电子商务包装市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球电子商务包装市场价值为 763 亿美元，预计将经历强劲增长，2025 年至 2034 年的复合年增长率将达到惊人的 13.2%。这种动态成长是由向循环经济的持续转变所推动的，永续性正成为企业和消费者的首要任务。随着人们对包装对环境影响的认识不断增强，对环保替代品的需求也日益增加。为了应对更严格的法规、日益增长的消费者偏好以及不断变化的环境责任形势，电子商务品牌面临着减少浪费和采用永续做法的压力。包装产业专注于永续性和环保材料，对于实现这些目标至关重要，它提供符合减少碳足迹和推广可回收材料需求的创新解决方案。

从材料方面来看，电子商务包装市场分为纸和纸板、塑胶、金属和其他材料。其中，纸和纸板预计将占据主导地位，到 2034 年市场价值预计将达到 1,000 亿美元。这种材料的受欢迎程度很大程度上归功于其环保特性，包括可生物降解性、可回收性和可重复使用性。随着企业响应全球压力，限制使用一次性塑胶并满足生产者延伸责任（EPR）等环境合规标准，纸质包装正获得显着发展。消费者对永续产品的需求成长也推动了这种转变，鼓励品牌优先考虑符合企业永续发展目标的环保包装选择。

就包装类型而言，市场包括瓦楞纸箱、塑胶袋和邮袋、保护性包装、标籤和胶带以及其他解决方案。预计保护性包装领域将实现最快的成长，2025 年至 2034 年的复合年增长率为 13%。电子商务行业的快速扩张增加了对确保货物（尤其是易碎或高价值物品）安全运输的保护解决方案的需求。泡沫插入物、气泡包装和气枕等解决方案对于防止产品在运输过程中损坏至关重要。随着消费者期望更加可靠和安全的交付，对保护性包装的需求持续激增，使其成为包装市场整体成长的关键组成部分。

在北美，电子商务包装市场在 2024 年占有 25% 的份额。该地区不断扩大的电子商务行业在最近的全球事件的推动下，正在推动对更有效率和客製化包装解决方案的需求。按需印刷和智慧包装技术等创新满足了人们对经济高效、高品质包装的需求。这些进步不仅提高了营运效率，还提供了个人化的消费者体验，使北美成为全球电子商务包装市场的领先参与者。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 对环保包装解决方案的需求不断增长
    • 包装的循环经济趋势
    • 更严格的环境法规与政策
    • 消费者对永续品牌的偏好
    • 包装解决方案的技术进步
  • 产业陷阱与挑战
    • 永续包装解决方案成本高
    • 可重复使用包装的复杂物流
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依封装类型，2021-2034 年

• 主要趋势
• 瓦楞纸箱
• 塑胶袋和邮寄袋
• 保护性包装
• 标籤和胶带
• 其他的

第 6 章：市场估计与预测：依材料类型，2021-2034 年

• 主要趋势
• 纸和纸板
• 塑胶
• 金属
• 其他的

第 7 章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• B2B
• B2C

第 8 章：市场估计与预测：按最终用途产业，2021 年至 2034 年

• 主要趋势
• 电子产品和电器
• 服饰与配件
• 美容与个人护理
• 家居和厨房
• 食品和饮料
• 医疗保健和製药
• 其他的

第 9 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Amcor
• Berry Global
• Coveris
• DCG Tech
• Dow
• DS Smith
• Georgia-Pacific
• Mondi
• Noissue
• Novolex
• PolyExpert
• ProAmpac
• Sealed Air
• Smurfit Kappa
• Stora Enso
• TC Transcontinental
• Thimm Group
• WestRock

The Global E-Commerce Packaging Market, valued at USD 76.3 billion in 2024, is projected to experience robust growth, with an impressive CAGR of 13.2% from 2025 to 2034. This dynamic growth is driven by the ongoing shift towards a circular economy, where sustainability is becoming a key priority for both businesses and consumers. As the awareness of the environmental impact of packaging grows, there is an increasing demand for eco-friendly alternatives. E-commerce brands are under pressure to minimize waste and adopt sustainable practices in response to stricter regulations, growing consumer preferences, and the evolving landscape of environmental responsibility. The packaging industry, with its focus on sustainability and eco-conscious materials, is central to achieving these objectives, offering innovative solutions that align with the demands for reducing carbon footprints and promoting recyclable materials.

In terms of materials, the e-commerce packaging market is segmented into paper & paperboard, plastic, metal, and other materials. Among these, paper & paperboard are expected to dominate, with a projected market value of USD 100 billion by 2034. This material's popularity is largely due to its eco-friendly attributes, including biodegradability, recyclability, and reusability. With businesses responding to global pressures to limit the use of single-use plastics and meeting environmental compliance standards such as extended producer responsibility (EPR), paper-based packaging is gaining significant traction. The rise in consumer demand for sustainable products also fuels this shift, encouraging brands to prioritize environmentally friendly packaging options that align with corporate sustainability goals.

When it comes to packaging types, the market includes corrugated boxes, polybags & mailers, protective packaging, labels & tapes, and other solutions. The protective packaging segment is forecast to record the fastest growth, with a CAGR of 13% from 2025 to 2034. The rapid expansion of the e-commerce industry has heightened the need for protective solutions that ensure safe transit of goods, particularly fragile or high-value items. Solutions such as foam inserts, bubble wrap, and air pillows are critical for preventing product damage during shipping. As consumers expect more reliable and secure deliveries, the demand for protective packaging continues to surge, making it a crucial component in the overall growth of the packaging market.

In North America, the e-commerce packaging market held a 25% share in 2024. The region's expanding e-commerce sector, accelerated by recent global events, is driving the demand for more efficient and customized packaging solutions. The need for cost-effective, high-quality packaging is being met with innovations such as on-demand printing and smart packaging technologies. These advancements not only enhance operational efficiency but also offer personalized consumer experiences, positioning North America as a leading player in the global e-commerce packaging market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2022-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Rising demand for eco-friendly packaging solutions
    • 3.4.1.2 Circular economy trend in packaging
    • 3.4.1.3 Tighter environmental regulations and policies
    • 3.4.1.4 Consumer preference for sustainable brands
    • 3.4.1.5 Technological advancements in packaging solutions
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 High cost of sustainable packaging solutions
    • 3.4.2.2 Complex logistics for reusable packaging
• 3.5 Growth potential analysis
• 3.6 Porter’s analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 Corrugated boxes
• 5.3 Polybags & mailers
• 5.4 Protective packaging
• 5.5 Labels & tapes
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material Type, 2021-2034 (USD Billion & Kilo Tons)

• 6.1 Key trends
• 6.2 Paper & paperboard
• 6.3 Plastic
• 6.4 Metal
• 6.5 Others

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 B2B
• 7.3 B2C

Chapter 8 Market Estimates & Forecast, By End Use Industry, 2021-2034 (USD Billion & Kilo Tons)

• 8.1 Key trends
• 8.2 Electronics & appliances
• 8.3 Apparel & accessories
• 8.4 Beauty & personal care
• 8.5 Home & kitchen
• 8.6 Food & beverages
• 8.7 Healthcare & pharmaceuticals
• 8.8 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion & Kilo Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Amcor
• 10.2 Berry Global
• 10.3 Coveris
• 10.4 DCG Tech
• 10.5 Dow
• 10.6 DS Smith
• 10.7 Georgia-Pacific
• 10.8 Mondi
• 10.9 Noissue
• 10.10 Novolex
• 10.11 PolyExpert
• 10.12 ProAmpac
• 10.13 Sealed Air
• 10.14 Smurfit Kappa
• 10.15 Stora Enso
• 10.16 TC Transcontinental
• 10.17 Thimm Group
• 10.18 WestRock