酒精饮料包装市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球酒精饮料包装市场价值为 526 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到 6.1%。为了回应日益增强的环保意识，製造商优先使用再生 PET (rPET)、玻璃和铝等材料，以最大限度地减少对生态的影响。

轻质和防碎包装选择也越来越受欢迎，既满足了实际需求，又满足了生态意识。随着高檔和特殊酒精饮料越来越受欢迎，包装市场对不仅能保护产品还能增强其视觉吸引力的设计的需求激增。智慧标籤和扩增实境功能等先进技术的整合正在进一步改变市场，使包装成为消费者体验不可或缺的一部分。

根据产品类型细分，市场包括瓶装、咆哮者瓶装、罐装、袋装、桶装和其他形式。 2024 年，瓶装和咆哮者啤酒占据了 47.5% 的份额，这主要是因为它们在啤酒、葡萄酒和烈酒中广泛使用。玻璃瓶因其高檔的外观、耐用性和可回收性仍然是首选，而咆哮者瓶则迎合了具有环保意识、寻求可重复使用选择的消费者的需求。这部分反映了消费者对包装日益增长的偏好，这种包装不仅可以保留饮料的风味和完整性，还可以提升他们的整体体验。

从最终用途的角度来看，市场分为啤酒、葡萄酒、烈酒和其他。预计葡萄酒产业将实现最快的成长，实现 7.1% 的复合年增长率，到 2034 年市场规模将达到 230 亿美元。消费者越来越倾向于强调永续性的创新包装设计，例如轻质瓶子和由再生材料製成的标籤。葡萄酒产业越来越关注环保生产和包装实践，凸显了向高端化和永续性的转变。

在北美，受对先进、永续包装解决方案的强劲需求推动，酒精饮料包装市场在 2024 年占据了 28.4% 的份额。该地区的高檔酒精饮料（包括精酿啤酒和特色葡萄酒）销量显着增长，促使其采用创新的包装设计。该公司正在推出再生玻璃和轻质铝等环保材料，以满足重视便利性、便携性和环境责任的现代消费者的需求。这些趋势凸显了北美作为全球市场创新关键推动力的作用。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 高檔和奢侈酒精饮料的兴起
    • 对永续和环保包装的需求不断增长
    • 扩大电子商务酒类配送管道
    • 全球酒精饮料消费量上升
    • 监管合规推动包装更加安全和标准化
  • 产业陷阱与挑战
    • 严格的政府法规和税收政策
    • 开发可持续包装解决方案的成本高昂
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品，2021-2034 年

• 主要趋势
• 酒瓶和啤酒杯
• 罐头
• 袋装
• 桶
• 其他的

第 6 章：市场估计与预测：按材料，2021 年至 2034 年

• 主要趋势
• 塑胶
• 玻璃
• 金属
• 木头

第 7 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 啤酒
• 葡萄酒
• 精神
• 其他

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• AGI Glaspac
• Amcor
• Ardagh Group
• Ball Corporation
• Berry Global
• Big Sky Packaging
• Crown Holdings
• DS Smith
• Encore Glass
• Glassworks International
• Golden West Packaging
• Graham Packaging Company
• Mondi
• OI Glass
• Orora Group
• PT Packaging
• Saxco International
• Sealed Air
• SIG Combibloc Group
• Smurfit Kappa
• Tetra Pak Group
• TricorBraun
• Verallia
• Vetreria Etrusca
• WestRock

The Global Alcoholic Drinks Packaging Market, valued at USD 52.6 billion in 2024, is projected to grow at an impressive CAGR of 6.1% from 2025 to 2034. This growth is fueled by the increasing demand for innovative, sustainable, and eco-friendly packaging solutions that align with evolving consumer preferences. Manufacturers are responding to the rising environmental consciousness by prioritizing materials like recycled PET (rPET), glass, and aluminum, which minimize ecological impact.

Lightweight and shatterproof packaging options are also gaining traction, appealing to both practical needs and ecological sensibilities. As premium and specialty alcoholic beverages continue to grow in popularity, the packaging market is witnessing a surge in demand for designs that not only protect the product but also enhance its visual appeal. The integration of advanced technology, such as smart labels and augmented reality features, is further revolutionizing the market, making packaging an integral part of the consumer experience.

Segmented by product type, the market includes bottles and growlers, cans, pouches, barrels, and other formats. Bottles and growlers held a commanding 47.5% share in 2024, primarily driven by their widespread use across beer, wine, and spirits. Glass bottles remain a top choice due to their premium appearance, durability, and recyclability, while growlers cater to environmentally conscious consumers seeking reusable options. This segment reflects the growing consumer preference for packaging that not only preserves the flavor and integrity of beverages but also enhances their overall experience.

From an end-use perspective, the market is categorized into beer, wine, spirits, and others. The wine segment is expected to record the fastest growth, achieving a CAGR of 7.1% and reaching USD 23 billion by 2034. This surge is attributed to increasing interest in organic, biodynamic, and sustainably produced wines, coupled with changing consumption patterns favoring premium offerings. Consumers are gravitating toward innovative packaging designs that emphasize sustainability, such as lightweight bottles and labels made from recycled materials. The growing focus on eco-conscious production and packaging practices within the wine industry underscores the shift toward premiumization and sustainability.

In North America, the alcoholic drinks packaging market captured a 28.4% share in 2024, bolstered by robust demand for advanced, sustainable packaging solutions. The region is experiencing a notable rise in premium alcoholic beverages, including craft beers and specialty wines, prompting the adoption of innovative packaging designs. Companies are introducing eco-friendly materials like recycled glass and lightweight aluminum to cater to modern consumers who value convenience, portability, and environmental responsibility. These trends highlight North America's role as a key driver of innovation within the global market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Disruptions
  • 3.1.3 Future outlook
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Profit margin analysis
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Rise in premium and luxury alcoholic beverages
    • 3.5.1.2 Growing demand for sustainable and eco-friendly packaging
    • 3.5.1.3 Expansion of e-commerce alcohol delivery channels
    • 3.5.1.4 Rising global consumption of alcoholic beverages
    • 3.5.1.5 Regulatory compliance driving safer and standardized packaging
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Stringent government regulations and taxation policies
    • 3.5.2.2 High costs of developing sustainable packaging solutions
• 3.6 Growth potential analysis
• 3.7 Porter’s analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 Bottles and growlers
• 5.3 Cans
• 5.4 Pouches
• 5.5 Barrels
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 (USD Billion & Kilo Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Glass
• 6.4 Metal
• 6.5 Wood

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 Beer
• 7.3 Wine
• 7.4 Spirit
• 7.5 Other

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AGI Glaspac
• 9.2 Amcor
• 9.3 Ardagh Group
• 9.4 Ball Corporation
• 9.5 Berry Global
• 9.6 Big Sky Packaging
• 9.7 Crown Holdings
• 9.8 DS Smith
• 9.9 Encore Glass
• 9.10 Glassworks International
• 9.11 Golden West Packaging
• 9.12 Graham Packaging Company
• 9.13 Mondi
• 9.14 O-I Glass
• 9.15 Orora Group
• 9.16 PT Packaging
• 9.17 Saxco International
• 9.18 Sealed Air
• 9.19 SIG Combibloc Group
• 9.20 Smurfit Kappa
• 9.21 Tetra Pak Group
• 9.22 TricorBraun
• 9.23 Verallia
• 9.24 Vetreria Etrusca
• 9.25 WestRock