全球 AR（扩增实境）/VR（虚拟实境）市场：市场规模/占有率分析 - 趋势、驱动因素、竞争状况、预测（2024-2030 年）

市场概况

AR/VR产业到2023年将产生476亿美元的收入，预测期内复合年增长率为23.7%，预计10年后将达到2,104亿美元。这主要是由于这些技术在游戏、娱乐、教育、旅游、零售和医疗保健等领域的迅速接受。

AR/VR 智慧眼镜和 HUD/HMD 是有用的可穿戴设备，允许使用者在携带技术的同时自由走动并进行任何日常活动。例如，AR显示器不会干扰可见现实，因此其使用地点没有限制。行动 VR 耳机还可以透过抑制 VE 中的运动来提供很大帮助。这些小工具的设计非常先进，可以与智慧型手机和平板电脑结合。随着公司不断测试整合这些技术的极限，现在可以在各个行业中找到 AR 和 VR 的应用。

XR（扩充实境）系统很快就会透过各种管道方便大众使用。在这一趋势中，智慧型手机和平板电脑对消费者的吸引力不断增长，足以让这些技术占据自己的位置。随着全球智慧型手机销售在许多国家蓬勃发展，这些小工具被视为 AR 和 VR 产业非常有前途的硬体平台。

重要见解

预测期内，AR技术预计将以23.9%的复合年增长率成长，并占据行业最大占有率。

到2023年，在设备成本下降和游戏产业需求的推动下，硬体类别将占据70%的占有率。其中，HMD 在 AR 设备行业占据主导地位，到 2023 年将占据超过 75% 的收入占有率，并有望随着轻量化显示器和技术改进而进步。到2023年，它还将在VR设备市场占据70%的占有率，特别是在游戏和旅游业领域。

预测期内，手势追踪设备将以 23.8% 的复合年增长率实现最快成长，从而提高 VR 在企业和教育环境中的采用率。

VR应用的复合年增长率将达到23.8%，增加其在商业和教育领域的使用。

到 2023 年，消费者预计将以 24.1% 的收入主导 AR 设备产业，尤其是在未来。

游戏类别是 VR 设备产业中占主导地位且成长最快的类别。

在商业、国防、医疗保健和汽车产业投资的推动下，亚太地区是成长最快的产业，复合年增长率为 24.2%。此外，在巨额政府投资和大型科技公司的推动下，到 2023 年，北美地区将占据最大的产业占有率，达到 50%。

在本报告中，我们分析了全球AR/VR市场，包括市场的基本结构、最新情况、主要推动和抑制因素以及全球、依地区、主要国家（地区）市场规模趋势的展望。年起），依类型、产品供应、设备类型和应用划分的详细趋势、市场竞争的现状以及主要公司的概况。

目录

第一章 调查范围

第二章研究方法

第三章执行摘要

第四章 市场指标

第五章 产业展望

• 市场动态
  • 趋势
  • 促进因素
  • 抑制因素/课题
  • 促进/抑制因素影响分析
• 新型冠状病毒感染（COVID-19）的影响
• 波特五力分析

第六章 世界市场

• 概述
• 市场收入：依类型分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
• 市场收入：依设备类型分类（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场收入：依地区（2017-2030）

第七章 北美市场

• 概述
• 市场收入：依类型分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
• 市场收入：依设备类型分类（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场收入：依国家分类（2017-2030）

第八章欧洲市场

第九章亚太市场

第十章 拉丁美洲市场

第十一章 中东/非洲市场

第十二章 美国市场

• 概述
• 市场收入：依类型分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
• 市场收入：依设备类型分类（2017-2030）
• 市场收入：依应用分类（2017-2030）

第十三章 加拿大市场

第十四章 德国市场

第十五章 法国市场

第十六章 英国市场

第十七章 义大利市场

第十八章 西班牙市场

第十九章 日本市场

第20章 中国市场

第21章 印度市场

第22章澳洲市场

第23章 韩国市场

第24章 巴西市场

第25章 墨西哥市场

第26章 沙乌地阿拉伯市场

第27章南非市场

第28章 阿拉伯联合大公国（UAE）市场

第29章竞争格局

• 市场参与者及其产品清单
• 主要企业竞争基准
• 主要公司的产品基准
• 近期策略发展

第三十章 公司简介

• Meta Platforms Inc.
• Apple Inc.
• Alphabet Inc.
• PTC Inc.
• HTC Corporation
• Lenovo Group Limited
• FOVE Co. Ltd.
• Adobe Inc.
• Microsoft Corporation
• Sony Group Corporation
• Seiko Epson Corporation

第31章附录

Market Overview

In 2023, the AR and VR industry generated revenue of USD 47.6 billion, the market is estimated to experience a CAGR of 23.7% over the forecast period, to attain USD 210.4 billion by the end of the decade. Such is mainly driven by the expeditious acceptance of these technologies that the gaming, entertainment, education, tourism, retail, and healthcare sectors are gaining.

AR and VR smart glasses, HUDs, and HMDs are conveniently wearable, i.e. they enable the user to freely move around and perform all daily activities while keeping the tech with them. For instance, AR displays are unlimited concerning their place of use because they do not interfere with visible reality. Even mobile VR headsets can be of great help by restraining movements in VE.

Advances are being made in the designs of these gadgets and they can be paired with smartphones or tablet computers. It is now possible to find AR and VR applications in various industries, as companies continue to test the boundaries of the integration of these technologies.

Extended reality (XR) systems are very soon going to become easily accessible through various channels to the masses. In this trend, the expanding traction of smartphones and tablet computers among consumers is wide enough for these technologies to position themselves. Global smartphone sales in many countries are booming, and these gadgets are treated as a very promising hardware platform for the AR and VR industry.

Key Insights

During the projection period, AR technology is projected to grow at a CAGR of 23.9%, holding the largest industry share.

In 2023, the hardware category had a 70% share, propelled by decreased device costs and gaming industry demand.

HMDs dominated the AR device industry with more than 75% revenue share in 2023, projected to advance because of lightweight displays and technical improvements.

HMDs also leading in the VR devices market with a 70% share in 2023, particularly in the gaming and tourism industries.

Gesture-tracking devices to witness the fastest growth at a CAGR of 23.8% in the forecast period, expanding VR adoption in enterprises and education.

In 2023, the Hardware category had a 70% industry share because of lower prices, gaming industry demand, and availability.

The category is projected to produce higher revenue because of augmented demand for quality entertainment and emphasis on display enhancements and customization for enterprises.

HMDs led AR devices with 75% revenue share in 2023, driven by lightweight displays and technology advancements.

Demand for technology in tourism, automotive, gaming, and education fields is dramatically on the rise.

VR headsets made up the biggest part of VR devices in 2023 with around 75% you could expect gaming and tourism to keep them in the lead in the years going forward.

Virtual reality (VR) application to witness at 23.8% CAGR, flaring a sphere of usage in business and education.

In 2023, consumers dominated the AR devices industry with 24.1% revenue, projected to advance particularly.

The gaming category is the dominating and fastest-growing category in the VR devices industry.

Key companies such as Oculus VR, Samsung, Sony, HTC, FOVE, Nintendo, and Electronic Arts.

The APAC region is the fastest-growing industry at 24.2% CAGR, propelled by investments in commercial, defense, healthcare, and automotive industries.

In 2023, the North American region had the largest industry share at 50%, propelled by huge government investments and the existence of top tech companies like Google, Microsoft, and Apple.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by type
  • 1.4.2. Market size breakdown, by offering
  • 1.4.3. Market size breakdown, by device type
  • 1.4.4. Market size breakdown, by application
  • 1.4.5. Market size breakdown, by region
  • 1.4.6. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Revenue, by Type (2017-2030)
• 6.3. Market Revenue, by Offering (2017-2030)
• 6.4. Market Revenue, by Device Type (2017-2030)
• 6.5. Market Revenue, by Application (2017-2030)
• 6.6. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Revenue, by Type (2017-2030)
• 7.3. Market Revenue, by Offering (2017-2030)
• 7.4. Market Revenue, by Device Type (2017-2030)
• 7.5. Market Revenue, by Application (2017-2030)
• 7.6. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Revenue, by Type (2017-2030)
• 8.3. Market Revenue, by Offering (2017-2030)
• 8.4. Market Revenue, by Device Type (2017-2030)
• 8.5. Market Revenue, by Application (2017-2030)
• 8.6. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Revenue, by Type (2017-2030)
• 9.3. Market Revenue, by Offering (2017-2030)
• 9.4. Market Revenue, by Device Type (2017-2030)
• 9.5. Market Revenue, by Application (2017-2030)
• 9.6. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Revenue, by Type (2017-2030)
• 10.3. Market Revenue, by Offering (2017-2030)
• 10.4. Market Revenue, by Device Type (2017-2030)
• 10.5. Market Revenue, by Application (2017-2030)
• 10.6. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Revenue, by Type (2017-2030)
• 11.3. Market Revenue, by Offering (2017-2030)
• 11.4. Market Revenue, by Device Type (2017-2030)
• 11.5. Market Revenue, by Application (2017-2030)
• 11.6. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Revenue, by Type (2017-2030)
• 12.3. Market Revenue, by Offering (2017-2030)
• 12.4. Market Revenue, by Device Type (2017-2030)
• 12.5. Market Revenue, by Application (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Revenue, by Type (2017-2030)
• 13.3. Market Revenue, by Offering (2017-2030)
• 13.4. Market Revenue, by Device Type (2017-2030)
• 13.5. Market Revenue, by Application (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Revenue, by Type (2017-2030)
• 14.3. Market Revenue, by Offering (2017-2030)
• 14.4. Market Revenue, by Device Type (2017-2030)
• 14.5. Market Revenue, by Application (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Revenue, by Type (2017-2030)
• 15.3. Market Revenue, by Offering (2017-2030)
• 15.4. Market Revenue, by Device Type (2017-2030)
• 15.5. Market Revenue, by Application (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Revenue, by Type (2017-2030)
• 16.3. Market Revenue, by Offering (2017-2030)
• 16.4. Market Revenue, by Device Type (2017-2030)
• 16.5. Market Revenue, by Application (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Revenue, by Type (2017-2030)
• 17.3. Market Revenue, by Offering (2017-2030)
• 17.4. Market Revenue, by Device Type (2017-2030)
• 17.5. Market Revenue, by Application (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Revenue, by Type (2017-2030)
• 18.3. Market Revenue, by Offering (2017-2030)
• 18.4. Market Revenue, by Device Type (2017-2030)
• 18.5. Market Revenue, by Application (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Revenue, by Type (2017-2030)
• 19.3. Market Revenue, by Offering (2017-2030)
• 19.4. Market Revenue, by Device Type (2017-2030)
• 19.5. Market Revenue, by Application (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Revenue, by Type (2017-2030)
• 20.3. Market Revenue, by Offering (2017-2030)
• 20.4. Market Revenue, by Device Type (2017-2030)
• 20.5. Market Revenue, by Application (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Revenue, by Type (2017-2030)
• 21.3. Market Revenue, by Offering (2017-2030)
• 21.4. Market Revenue, by Device Type (2017-2030)
• 21.5. Market Revenue, by Application (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Revenue, by Type (2017-2030)
• 22.3. Market Revenue, by Offering (2017-2030)
• 22.4. Market Revenue, by Device Type (2017-2030)
• 22.5. Market Revenue, by Application (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Revenue, by Type (2017-2030)
• 23.3. Market Revenue, by Offering (2017-2030)
• 23.4. Market Revenue, by Device Type (2017-2030)
• 23.5. Market Revenue, by Application (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Revenue, by Type (2017-2030)
• 24.3. Market Revenue, by Offering (2017-2030)
• 24.4. Market Revenue, by Device Type (2017-2030)
• 24.5. Market Revenue, by Application (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Revenue, by Type (2017-2030)
• 25.3. Market Revenue, by Offering (2017-2030)
• 25.4. Market Revenue, by Device Type (2017-2030)
• 25.5. Market Revenue, by Application (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Revenue, by Type (2017-2030)
• 26.3. Market Revenue, by Offering (2017-2030)
• 26.4. Market Revenue, by Device Type (2017-2030)
• 26.5. Market Revenue, by Application (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Revenue, by Type (2017-2030)
• 27.3. Market Revenue, by Offering (2017-2030)
• 27.4. Market Revenue, by Device Type (2017-2030)
• 27.5. Market Revenue, by Application (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Revenue, by Type (2017-2030)
• 28.3. Market Revenue, by Offering (2017-2030)
• 28.4. Market Revenue, by Device Type (2017-2030)
• 28.5. Market Revenue, by Application (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. Meta Platforms Inc.
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Apple Inc.
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. Alphabet Inc.
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. PTC Inc.
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. HTC Corporation
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Lenovo Group Limited
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. FOVE Co. Ltd.
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. Adobe Inc.
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. Microsoft Corporation
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. Sony Group Corporation
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. Seiko Epson Corporation
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports