纯素食、素食和弹性素食饮食的消费者考虑因素

随着家庭烘焙和烹饪的杂货店选择越来越多，零售店的即食选择越来越多，消费者越来越多地考虑植物性食品。稻田。 越来越多的消费者在外出寻找植物性膳食，零售食品供应商也希望从厨师在餐厅提供的菜餚中汲取灵感。 这些趋势从食品服务市场流向零售市场，然后又返回。

随着越来越多的消费者追求部分植物性饮食，提供美味、实惠且方便的植物性选择的机会就来了。 随着对个人健康、环境和动物福利问题的日益关注，人们对植物性食品的兴趣正在上升。 杂货店和餐馆中越来越多的植物性选择，包括肉类和奶製品替代品，使得植物性饮食更容易获得，也更容易实施。

以植物为基础的饮食越来越成为一种生活方式的组成部分，它包含了更多的价值观，而不仅仅是食物偏好。 素食主义者和素食主义者最有可能与其他饮食类型重迭，例如低碳水化合物、无麸质和高蛋白。

本报告基于对美国成年消费者（18 岁以上）正在进行的在线调查，分析了全球消费者对纯素食、素食和弹性素食饮食的态度。有关总体消费者选择和消费模式的信息、近年来的重大变化、 COVID-19、消费者人口结构和年龄结构以及未来的市场机会。我们将为您提供。

内容

• 简介
• COVID-19 对消费者的影响
  • 突出显示
  • 对 COVID-19 感染的担忧仍然存在
    • 对 COVID-19 突变株的担忧
    • 大流行期间价格上涨
  • 大流行对个人的负面影响
    • 报告的不良反应（2020/2021）
    • 对身心的持续健康益处
  • 在线杂货店购物活动的扩展（2022 年）
    • 大流行初期活动激增（2020 年）
    • 许多人继续在线订购食品杂货 (2021/2022)
  • 大多数消费者仍然避免外出就餐
  • 外卖和外卖的使用率增加
  • 吃零食和健康饮食
  • 在家工作的趋势
• 素食主义者/素食主义者/灵活素食者概述
  • 突出显示
  • 定义
    • 素食主义者
    • 素食者
    • 鱼素主义者
    • 弹性素食主义者
    • 杂食动物
  • 坚持植物性饮食
  • 熟悉纯素食、鱼素和弹性素食饮食
  • 植物性饮食与其他饮食之间存在显着重迭
  • 饮食模式的差异：个人因素
    • 素食主义者：对素食主义含义的分歧
    • 素食者：饮食和生活方式选择的差异
    • 自由素食者的饮食目的更明确，但杂食者也吃植物性食物
    • 宗教饮食限制
    • 植物肉和奶製品替代品：适合谁？
    • 肉食者也关注肉类行业，其中一些人关注更合乎道德的肉类消费
• 休閒食品的趋势
  • 大多数消费者每天都吃零食
  • 消费者对植物性休閒食品的态度
• 服用维生素补充剂
  • 大多数消费者每天服用维生素补充剂
  • 维生素主要用于填补饮食中的空白
• 消费者人口统计
  • 突出显示
  • 按性别分类的趋势
  • 按年龄段划分的趋势
  • 家庭收入模式
  • 地区差异
  • 城市/郊区/农村消费者
  • 家中是否有孩子
  • 种族/民族
• 消费者心理
  • 遵循植物性饮食的消费者更有可能在高檔杂货店购物
  • 将信息资源用于食品、食谱和健康促进
  • 健康意识
    • 对天然食品/未加工食品/碳水化合物/蛋白质的看法
    • 关于健康饮食和饮食限制的意见

With more options available in grocery stores for our own use in home baking or cooking, more options in prepared foods at retail outlets, consumer have a lot to consider in plant-based foods. The flow also moves from the foodservice market to the retail market and back as more consumers seek plant-based dining away from home and retail food suppliers seek inspiration from what chefs offer in restaurants.

Opportunities exist in providing delicious, affordable, and convenient plant-based options to the growing number of consumers who pursue that type of plant-forward eating on at least a part-time basis. Interest in plant-forward eating has risen along with greater concern about personal health, the environment, and animal welfare issues. Increasing access to plant-forward options -- including meat or dairy alternatives -- in grocery stores and at restaurants has made plant-forward eating more visible and easier to do.

Plant-forward eating is often a component of lifestyles that encompass more values than just food preferences. Vegans and vegetarians are the most likely to layer on another diet type, including low-sugar, gluten-free, and high-protein.

With a focus on "what's next" and current consumer trends, Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating provides actionable and data-driven insights about consumer preferences for, awareness of, and feelings about plant-forward diets, including vegan, vegetarian, flexitarian, pescatarian, and omnivore eating. This report examines the current dynamics of plant-forward eating, consider snacking habits, mealtime trends, use of vitamins, grocery shopping habits, health outlooks, and other trends by type of plant-forward diet followed.

Scope

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating is the go-to source for a complete understanding of U.S. consumer trends in plant-forward eating. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions, along with consumer patterns during the pandemic and across the broader food and beverage market.

Consumer demographics, perceptions, motivations, and behavior pertaining to plant-forward eating and attitudes on food and diet are analyzed, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.

Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, regional differences, and family status.

Report Methodology

The information contained in Consumer Insights on Vegan, Vegetarian, & Flexitarian Eating was developed from primary and secondary research sources. Primary research includes Packaged Facts' exclusive national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis to analyze attitudes of consumers and their relevant food and beverage preferences.

Table of Content

Introduction

COVID-19 Effects on Consumers

Highlights

Concerns about COVID-19 Exposure Remain

Table Coronavirus Health Concerns: "I am concerned about the current coronavirus health threat…", 2020 - 2022, (percent of consumers)

Table Coronavirus Health Concerns: "I am concerned about the current coronavirus health threat…", by Dietary Preferences, 2022 (percent of consumers)

Concerns About COVID-19 Variants

Table "How Concerned Are You About the Current Omicron Variant of COVID-19 & Future Variants?" by Dietary Preference, 2022 (percent of consumers)

Rising Prices During the Pandemic

Table Consumer Concerns about Rising Food & Beverage Prices, 2021 - 2022 (percent of consumers)

Table Consumer Concerns about Rising Food & Beverage Prices, by Dietary Preference, 2022 (percent of consumers)

Negative Personal Effects of the Pandemic

• Negative Effects Reported in 2020 &

Table Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020 - 2021 (percent of consumers)

Continuing Mental & Physical Health Effects

Table Changes in Mental & Physical Symptoms During the Pandemic, 2022 (percent of consumers)

Table Changes in Mental & Physical Symptoms During the Pandemic, by Dietary Preferences, 2022 (percent of consumers)

• Boosted Online Grocery Shopping Activity Continuing Through

Activity Spiked in 2020 during the Early Part of the Pandemic

Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020 - 2021 (percent of consumers)

• Many Have Continued Ordering More Groceries Online in 2021 and

Table Grocery Ordering for Curbside Pickup, by Dietary Preferences, 2022 (percent of consumers)

Table Grocery Ordering for Home Delivery, by Dietary Preferences, 2022 (percent of consumers)

Most Consumers Are Still Holding off on Dining Out

Table Restaurant Eating Habits, by Dietary Preference, 2022 (percent of consumers)

Increased Use of Food Carryout and Delivery

Table Restaurant Habits: Ordering Restaurant Meals for Carryout, by Dietary Preference, 2022 (percent of consumers)

Table Restaurant Habits: Ordering Restaurant Meals Online for Home Delivery, by Dietary Preference, 2022 (percent of consumers)

Snacking and Healthy Eating Habits

Table Coronavirus Eating Habits: "Compared to habit before the coronavirus pandemic, I have increased frequency of eating…", by Dietary Preferences, 2022 (percent of consumers)

Work-From-Home Trends

Table "Are You Set Up to Do Your Usual Paid Work From Home -Whether Ordinarily, Part-Time, or When Necessary?" by Gender, Age Group, Income Bracket, &Presence of Children at Home, 2021 - 2022 (percent of respondents who work full- or part-time who said yes)

Table "Are You Set Up to Do Your Usual Paid Work From Home -Whether Ordinarily, Part-Time, or When Necessary?" by Primary Eating Philosophy, 2021 - 2022 (percent of respondents who work full- or part-time who said yes)

Vegan, Vegetarian, and Flexitarian Overview

Highlights

Definitions

Vegan

Vegetarian

Pescatarian

Flexitarian

Omnivore

Adherence to Plant-Forward Diets

Table Prevalence of Plant-Forward Eating Habits/Diet Control, 2019 - 2022 (percent of consumers)

Familiarity with Vegan, Pescatarian, and Flexitarian Diets

Table "Are you familiar with (heard of it and know what is involved in following it) any of the following diet and eating philosophies?" 2021 - 2022 (percent of consumers)

Strong Overlap Between Plant-Forward Eating and Other Diets

Table Adherence to Other Diets/Eating Philosophies by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Differences in Eating Patterns Are Personal

Vegans May Disagree on What Veganism Means

Vegetarians Also Differ on Dietary and Lifestyle Choices

Flexitarians Are More Purposeful in Their Eating Habits, But Omnivores Eat Plant- Based Foods Too

Religious Eating Restrictions

Who Is the Target Audience for Plant-Based Meat and Dairy Alternatives?

Meat Eaters Are Also Concerned About the Meat Industry, and Some Are Turning to More Ethical Meat Consumption

Snacking Trends

Most Consumers Snack Daily

Table Weekday Snacking Frequency by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Table Weekend Snacking Frequency by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Plant-Forward Consumer Snacking Attitudes

Table General Snacking Habits by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Table Self-Care Snacking Habits by Plant-Forward Diets Followed, 2022 (percent of consumers)

Vitamin Supplement Consumption

Most Consumers Report Taking a Daily Vitamin Supplement

Table Frequency of Vitamin Supplement Consumption by Type of Plant-Forward Diet Followed, 2022 (percent of consumers)

Vitamins Are Mostly Used To Cover Gaps in Diet

Table Frequency of Vitamin Supplement Consumption by Type of Plant-Forward Diet Followed, 2022 (percent of consumers who take vitamins)

Consumer Demographics

Highlights

Trends by Gender

Table Following Plant-Forward Diets by Gender, 2022 (percent of consumers)

Trends by Age Group

Table Following Plant-Forward Diets by Age Group, 2022 (percent of consumers)

Patterns Based on Household Income

Table Following Plant-Forward Diets by Household Income Bracket, 2022 (percent of consumers)

Regional Differences

Table Following Plant-Forward Diets by US Region, 2022 (percent of consumers)

Urban, Suburban, and Rural Consumers

Table Following Plant-Forward Diets by Urban, Suburban, or Rural Setting, 2022 (percent of consumers)

Presence of Children in the Household

Table Following Plant-Forward Diets by Presence of Children in the Household, 2022 (percent of consumers)

Race/Ethnicity

Table Following Plant-Forward Diets by Race/Ethnicity, 2022 (percent of consumers)

Consumer Psychographics

Consumers Following Plant-Forward Diets Are More Likely to Shop at Premium Grocers

Table Grocery Purchases from Selected Retailers in the Last 30 Days by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Use of Information Resources for Food, Recipes, and Healthy Living

Table Daily Use of Food Information Resources by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Health Perceptions

Opinions on Whole/Unprocessed Foods, Carbs, and Protein

Table Opinions on Whole/Unprocessed Foods, Carbs, and Protein by Type of Plant-Forward Diets Followed, 2022 (percent of consumers)

Opinions on Healthy Diets and Food Restrictions

Table Opinions on Healthy Diets and Food Restrictions by Type of Plant-Forward Diets Followed, 2021 (percent of consumers)