硬茶市场规模,市场占有率,趋势分析2022-2030：ABV(2-5%,5.1%以上),风味(柠檬,覆盆子,桃子,橙子),分销渠道(超市/网上大卖场)),地区

Hard Tea Market Size, Share & Trends Analysis Report By ABV (%) (2%-5%, More Than 5.1%), By Flavor (Lemon, Raspberry, Peach, Orange), By Distribution Channel (Supermarket/Hypermarket, Online), By Regions, And Segment Forecasts, 2022 - 2030

出版日期: 2022年05月19日 | 出版商:

Grand View Research | 英文 81 Pages | 商品交期: 2-10个工作天内

价格

简介目录图表

全球硬件市场在预测期内将保持 24.7% 的复合年增长率，预计到 2030 年将增长到 145 亿美元。

从不健康的饮酒和饮食习惯向低热量食品和饮料的转变正在推动对硬茶的需求。在硬茶市场经营的品牌销售低酒精饮料。节制饮酒的意识日益增强，这为提供含有植物成分的饮料提供了机会，这些植物成分为含酒精的硬茶带来了健康的形象。

本报告调查了全球硬球市场、市场概况、对市场增长的各种影响因素分析、消费者行为分析、市场规模转变/预测、各个类别/地区/主要国家。总结了不同的细分、竞争环境、市场份额、主要公司概况等。

The global hard tea market size is expected to reach USD 14.50 billion by 2030, registering a CAGR of 24.7% over the forecast period, based on a new report by Grand View Research, Inc. Consumers' shift from unhealthy drinking and eating habits toward low-calorie food and beverages is driving the demand for hard teas. Brands operating in the hard tea market are launching beverages that have low-alcohol content. Growing awareness towards reducing alcohol intake is acting as an opportunity for manufacturers to provide beverages with botanical ingredients to provide a healthier image to spiked hard teas.

The COVID-19 pandemic has accelerated the need for online retail purchases in all sectors. Nowadays, customers are willing to purchase alcoholic beverages online. It is an opportunity for manufacturers to increase their market share in the industry. The stay-at-home orders by governments in several parts of the world accelerated the need for companies to organize and scale up their businesses.

For instance, in the U.S., numerous liquor and small shops enabled online delivery services for their customers. For instance, Drizly helped in improving the count of retail partners for smaller stores from 1,800 to 4,000 by the end of 2020. States such as Arkansas, Georgia, and Ohio have legalized the delivery of alcohol. Further, Instacart announced the same-day delivery of alcohol from 180 stores by partnering with Meijer. It is expected to expand its presence in more than 75% of the households in the U.S.

Hard Tea Market Report Highlights:

Based on ABV (%), the hard tea market is categorized into 2%-5% and more than 5.1%. The 2%-5% segment held a majority of the share in 2021 due to the high demand for low-content alcoholic beverages

Based on flavor, the hard tea market is characterized by lemon, raspberry, peach, orange, and others. The lemon segment held a majority of the share in 2021 owing to the rising demand for citrus flavors. The citrus flavor complements alcoholic beverages as they help in creating a refreshing beverage that is preferred by a large consumer base. The growing demand for margarita, mojito, and ready-to-drink cocktails is also driving the demand for lemon-flavored drinks

Based on the distribution channel, the hard tea market is characterized by supermarket/hypermarkets, online, and others. The supermarket/hypermarket segment dominated the market and accounted for 60.1% of the market share in 2021 owing to the wide presence of product availability in hypermarkets

In 2021, North America held a majority of the market share owing to increasing disposable income, and the presence of key market players in the region

Chapter 1 Methodology & Scope

1.1 Market Segmentation & Scope
1.2 Market Definition
1.3 Information Procurement
- 1.3.1 Purchased Database
- 1.3.2 GVR's Internal Database
- 1.3.3 Secondary Sources and Third-Party Perspectives
- 1.3.4 Primary Research
1.4 Information Analysis
- 1.4.1 Data Analysis Models
- 1.4.2 Market Formulation & Data Visualization
1.5 Data Validation & Publishing

Chapter 2 Executive Summary

2.1 Market Outlook
2.2 ABV(%) Outlook
2.3 Flavor Outlook
2.4 Distribution Channel Outlook
2.5 Regional Outlook

Chapter 3 Market Variables, Trends & Scope

3.1 Market Introduction
3.2 Impact of COVID-19 on Hard Tea Market
3.3 Industry Value Chain Analysis
3.4 Market Dynamics
- 3.4.1 Driver Impact Analysis
  - 3.4.1.1 Rising demand for better-for-you beverages
  - 3.4.1.2 Increase in the number of health-conscious consumers
- 3.4.2 Restraint Impact Analysis
  - 3.4.2.1 Easy availability of substitutes
- 3.4.3 Industry Challenges
- 3.4.4 Industry Opportunities
3.5 Business Environment Analysis
- 3.5.1 Industry Analysis: Porter's Five Forces
3.6 Roadmap of Hard tea market
3.7 Market Entry Strategies
3.8 Penetration & Growth Prospect Mapping

Chapter 4 Consumer Behavior Analysis

4.1 Consumer Trends & Preferences
4.2 Factors Affecting Buying Decision
4.3 Consumer Product Adoption
4.4 Observations & Recommendations

Chapter 5 Hard Tea Market: Product Analysis and Estimates

5.1 ABV(%) Analysis & Market Share, 2021 & 2030
5.2 2.0%-5.0%
- 5.2.1 2.0%-5.0% Market Estimates and Forecast, 2017 - 2030 (USD Million)
5.3 More than 5.1%
- 5.3.1 More than 5.1% Market Estimates and Forecast, 2017 - 2030 (USD Million)

Chapter 6 Hard Tea Market: Flavor Analysis and Estimates

6.1 Flavor Analysis & Market Share, 2021 & 2030
6.2 Lemon
- 6.2.1 Lemon Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.3 Raspberry
- 6.3.1 Raspberry Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.4 Peach
- 6.4.1 Peach Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.5 Orange
- 6.5.1 Orange Market Estimates and Forecast, 2017 - 2030 (USD Million)
6.6 Others
- 6.6.1 Orange Market Estimates and Forecast, 2017 - 2030 (USD Million)

Chapter 7 Hard Tea Market: Distribution Channel Analysis and Estimates

7.1 Distribution Channel Analysis & Market Share, 2021 & 2030
7.2 Supermarket/Hypermarket
- 7.2.1 Supermarket/Hypermarket Market Estimates and Forecast, 2017 - 2030 (USD Million)
7.3 Online
- 7.3.1 Online Market Estimates and Forecast, 2017 - 2030 (USD Million)
7.4 Others
- 7.4.1 Others Market Estimates and Forecast, 2017 - 2030 (USD Million)

Chapter 8 Hard Tea Market: Regional Estimates & Trend Analysis

8.1 Regional Movement Analysis & Market Share, 2021 & 2030
8.2 North America
- 8.2.1 North America Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
- 8.2.2 North America Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
- 8.2.3 North America Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
- 8.2.4 North America Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.2.5 U.S.
  - 8.2.5.1 U.S. Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.2.5.2 U.S. Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.2.5.3 U.S. Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
  - 8.2.5.4 U.S. Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.2.6 Canada
  - 8.2.6.1 Canada Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.2.6.2 Canada Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.2.6.3 Canada Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
  - 8.2.6.4 Canada Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.3 Europe
- 8.3.1 Europe Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
- 8.3.2 Europe Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
- 8.3.3 Europe Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
- 8.3.4 Europe Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.3.5 U.K.
  - 8.3.5.1 U.K. Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.3.5.2 U.K. Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.3.5.3 U.K. Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
  - 8.3.5.4 U.K. Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.3.6 Germany
  - 8.3.6.1 Germany Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.3.6.2 Germany Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.3.6.3 Germany Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
  - 8.3.6.3 Germany Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
8.4 Rest of World
- 8.4.1 Rest of World Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
- 8.4.2 Rest of World Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
- 8.4.3 Rest of World Hard Tea Market Estimates and Forecast, by Flavor, 2017 - 2030 (USD Million)
- 8.4.4 Rest of World Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.4.5 New Zealand
  - 8.4.5.1 New Zealand Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.4.5.2 New Zealand Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.4.5.3 New Zealand Hard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
  - 8.4.5.4 New Zealand Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.4.6 Australia
  - 8.4.6.1 Australia Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.4.6.2 Australia Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.4.6.3 Australia Hard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
  - 8.4.6.4 Australia Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.4.7 China
  - 8.4.7.1 China Hard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.4.7.2 China Hard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.4.7.3 China Hard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
  - 8.4.7.4 China Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)
- 8.4.8 Other Countries
  - 8.4.7.1 Other CountriesHard Tea Market Estimates and Forecast, 2017 - 2030 (USD Million)
  - 8.4.7.2 Other CountriesHard Tea Market Estimates and Forecast, by ABV(%), 2017 - 2030 (USD Million)
  - 8.4.7.3 Other CountriesHard Tea Market Estimates and Forecast, by Flavor(%), 2017 - 2030 (USD Million)
  - 8.4.7.4 Other Countries Hard Tea Market Estimates and Forecast, by Distribution Channel, 2017 - 2030 (USD Million)

Chapter 9 Competitive & Vendor Landscape

9.1 Key Global Players, Recent Developments, & their Impact on the Industry
9.2 Key Company Categorization
9.3 Vendor Landscape
- 9.3.1 Key company market position analysis, 2021

Chapter 10 Company Profiles

10.1 Boston Beer Company
- 10.1.1 Company Overview
- 10.1.2 Financial performance
- 10.1.3 Product Benchmarking
- 10.1.4 Strategic Initiatives
10.2 Pabst Brewing Company
- 10.2.1 Company Overview
- 10.2.2 Product Benchmarking
- 10.2.3 Strategic Initiatives
10.3 Two Chick Drinks LLC.
- 10.3.1 Company Overview
- 10.3.2 Product Benchmarking
10.4 Cisco Brewers
- 10.4.1 Company Overview
- 10.4.2 Product Benchmarking
- 10.4.3 Strategic Initiatives
10.5 Blue Point Brewing (Anheuser-Busch InBev)
- 10.5.1 Company Overview
- 10.5.2 Product benchmarking
- 10.5.3 Strategic Initiatives
10.6 Loverboy Inc.
- 10.6.1 Company Overview
- 10.6.2 Product benchmarking
- 10.6.3 Strategic Initiatives
10.7 Double Brew, LLC
- 10.7.1 Company Overview
- 10.7.2 Product Benchmarking
- 10.7.3 Strategic Initiatives
10.8 Crook & Marker LLC
- 10.8.1 Company Overview
- 10.8.2 Product Benchmarking
- 10.8.3 Strategic Initiatives
10.9 Nude Beverages
- 10.9.1 Company Overview
- 10.9.2 Product Benchmarking
- 10.9.3 Strategic Initiatives
10.10 Molson Coors Beverage Company
- 10.10.1 Company Overview
- 10.10.2 Product Benchmarking
- 10.10.3 Strategic Initiatives
10.11 Bold Rock Hard Cider
- 10.11.1 Company Overview
- 10.11.2 Product Benchmarking
- 10.11.3 Strategic Initiatives

Chapter 11 KoL Commentary

简介目录图表

List of Tables

Table 1 Global Hard tea market - Driving factor market analysis
Table 2 Global Hard tea market - Restraint factor market analysis
Table 3 2.0%- 5.0% market estimates and forecast, 2017 - 2030 (USD Million)
Table 4 More than 5.1% ABV market estimates and forecast, 2017 - 2030 (USD Million)
Table 5 Lemon market estimates and forecast, 2017 - 2030 (USD Million)
Table 6 Raspberry market estimates and forecast, 2017 - 2030 (USD Million)
Table 7 Peach market estimates and forecast, 2017 - 2030 (USD Million)
Table 8 Orange market estimates and forecast, 2017 - 2030 (USD Million)
Table 9 Others market estimates and forecast, 2017 - 2030 (USD Million)
Table 10 Supermarket/Hypermarket market estimates and forecast, 2017 - 2030 (USD Million)
Table 11 Online market estimates and forecast, 2017 - 2030 (USD Million)
Table 12 Offline market estimates and forecast, 2017 - 2030 (USD Million)
Table 13 North America hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 14 North America hard tea market estimates and forecast, by abv (%), 2017 - 2030 (USD Million)
Table 15 North America hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 16 North America hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 17 U.S. hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 18 U.S. hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 19 U.S. hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 20 U.S. hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 21 Canada hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 22 Canada hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 23 Canada hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 24 Canada hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 25 Europe hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 26 Europe hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 27 Europe hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 28 Europe hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 29 U.K. hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 30 U.K. hard tea market estimates and forecast, by product, 2017 - 2030 (USD Million)
Table 31 U.K. hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 32 U.K. hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 33 Germany hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 34 Germany hard tea market estimates and forecast, by product, 2017 - 2030 (USD Million)
Table 35 Germany hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 36 Germany hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 37 Rest of World hard tea market estimates and forecast, 2017 - 2030 (USD Million)
Table 38 Rest of World hard tea market estimates and forecast, by abv (%), 2017 - 2030 (USD Million)
Table 39 Rest of World hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 40 Rest of World hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 41 New Zealand hard tea market estimates and forecasts, 2017 - 2030 (USD Million)
Table 42 New Zealand hard tea market estimates and forecasts, by abv(%), 2017 - 2030 (USD Million)
Table 43 New Zealand hard tea market estimates and forecasts, by flavor, 2017 - 2030 (USD Million)
Table 44 New Zealand hard tea market estimates and forecasts, by distribution channel, 2017 - 2030 (USD Million)
Table 45 Australia hard tea market estimates and forecasts, 2017 - 2030 (USD Million)
Table 46 Australia hard tea market estimates and forecasts, by abv(%), 2017 - 2030 (USD Million)
Table 47 Australia hard tea market estimates and forecasts, by flavor, 2017 - 2030 (USD Million)
Table 48 Australia hard tea market estimates and forecasts, by distribution channel, 2017 - 2030 (USD Million)
Table 49 China hard tea market estimates and forecast, 2017 - 2030 (USD Millions)
Table 50 China hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 51 China hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 52 China hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 53 Other Countries hard tea market estimates and forecast, 2017 - 2030 (USD Millions)
Table 54 Other Countries hard tea market estimates and forecast, by ABV (%), 2017 - 2030 (USD Million)
Table 55 Other Countries hard tea market estimates and forecast, by flavor, 2017 - 2030 (USD Million)
Table 56 Other Countries hard tea market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
Table 57 Company categorization