
- 8.1 Key trends
- 8.2 Direct sales
- 8.3 Retail stores
- 8.3.1 Florist
- 8.3.2 Nursery center
- 8.3.3 Others
Chapter 9 Market Estimates & Forecast, By Region, 2018 - 2032, (USD Billion) (Thousand Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.4.8 Rest of Asia Pacific
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
- 9.6.4 Rest of MEA
Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 10.1 Ball Horticultural Company
- 10.2 Carzan Flowers K Ltd.
- 10.3 Danzier Group
- 10.4 Dos Gringos
- 10.5 Dummen Orange
- 10.6 Esmeralda Farms
- 10.7 Flamingo
- 10.8 Karen Roses Ltd.
- 10.9 Multiflora Corp
- 10.10 Rosebud Ltd.
- 10.11 Selecta Cut Flowers SAU
- 10.12 Sher Holland BV
- 10.13 Syngenta Flowers Inc.
- 10.14 The Kariki Group
- 10.15 The Queen's Flowers Corp
- 10.16 Washington Bulb Co., Inc.
2024-2028年全球切花市场
切花市场规模和预测、全球和地区份额、趋势和成长机会分析报告范围：按花卉类型、应用和配销通路
全球切花市场
切花市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测，按类型、按应用、分销管道、地区和竞争细分
切花市场：按类型、工艺、用途、分销管道分类 - 全球预测 2023-2030
到 2028 年切花市场预测 - 按类型、分销渠道、花色、价格、应用、最终用户和地区分类的全球分析
切花全球市场研究报告 - 2023-2030 年行业分析、规模、份额、增长、趋势和预测
全球切花市场：按类型（玫瑰,菊花,康乃馨,非洲菊,百合）,应用（家庭,商业）,分销渠道（超市,大卖场,专卖店/花店,网上零售）,地区预测至2027