市场调查报告书
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1273582
到 2028 年切花市场预测 - 按类型、分销渠道、花色、价格、应用、最终用户和地区分类的全球分析Cut Flowers Market Forecasts to 2028 - Global Analysis By Type, By Distribution Channel, By Flower Colors, By Pricing, By Application, By End User and By Geography |
根据 Stratistics MRC 的数据,全球切花市场预计将在 2022 年达到 364 亿美元,到 2028 年达到 534.1 亿美元,复合年增长率为 6.6%。
切花是一种灵活的产品,可用于许多不同的用途,例如礼品和婚礼装饰。 各种颜色、形状和尺寸使其成为对消费者和组织等具有吸引力的选择。 切花是观叶植物的茎和芽,被切下并用于各种用途,例如花束、插花、花圈和包装。 切花市场包括切花的育种、栽培、采收、整理和销售,既可以作为一个整体,也可以作为经过特定安排的成品。 切花被公认为全球范围内生产最经济的装饰品。
根据英国花商协会的数据,英国 80% 的切花是通过荷兰进口的,但很大一部分来自肯尼亚。 一些肯尼亚鲜花通过内罗毕的直飞航班直接运往英国。
鲜切花常被用作点缀空间的装饰品。 作为传递爱与关怀的礼物,作为家庭和公共场所的装饰品,它已成为婚礼、节日等活动的重要组成部分。 它用于各种用途,例如花圈、胸花和花束。 在酒店和度假村中,插花和其他装饰有助于提高空间的舒适度和吸引顾客的能力。 在酒店,插花可以营造个人风格。 插花之所以受到高度重视,是因为它们可以营造个性化的氛围,给来访者一种清新的感觉。
花卉营销领域给花农带来了许多挑战。 生产和园艺都陷入困境。 据花卉种植者称,中间商在切花市场中的作用需要重新审视。 中介对于花卉生产者来说是必须接受的,但是他们被用于定价、花卉质量评估、花卉称重等,对农民的名义收入有很大的影响。我来了。
酒店和度假村的花卉布置和额外装饰可以为游客营造更加舒适和温馨的环境。 人们认为鲜花可以促进爱情和求爱。 婚礼、餐厅、酒店等的花艺设计将营造积极和充满爱意的氛围。 下装有多种颜色和香味,因此可用于各种主题装饰和布置。 插花可以点亮活动场地,散发香气可以静心,赋予活力。 由于零售店和医院对切花的多种用途,切花市场正在蓬勃发展。
为了供应链的平稳运行和效率,在运输和储存的每个阶段维护冷链非常重要。 鲜花的活力和质量日復一日地下降。 在花卉栽培中,各方相互依存。 供应链中的一个断开的环节会扰乱整个过程,延迟供应,并影响花卉的种类和数量。 鲜花在收穫后需要适当的处理和收穫后的护理。 在修剪、分级、打捆、适当包装和冷藏室储存之前,必须冷藏。
COVID-19 起源于中国武汉,现已传播到世界其他地区。 截至2021年4月,美国、印度、巴西、俄罗斯、英国、法国、西班牙、意大利、土耳其、德国、哥伦比亚和阿根廷是确诊病例和报告死亡人数最多的国家。 由于政府封锁、旅行限制和公司倒闭,这种流行病正在影响经济和行业。 疫情已导致世界许多主要行业的供应链严重中断,包括消费品、园艺和花卉栽培。
由于其在婚礼中的用途,预计康乃馨在预测期内将占据最大的市场份额。 石竹,又名康乃馨,是其品种之一。 它原产于地中海沿岸,具有流苏花瓣和辛辣气味。 作为切花而广受欢迎,常用于插花、胸花和胸花。 康乃馨是爱、感恩和好运的象征。 红色和粉红色的康乃馨在世界各地都很受欢迎。
由于婚礼、生日派对、葬礼和其他场所的需求增加,预测期内切花的使用量预计会增加,而商业领域在预测期内将实现有利增长。 此外,切花常用于商业环境,如沙龙、餐厅、咖啡厅、酒店、机场和婚礼大厅。 然而,由于用于椭圆形插花、水平插花、垂直插花和三角形插花等各种插花的切花越来越受欢迎,它们很可能在整个预测期内被广泛使用。
预计欧洲将在预期期间占据最大份额。 根据发展中国家进口促进中心的数据,包括许多人均花卉消费量高的国家在内的欧盟估计每年消耗世界近 50% 的花卉。 儘管德国、法国和荷兰等较大的欧盟市场已出现饱和迹象,但整个欧盟切花的消费者销量仍在上升。 继德国之后,英国、法国、意大利和英国的花卉消费量依次递减。
由于电子商务的发展,预计亚太地区在预测期内的复合年增长率最高,这为鲜花带来了商机。 越来越多的企业(花店、大型商店、在线专卖店)在线销售鲜花。 可在线购买的鲜花种类正在增加。 此外,互联网是亚洲国家增长最快的销售工具,儘管其市场份额不到 10%。 然而,互联网购物的激增增加了标准化产品、有效供应炼和信息交换规范的重要性。 未来的预测表明,切花(花束、束和单花)的在线销售将继续增长。
2023 年 2 月,Floriday 开发了“贸易设置”,让生产者和买家可以轻鬆地在一个地方配置他们想要如何相互交易。 我们为生产者和买家实现更舒适的交易。
2022 年 12 月,Floriday 为花卉行业开发了数字基础设施以促进交易,让消费者在线购买花卉和植物时有更多选择。
2021年8月,荷兰消费者市场管理局(ACM)宣布荷兰合作社Royal FloraHolland拥有3家花卉产品运输公司(De Winter、Van Marrewijk(Wematrans))以满足消费者和买家的需求。、Van Zaal ).
According to Stratistics MRC, the Global Cut Flowers Market is accounted for $36.40 billion in 2022 and is expected to reach $53.41 billion by 2028 growing at a CAGR of 6.6% during the forecast period. Cut flowers are a flexible commodity that may be utilised for a range of tasks, such as enhancing gifts or decorating weddings. They are an attractive choice for both consumers and organisations because of the broad variety of colours, shapes, and sizes available. Cut flowers are stem and bud cuttings from ornamental plants that are used for bouquets, arrangements of flowers, wreaths, packaging, and a variety of other things. The breeding, growing, harvesting, arrangement, and sale of cut flowers as-is or as finished goods with specific arrangements are all part of the cut flower market. Cut flowers have been recognised as the decorative that is most financially produced on a global scale.
According to the British Florist Association, in the UK, 80% of cut flowers come via the Netherlands; however, a substantial proportion comes from Kenya. Some Kenyan flowers come straight to the U.K. on direct flights from Nairobi.
Freshly cut flowers are frequently used as decorations to brighten up spaces. When offered as gifts to express love and care and to adorn homes and public areas, they are a significant component of events like weddings and festivals. They can be put together into floral wreaths, corsages, and bouquets. Floral arrangements and other decorations in hotels and resorts can improve the space's comfort level and visitor attractiveness. In the hotel sector, flower arrangements can add a personal touch. Visitors value flowers because they add a sense of freshness to their surroundings.
The field of flower marketing presents a number of difficulties for flower farmers. Production and horticulture are both having issues. The role of intermediaries in the cut flower market needs to be reevaluated, according to the growers of flowers. The middlemen are accepted by the flower growers as being necessary, but they also exploit them when determining pricing, assessing the quality of the flowers, and weighing the blooms, which has a significant impact on the farmers' nominal income.
Floral arrangements and additional decorations in hotels and resorts may make the environment feel more comfortable and welcoming to visitors. Flowers have been regarded as promoting love and courtship. Any floral design for a wedding, a dining establishment, or a hotel will have a positive, loving vibe. Lowers may be used in a wide range of theme decorations and setups because they are available in a number of colours and fragrances. When arranged, flowers can add extra colour to the area surrounding the event and release a calming and energising perfume. The cut flower market has expanded significantly owing to the usage of cut flowers in retail and hospitality for a number of purposes.
Maintaining the cold chain at every stage of travel and storage is crucial for the smooth operation and efficiency of the supply chain. Every day, flowers' viability and quality decrease. In flower culture, all parties involved are interdependent. A broken link in the supply chain disrupts the entire process, delaying supply and having an effect on the type and quantity of flowers available. Flowers require proper handling and post-harvest care after being harvested. They need to be refrigerated before being pruned, graded, bunched, properly packed, and stored in the cold room.
COVID-19 outbreak commenced in Wuhan, China, and has since spread to other parts of the world. In terms of confirmed cases and reported deaths as of April 2021, the US, India, Brazil, Russia, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst-impacted countries. Because of lockdowns, travel restrictions, and company closures imposed by governments, the pandemic has had an impact on economies and industries. The epidemic has caused substantial supply chain breaks in a number of the world's main industries, including consumer goods, horticulture, and floriculture.
Due to usage in weddings, Carnation segment is anticipated to hold the largest market share over the extrapolated period. Dianthus caryophyllus, frequently referred to as carnations, is one of the species. It is a native of the Mediterranean region, and it has distinctive petals with fringes and a spicy fragrance. A highly popular cut flower, carnations are frequently used in floral arrangements, corsages, and boutonnieres. Carnations are a symbol of love, appreciation, and luck. Worldwide, red and pink carnations are popular.
Owing to the rising demand at wedding events, birthday parties, funerals, and across other institutions, their use is predicted to develop over the forecast period, and the commercial segment dominated the lucrative growth during the projection period. Additionally, cut flowers are commonly used in business contexts, including salons, restaurants, cafes, hotels, airports, and wedding venues. However, the potential for their broad use throughout the forecast period is expanded by the growing popularity of cut flowers for use in a variety of arrangements, including oval floral arrangements, horizontal flower arrangements, vertical flower arrangements, and triangular flower arrangements.
Europe is expected to dominate the largest share over the anticipated period. The European Union, which includes many nations with high per capita flower consumption, is estimated to consume almost 50% of the world's flowers every year, according to the Centre for the Promotion of Imports from Developing Countries. The overall EU consumer sales of cut flowers are still rising steadily, despite signs of saturation in several of the bigger EU markets, such as Germany, France, and the Netherlands. Following Germany in order of flower consumption are the UK, France, Italy, and the United Kingdom.
Due to the development in e-commerce sales, which provides an opportunity for the flower business, Asia Pacific is anticipated to have the highest CAGR throughout the projection period. Flowers are increasingly being sold online by businesses (florists, big-box stores, and online specialists). The variety of flowers available for purchase online is expanding. Furthermore, despite having market shares that are often below 10%, the internet is the avenue for sales that is expanding fastest in many Asian nations. However, the rise of internet shopping has increased the significance of standardised products, effective supply chains, and information exchange norms. Future predictions indicate a further rise in the sale of cut flowers (bouquets, mono-bunches, and individual flowers) online.
Some of the key players in Cut Flowers market include: Afriflora Sher, Danziger Group, DOS GRINGOS, LLC, Dummen Orange, Esmeralda Farms, Flamingo Horticulture Ltd, Florensis Flower Seeds UK Ltd, Karen Roses Company, Marginpar BV, MultiFlora, Oserian, Rosebud Limited, Selecta Cut Flowers S.A.U., The Kariki Group, The Queen's Flowers, Washington Bulb Co., Inc and Native Floral Group.
In February 2023, Floriday developed 'trade settings,' which allows growers and buyers to easily set up how they want to trade with each other in one place. It makes trading with each other even more pleasant for both growers and buyers.
In December 2022, Floriday developed digital infrastructure for the floriculture industry to make trade easy, giving consumers more options to buy flowers and plants online.
In August 2021, The Netherlands Authority for Consumers and Markets (ACM) acquired three floriculture-product transport companies (De Winter, Van Marrewijk (Wematrans), and Van Zaal) by Dutch cooperative Royal FloraHolland to cater to the demands of consumers and buyers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.