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市场调查报告书
商品编码
1198816

葡萄酒市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)

Wine Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 156 Pages | 商品交期: 2-3个工作天内

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简介目录

葡萄酒市场预计在未来五年内的复合年增长率为 4.28%。

COVID-19 大流行对葡萄酒行业产生了重大影响，因为美国、英国和印度等多个国家/地区的贸易酒厂被迫关闭，以遏制病毒的传播。稻田。 但目前的情况可能会让葡萄酒行业重新获得消费者失去的兴趣。 据分析，随着越来越多的人，尤其是在西方国家，购买葡萄酒在家用餐时享用，葡萄酒的总量同比增长。 同时，尚不清楚在食品储藏室枯竭、场内交易逐渐恢復以及消费行为恢復到 COVID-19 之前的水平后，当前市场和场外交易的繁荣是否会继续。

葡萄酒市场预计将受到健康益处和葡萄酒产品高端化、风味创新和全球分销网络的成熟带来的需求增长的推动。 政府政策和新法规，例如美国和加拿大的大麻合法化，正在为葡萄酒注入新的风味并吸引消费者的关注。 不断变化和新兴的消费者口味以及对雷司令和其他热带水果酒等新奇异味的需求不断增加，预计将推动未来的葡萄酒市场增长。 市场参与者正在形成收购以获得更好的市场份额。 例如，2022 年 10 月，Pernord Ricard 宣布与 Sovereign Brands 建立合作伙伴关係，以加强其优质葡萄酒和烈酒产品组合

葡萄酒市场趋势

对加强型葡萄酒和其他高端葡萄酒的需求激增

产品高端化是未来几年推动加强酒市场增长的主要因素之一。 新兴市场的领先公司正专注于开发新口味的加强型葡萄酒，以满足不断变化的消费者口味。 注入大麻的葡萄酒非常受欢迎，尤其是在美国等市场。 这也许是影响全球酒精饮料市场的最重要趋势。 全球市场正在见证消费者转向更高价值的产品，主要是在广泛的类别中。 这种趋势在美国等新兴市场尤为明显。 消费者热衷于探索独特而有趣的酒精饮料。

亚太和南美洲的葡萄酒消费激增

亚太地区引领着葡萄酒需求，而中国在市场上占据主导地位。 特别是，红酒的消费在中国传统上很突出，因为红色被认为是吉祥的。 因此，中国是红酒的主要市场之一，面临来自法国和意大利的激烈竞争。 澳大利亚在亚太地区的葡萄酒消费量方面排名第二，其次是日本。 印度也是葡萄酒消费增长最快的国家，增长率约为 7%。 菲律宾、韩国和越南是亚太地区其他潜在的葡萄酒消费市场。 香港对葡萄酒不征收进口税，这是市场的一个推动因素。 巴西和阿根廷也是反映葡萄酒市场未来增长前景的主要国家。 这两个国家在很大程度上受到不断壮大的中产阶级和主要进口商（如 Expand Importadora 和 Interfood Importacao）的营销活动的推动，这些营销活动旨在促进葡萄酒消费文化，尤其是在巴西。

葡萄酒市场的竞争对手分析

葡萄酒市场是一个竞争激烈的市场，每个国家/地区都有许多全球和国内公司开展业务。 知名公司包括 E. & J. Gallo Winery、Constellation Brands Inc. 和 The Wine Group LLC。 这些公司的葡萄酒价格范围很广，因此占据了很大的市场份额。 每个地区都有多家拥有强大分销渠道的国内公司，这使其成为寻求更高市场份额的全球公司的最爱收购对象。 新产品开发是公司采取的另一项主要战略，因为产品差异化会带来更广泛的消费者基础。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究结果和研究先决条件
  • 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 产业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 静止酒
    • 起泡酒
    • 加强型葡萄酒和苦艾酒
  • 颜色
    • 红酒
    • 桃红葡萄酒
    • 白葡萄酒
  • 销售渠道
    • 超市/大卖场
    • 专卖店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 阿拉伯联合酋长国
      • 南非
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • E. & J. Gallo Winery
    • Constellation Brands Inc.
    • The Wine Group LLC
    • Pernod Ricard
    • Lagfin SCA
    • Treasury Wine Estates Limited
    • Bronco Wine Company
    • Foley Family Wines
    • Bacardi Limited
    • Symington Family Estates
    • Madeira Wine Company SA

第7章 市场机会今后动向

简介目录
Product Code: 48169

The wine market is projected to register a CAGR of 4.28% over the next five years.

The COVID-19 pandemic had a major impact on the wine industry due to the forced closure of on-trade wineries in various countries, such as the United States, the United Kingdom, and India, to control the spread of the virus. However, the current situation may allow the wine industry to recapture lost consumer attention. As per the analysis, the total wine volumes are increasing Y-o-Y as more people are purchasing wine to enjoy with meals at home, majorly in European and North American countries. On the other hand, there is uncertainty about the current boom in the market and off-trade continuing after pantry loading depletes, the on-trade slowly reopens, and consumption behavior returns to pre-COVID-19 levels.

The wine market is likely to be driven by the increasing demand due to its health benefits and premiumization of wine products, coupled with flavor innovation and more advanced distribution networks globally. Due to government policies and new rules and regulations like the legalization of cannabis in the United States and Canada, new flavors are being infused in wines, attracting consumer attention. Changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market in the future. The market players are forming acquisitions for better market share. For instance, in October 2022, Pernord Ricard announced a partnership with Sovereign Brands to strengthen its portfoilo of luxury wines and spirits

Wine Market Trends

Surging Demand for Fortified and Other Premium Ingredients Infused Wine

Product premiumization is one of the prime factors expected to fuel the growth of the fortified wine market in the coming years. Leading market players are concentrating on the development of new flavored fortified wines to cater to changing consumer preferences. Marijuana-infused wines are gaining high popularity, specifically in markets like the United States. It is possibly the most significant trend influencing the alcoholic drinks market globally. Markets worldwide witnessed consumers shifting toward higher-value products, primarily across a wide range of categories. This trend is prominent in developed markets like the United States. Consumers are keen to explore unique and interesting alcoholic beverages.

A Surge in Wine Consumption in Asia-Pacific and South America

Asia-Pacific is leading the demand for wine, with China dominating the market in the region. Notably, the consumption of red wine is more prominent as a tradition in China, as the color red is considered lucky in the country. Therefore, China is one of the leading markets for red wine, giving tough competition to France and Italy. Australia ranks second in the consumption of wine in Asia-Pacific, followed by Japan. India is also the fastest-growing country in terms of wine consumption and registered a growth rate of approximately 7%. The Philippines, South Korea, and Vietnam are the other potential wine-consuming markets in Asia-Pacific. Hong Kong has no import tax for wine, which is a driving factor for the market. Brazil and Argentina are other key countries reflecting the future growth prospects in the wine market. The two countries are majorly driven by an expanding middle class and marketing campaigns run by major importers, such as Expand Importadora and Interfood Importacao, which aim to promote the culture of wine consumption, particularly in Brazil.

Wine Market Competitor Analysis

The wine market is highly competitive in nature due to many global and domestic companies operating in various countries. The prominent companies in the market are E. & J. Gallo Winery, Constellation Brands Inc., and The Wine Group LLC. These companies hold a significant share of the market due to their wide range of wine prices. As every region has several domestic players with robust distribution channels, global players seeking a higher market share prefer to acquire them. Companies are also adopting new product development as another key strategy, as product differentiation helps increase the consumer base.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Still Wine
    • 5.1.2 Sparkling Wine
    • 5.1.3 Fortified Wine and Vermouth
  • 5.2 Color
    • 5.2.1 Red Wine
    • 5.2.2 Rose Wine
    • 5.2.3 White Wine
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 Online Retailers
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Spain
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 South Africa
      • 5.4.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 E. & J. Gallo Winery
    • 6.3.2 Constellation Brands Inc.
    • 6.3.3 The Wine Group LLC
    • 6.3.4 Pernod Ricard
    • 6.3.5 Lagfin SCA
    • 6.3.6 Treasury Wine Estates Limited
    • 6.3.7 Bronco Wine Company
    • 6.3.8 Foley Family Wines
    • 6.3.9 Bacardi Limited
    • 6.3.10 Symington Family Estates
    • 6.3.11 Madeira Wine Company SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS