市场调查报告书
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全球银行 CRM 软件市场规模、份额、行业趋势分析报告:2022-2028 年按产品(解决方案、服务)、部署模式(本地、云)、应用程序、地区分类的展望和预测Global Banking CRM Software Market Size, Share & Industry Trends Analysis Report By Offering (Solution and Services), By Deployment Mode (On-premise and Cloud), By Application, By Regional Outlook and Forecast, 2022 - 2028 |
银行 CRM 软件的全球市场规模预计将在 2028 年达到 241 亿美元,在预测期内以 15.3% 的复合年增长率增长。
随着越来越多的企业和银行部门依赖于开展客户洞察活动,银行 CRM 软件正在急剧扩展。此外,远程工作导致对公司客户记录和系统的更动态和远程访问,主要由经常访问客户数据并需要准确信息来做出决策和管理财务的个人访问,这已成为更重要的要求。在全球健康危机中,这已成为银行 CRM 软件行业的关键发展因素之一。
CRM 软件可帮助银行成功管理其客户群、考虑客户偏好并提供在市场上脱颖而出的解决方案。借助该软件,银行可以製定以客户需求为中心的业务策略,并妥善监控客户的财务数据。此外,CRM 还可以通过减少耗时的管理任务、改善客户互动以及建立多个银行部门来满足消费者需求来节省银行时间。因此,投资者看到了转向投资银行 CRM 的重大举措。
COVID-19 影响分析
随着在线和数字化平台在客户服务运营中的使用和接受度在全球范围内扩大,COVID-19 流行病对银行 CRM 软件市场做出了重大贡献。COVID-19 疫情显着增加了对银行 CRM 软件的需求。这是由于远程工作趋势带来的对更好的客户服务和准确数据收集的需求增加。这些因素极大地影响了银行CRM软件的市场趋势。因此,在大流行危机期间,这些因素促使银行 CRM 软件行业的扩张。
市场增长因素
改善客户保留和细分
银行 CRM 软件可以根据各种因素对客户进行细分,包括收入、人口统计和年龄。更好的细分使银行能够制定个性化的客户策略。此外,还可以更深入地了解客户行为,例如客户回头率、满意度和投资偏好。客户保留技术对于客户互动也是必不可少的。客户更喜欢在线银行服务而不是面对面的互动,许多企业需要帮助建立长期联繫。这支持了本地市场的增长。
银行业 CRM 对改善客户体验的需求很高
银行客户关係管理 (CRM) 是银行业为其客户和客户提供更好、更可靠服务的一种技术。银行可以通过投入时间和资源来加强客户关係来改善客户体验。客户关係管理还通过向消费者提供优质服务来提高客户满意度。由于在 CRM 的帮助下收集的所有数据,银行可以看到客户的需求和要求。因此,这一因素正在推动银行 CRM 软件的市场扩张。
市场製约
适应您当前的技术栈
银行业主要关注数据安全,并致力于加强对谁有权访问其信息的控制。除了保护客户的个人数据和账户信息外,银行还必须确保其整个 IT 基础设施免受黑客攻击和危险的恶意软件的侵害。为确保高水平的信息安全,现代 CRM 平台提供商提供出色的安全功能,从基于角色的访问授权到加密交易和数据备份。
报价视角
根据提供的服务,银行 CRM 软件市场分为解决方案部分和服务部分。2021 年,解决方案部门以最大的收入份额主导了银行 CRM 软件市场。公司使用 CRM 软件来实现战略性的和强大的客户保留以及相对于竞争对手的竞争优势主要促进了这一细分市场的发展。在工业领域,我们正在为新客户的获取和长期客户保留做出贡献,从而刺激市场扩张。
部署模式展望
基于部署模式,银行CRM软件行业分为内部部署和云端。到 2021 年,云部分在银行 CRM 软件市场中占据了相当大的收入份额。通过基于云的部署,可以立即实时访问数据,有助于提高客户满意度。用户可以通过任何设备同时查看客户信息。中小型企业不断增长的产品需求正在推动基于云的 CRM 软件市场。此外,基于云的 CRM 软件具有多种优势,例如经济实惠、可访问性和几乎没有设备成本。
应用前景
根据应用,银行 CRM 软件市场分为客户服务、客户体验管理、CRM 分析、营销自动化、销售人员自动化等。2021 年,客户服务部门在银行 CRM 软件市场中的收入份额最大。这是因为该软件可以提供的自动化、简化和集成使银行能够让他们的客户满意并让他们的业务正常运行。此外,由于越来越多地使用网上银行,用于客户服务的银行 CRM 软件市场也在扩大。此外,银行通常需要更加关注其他公司享有的品牌忠诚度利益。
区域展望
按地区划分,银行 CRM 软件市场分为北美、欧洲、亚太地区和 LAMEA。北美地区预计 2021 年在银行 CRM 软件市场中的收入份额最大。影响该地区市场发展的主要因素之一是对银行客户关係管理 (CRM) 软件以改善客户体验的需求不断增长。此外,银行和其他金融机构正在使用 CRM 软件来改善客户体验,技术创新者的集中正在推动北美银行 CRM 市场的增长。
市场进入者采取的主要策略是合作。根据 Cardinal Matrix 的分析,Microsoft是银行 CRM 软件市场的领导者。Oracle Corporation、Salesforce, Inc. 和 HubSpot, Inc. 等公司是银行 CRM 软件市场的领先创新者。
The Global Banking CRM Software Market size is expected to reach $24.1 billion by 2028, rising at a market growth of 15.3% CAGR during the forecast period.
The use of banking CRM software improves the data quality and helps the company create a long-term marketing strategy to satisfy the growing demand for such software. The market for banking CRM software is expanding due to a rise in the usage of this software for enhancing corporate efficiency. This element significantly encourages market expansion for banking CRM software.
Additionally, it is anticipated that the industry will see prosperous chances in the following years due to the possibility of accessing untapped markets and the availability of qualified personnel. Additionally, the increase in activities and advances toward CRM for investment banking would be a significant growth opportunity for the industry.
Banking CRM software is expanding dramatically as more firms and the banking sector depend on it to carry out customer insight activities. Additionally, as a consequence of remote working, there is a more critical requirement for even more dynamic and remote access to corporate customer records and systems by individuals who mainly need to access client data often, accurate information to make decisions, and manage financial affairs. In turn, amid the global health crisis, this has turned into one of the vital development causes for the banking CRM software industry.
CRM software helps banks successfully manage their customer base and consider their preferences to provide solutions that stand out in the market. With the aid of this software, banks can develop a business strategy oriented to their customers' needs and monitor client financial data appropriately. Additionally, CRM saves banks time by reducing time-consuming administrative tasks, improving customer interactions, and setting up several banking units to meet consumer demand. As a result, investors have seen a significant move towards CRM for investment banking.
COVID-19 Impact Analysis
Due to the worldwide expansion in the use and acceptance of online & digitalized platforms for customer service operations, the COVID-19 pandemic has tremendously helped the banking CRM software market. The COVID-19 outbreak has significantly raised the demand for banking CRM software. This is due to a rise in the desire for improved customer service and accurate data collection brought on by the remote working trend. These elements greatly influence market trends for banking CRM software. Therefore, during the pandemic crisis, these elements encouraged the expansion of the bank's CRM software sector.
Market Growth Factors
Improved customer retention and segmentation
Banking CRM software helps segment clients based on various factors, including income, demographics, age, and others. Better segmentation enables banks to create individualized customer strategies. Additionally, this assists banks in learning more about the behavior of their clients, including their percentage of repeat business, degree of satisfaction, preferred types of investments, and others. A technique for keeping customers is also crucial to customer interactions. Many businesses need help to develop long-lasting connections because clients prefer online banking services over in-person interactions. This supports the growth of the regional market.
Banking CRM is in high demand to improve customer experience
Banking customer relationship management (CRM) is a technique for the banking sector to provide better and more dependable service to its clients and customers. Banks may enhance their customers' experiences by devoting time and resources to building a more substantial basis for their relationships. Customer relationship management also promotes customer satisfaction by offering consumers high-quality services. Banks can see the demands and requirements of their customer's thanks to all the data gathered with the aid of CRM. As a result, this element is fueling the market's expansion for banking CRM software.
Market Restraining Factors
Adaptation to the current technology stack
The banking sector is mainly concerned with data security and works to provide an additional layer of control over who may access their information. Besides safeguarding their customers' personal data and account information, banks must also ensure that their whole IT infrastructure is secure against hacker assaults and dangerous malware. To assure a high degree of information security, modern CRM platform providers provide outstanding security features, from role-based access authorization to encrypted transactions and data backups.
Offering Outlook
Based on the offerings, the banking CRM software market is divided into solution and service segments. In 2021, the solution segment dominated the banking CRM software market with maximum revenue share. Businesses' use of CRM software to achieve strategic and strong customer retention and a competitive edge over their rivals is primarily attributed to the segment's development. Additionally, it helps the industrial sector attract new clients and keeps them around for a while, spurs the market's expansion.
Deployment Models Outlook
Based on deployment models, the banking CRM software industry is divided into on-premises and cloud. The cloud segment covered a considerable revenue share in the banking CRM software market in 2021. Data can be accessed instantly and in real-time thanks to the cloud-based implementation, which also helps to increase customer satisfaction. It lets users view client information simultaneously and is available from any device. Rising product demand from small and medium-sized businesses is driving the market for cloud-based CRM software. Additionally, cloud-based CRM software offers several advantages, including affordability, accessibility, and nearly no equipment costs.
Application Outlook
Based on the application, the banking CRM software market is segmented into customer service, customer experience management, CRM analytics, marketing automation, salesforce automation, and others. The customer service segment witnessed the largest revenue share in the banking CRM software market in 2021. This is due to the banks' ability to satisfy their customers and maintain their business due to the automation, streamlining, and consolidation that this software can offer. Additionally, the market for banking CRM software for customer care is expanding due to the increasing use of internet banking. Besides, banks often need to pay more attention to the benefits of brand loyalty that other businesses enjoy.
Regional Outlook
Based on geography, the banking CRM software market is bifurcated into North America, Europe, Asia Pacific, and LAMEA. The North America region projected the maximum revenue share in the banking CRM software market in 2021. One of the key factors influencing the development of the market in the area is the increased need for banks' customer relationship management (CRM) software to improve customer experience. Additionally, banks and other financial institutions use CRM software to improve customer experience, and the high concentration of technological innovators drives the market growth for banking CRM in North America.
The major strategies followed by the market participants are partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation are the forerunners in the Banking CRM Software Market. Companies such as Oracle Corporation, Salesforce, Inc., HubSpot, Inc. are some of the key innovators in Banking CRM Software Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SugarCRM, Inc., LeadSquared (MarketXpander Services Private Limited), KAPTURE, Zoho Corporation Pvt. Ltd., and Claritysoft LLC.
Recent Strategies Deployed in Banking CRM Software Market
Partnerships, Collaborations & Agreements:
Jan-2023: Microsoft partnered with YES Bank, an Indian bank engaged in providing banking solutions. Following this partnership, companies would bring the latest generation mobile application (app) to deliver customers with a customized banking experience. Additionally, with the help of Microsoft's Azure platform, YES Bank would build the app to provide customers with a host of services including customized dashboards, shopping, offers, rewards, and online payments.
Nov-2022: Salesforce came into partnership with DivideBuy, a UK-based LendTech company. The partnership would aim to provide quick onboarding for its partners and merchants. Moreover, Salesforce would offer its merchant customers enhanced experiences and smoother journeys, and help the rising POS finance market and the broadening FinTech sector.
Oct-2022: Oracle signed an agreement with HSBC, a financial services organization. Following this collaboration, Oracle would boost the bank's digital transformation. Under this agreement, Oracle would enable HSBC to consolidate critical systems on a scalable, secure on-premises cloud platform and develop cloud-based services faster.
Dec-2021: LeadSquared partnered with Niro, an embedded consumer lending platform. Following this partnership, Companies would offer support to their new customer initiating operations.
Jun-2021: Microsoft Corp. joined hands with Morgan Stanley, an investment management and financial services company. Through this partnership, both companies would aim to boost the firm's digital transformation and structure innovation in the financial services industry.
Jun-2021: Oracle teamed up with Deutsche Bank, a financial services organization. Under this collaboration, both companies would upgrade the bank's database technology and boost its digital transformation.
Jun-2021: Oracle came into collaboration with Federal Bank, a private banking company, and Infosys, a company engaged in next-generation digital services and consulting. Through this collaboration, companies would offer improved customer experience with the Oracle CX platform. Additionally, together companies would build a completely combined Customer Relationship Management (CRM) solution across customer service, social listening, sales, and marketing to improve Federal Bank's operations, and to provide data-connected, driven, and intelligent customer experiences across all touch points.
Product Launches and Product Expansions:
Sep-2022: Salesforce introduced Salesforce Genie, a hyper-scale real-time data platform that improves the capability of the complete Salesforce Customer 360 platform. Through this launch, every company could transform data into customer magic, offering smooth, highly customized experiences in marketing, service, sales, and commerce which continuously align to transforming customer information and requirements in real-time.
Oct-2021: Hubspot released an open beta for HubSpot Payments; a comprehensive payment solution created to provide a better and connected buyer experience. The product is designed initially as a division of the HubSpot CRM platform; HubSpot Payments allows enterprises to accept payments smoothly and confidently in less time and with the least tools.
Oct-2021: Kapture CRM released the latest user interface to provide an improved customer experience in industries and businesses. The company made multiple enhancements to the ticket interface, agent dashboards, and other areas to help users.
Jun-2021: Salesforce unveiled Corporate and Investment Banking for Financial Services Cloud, a technology to help bankers with more ways to create and deepen relationships with customers and manage important accounts by enhancing artificial intelligence. The product is designed to provide a comprehensive experience during the client's journey and supports the latest integrations with Tableau CRM and Einstein Relationship Insights (ERI) to deliver bankers with purpose-built technology.
Apr-2021: HubSpot unveiled Operations Hub, a product created to change the role of operations professionals in the business world. Through this product, users would unify customers' data in a connected CRM platform, simply maintain a clean database, automate a host of time-consuming tasks, and finally play an important role in shaping the company's strategy.
Mergers & Acquisitions:
2020-Nov: SugarCRM took over W-Systems, a CRM and marketing automation solutions and services provider. Under this acquisition, Sugar would broaden its capability to meet implementation service need for its AI-powered, sales, marketing, and service software that help enterprises offer a better customer experience.
Geographical Expansions:
Jul-2022: Kapture CRM expanded its geographical footprint across Indonesia. The company's SaaS-based service automation platform would earn a lot of interest from the region and engage customers in a customized way that would lead to larger customer retention and conversion.
Market Segments covered in the Report:
By Offering
By Deployment Mode
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures